Let's Go

What Let's Go does

Let's Go is a privately-held Belgian event services company founded in 2017 and headquartered at Rue Pierre Henrard, 6 in Herstal, operating with a headcount of 11–50 employees. The company provides three integrated service lines under a single brand: equipment rental of event and festive materials (audio systems, lighting, and sound equipment), professional animation services for event programming, and full event organization either as a turnkey A-to-Z package or as supplementary support to other vendors. The service offering is intentionally modular, allowing customers to contract each line independently or in combination.

The underlying technology is conventional and service-deliverable based: professional-grade event production equipment paired with manual on-site service delivery. The digital surface is a WordPress-based website (lets-go.be) and a Facebook page used for top-of-funnel engagement; there are no mobile applications, APIs, proprietary software, or documented integrations. Pricing is not publicly disclosed and customers obtain quotes via a contact form, phone, or email — indicating a custom-quoted, relationship-driven commercial model rather than standardized list pricing.

Let's Go's go-to-market is direct-to-customer within the Wallonia region of Belgium. The company targets a horizontal mix of event organizers and private individuals planning private or public events, acquiring customers through its website storefront, social media presence, and direct contact. Revenue is generated through three streams — usage-based equipment rental fees, animation services billed as professional services, and event organization fees — all delivered locally. Ownership appears to be a founder/small-team model with M. Thibaut ALTOMARE listed as the responsible person; no institutional investors, parent companies, subsidiaries, or disclosed funding rounds are present in the source data.

Name

Let's Go

Legal name

Lets Go

Website

https://lets-go.be

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Let's Go is a privately-held Belgian event services company founded in 2017 and based in Herstal, offering equipment rental, animation, and full event organization to individuals and organizations in the Wallonia region.

Ownership category

akta.pro rank

Product category

Event Services

NAICS

Convention and Trade Show Organizers (561920)

SIC

Services-Miscellaneous Equipment Rental & Leasing (7350), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Backline & Musical Instrument Rentals (Concert/Performance Support) (THAHAEAL)

akta.pro secondary industries

Party DJ, Music & Audio Services (HSACACAI), Party Games, Activities & Interactive Entertainment (HSACACAJ)

Keywords

• Event equipment rental
• Event animation services
• Event organization
• Sound and lighting rental
• Festival services

Headquarters

HQ city

Herstal

HQ country

Belgium

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Equipment Rental: Rental of event equipment including audio systems, lighting, and sound equipment for events and festivals. Revenue generated through daily or event-based rental fees.
2. Animation Services: Professional animation and entertainment services for events, providing personnel and expertise for event programming.
3. Event Organization: Full-service event organization from planning to execution, either complete event management or supplementary services to complement other vendors.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Let's Go is a Belgian event services company that rents professional event and festive equipment (sound, lighting, audio systems), provides on-site animation and entertainment personnel, and offers full end-to-end event organization either as a complete solution from A to Z or as a supplementary service to other vendors. The three service lines can be contracted individually or in combination for private and public events in Belgium.

Product overview

Let's Go is a service-based company offering three integrated event solutions: equipment rental (Location de matériel) for event and festive materials, animation services (Animation) for entertainment performances, and comprehensive event organization (Evénementiel) that can manage events end-to-end or complement other vendors. These three services are designed to work together as a complete event management offering.

Differentiator

Problem solved

Functional benefit

Products and services

• Location de matériel (Equipment Rental) Rental of professional event and festive materials (audio, sound, and lighting equipment) for events and festivals in Belgium, billed on a per-event or daily usage basis. Targeted at individuals and organizations planning private or public events.
• Animation (Animation Services) Professional animation and entertainment services for events, providing personnel and expertise for event programming. Designed for individuals and organizations hosting private or public events in Belgium.
• Evénementiel (Event Organization) Full-service event organization from planning through execution, either as complete end-to-end management of an event from A to Z or as a supplementary service complementing other vendors. Targeted at event organizers in Belgium needing comprehensive event production support.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves3 records

Expansion highlights1 record

Broad incumbents

• Encore Event Technologies (formerly PSAV): Major in-house hotel and venue AV and event technology provider serving meetings and events worldwide. Comparable to Let's Go's equipment rental and event organization offerings for the meetings/events segment.
• NEP Group: Global outsourced technical production partner for broadcast and live events, offering AV equipment, staging, and event support. Comparable to Let's Go's technical event production capabilities, though serving large-scale broadcast and entertainment clients.
• Clair Global: US-based live event production and AV rental firm providing audio, lighting, and staging for tours, festivals, and corporate events. Comparable to Let's Go's technical event production capabilities, though at significantly larger scale.
• GL Events: Large French event management and venue services group providing event organization, equipment rental, and staging across Europe. Comparable to Let's Go's Evénementiel and animation services, though operating at a corporate scale.
• MCI Group: Swiss-headquartered global events, meetings, and association management company. Comparable to Let's Go's full event organization service line, but operating as a large B2B agency rather than a local provider.
• Solotech: Canada-headquartered AV and event production company with equipment rental, staging, lighting, and full event services for live experiences across North America and Europe. Overlaps with Let's Go across all three service lines (equipment rental, technical production, event organization).
• PRG (Production Resource Group): Global leader in event production and AV equipment rental for concerts, corporate events, and festivals. Directly comparable to Let's Go's audio/lighting rental and event production services, but operating at much larger scale and across geographies.

Regional players

• AED Rent (AED group): Benelux-based professional lighting, audio, and video equipment rental company serving event professionals. Direct competitor to Let's Go's equipment rental line in the broader Benelux region, though primarily serving B2B production companies.
• LANG AG: German AV and event technology rental and services provider serving corporate events, trade shows, and live events in the DACH region. Comparable equipment rental and event production scope, though focused on the German-speaking market rather than Belgium.

Emerging players

• Evenium: French event management and registration platform organizing corporate events and conferences. Overlaps with Let's Go's event organization service but is differentiated by a digital/tech-enabled delivery model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/LETSGO.sonorisation.eclairage.location.animation?fref=ts
• LinkedInlinkedin.com/company/lets-go

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Let's Go