ProGuard Warranty
- Company typePrivate
- Founded1955
- HeadquartersPittston, United States
- Headcount101–250
- GTM typeB2C
- OfferingServices
ProGuard Warranty firmographics
Firmographics- Name
- ProGuard Warranty
- Legal name
- Proguard Automotive
- Website
- https://proguardwarranty.com
- Company type
- Private
- Founded year
- 1955
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
ProGuard Warranty industry classification
Industry- Product category
- Extended Vehicle Warranties (Vehicle Service Contracts)
- NAICS
- Direct Property and Casualty Insurance Carriers (524126), Insurance Carriers and Related Activities (524)
- SIC
- Fire, Marine & Casualty Insurance (6331)
- akta.pro primary industry
- GAP & Vehicle Protection Products (GAP Waiver/Insurance, Lease/Loan Protection) (FSAJALAC)
- akta.pro secondary industry
- Powertrain & Component-Specific Vehicle Warranty Programs (FSAJALAK)
Keywords
Where ProGuard Warranty is headquartered
LocationHeadquarters
- HQ city
- Pittston
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
ProGuard Warranty business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Marketing or Sales, Infrastructure, Others
Revenue model
- Vehicle Protection Plans: ProGuard sells extended vehicle protection plans (vehicle service contracts) that cover mechanical breakdowns and repair costs. These plans are sold at the point of vehicle purchase through dealer partners. Plans can be financed as part of the vehicle loan, providing a recurring stream from dealer-originated contracts.
- GAP Waiver: Guaranteed Asset Protection waiver products that cover the difference between a vehicle's actual cash value and the outstanding loan balance in the event of total loss.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Various coverage tiers from powertrain (minimum) to bumper-to-bumper (maximum) |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels2 records
ProGuard Warranty product offering
Product offeringCore offering
ProGuard Warranty underwrites and administers multi-tiered extended vehicle protection plans (vehicle service contracts) for new, pre-owned, certified pre-owned, commercial, and agricultural vehicles, sold exclusively through authorized automotive dealers in the United States. Coverage spans powertrain to bumper-to-bumper exclusionary protection and is supplemented by Guaranteed Asset Protection (GAP) waivers and 24/7 roadside assistance benefits including towing, rental reimbursement, and trip interruption.
Product overview
ProGuard Warranty offers a comprehensive portfolio of vehicle protection products sold exclusively through dealerships. The core offering includes multiple protection tiers (Proguard 1-5) providing bumper-to-bumper and powertrain coverage options. Specialized products address specific vehicle types: Commercial Vehicle for delivery vans and utility trucks, Decade Powertrain for higher-mileage vehicles (80,000 miles or less), and Certified Pre-Owned coverage. Add-on modules include iQ Tech Package for smart technology components, Gap Waiver for guaranteed asset protection, and Roadside Assistance for emergency services. The company also offers Factory Xtend Wrap for extended factory coverage and CAD Protect for agricultural assets.
Differentiator
Problem solved
Functional benefit
Brands
- Proguard 1-5: Flagship protection products
- Factory Xtend Wrap
- Certified Pre-Owned
- Commercial Vehicle
- Decade Powertrain
- iQ Tech Package
- Gap Waiver
- CAD Protect
- Proguard Pulse
Products and services
- Proguard 1-5 Flagship multi-tier vehicle protection plan offering five coverage levels ranging from minimum powertrain (engine, transmission, drive axle) to maximum bumper-to-bumper exclusionary coverage, for new and pre-owned vehicle buyers, sold exclusively through authorized dealers.
- Factory Xtend Wrap Extended factory coverage plan that continues protection after the original manufacturer's warranty expires, for new and certified pre-owned vehicle owners, sold through authorized dealers.
- Certified Pre-Owned Vehicle Protection Vehicle protection plan specifically designed for certified pre-owned vehicles, providing comprehensive mechanical breakdown coverage beyond the manufacturer's CPO warranty, sold through authorized dealers.
- Commercial Vehicle Protection Protection plan for commercial vehicles including delivery vans, utility trucks and other work vehicles, targeting business owners seeking to minimize downtime from breakdowns, sold through authorized dealers.
- Decade Powertrain Powertrain-only vehicle protection plan targeted at higher-mileage vehicles with 80,000 miles or less, covering essential components including engine, transmission, and drive axle, sold through authorized dealers.
- iQ Tech Package Coverage for advanced electronic and smart-technology components in modern vehicles, available as a stand-alone specialty product through authorized dealers.
- Guaranteed Asset Protection (Gap Waiver) Guaranteed Asset Protection waiver covering the difference between a vehicle's actual cash value and the outstanding loan balance in the event of a total loss; offered as a complementary product through affiliated brand Guardiagap.com.
- CAD Protect Specialized asset protection product designed for the agriculture industry, covering specialized farm equipment and ag vehicles subject to unique operational stresses, sold through authorized dealers.
- Roadside Assistance 24-hour emergency roadside service for covered vehicle owners, including fuel delivery, lockout assistance, battery jump-starts, winching, and towing to the nearest dealership or authorized repair facility; reachable at 855-777-0797.
Companies that use ProGuard Warranty
Customer profileSegments5 records
Ideal customer profiles2 records
ProGuard Warranty technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
ProGuard Warranty partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Guardiagap.comminorGuardiagap.com is referenced as the provider of GAP Waiver (Guaranteed Asset Protection) products, a complementary product offering to ProGuard's core vehicle protection plans. This appears to be an affiliated brand providing gap coverage for vehicle owners.
Scale indicators1 record
Recent moves4 records
Expansion highlights4 records
ProGuard Warranty competitors and assessment
Company assessmentDirect peers
- Assurant: Assurant is a major administrator of vehicle service contracts and F&I products distributed through automotive dealers in the US. Closely comparable to ProGuard in core product (VSCs), distribution channel (dealer/F&I), and target customer (new and used vehicle buyers).
- Warrantech (AmTrust Financial Services): Warrantech, part of AmTrust, underwrites and administers vehicle service contracts and consumer warranty products. Comparable to ProGuard in core VSC product offering and US dealer/auto channel exposure.
- Safe-Guard Products International: Safe-Guard is a leading third-party administrator of vehicle protection products sold exclusively through automotive dealers. Directly comparable to ProGuard in dealer-exclusive distribution, VSC and ancillary product offerings (including GAP), and target dealer/F&I buyer.
- Endurance Warranty Services: Endurance is a major US provider of extended vehicle service contracts. Comparable to ProGuard in core VSC product but primarily distributed direct-to-consumer rather than through dealers.
- CarShield: CarShield is one of the largest direct-to-consumer VSC providers in the US. Comparable to ProGuard in product category and multi-tier coverage structure but competes via a different (D2C) distribution channel.
- Easycare: Easycare provides vehicle service contracts, GAP, and F&I products through automotive dealer networks across the US. Closely aligned with ProGuard in B2B dealer channel, multi-tier VSC offering, and complementary ancillary products.
- Premier Dealer Services: Premier Dealer Services is a third-party administrator of VSCs, GAP, and ancillary F&I products sold through auto dealers. Comparable to ProGuard as a dealer-channel focused service contract administrator offering similar product breadth.
- Alpha Warranty Group: Alpha Warranty provides extended vehicle service contracts and used-car coverage through dealer and direct channels. Comparable to ProGuard in VSC product, tier structure, and automotive dealer relationships.
Broad incumbents
- Allstate Dealer Services: Allstate's dealer services division offers VSCs and F&I products through US automotive dealers as part of a broader national insurance portfolio. Comparable in product category but benefits from significantly larger parent insurance balance sheet and brand.
- Zurich North America: Zurich North America offers vehicle service contracts and dealer-focused insurance products as part of its broader commercial and specialty insurance portfolio. Comparable in VSC product offering and dealer distribution but operates as a much larger diversified insurer.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks7 records
Key highlights7 records
Customer concentration
ProGuard Warranty financial estimates
Financial estimateRevenue estimate
Valuation estimate
ProGuard Warranty leadership team
Management profileNumber of profiles
ProGuard Warranty funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ProGuard Warranty M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ProGuard Warranty
What does ProGuard Warranty do?
ProGuard Warranty underwrites and administers multi-tiered extended vehicle protection plans (vehicle service contracts) for new, pre-owned, certified pre-owned, commercial, and agricultural vehicles, sold exclusively through authorized automotive dealers in the United States. Coverage spans powertrain to bumper-to-bumper exclusionary protection and is supplemented by Guaranteed Asset Protection (GAP) waivers and 24/7 roadside assistance benefits including towing, rental reimbursement, and trip interruption.
Is ProGuard Warranty a public or private company?
ProGuard Warranty is a private company. It is classified as family owned and is currently operating.
When was ProGuard Warranty founded?
ProGuard Warranty was founded in 1955. It employs 101 to 250 people.
Where is ProGuard Warranty based?
ProGuard Warranty is headquartered in Pittston, United States, in the North America region.
How does ProGuard Warranty make money?
Two revenue lines are on record. Vehicle Protection Plans are the primary driver. The others are GAP Waiver.
Who are ProGuard Warranty's main competitors?
Direct peers on record are Assurant, Warrantech (AmTrust Financial Services), Safe-Guard Products International, Endurance Warranty Services, CarShield, Easycare, Premier Dealer Services and Alpha Warranty Group. Broad incumbents are Allstate Dealer Services and Zurich North America.
Does ProGuard Warranty have an API?
No public API is recorded for ProGuard Warranty.
What industry is ProGuard Warranty in?
ProGuard Warranty's product category is Extended Vehicle Warranties (Vehicle Service Contracts). Its primary akta.pro industry code is FSAJALAC, GAP & Vehicle Protection Products (GAP Waiver/Insurance, Lease/Loan Protection), with a secondary code of FSAJALAK, Powertrain & Component-Specific Vehicle Warranty Programs. Its NAICS code is 524126 and its SIC code is 6331.