The Event Production Company

What The Event Production Company does

The Event Production Company (EPC) is a Dubai-headquartered, founder-owned B2B professional events firm founded in South Africa over 25 years ago by Karen Ashwin and now operating from offices in Dubai, Johannesburg, Riyadh, Nairobi, and Accra. The company delivers end-to-end event production across in-person, virtual, and hybrid formats for global enterprise brands, government and diplomatic bodies, NGOs, and high-profile individuals, following a six-step methodology (Consult, Evaluate, Revise, Roadmap, Implement, Measure) initiated via a 45-minute client consultation.

Its service portfolio spans 14 lines organised around primary event categories (conferences, product launches, exhibitions, sporting events, gala banquets, team building, activations, live events) and specialised technology offerings including AR/VR experiences, drone light shows, live broadcasting and streaming, bespoke platform/software/website/app development, drive experiences, and integrated marketing. Revenue is generated through project-based, quote-driven professional services fees negotiated per event scope, duration, technical requirements, and geography; no public pricing or subscription/SaaS model exists.

The company's go-to-market is direct enterprise field sales through a website "Hire Us" contact channel and consultation-led engagement, supported by content marketing, case-study distribution, LinkedIn and Facebook presence, and an email newsletter. Its marquee engagements include the FIFA 2010 World Cup Draw (broadcast to 4 billion viewers), the Kigali Summit on Malaria and NTDs (US$4.5 billion raised), the Nelson Mandela 85th Birthday Celebration, and launches or summits for Shell, Emirates, Forbes, Coca-Cola, Samsung, Vodafone, Dubai Airports, SAB Alawwal Bank, COTY, IFS, and NEA.

Name

The Event Production Company

Legal name

The Event Production Company

Website

https://theeventcompany.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

The Event Production Company is a Dubai-headquartered B2B event production firm delivering in-person, virtual, and hybrid events for global enterprise brands, governments, and NGOs across the Middle East and Africa through a 14-line service portfolio spanning conferences, product launches, AR/VR, drone shows, and bespoke platform development.

Ownership category

akta.pro rank

Product category

Event Production Services

NAICS

Convention and Trade Show Organizers (56192), Convention and Trade Show Organizers (561920), Motion Picture and Video Production (51211)

SIC

Services-Advertising Agencies (7311), Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

Event Production & Technical Services (AV/Lighting/Staging) (MPAAAGAB)

akta.pro secondary industries

Full-Service Event Planning & Production (HSACAAAA), Corporate Conferences & Sales Kickoffs (MPAGAGAC), Conferences & Conventions Operations Services (Registration, AV, Logistics) (MPAGAGAM)

Keywords

• Corporate event production
• Virtual event services
• Hybrid event management
• Event broadcast production
• Brand activation services

Headquarters

HQ city

Randburg

HQ country

South Africa

HQ region

Africa

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Event Production Services: Full-service event production for corporate events including conferences, product launches, exhibitions, brand activations, gala banquets, and awards ceremonies. Revenue is project-based, one-time fees negotiated per event scope and requirements.
2. Virtual & Hybrid Event Services: Virtual event production including webinars, webcasts, online training, virtual conferences, and hybrid events combining in-person with virtual components. Technical production and content creation services.
3. Technology Development: Bespoke platform, software, website, and app development for event management purposes

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

The Event Production Company is a full-service event production agency that designs, plans, and executes in-person, virtual, and hybrid events for global enterprise clients. Its core services span conferences, product launches, exhibitions, gala banquets, awards ceremonies, sporting events, team building, and brand activations, supported by specialized capabilities including bespoke event platform development, AR/VR experiences, synchronized drone shows, and live broadcasting.

Product overview

The Event Production Company is a full-service event production agency offering a comprehensive portfolio of event services across three delivery formats: In-Person, Virtual, and Hybrid events. The core offering includes 14 distinct service lines spanning the entire event lifecycle: Conferences, Live Events, Product Launches, Exhibitions, Sporting Events, Gala Banquets, Team Building, and Activations as primary service categories, complemented by specialized technology and creative services including Event Technology Development (bespoke platforms, software, websites, apps), Video Production and Broadcasting, AR/VR experiences, Drone Shows, Drive Experiences, and Marketing support. These services are delivered through a structured 6-step methodology (Consult, Evaluate, Revise, Roadmap, Implement, Measure) and are offered across Africa, the Middle East, and the Kingdom of Saudi Arabia.

Differentiator

Problem solved

Functional benefit

Products and services

• Conferences End-to-end conference planning and management services, including strategic planning, risk management, security, logistics, and travel arrangements across the Middle East and Africa for enterprise and government clients.
• Event Technology Development Design and development of bespoke platforms, software, websites, and apps for virtual experiences and marketing collateral, including RSVP systems and event landing pages for virtual and hybrid events.
• Team Building Innovative and creative team building activities with professional facilitators, designed to strengthen team relationships and drive organizational results for corporate clients.
• AR / VR Experiences Augmented and virtual reality experiences for entertainment and education at events, including virtual arcades and interactive product demonstrations integrated into in-person and hybrid event formats.
• Video Production and Live Broadcasting Live broadcasting and virtual streaming services for events including draws, awards ceremonies, and announcements, leveraging an extensive network of video production specialists for global audience reach.
• Drone Shows Synchronized drone light shows with custom branded formations and programming for memorable branded audience experiences at corporate events and product launches.
• Drive Experiences Automotive event management including press launches, dealer training, and corporate experiences with professional racing drivers and instructors for on-road, off-road, or track events.
• Product Launches Full-service product launch support including brand design, production, video production, graphic design, digital marketing, stage production, and 3D renders with animations for global brand clients.
• Exhibitions Bespoke exhibition stand conceptualization and building, including design, planning, management, and implementation with focus on brand experience for trade shows and exhibitions.
• Sporting Events Management of professional and amateur sporting events, including large-scale tournaments, fundraising events, and corporate sports days with permit acquisition support.
• Gala Banquets Themed gala banquet hosting with attention to cultural and social aspects, including entertainment, decor, staffing, dietary requirements, and AV support for high-profile corporate and foundation clients.
• Activations Marketing and event activations enabling direct engagement with target audiences through innovative virtual and physical installations for brand experiential campaigns.
• Live Events Live television broadcasting, online streaming, and technical integration for events reaching audiences across multiple venues globally, with end-to-end production and broadcast coordination.

Quantifiable outcome

• 5000+ events successfully hosted over 25+ years
• +2 more outcomes

Named customers12 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators7 records

Recent moves1 record

Expansion highlights6 records

Direct peers

• Pico Event Management: Hong Kong-headquartered total brand experience agency with strong presence in Asia, Middle East, and Africa. Comparable to EPC in delivering end-to-end corporate events, product launches, and exhibitions for multinational brands.
• GL Events: France-based global event management and venue operator with integrated services spanning exhibitions, congresses, and corporate events. Directly comparable to EPC as a full-service event production company serving enterprise clients across multiple continents.
• Sparks: Global experiential agency delivering brand experiences, events, and digital activations for enterprise clients. Comparable to EPC in serving multinational brand clients with bespoke, high-touch event production across regions.
• HQ Worldwide Shows: Dubai-headquartered full-service event management agency with operations across MENA and Asia. Closely comparable to EPC in service portfolio, target clientele, and MENA-focused geographic footprint.
• MKG (MKG Events): US-based experiential marketing and event production agency serving enterprise brands. Comparable to EPC in offering end-to-end event production with emphasis on creative concepting and technical execution.

Broad incumbents

• Jack Morton Worldwide: Global brand experience agency owned by Interpublic Group, producing events, exhibitions, and digital experiences for Fortune 500 brands. Comparable to EPC at the high end of corporate event production, though operating at significantly larger scale across more geographies.
• George P. Johnson Experience Marketing: Award-winning global experiential marketing agency specializing in corporate events, product launches, and brand activations. Comparable to EPC's enterprise focus, with broader geographic footprint and larger permanent staff.

Regional players

• Done Events: UAE-headquartered event management company based in Dubai. Directly comparable to EPC in geography and service mix, serving corporate clients across the Middle East with event production, exhibitions, and conferences.
• Spotlight Events: South Africa-based event management company with regional presence. Comparable to EPC as a peer in the African market serving corporate and brand clients with full-service event production.
• Farrah Events: Dubai-based event management and production company serving corporate and government clients in the Middle East. Comparable to EPC as a UAE competitor targeting similar enterprise event budgets.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/theeventproductioncompany
• LinkedInlinkedin.com/company/the-event-production-company
• Xx.com/epctweeting

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Event Production Company