Lang AG
Lang AG is a German-headquartered (Lindlar) provider of professional video presentation technology, renting and selling LED displays, projectors, and AV equipment to event organisers and AV integrators across Europe and the Middle East, with proprietary LED product lines (AURA, LIAM, WINGSTER) and Europe's largest drone show fleet.
- Company typePrivate
- Founded1978
- HeadquartersLindlar, Germany
- Headcount251–500
- GTM typeB2B
- OfferingServices
What Lang AG does
Lang AG is a Lindlar, Germany-based service provider of professional video presentation technology, founded in 1978. The company rents and sells LED displays, projectors, and ancillary AV equipment to event organisers, corporate customers, and AV integration firms, with 24/7 field-service support delivered globally from its German headquarters. Its core offerings are organised across three LED product lines (AURA MiniLED, LIAM transparent LED, WINGSTER foldable 4K display), projection technology, and a drone light show service built on what the company describes as Europe's largest drone fleet (5,000+ flight hours, 200+ shows delivered, 5,000-drone proving ground, hardware holding 18 world records). The business model combines quote-based equipment rental, one-time equipment sales (including LANG SERVICED certified ex-rental units with up to 24-month warranty), drone show production services, and training delivered through the wholly-owned LANG ACADEMY subsidiary.
Revenue is generated through four primary streams: equipment rental, equipment sales, drone show services, and training. Lang AG distributes through direct field sales and rental channels, complemented by wholly-owned regional subsidiaries in the United Kingdom, the Middle East (LANG ME), Iberia, the Netherlands, and Switzerland (LANG BARANDAY AG). The company maintains a regulatory moat as the first German operator granted 'generic flight volumes' for drone shows, reducing aerial show approval timelines from weeks to days. Leadership is concentrated under CEO and Chairman Tobias Lang, with Peter Mathia on the executive board, Florian Rotberg chairing the supervisory board, and a multi-tiered management structure of Directors and Senior Managers across Rental, Sales, LED & Displays, Event Drones, International Sales, Projection, Business Development, Purchasing, Logistics, Marketing, and Operations/HR. The ownership structure, given the Lang surname on CEO Tobias Lang and Directors Kamilla Lang and Lina Lang, suggests founder or family control, with no disclosed external investors or parent company.
Lang AG firmographics
Firmographics- Name
- Lang AG
- Legal name
- LANG AG
- Website
- https://lang-ag.com
- Company type
- Private
- Founded year
- 1978
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Lang AG is a German-headquartered (Lindlar) provider of professional video presentation technology, renting and selling LED displays, projectors, and AV equipment to event organisers and AV integrators across Europe and the Middle East, with proprietary LED product lines (AURA, LIAM, WINGSTER) and Europe's largest drone show fleet.
- Ownership category
- akta.pro rank
Lang AG industry classification
Industry- Product category
- Professional Audio-Visual Equipment Rental & Event Services
- NAICS
- Audio and Video Equipment Manufacturing (33431)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Event Rentals (Tents, Furniture, A/V, Decor) (HSACAAAG)
- akta.pro secondary industries
- Lighting & Studio Equipment Retail (Flash, Continuous, Modifiers, Backdrops) (CRACAHAF), Drones & UAV Retail (Consumer & Prosumer) (CRACAHAC)
Keywords
Where Lang AG is headquartered
LocationHeadquarters
- HQ city
- Lindlar
- HQ country
- Germany
- HQ region
- Europe
Offices2 records
Markets served
Lang AG business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Technology or R&D, Infrastructure, Marketing or Sales
Revenue model
- Equipment Rental: Rental of professional video and event technology equipment including LED displays, projectors, and related AV technology. The rental fleet maintains the most modern technology in large quantities. Insurance options available at 7% of rental fee.
- Equipment Sales: Sale of professional video equipment including new and ex-rental 'LANG SERVICED' equipment. LANG SERVICED products meet highest quality standards and are comparable to new, backed by warranty up to 24 months.
- Drone Show Services: Comprehensive drone show services including hardware supply, partial or complete planning and execution, pilot and designer training, and drone repair services. Full service from 100 to thousands of drones.
- Training Services (LANG ACADEMY): Training programs for pilots and designers in drone shows, as well as internal employee training through LANG ACADEMY offering various professional development opportunities.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Quote-based rental and sales pricing |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels4 records
Lang AG product offering
Product offeringCore offering
LANG AG rents, sells, and services professional video and event technology for business customers across Europe, with a portfolio that spans LED displays (including proprietary WINGSTER, LIAM, and AURA product lines), projectors, and related equipment. The company additionally operates Europe's largest commercial drone fleet, delivering turnkey choreographed drone show performances, and offers paid training through LANG ACADEMY.
Product overview
Lang AG is a leading European service provider for professional video applications, offering a portfolio of LED display products, drone show services, and AV technology solutions. The core product lineup includes three LED display lines: WINGSTER (a foldable 4K LED display for compact portability), LIAM (a lightweight transparent LED for indoor/outdoor use), and AURA (a flexible MiniLED display for curved installations). The company also operates Europe's largest drone show fleet and offers related services including equipment rental, sales (including certified ex-rental equipment through LANG SERVICED), and fire protection solutions. The products serve the event, entertainment, and integration industry.
Differentiator
Problem solved
Functional benefit
Brands
- LANG SERVICED: Ex-rental equipment that meets high quality standards and is comparable to new, backed by a warranty of up to 24 months.
- LANG Academy
- LANG Rookies
Products and services
- WINGSTER LED display
Quantifiable outcome
- Over 200 drone shows delivered successfully
- +3 more outcomes
Companies that use Lang AG
Customer profileSegments3 records
Ideal customer profiles3 records
Lang AG technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Lang AG partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core.
- AbsencoreAbsen, a LED display solutions company celebrating its 25th anniversary, partnered with LANG AG for the first-ever ISE Drone Show. LANG AG produces the drone show while Absen displays its LED products across 11 partner locations throughout the show floor, featuring a Wearable-Free Motion Capture Solution developed with partner EnlightV.
- EnlightVcoreEnlightV collaborated with Absen to develop a Wearable-Free Motion Capture Solution showcased at ISE 2026, enabling immersive LED experiences without specialized equipment. LANG AG is involved as the producer of the ISE Drone Show where this technology is featured.
- NovastarcoreNovastar provides processing technology and receiving cards used in LANG AG's proprietary LED display products including AURA (XA50 Pro 5G), LIAM (A10s Pro), and WINGSTER (Novastar Processing).
- LANG UKcoreSubsidiary company operating in the United Kingdom market, providing localized sales and rental services for LANG AG products.
- LANG NLcoreSubsidiary company operating in the Netherlands market, providing localized sales and rental services for LANG AG products.
- LANG IBERIAcoreSubsidiary company operating in the Iberian Peninsula market, providing localized sales and rental services for LANG AG products.
- LANG MEcoreSubsidiary company operating in the Middle East market, providing localized sales and rental services for LANG AG products.
- LANG BARANDAY AGcoreSubsidiary company operating in the Swiss market, providing localized sales, rental services, and training (LANG BARANDAY AG Schulungsprogramm) for LANG AG products.
- LANG ACADEMYcoreTraining academy subsidiary offering pilot and designer training for drone shows, as well as employee development programs across various professional disciplines.
Scale indicators8 records
Recent moves6 records
Expansion highlights6 records
Lang AG competitors and assessment
Company assessmentMarket position
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Lang AG social profiles
Digital presenceLang AG financial estimates
Financial estimateRevenue estimate
Valuation estimate
Lang AG leadership team
Management profileNumber of profiles
Profiles10 records
Lang AG subsidiaries and ownership
Company hierarchySubsidiaries6 records
Lang AG funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Lang AG M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Lang AG
What does Lang AG do?
LANG AG rents, sells, and services professional video and event technology for business customers across Europe, with a portfolio that spans LED displays (including proprietary WINGSTER, LIAM, and AURA product lines), projectors, and related equipment. The company additionally operates Europe's largest commercial drone fleet, delivering turnkey choreographed drone show performances, and offers paid training through LANG ACADEMY.
Is Lang AG a public or private company?
Lang AG is a private company. It is classified as family owned and is currently operating.
When was Lang AG founded?
Lang AG was founded in 1978. It employs 251 to 500 people.
Where is Lang AG based?
Lang AG is headquartered in Lindlar, Germany, in the Europe region.
How does Lang AG make money?
Four revenue lines are on record. Equipment Rental is the primary driver. The others are equipment Sales, drone Show Services and training Services (LANG ACADEMY).
Does Lang AG have an API?
No public API is recorded for Lang AG.
What industry is Lang AG in?
Lang AG's product category is Professional Audio-Visual Equipment Rental & Event Services. Its primary akta.pro industry code is HSACAAAG, Event Rentals (Tents, Furniture, A/V, Decor), with a secondary code of CRACAHAF, Lighting & Studio Equipment Retail (Flash, Continuous, Modifiers, Backdrops). Its NAICS code is 33431 and its SIC code is 7900.