The Event Production Company
The Event Production Company is a Dubai-headquartered B2B event production firm delivering in-person, virtual, and hybrid events for global enterprise brands, governments, and NGOs across the Middle East and Africa through a 14-line service portfolio spanning conferences, product launches, AR/VR, drone shows, and bespoke platform development.
- Company typePrivate
- Founded1999
- HeadquartersRandburg, South Africa
- Headcount11–50
- GTM typeB2B
- OfferingServices
What The Event Production Company does
The Event Production Company (EPC) is a Dubai-headquartered, founder-owned B2B professional events firm founded in South Africa over 25 years ago by Karen Ashwin and now operating from offices in Dubai, Johannesburg, Riyadh, Nairobi, and Accra. The company delivers end-to-end event production across in-person, virtual, and hybrid formats for global enterprise brands, government and diplomatic bodies, NGOs, and high-profile individuals, following a six-step methodology (Consult, Evaluate, Revise, Roadmap, Implement, Measure) initiated via a 45-minute client consultation.
Its service portfolio spans 14 lines organised around primary event categories (conferences, product launches, exhibitions, sporting events, gala banquets, team building, activations, live events) and specialised technology offerings including AR/VR experiences, drone light shows, live broadcasting and streaming, bespoke platform/software/website/app development, drive experiences, and integrated marketing. Revenue is generated through project-based, quote-driven professional services fees negotiated per event scope, duration, technical requirements, and geography; no public pricing or subscription/SaaS model exists.
The company's go-to-market is direct enterprise field sales through a website "Hire Us" contact channel and consultation-led engagement, supported by content marketing, case-study distribution, LinkedIn and Facebook presence, and an email newsletter. Its marquee engagements include the FIFA 2010 World Cup Draw (broadcast to 4 billion viewers), the Kigali Summit on Malaria and NTDs (US$4.5 billion raised), the Nelson Mandela 85th Birthday Celebration, and launches or summits for Shell, Emirates, Forbes, Coca-Cola, Samsung, Vodafone, Dubai Airports, SAB Alawwal Bank, COTY, IFS, and NEA.
The Event Production Company firmographics
Firmographics- Name
- The Event Production Company
- Legal name
- The Event Production Company
- Website
- https://theeventcompany.com
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- The Event Production Company is a Dubai-headquartered B2B event production firm delivering in-person, virtual, and hybrid events for global enterprise brands, governments, and NGOs across the Middle East and Africa through a 14-line service portfolio spanning conferences, product launches, AR/VR, drone shows, and bespoke platform development.
- Ownership category
- akta.pro rank
The Event Production Company industry classification
Industry- Product category
- Event Production Services
- NAICS
- Convention and Trade Show Organizers (56192), Convention and Trade Show Organizers (561920), Motion Picture and Video Production (51211)
- SIC
- Services-Advertising Agencies (7311), Services-Motion Picture & Video Tape Production (7812)
- akta.pro primary industry
- Event Production & Technical Services (AV/Lighting/Staging) (MPAAAGAB)
- akta.pro secondary industries
- Full-Service Event Planning & Production (HSACAAAA), Corporate Conferences & Sales Kickoffs (MPAGAGAC), Conferences & Conventions Operations Services (Registration, AV, Logistics) (MPAGAGAM)
Keywords
Where The Event Production Company is headquartered
LocationHeadquarters
- HQ city
- Randburg
- HQ country
- South Africa
- HQ region
- Africa
Offices5 records
Markets served
The Event Production Company business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Event Production Services: Full-service event production for corporate events including conferences, product launches, exhibitions, brand activations, gala banquets, and awards ceremonies. Revenue is project-based, one-time fees negotiated per event scope and requirements.
- Virtual & Hybrid Event Services: Virtual event production including webinars, webcasts, online training, virtual conferences, and hybrid events combining in-person with virtual components. Technical production and content creation services.
- Technology Development: Bespoke platform, software, website, and app development for event management purposes
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
The Event Production Company product offering
Product offeringCore offering
The Event Production Company is a full-service event production agency that designs, plans, and executes in-person, virtual, and hybrid events for global enterprise clients. Its core services span conferences, product launches, exhibitions, gala banquets, awards ceremonies, sporting events, team building, and brand activations, supported by specialized capabilities including bespoke event platform development, AR/VR experiences, synchronized drone shows, and live broadcasting.
Product overview
The Event Production Company is a full-service event production agency offering a comprehensive portfolio of event services across three delivery formats: In-Person, Virtual, and Hybrid events. The core offering includes 14 distinct service lines spanning the entire event lifecycle: Conferences, Live Events, Product Launches, Exhibitions, Sporting Events, Gala Banquets, Team Building, and Activations as primary service categories, complemented by specialized technology and creative services including Event Technology Development (bespoke platforms, software, websites, apps), Video Production and Broadcasting, AR/VR experiences, Drone Shows, Drive Experiences, and Marketing support. These services are delivered through a structured 6-step methodology (Consult, Evaluate, Revise, Roadmap, Implement, Measure) and are offered across Africa, the Middle East, and the Kingdom of Saudi Arabia.
Differentiator
Problem solved
Functional benefit
Products and services
- Conferences End-to-end conference planning and management services, including strategic planning, risk management, security, logistics, and travel arrangements across the Middle East and Africa for enterprise and government clients.
- Event Technology Development Design and development of bespoke platforms, software, websites, and apps for virtual experiences and marketing collateral, including RSVP systems and event landing pages for virtual and hybrid events.
- Team Building Innovative and creative team building activities with professional facilitators, designed to strengthen team relationships and drive organizational results for corporate clients.
- AR / VR Experiences Augmented and virtual reality experiences for entertainment and education at events, including virtual arcades and interactive product demonstrations integrated into in-person and hybrid event formats.
- Video Production and Live Broadcasting Live broadcasting and virtual streaming services for events including draws, awards ceremonies, and announcements, leveraging an extensive network of video production specialists for global audience reach.
- Drone Shows Synchronized drone light shows with custom branded formations and programming for memorable branded audience experiences at corporate events and product launches.
- Drive Experiences Automotive event management including press launches, dealer training, and corporate experiences with professional racing drivers and instructors for on-road, off-road, or track events.
- Product Launches Full-service product launch support including brand design, production, video production, graphic design, digital marketing, stage production, and 3D renders with animations for global brand clients.
- Exhibitions Bespoke exhibition stand conceptualization and building, including design, planning, management, and implementation with focus on brand experience for trade shows and exhibitions.
- Sporting Events Management of professional and amateur sporting events, including large-scale tournaments, fundraising events, and corporate sports days with permit acquisition support.
- Gala Banquets Themed gala banquet hosting with attention to cultural and social aspects, including entertainment, decor, staffing, dietary requirements, and AV support for high-profile corporate and foundation clients.
- Activations Marketing and event activations enabling direct engagement with target audiences through innovative virtual and physical installations for brand experiential campaigns.
- Live Events Live television broadcasting, online streaming, and technical integration for events reaching audiences across multiple venues globally, with end-to-end production and broadcast coordination.
Quantifiable outcome
- 5000+ events successfully hosted over 25+ years
- +2 more outcomes
Companies that use The Event Production Company
Customer profileNamed customers12 records
Segments4 records
Ideal customer profiles3 records
The Event Production Company technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
The Event Production Company partnerships and signals
Strategic signalScale indicators7 records
Recent moves1 record
Expansion highlights6 records
The Event Production Company competitors and assessment
Company assessmentDirect peers
- Pico Event Management: Hong Kong-headquartered total brand experience agency with strong presence in Asia, Middle East, and Africa. Comparable to EPC in delivering end-to-end corporate events, product launches, and exhibitions for multinational brands.
- GL Events: France-based global event management and venue operator with integrated services spanning exhibitions, congresses, and corporate events. Directly comparable to EPC as a full-service event production company serving enterprise clients across multiple continents.
- Sparks: Global experiential agency delivering brand experiences, events, and digital activations for enterprise clients. Comparable to EPC in serving multinational brand clients with bespoke, high-touch event production across regions.
- HQ Worldwide Shows: Dubai-headquartered full-service event management agency with operations across MENA and Asia. Closely comparable to EPC in service portfolio, target clientele, and MENA-focused geographic footprint.
- MKG (MKG Events): US-based experiential marketing and event production agency serving enterprise brands. Comparable to EPC in offering end-to-end event production with emphasis on creative concepting and technical execution.
Broad incumbents
- Jack Morton Worldwide: Global brand experience agency owned by Interpublic Group, producing events, exhibitions, and digital experiences for Fortune 500 brands. Comparable to EPC at the high end of corporate event production, though operating at significantly larger scale across more geographies.
- George P. Johnson Experience Marketing: Award-winning global experiential marketing agency specializing in corporate events, product launches, and brand activations. Comparable to EPC's enterprise focus, with broader geographic footprint and larger permanent staff.
Regional players
- Done Events: UAE-headquartered event management company based in Dubai. Directly comparable to EPC in geography and service mix, serving corporate clients across the Middle East with event production, exhibitions, and conferences.
- Spotlight Events: South Africa-based event management company with regional presence. Comparable to EPC as a peer in the African market serving corporate and brand clients with full-service event production.
- Farrah Events: Dubai-based event management and production company serving corporate and government clients in the Middle East. Comparable to EPC as a UAE competitor targeting similar enterprise event budgets.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
The Event Production Company social profiles
Digital presenceThe Event Production Company compliance and trust
Trust signalCompliance3 records
The Event Production Company financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Event Production Company leadership team
Management profileNumber of profiles
Profiles5 records
The Event Production Company funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Event Production Company M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Event Production Company
What does The Event Production Company do?
The Event Production Company is a full-service event production agency that designs, plans, and executes in-person, virtual, and hybrid events for global enterprise clients. Its core services span conferences, product launches, exhibitions, gala banquets, awards ceremonies, sporting events, team building, and brand activations, supported by specialized capabilities including bespoke event platform development, AR/VR experiences, synchronized drone shows, and live broadcasting.
Is The Event Production Company a public or private company?
The Event Production Company is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The Event Production Company founded?
The Event Production Company was founded in 1999. It employs 11 to 50 people.
Where is The Event Production Company based?
The Event Production Company is headquartered in Randburg, South Africa, in the Africa region.
How does The Event Production Company make money?
Three revenue lines are on record. Event Production Services are the primary driver. The others are virtual & Hybrid Event Services and technology Development.
Who are The Event Production Company's main competitors?
Direct peers on record are Pico Event Management, GL Events, Sparks, HQ Worldwide Shows and MKG (MKG Events). Broad incumbents are Jack Morton Worldwide and George P. Johnson Experience Marketing. Regional players are Done Events, Spotlight Events and Farrah Events.
Does The Event Production Company have an API?
No public API is recorded for The Event Production Company.
What industry is The Event Production Company in?
The Event Production Company's product category is Event Production Services. Its primary akta.pro industry code is MPAAAGAB, Event Production & Technical Services (AV/Lighting/Staging), with a secondary code of HSACAAAA, Full-Service Event Planning & Production. Its NAICS code is 56192 and its SIC code is 7311.