Easyfood
Easyfood is a Kolding, Denmark-based baked-goods manufacturer producing paninis, pizza bases, buns, muffins, scones, tarts, bread, and baguettes for retail and foodservice customers across the Nordic market.
- Company typePrivate
- Founded2000
- HeadquartersKolding, Denmark
- Headcount51–100
- GTM typeB2B
- OfferingHardware or Manufacturing
What Easyfood does
Easyfood is a Danish baked-goods manufacturer headquartered in Kolding, Denmark, founded in 2000. The company produces a focused portfolio of convenience bakery products including paninis, pizza bases, buns, muffins, scones, tarts, bread, and baguettes, serving retail and foodservice customers primarily in the Nordic market.
Operating with a workforce of 51-100 employees, Easyfood sits in the small-to-mid-sized B2B food manufacturing segment. Its product mix is oriented around bake-off and convenience bakery formats suitable for retail in-store bakeries, quick-service restaurants, and foodservice operators. The company maintains an executive finance function led by CFO Elena Brink, indicating structured financial governance typical of an established mid-sized manufacturer. A referenced association with orkladanmarkfoodsolutions.dk suggests possible distribution or commercial linkage into Orkla's broader Nordic food solutions channel.
Revenue mechanics, pricing, customer mix, and go-to-market specifics are not disclosed in the available source material, which limits granular business-model analysis. Based on the employee count and category positioning, Easyfood's revenue profile is consistent with a sub-scale European specialty bakery manufacturer, though no direct revenue figure has been verified.
Easyfood firmographics
Firmographics- Name
- Easyfood
- Website
- https://easyfood.dk
- Company type
- Private
- Founded year
- 2000
- Headcount range
- 51–100 employees
- Short description
- Easyfood is a Kolding, Denmark-based baked-goods manufacturer producing paninis, pizza bases, buns, muffins, scones, tarts, bread, and baguettes for retail and foodservice customers across the Nordic market.
- Ownership category
- akta.pro rank
Easyfood industry classification
Industry- Product category
- Industrial Bakery Products
- NAICS
- Frozen Cakes, Pies, and Other Pastries Manufacturing (311813), Bread and Bakery Product Manufacturing (31181), Bakeries and Tortilla Manufacturing (3118), Frozen Food Manufacturing (31141)
- SIC
- Bakery Products (2050), Miscellaneous Food Preparations & Kindred Products (2090), Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030)
- akta.pro primary industry
- Frozen Bakery Products Manufacturing (AFAKAAAF)
- akta.pro secondary industries
- Frozen Pizza & Flatbreads (CRADADAB), Frozen & Par-Baked Bakery Production (THAFAFAK), Breakfast & brunch prepared items manufacturing (AFAKAHAH)
Keywords
Where Easyfood is headquartered
LocationHeadquarters
- HQ city
- Kolding
- HQ country
- Denmark
- HQ region
- Europe
Markets served
Easyfood business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Supply Chain, Personnel, Infrastructure
Easyfood product offering
Product offeringCore offering
Easyfood is a Danish food manufacturing company that produces a range of baked goods including paninis, pizzas, buns, muffins, scones, tarts, breads, and baguettes. Operating from a manufacturing facility in Kolding, Denmark, the company supplies bakery products for wholesale distribution.
Differentiator
Problem solved
Functional benefit
Products and services
- Paninis
Companies that use Easyfood
Customer profileIdeal customer profiles1 record
Easyfood technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Easyfood partnerships and signals
Strategic signalRecent moves2 records
Expansion highlights1 record
Easyfood competitors and assessment
Company assessmentRegional players
- Lantmännen Cerealia: Nordic grain and food company with a substantial bakery, breakfast cereals, and frozen dough business — a regional peer given its Scandinavian footprint and bakery exposure.
Direct peers
- Bridor: French premium frozen bakery and viennoiserie manufacturer supplying retail and foodservice across Europe — comparable in frozen bread and bakery product categories.
- Aryzta: Global frozen bakery leader producing breads, buns, and pizza bases for retail and foodservice across Europe — directly comparable product mix to Easyfood's paninis, buns, and pizza range.
- Panoval: French manufacturer of par-baked breads, buns, and viennoiserie for foodservice and retail — closely comparable to Easyfood's par-baked and frozen bakery product set.
- La Lorraine Bakery Group: Belgian frozen and par-baked bakery producer serving European retail and foodservice with a broad bakery portfolio — closely mirrors Easyfood's frozen/par-baked bakery model.
- Schulstad Bakery Solutions: Danish bakery manufacturer producing breads, buns, and frozen bakery products for retail and foodservice in the Nordics — a direct domestic competitor to Easyfood.
- Délifrance: French frozen and par-baked bakery specialist serving European foodservice and retail with breads, viennoiserie, and savory bakery — directly comparable in product and channel mix.
Broad incumbents
- Grupo Bimbo: World's largest bakery company with significant frozen and par-baked operations in Europe — provides the broader competitive benchmark for scale in the frozen bakery space.
- Europastry: Spanish frozen dough and bakery producer with European-wide foodservice and retail reach — broader incumbent in the same frozen bakery category as Easyfood.
- Orkla Foods: Nordic branded food conglomerate with a Danish food solutions arm referenced in Easyfood's source data — relevant as a likely distribution partner or parent entity and as a broader branded foods peer.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks5 records
Key highlights5 records
Customer concentration
Easyfood social profiles
Digital presenceEasyfood financial estimates
Financial estimateRevenue estimate
Valuation estimate
Easyfood leadership team
Management profileNumber of profiles
Profiles1 record
Easyfood funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Easyfood M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Easyfood
What does Easyfood do?
Easyfood is a Danish food manufacturing company that produces a range of baked goods including paninis, pizzas, buns, muffins, scones, tarts, breads, and baguettes. Operating from a manufacturing facility in Kolding, Denmark, the company supplies bakery products for wholesale distribution.
When was Easyfood founded?
Easyfood was founded in 2000. It employs 51 to 100 people.
Where is Easyfood based?
Easyfood is headquartered in Kolding, Denmark, in the Europe region.
Who are Easyfood's main competitors?
Lantmännen Cerealia is listed as a regional player. Direct peers are Bridor, Aryzta, Panoval, La Lorraine Bakery Group, Schulstad Bakery Solutions and Délifrance. Broad incumbents are Grupo Bimbo, Europastry and Orkla Foods.
Does Easyfood have an API?
No public API is recorded for Easyfood.
What industry is Easyfood in?
Easyfood's product category is Industrial Bakery Products. Its primary akta.pro industry code is AFAKAAAF, Frozen Bakery Products Manufacturing, with a secondary code of CRADADAB, Frozen Pizza & Flatbreads. Its NAICS code is 311813 and its SIC code is 2050.