What Quiero Casa does

Quiero Casa (legal entities: CONDOMINIOS URBANOS PREMIER, S.A. DE C.V. and EDIFICANDO TALENTO, S.A.P.I. DE C.V.) is a Mexican residential real estate developer and commercializer headquartered in Polanco, Mexico City. The company develops and sells new apartments (departamentos) and houses (casas) in the affordable to mid-market segment across four metropolitan markets: Ciudad de México, Estado de México, Querétaro, and Jalisco. Per-unit pricing spans approximately $2 million to $6.2 million MXN, with a portfolio of 137+ delivered developments serving more than 15,000 families and over 43,000 cumulative sales transactions. The operating model is sales-led through an in-house force of authorized Commercial Advisors (Asesores Comerciales), supplemented by the Embajadores Quierocasa referral program and a content-marketing blog that educates buyers on government mortgage pathways (INFONAVIT, FOVISSSTE, COFINAVIT). Quierocasa itself does not extend credit; it facilitates mortgage origination through partnerships with INFONAVIT, FOVISSSTE, and Mexican multiple banking institutions, and routes closing documents through notary partners.

The technology stack centers on buyer-facing digital tooling rather than AI. Proprietary assets include WebGL-based 3D virtual property maquetas, an online reservation portal (Portal de Clientes), and the award-recognized 'Evolución Digital 360' digital transformation initiative. Sustainability and quality are positioned through LEED/LEED Gold certifications on select developments, ESR recognition since 2011, and Great Place to Work certification since 2018. Revenue recognition is transactional (one-time per unit sold), generated at both pre-sale (preventa) and immediate-delivery stages, with project-level unit counts ranging from ~31 to ~100+ units per development. The company is privately held with no disclosed PE/VC parent.

Name

Quiero Casa

Legal name

CONDOMINIOS URBANOS PREMIER, S.A. DE C.V. Y/O EDIFICANDO TALENTO, S.A.P.I DE C.V.

Website

https://quierocasa.com.mx

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

251–500 employees

Short description

Quiero Casa is a Mexican residential real estate developer selling new apartments and houses in the affordable-to-mid-market segment across CDMX, Estado de México, Querétaro, and Jalisco, serving individual homebuyers and investors through direct sales, an ambassador referral program, and digital property-browsing tools including 3D virtual maquetas and a customer portal.

Ownership category

akta.pro rank

Headquarters

HQ city

Miguel Hidalgo

HQ country

Mexico

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Residential Property Sales: Quierocasa generates revenue through the sale of new residential developments including apartments (departamentos) and houses (casas) in the affordable to mid-market segment. Properties are sold in pre-sale (preventa) and immediate delivery stages. Pricing ranges from approximately $2 million to over $6 million MXN per unit. Revenue is transaction-based, one-time per unit sold.
2. Real Estate Development: As a developer and commercializer of housing, Quierocasa develops and constructs residential projects, generating revenue from the sale of completed or pre-sold units.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Quiero Casa is a Mexican residential real estate developer that builds, markets, and sells new apartments (departamentos) and houses (casas) across Mexico, primarily in Mexico City, Estado de México, Querétaro, and Jalisco. The company sells units both in pre-sale (preventa) and at immediate delivery stages, with unit prices ranging from approximately $2 million MXN to over $6 million MXN. Customers access properties through a digital portal featuring 3D virtual tours (Maquetas Virtuales WebGL) and a customer account system for reservations and purchase tracking.

Product overview

Quiero Casa is a Mexican residential real estate developer and commercializer offering a portfolio of new apartments and houses across Mexico (CDMX, Estado de México, Querétaro, and Jalisco). The core offering consists of over 137 developments (desarrollos) with properties ranging from 1-3+ bedrooms, supported by a customer portal for registration and reservation, a 3D virtual model viewer (WebGL maqueta virtual) for immersive property exploration, and a referral program (Embajadores Quierocasa) that incentivizes existing customers and non-clients to refer buyers. An educational blog provides mortgage guidance (INFONAVIT, FOVISSSTE, COFINAVIT), complemented by property search filters and customer contact channels across CDMX and Estado de México.

Differentiator

Problem solved

Functional benefit

Brands

• Embajadores Quierocasa: Referral program where clients, non-clients, and collaborators can recommend properties and receive benefits for successful referrals.

Products and services

• Desarrollos Inmobiliarios (Residential Property Developments)

Quantifiable outcome

• 137+ residential developments delivered across Mexico
• +3 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Eight partnerships are on record, tiered core, supporting and minor.

• INFONAVIT (Instituto del Fondo Nacional de la Vivienda para los Trabajadores)coreOthersINFONAVIT is a key financing partner providing mortgage credit products to Quierocasa customers. The company facilitates INFONAVIT credit applications including traditional mortgages, Apoyo Infonavit (bank credit supplement), Cofinavit (combined INFONAVIT-bank credit), Cofinavit with additional income, and Infonavit Total. Quierocasa's blog provides extensive educational content about INFONAVIT processes, requirements, and point systems to guide buyers.
• FOVISSSTE (Fondo de la Vivienda del ISSSTE)coreOthersFOVISSSTE provides mortgage financing options for Quierocasa customers who are ISSSTE workers. The company facilitates FOVISSSTE credit applications including the FOVISSSTE Para Todos program.
• CONAVI (Comisión Nacional de Vivienda)supportingOthersCONAVI is referenced as a government housing finance entity that provides subsidies and support for housing acquisition in Mexico, complementing INFONAVIT and FOVISSSTE offerings available to Quierocasa buyers.
• ION (Institución de Operación Estratégica)minorOthersION is listed as a related company within the Quierocasa group ecosystem, operating under the same corporate umbrella for strategic real estate operations.
• Construyendo y CreciendominorOthersConstruyendo y Creciendo is a foundation associated with the Quierocasa group that focuses on social development and community improvement programs, aligning with the company's regenerative development philosophy.
• Vex CapitalminorOthersVex Capital is referenced as a related entity within the Quierocasa corporate group, along with ION and Quierocasa, collaborating under shared corporate policies and programs including the Ambassador referral program.
• Banking Institutions (Instituciones de Banca Múltiple)supportingOthersQuierocasa facilitates mortgage credit applications with bank partners for customers seeking combined INFONAVIT-bank financing (Cofinavit, Infonavit Total) or traditional bank mortgages. The company transfers customer data to banking partners for credit processing.
• Notary Offices (Notarías)supportingOthersQuierocasa transfers customer personal data to notary offices for property purchase contract execution and property deed processing, as part of the standard real estate transaction process.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Sadasi: Mexican homebuilder focused on affordable and middle-income housing in central Mexico. Directly comparable in target segment, price band, and use of government mortgage financing channels.
• Hogares Unión: Mexican homebuilder delivering affordable and middle-income residential developments in central states. Comparable in price band and customer financing profile, with similar developer scale and operational model.
• JAVER: Listed Mexican homebuilder (BMV: JAVER) specializing in entry-level and affordable housing across multiple states. Directly comparable target segment, customer base, and reliance on INFONAVIT/FOVISSSTE financing.
• Vinte (Vivienda Integral): Mexican listed homebuilder (BMV: VIVA) focused on sustainable, affordable-to-mid residential developments with similar geographic concentration in central Mexico. Closely comparable in product, segment, and ESG positioning, and is a useful benchmark for valuation and operating metrics.
• Ruba: One of Mexico's largest private homebuilders, operating affordable-to-mid residential developments across northern and central states. Comparable in product offering and buyer segment, with broader geographic reach.
• Casas Calidad (Quality Homes): Mexican developer of affordable and middle-income residential housing, with developments across central Mexico. Comparable in product type, buyer segment, and use of government mortgage programs.

Broad incumbents

• Homex: Historically one of Mexico's largest homebuilders, restructured and now operating in affordable housing. Overlaps with Quierocasa in segment and geography but with a much larger legacy land bank and broader geographic coverage.
• Ara (formerly Geo): Large Mexican homebuilder formed from the restructuring of Geo. Operates broader nationwide housing portfolios at scale and competes in overlapping price segments, but with a wider product mix and larger national footprint.
• Inmuebles Carso (Grupo Carso): Diversified real estate arm of Grupo Carso with residential and mixed-use developments in Mexico. Overlaps in mid-income residential but operates a broader real estate portfolio beyond housing development.

Regional players

• Calidad y Vida (Cydsa subsidiary): Residential housing arm of Mexican conglomerate Cydsa, focused on middle-income housing in select metros. Comparable in product and segment but with narrower geographic focus than Quierocasa.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/QuieroCasa
• YouTubeyoutube.com/user/QuieroCasaOficial
• Facebookfacebook.com/InmobiliariaQuieroCasa
• LinkedInlinkedin.com/company/quiero-casa

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Quiero Casa