MIRA

What MIRA does

MIRA (legal entity Desarrolladora Mira, S. de R.L. de C.V.) is a privately held Mexican real estate investment and development company founded circa 2010 and headquartered in Santa Fe, Mexico City. The company specializes in master-planned community development and placemaking, operating across five major Mexican metros — Mexico City (Polanco and Nuevo Polanco), Querétaro, Monterrey, Cancún, and Todos Santos (Baja California Sur). MIRA's portfolio comprises luxury branded residences (notably Armani Residences Masaryk, the first Armani-branded residences in Mexico), large mixed-use districts (Neuchâtel Cuadrante Polanco co-developed with Hines, Cuadrante Centro Sur, and Nuevo Sur), and experience-led developments such as Puerto Cancún and the Todos Santos residential town farm. Across its 15-year operating history the firm states it has delivered over 2,000 homes, commercial centers, and office spaces spanning more than 100,000 m² of built area.

The business is built on a placemaking-first development methodology, acquiring and repositioning underutilized or distressed sites (most notably the 2012 Puerto Cancún takeover) into integrated communities that combine residential, office, retail, hospitality, and cultural amenities. MIRA co-invests and co-develops with institutional capital partners and high-quality local developers, and partners with hospitality operators (Renaissance, SLS, Grand Hyatt) and luxury brands (Giorgio Armani) on branded residences and hotels. Revenue is generated through (i) one-time real estate development sales to high-net-worth buyers and end-users, (ii) transaction-based development fees and joint venture participations with hospitality partners, and (iii) recurring property management and operations of completed retail, country club, and amenity assets. The sole disclosed technology element is 'The Eye of Mexico,' an AI-driven public sculpture at Neuchâtel, which is a public-realm amenity rather than a core platform capability. MIRA's distribution is conducted via direct on-site pre-sales and leasing teams, supported by a corporate website, project microsites, LinkedIn, and Instagram presence, with earned media coverage in luxury and architectural outlets.

Name

MIRA

Legal name

DESARROLLADORA MIRA, S. DE R.L. DE C.V.

Website

https://mira.mx

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

101–250 employees

Short description

MIRA is a privately held Mexican real estate investment and development company that designs and delivers master-planned mixed-use communities and luxury branded residences — including the first Armani-branded residences in Mexico — across Mexico City, Monterrey, Cancún, Querétaro, and Todos Santos, serving high-net-worth buyers, institutional capital partners, and hospitality operators.

Ownership category

akta.pro rank

Product category

Real Estate Development

SIC

Real Estate (6500), Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Ultra-Luxury Villas & Estates (THAMAEAA)

akta.pro secondary industry

Luxury Beachfront & Waterfront Villas (THAMAEAE)

Keywords

• Real estate development
• Master-planned communities
• Luxury branded residences
• Mixed-use properties
• Property investment

Headquarters

HQ city

Mexico City

HQ country

Mexico

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Infrastructure, Personnel, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Real Estate Development Sales: Development and sale of residential units (luxury branded residences, single-family lots, multifamily apartments), commercial spaces (retail centers, office buildings), and mixed-use properties. Revenue generated from property sales to high-net-worth buyers and end-users.
2. Hospitality Components: Partnership with hospitality developers (Renaissance, SLS, Grand Hyatt) for branded residences and hotels, generating revenue through development fees and joint venture participations.
3. Property Management & Operations: Day-to-day operation of completed developments including retail centers (Marina Town Center, The Hub), country clubs, and amenities. Provides recurring operational revenue.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

MiRA is a real estate investment and development company that develops, owns, and operates master-planned mixed-use communities, luxury branded residences, retail centers, Class-A offices, and hospitality developments across Mexico's major cities. The company invests its own and institutional capital, partners with local developers and global hospitality brands (Armani, Renaissance, SLS, Grand Hyatt), and manages the resulting assets from acquisition through daily operation. Core revenue is generated through property sales to high-net-worth buyers, development fees from hospitality joint ventures, and recurring income from property management of completed retail, country club, and amenity assets.

Product overview

MiRA is a real estate investment and development company offering master-planned community developments and placemaking across Mexico. The company's portfolio includes luxury branded residences (Armani Residences Masaryk), mixed-use urban districts (Neuchâtel Cuadrante Polanco, Cuadrante Centro Sur with THE HUB), large-scale residential communities (Puerto Cancún, Nuevo Sur), and experience-led developments (Todos Santos with Jazamango restaurant). MiRA manages projects from acquisition through delivery and daily operation, partnering with institutional capital and local developers. The company also developed Marina Town Center and has introduced The Eye of Mexico as an AI-driven public art installation at Neuchâtel.

Differentiator

Problem solved

Functional benefit

Products and services

• Armani Residences Masaryk Luxury branded residences in Polanco, Mexico City, developed in partnership with Giorgio Armani, offering world-class amenities and architectural excellence in one of Mexico City's most distinguished neighborhoods. Targets high-net-worth buyers seeking the first Armani-branded residences in Mexico.
• Neuchâtel Cuadrante Polanco Mixed-use development in the Nuevo Polanco district of Mexico City featuring high-quality residences, Class-A offices co-developed with Hines, retail components, and Latin America's first AI-driven public sculpture (The Eye of Mexico). Targets residential buyers, office tenants, and institutional co-investors.
• Cuadrante Centro Sur Master-planned, mixed-use district in Querétaro bringing together homes, offices, retail, and public spaces, with THE HUB as its anchor retail and dining destination developed through adaptive reuse. Targets residential buyers, office tenants, and retail operators in one of Mexico's fastest-growing urban areas.
• THE HUB @ Cuadrante Centro Sur Curated retail and dining destination within Cuadrante Centro Sur in Querétaro, inspired by places like Chelsea Market and Cervecería Hércules, featuring local food, community wellness, and social activity. Targets retail tenants, food and beverage operators, and visitors to the Cuadrante Centro Sur district.
• Puerto Cancún Premier residential destination in Cancún featuring large-format single-family lots with ocean, golf, and marina views, the Marina Town Center retail component, apartments, and boutique lots for hotels and multifamily developments. Includes hospitality partnerships with Renaissance, SLS, and Grand Hyatt. Targets high-net-worth residential buyers, hospitality operators, and retail tenants.
• Nuevo Sur Monterrey's pioneering large-scale mixed-use community revitalized from a former industrial site into a vibrant urban destination featuring housing, retail, offices, and hospitality near Tec de Monterrey. Recognized with multiple industry awards including ICSC Latin American Shopping Center Gold, International Property Awards, and LADI Awards. Targets residential buyers, office tenants, retail operators, and visitors.
• Todos Santos (Residential Town Farm concept) Residential town farm concept in Baja California Sur featuring the Jazamango farm-to-table restaurant partnered with chef Javier Plascencia, the Hotel San Cristóbal boutique property (since exited), and the broader Todos Santos development. Targets culinary, hospitality, and lifestyle buyers in a coastal Baja setting.

Quantifiable outcome

• Transformed Puerto Cancún from a distressed master plan into Cancun's premier residential destination over 13 years
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Ten partnerships are on record, tiered major and core.

• Hospital ÁngelesmajorStrategic or Co-development Partner · 1 January 2023Acquired adjacent land in 2023 to build a new flagship medical facility, adding healthcare to the Neuchâtel district's mixed-use ecosystem.
• Gran CiudadmajorStrategic or Co-development Partner · 1 January 2022Land sold to Gran Ciudad in 2022 for development of 330 multifamily units as part of Neuchâtel's phased expansion into a complete neighborhood.
• HinescoreStrategic or Co-development PartnerCo-development partner for Neuchâtel mixed-use development in Nuevo Polanco, including Class-A offices. Hines is an international real estate firm with significant presence in premium markets.
• Renaissance HotelsmajorStrategic or Co-development PartnerHospitality development partnership at Puerto Cancún for branded residences and luxury hotel development.
• SLS HotelsmajorStrategic or Co-development PartnerHospitality development partnership at Puerto Cancún for branded residences and luxury hotel development.
• Grand HyattcoreStrategic or Co-development PartnerHospitality development partnership at Puerto Cancún for branded residences and luxury hotel development, elevating the destination's profile.
• Giorgio ArmanicoreOEM/ Whitelabel/ Licensing PartnerBranded residence partnership for Armani Residences Masaryk in Polanco, bringing global luxury standards to Mexico City's most prestigious district. First Armani-branded residences in Mexico.
• Chef Javier PlascenciamajorStrategic or Co-development PartnerPartnership with renowned chef Javier Plascencia for Jazamango farm-to-table restaurant at Todos Santos development, bringing regional agriculture and cuisine together in a cultural experience.
• Lake|FlatomajorStrategic or Co-development PartnerArchitectural partnership for Hotel San Cristóbal design at Todos Santos, collaborating on the coastal hotel that celebrates Baja's laid-back elegance.
• Liz LambertmajorStrategic or Co-development PartnerHospitality design partnership for Hotel San Cristóbal at Todos Santos, contributing to the boutique hotel's seamless landscape integration.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Hines: Global real estate developer with significant Mexican presence and a co-development partner of MiRA on Neuchâtel. Competes with MiRA for premium mixed-use land in CDMX and Monterrey and offers comparable institutional-grade execution capabilities for large master plans.
• Quiero Casa: Mexican homebuilder developing master-planned residential communities in central Mexico. Operates in overlapping geographies with MiRA's Cuadrante Centro Sur in Querétaro and competes for institutional development partners.
• Grupo GICSA: Mexican real estate developer focused on mixed-use, commercial, and master-planned projects across Mexico. Most directly comparable to MiRA's Neuchâtel, Cuadrante Centro Sur, and Puerto Cancún product lines in terms of asset type, mixed-use format, and Mexican market focus.
• Vinte Viviendas Integrales: Listed Mexican homebuilder focused on sustainable, planned residential communities across Mexico. Directly comparable to MiRA on residential master-planned development, though at more accessible price points than MiRA's ultra-luxury positioning.

Broad incumbents

• Fibra Macquarie México: Mexican REIT managed by Macquarie, focused on industrial and retail assets. A broad incumbent in the same Mexican commercial real estate ecosystem, often competing with developers like MiRA for institutional capital and tenant relationships.
• Tishman Speyer: Global real estate developer and investor with growing presence in Latin America. Competes with MiRA for institutional capital, premium Class-A office development (Neuchâtel comparables), and high-net-worth residential product in major Mexican metros.
• Fibra Uno: Largest Mexican REIT, holding diversified retail, industrial, and office properties across Mexico. Operates broadly in the same commercial/office segments where MiRA develops Class-A product (e.g., Corporativo Neuchâtel) but as an institutional landlord rather than a vertical developer.
• Brookfield Property Partners: Global alternative asset manager with substantial Mexican real estate operations spanning office, retail, logistics, and hospitality. Competes with MiRA for institutional capital allocation and large master-planned development opportunities in Mexican metros.

Regional players

• CBRE Group (Mexico): Global commercial real estate services firm with a dedicated Mexican operation. Comparable in that it serves the same institutional capital and corporate tenant base that MiRA targets for office leasing and investment sales across Mexico.
• JLL (Mexico): Global real estate services firm operating in Mexico, providing investment sales, leasing, and capital markets advisory. Comparable as a competitor and potential co-investment partner for institutional real estate capital flows MiRA accesses.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/mira-mexico
• Instagraminstagram.com/mira_mx/?hl=es
• Xx.com/MIRAcompanies

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MIRA