What Mooresville Graded School District does

Mooresville Graded School District (MGSD) is a public K-12 school district in Mooresville, North Carolina, founded in 1905 and governed by an elected five-member Board of Education. It operates 10 facilities serving elementary through high school grades, including three elementary schools, two intermediate schools, two middle schools, Mooresville High School, the NF Woods technology/CTE campus, and a central administrative office. The district's primary "products" are general K-12 education, a Spanish Dual Language Immersion (DLI) program with lottery-based enrollment, an Academically and Intellectually Gifted (AIG) program, Exceptional Children special education services, McKinney-Vento homeless education support, and a Before and After School Program (BASP). Instructional and operational technology is built on a stack of third-party SaaS platforms: Canvas LMS for course management, Infinite Campus (NCSIS) for student information, ClassLink for single sign-on, ParentSquare for unified family communication with two-way translation, and Here Comes the Bus for real-time transportation tracking.

The business model is primarily tax-funded: as a government state entity, MGSD's core revenue comes from state allocations, local property tax, and federal grants, supplemented by modest fee-based streams including BASP tuition ($150-$350 per month plus a $25 annual registration fee), discretionary admission tuition for out-of-district families ($1,450-$2,251 per student per year), voluntary student accident insurance offered through broker The Young Group, and facility rentals. Distribution is via zoning-based school assignment, with online enrollment through Infinite Campus/NCSIS and lottery-based admission for high-demand programs like DLI. Go-to-market is community-led: ParentSquare communications, public Board meetings streamed on YouTube, and at least four district-wide and two per-school community engagement events annually drive family engagement within the attendance area.

MGSD has been recognized as a Top Ten School District and holder of the highest graduation rate among small school districts in North Carolina for both 2023-2024 and 2024-2025. Its 2023-2028 Strategic Plan prioritizes maximizing opportunity and achievement, safe and healthy environments, talent recruitment and retention, and a culture of authentic relationships. The district operates within a single geographic market (Mooresville, NC) with no parent company, no subsidiaries, and no disclosed revenue or financial statements.

Name

Mooresville Graded School District

Legal name

Mooresville Graded School District

Website

https://mgsd.k12.nc.us

Company type

Public

Founded year

1905

Operating status

Operating

Headcount range

251–500 employees

Ownership category

akta.pro rank

Product category

Public K-12 Education

NAICS

Elementary and Secondary Schools (611110), Elementary and Secondary Schools (6111), Educational Support Services (611710)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Public K–12 Combined Schools (EDAJAAAE)

akta.pro secondary industries

Public School Districts (K–12) (EDADABAA), Public Special Education Schools & Programs (EDAJAAAH), Specialized Programs & Classrooms (Autism, Emotional/Behavioral, Intellectual/Developmental, Multi-Disability) (EDAJAKAH)

Keywords

• Public K-12 education
• School district services
• Special education programs
• Dual language immersion
• Before after school care

Headquarters

HQ city

Mooresville

HQ country

United States

HQ region

North America

Offices12 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Supply Chain, Marketing or Sales, Others

Revenue model

1. Public Education Funding: As a public school district, MGSD receives funding from state and local tax revenues, federal grants, and state appropriations based on student enrollment and attendance.
2. Before & After School Program (BASP): Fee-based childcare program providing before school, after school, and all-day care during school holidays and summer. Generates monthly tuition revenue from participating families.
3. Voluntary Student Accident Insurance: District partners with The Young Group to offer voluntary accident insurance plans to families. Families purchase coverage voluntarily with premium payments.
4. Facility Rentals: Community use of school facilities generates rental fees for gymnasiums, fields, and meeting spaces.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Mooresville Graded School District provides public K-12 education to families residing within district boundaries in Mooresville, North Carolina, operating 10 schools spanning elementary (K-5), intermediate (6-8 equivalent), middle, and high school grade levels. The core offering includes general education, Dual Language Immersion (Spanish), Academically and Intellectually Gifted (AIG) programs, Exceptional Children special education, McKinney-Vento homeless education services, BASP before/after school care, and student support services, all delivered through Canvas LMS, Infinite Campus, ParentSquare, ClassLink, and Here Comes the Bus technology infrastructure.

Product overview

Mooresville Graded School District (MGSD) operates a comprehensive K-12 public education system in Mooresville, North Carolina, serving approximately 10 schools including 3 elementary schools (K-5), 2 intermediate schools (6-8 equivalent), 2 middle schools, and Mooresville High School. The district's educational offerings include general K-12 education, Dual Language Immersion (Spanish) program, and Academically and Intellectually Gifted (AIG) services. The district utilizes multiple technology platforms including Canvas LMS for learning management, Infinite Campus for student information, and ParentSquare for family communication. MGSD provides supporting services including Before and After School Program (BASP) for K-5 students, Exceptional Children special education services, McKinney-Vento homeless support, student counseling, transportation, and voluntary student accident insurance. The district's operational infrastructure is managed through partnerships with ClassLink (SSO), K-12 Payment Center (LINQ Payments) for fee collection, and accessibility standards compliance.

Differentiator

Problem solved

Functional benefit

Products and services

• K-12 General Education Comprehensive K-12 public education program serving students in Mooresville, NC, with elementary (K-5), intermediate (6-8), middle, and high school (9-12) schools. Provided to families residing within MGSD zoning boundaries.
• Dual Language Immersion Program Spanish Dual Language Immersion (DLI) program offering 50/50 Spanish and English instruction on an A-Day/B-Day rotation for K-4 students. Lottery-based enrollment due to high demand, staffed by 13 bilingual teachers from Latin and South America.
• Academically and Intellectually Gifted (AIG) Program Differentiated educational services for gifted students in grades K-12, including AIG Math and/or AIG Reading, honors classes, AP courses, Career & College Promise opportunities, and Credit by Demonstrated Mastery.
• Before and After School Program (BASP) Fee-based school-age childcare program serving K-5 students at all elementary and intermediate schools. Provides supervision and structured activities before school (6:30am until classes begin) and after school (until 6:00pm), plus full-day care during school holidays and summer camp. Monthly tuition rates: Before School Only $150/month, After School Only $275/month, Combined $350/month, plus $25 annual registration fee.
• Exceptional Children (EC) Program Special education services for students with disabilities ages 3-21, providing individualized education programs (IEPs) and a continuum of services including regular, resource, and separate settings, plus 504 accommodations.
• McKinney-Vento Homeless Education Federal program ensuring immediate enrollment and educational stability for homeless children and youth, providing transportation to school of origin and comparable services. McKinney-Vento enrollment: 2022-23: 83 students, 2023-24: 137 students, 2024-25: 123 students.
• Student Support Services Comprehensive support including school counseling, nursing, psychology, social work, and behavior support teams serving all students district-wide.
• Transportation Services School bus transportation for all students within MGSD boundaries, with real-time tracking via the Here Comes the Bus GPS application accessible via smartphone, tablet, or computer.
• Voluntary Student Accident Insurance Voluntary student accident insurance plans offered through The Young Group broker, plus limited secondary accident coverage for K-12 students during school, school-sponsored activities, and outside school hours. Families purchase coverage voluntarily with premium payments.
• Facility Rentals Community use of school facilities generates rental fees for gymnasiums, fields, and meeting spaces.

Quantifiable outcome

• Highest Graduation Rate among Small School Districts in North Carolina - 2023-2024 and 2024-2025
• +1 more outcomes

Named customers5 records

Segments6 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature4 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• Iredell County Health DepartmentcoreStrategic or Co-development Partner · 25 June 2026Iredell County Health Department's Mobile Health Unit provides immunization services for MGSD students at community locations including Meadowlark Glen Apartments, The Christian Mission, and Mt. Moriah Church. Services include child immunizations for Tdap and Meningitis. Mobile unit available 10am-3:30pm with no appointment necessary.
• The Young GroupminorOthersInsurance service broker providing voluntary student accident insurance plans to MGSD families. Offers various coverage options for students during school, school-sponsored activities, and outside school hours. Account Executive Lisa Montoya handles enrollment.
• ParentSquarecoreTechnology or IntegrationUnified communication platform partner providing district-wide communication infrastructure. Platform syncs with Infinite Campus SIS, offers two-way translation, mass notifications, attendance alerts, and parent-teacher messaging. ParentSquare accounts auto-generated for all parents.
• Infinite Campus (NCSIS)coreTechnology or IntegrationNC Department of Public Instruction mandated student information system. Comprehensive platform for attendance, schedules, grades, and annual registration. MGSD's official student data management platform.
• Canvas (Instructure)coreTechnology or IntegrationLearning Management System (LMS) used district-wide for course content, assignments, and classroom communication. Students and teachers access via ClassLink or direct login.
• NC Department of Public Instruction (NCDPI)coreOthersState education authority providing policy guidance, curriculum standards (NC Standard Course of Study), testing/accountability frameworks, and educator licensure oversight. MGSD operates under NCDPI regulations.
• Mooresville Foundation for Excellence in Education (MFEE)coreStrategic or Co-development PartnerNon-profit foundation supporting MGSD educational initiatives and programs. Community organization focused on enhancing educational opportunities for district students.
• Iredell ReadyminorStrategic or Co-development PartnerCommunity partnership program providing resources and coordination for families. Listed as community resource on MGSD website.
• National Association of School Psychologists (NASP)minorStrategic or Co-development PartnerProfessional organization providing guidelines and standards for school psychology services. MGSD references NASP standards for school psychologist roles and competencies.
• McKinney-Vento National Center for Homeless Education (NCHE)coreStrategic or Co-development PartnerFederal information clearinghouse supporting homeless education. Provides resources, technical assistance, and training for implementing McKinney-Vento Act requirements. Serves as MGSD's primary guidance for homeless student services.
• North Carolina Homeless Education Program (NCHEP)coreStrategic or Co-development PartnerState-level coordinator for homeless education implementation in North Carolina. Provides information, technical assistance, and training to local school district homeless liaisons.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Lincoln County Schools: Neighboring NC public K-12 district west of Mooresville. Comparable as a small-to-mid North Carolina public district with similar suburban-rural mix.
• Catawba County Schools: Western Piedmont NC public K-12 district. Comparable as a regional NC public district of similar size, with overlapping CTE and workforce-readiness programming.
• Iredell-Statesville Schools: Sister public K-12 district serving the rest of Iredell County, NC. Directly comparable as a neighboring North Carolina public school district with overlapping community resources and similar student demographics.
• Cabarrus County Schools: Adjacent NC public K-12 district in the Charlotte metro. Comparable as a mid-size North Carolina public school district serving a fast-growing suburban community.

Emerging players

• Success Academy Charter Schools: Large urban charter network. Comparable as a K-12 operator with lottery-based admissions for oversubscribed programs and a strong results-driven academic brand analogous to MGSD's Top Ten recognition.
• KIPP (Knowledge Is Power Program): National charter school network. Comparable as a K-12 operator targeting college readiness for underserved students, with lottery-oversubscribed enrollment similar to MGSD's DLI program.

Broad incumbents

• Charlotte-Mecklenburg Schools: Largest NC public school district, serving Charlotte-Mecklenburg. Comparable in governance, funding model, and curriculum framework, but at materially greater scale than MGSD.
• Union County Public Schools: Fast-growing Charlotte-metro NC district. Comparable in operating a suburban K-12 public system with strong digital integration and college/career readiness pathways.
• Forsyth County Schools: Large NC public K-12 district (Winston-Salem area). Comparable in operating comprehensive K-12 programming, special education, multilingual services, and dual-language offerings at greater scale.
• Wake County Public School System: Largest NC district by enrollment; benchmark peer for academic outcomes, graduation rate rankings, and digital-conversion strategies against which MGSD's Top Ten status is measured.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@mooresvillegradedschooldis818/streams
• Xx.com/MGSDschools

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles25 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mooresville Graded School District