OUR HOMES

What OUR HOMES does

OUR HOMES is a privately held Canadian regional home and lifestyle magazine publisher headquartered in Collingwood, Ontario, operating as OUR HOMES MEDIA GROUP INC. The company produces 11 glossy quarterly regional magazines covering Ontario communities from Barrie to Windsor, plus a Toronto-focused 'Best of Ontario' spin-off published three times annually. Content centers on local home tours, interior design, renovation, recipes, gardening, birding, and real estate listings, with each regional edition tailored to a specific local market.

The underlying technology stack is deliberately lean: a Squarespace-hosted website (ourhomes.ca) paired with Issuu-powered digital flipbooks for online reading. There is no proprietary platform, mobile app, or AI/ML capability disclosed. The company's intellectual property is its editorial archive, brand recognition within Ontario's design community, and its controlled direct-mail circulation infrastructure.

OUR HOMES operates a dual-revenue model: consumer magazine subscriptions (CA$19.91–$66.55/year across tiered regional options) and B2B advertising sales (print page ads and digital placements including Instagram takeovers, sponsored articles, and newsletter inventory). Advertising is the primary monetization engine, sold by a regional account-executive team to a fragmented base of local home builders, designers, cabinetmakers, flooring companies, furniture retailers, and realtors. Distribution claims include 5,000,000+ annual print readers and 4,000,000+ Canadians reached online each year, though the controlled-circulation model means much of this reach is not paid subscription.

Name

OUR HOMES

Legal name

OUR HOMES MEDIA GROUP INC.

Website

https://ourhomes.ca

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

OUR HOMES is a Canadian regional publisher producing 11 glossy quarterly home and lifestyle magazines across Ontario, plus a Toronto-focused 'Best of Ontario' edition. It monetizes through consumer subscriptions and B2B print and digital advertising sold to local home design, renovation, and real estate professionals.

Ownership category

akta.pro rank

Product category

Regional Lifestyle Publishing

NAICS

Periodical Publishers (513120), Periodical Publishers (51312)

SIC

Periodicals: Publishing Or Publishing & Printing (2721)

akta.pro primary industry

Home, Garden & DIY Magazines (MPAJAEAG)

akta.pro secondary industries

Digital Magazine & Newspaper Subscription Platforms (Paywalls, Membership) (MPAJAMAD), Blogging & Website Publishing Platforms (MPACAIAB)

Keywords

• Home lifestyle magazine
• Regional print publishing
• Advertising media sales
• Magazine subscriptions
• Home design content

Headquarters

HQ city

Collingwood

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Magazine Subscriptions: Print magazine subscriptions sold directly to consumers - One Regional Magazine (4 issues), Two Regional Magazines (8 issues), Three Regional Magazines (12 issues), and The Best of Ontario (3 issues annually). Subscriptions delivered via direct mail.
2. Print Advertising: Business advertising in regional magazines targeting high-income homeowners in 11 local Ontario markets. Options include single or multi-region ads with multiple ad sizes, in-house design services, and controlled circulation to target demographics.
3. Digital Advertising: Social media posts, Instagram takeovers and giveaways, sponsored articles on ourhomes.ca website, and newsletter placements reaching 4,000,000+ Canadians online annually.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

OUR HOMES publishes glossy quarterly regional home and lifestyle magazines across 11 Ontario markets, featuring local home tours, designer profiles, recipes, gardening tips, and real estate listings. The company sells print and digital magazine subscriptions to consumers and sells print and digital advertising to local home design, renovation, and real estate businesses. It also operates an online content platform with digital flipbook editions via Issuu.

Product overview

OUR HOMES is a regional home and lifestyle magazine publisher operating as a platform of 11 regional quarterly magazines plus The Best of Ontario (Toronto & York Region) published three times annually. The portfolio includes regional editions for Barrie-Orillia-Midland-Innisfil, Grey & Bruce Counties, London-Middlesex, Niagara Region, Oakville-Burlington-Mississauga, Ottawa, Parry Sound-Muskoka-Huntsville-Haliburton, Peterborough-Durham Region, Southern Georgian Bay, Toronto-York Region, Waterloo Region, Wellington County-Orangeville-Caledon, and Windsor-Essex. Each regional magazine features local home tours, design advice, recipes, gardening tips, birding content, and real estate listings. The company also operates an online content platform, designer directory, subscription service, and advertising services (both print and digital). Content is delivered via print magazines, flipbook digital editions through Issuu, and the company's website.

Differentiator

Problem solved

Functional benefit

Products and services

• OUR HOMES Regional Magazines Glossy quarterly magazines featuring local home tours, design advice, recipes, gardening tips, birding content, real estate listings, and designer profiles across 11 regional editions covering Ontario communities including Barrie, Grey & Bruce, London/Stratford, Muskoka, Ottawa, Peterborough, Southern Georgian Bay, Golden Horseshoe, Waterloo/Wellington, and Windsor.
• Best of Ontario – Toronto & York Region Magazine A specialized magazine published three times per year (Spring, Summer, Winter) featuring the best homes and design professionals in the Toronto and York Region area.
• Magazine Subscription Service Mail subscription service delivering print magazines directly to consumer subscribers. Options include One Regional Magazine (CA$26.55 for 4 issues), Two Regional Magazines (CA$46.55 for 8 issues), Three Regional Magazines (CA$66.55 for 12 issues), and Best of Ontario (CA$19.91 for 3 issues annually).
• Print Advertising Advertising services offering print ad placements in regional magazines with controlled and direct circulation to target demographics, reaching up to 5,000,000+ print readers annually. Options include single or multi-region ads with multiple ad sizes and in-house design services.
• Digital Advertising Digital marketing services including social media posts, Instagram takeovers and giveaways, sponsored articles on ourhomes.ca, and newsletter placements reaching 4,000,000+ Canadians online annually.
• OUR HOMES Online Content Platform The company's website (ourhomes.ca) offering digital access to magazine content including home tours, recipes, design advice, gardening tips, birding content, and a designer directory, along with digital flipbook editions of all regional magazines via Issuu.

Quantifiable outcome

• 4,000,000+ Canadians reached online annually
• +2 more outcomes

Named customers9 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Canadian House & Home: Canadian national home design and lifestyle magazine covering decorating, renovation, and design — directly comparable to OUR HOMES in editorial focus (home tours, designer features) and advertiser base (home brands, designers, furniture), though it operates nationally rather than regionally.
• Style at Home: Canadian home décor magazine offering decorating tips, room makeovers, and shopping guides — directly comparable as a Canadian home/lifestyle magazine monetizing through subscriptions and home-brand advertising, with similar content verticals.
• Western Living: Western Canada's premier home design and lifestyle magazine covering design, food, and travel — closely analogous as a regional Canadian lifestyle title with strong design content and a regional premium advertiser base.
• Azure Magazine: Canadian design and architecture magazine covering contemporary design, interiors, and products — comparable as a Canadian design-led publication monetized through premium home/design advertising.
• Cottage Life: Canadian regional lifestyle magazine focused on cottage country living across Ontario — comparable as a regionally-segmented Canadian lifestyle title reaching similar Ontario demographics with regional advertising products.
• House & Home: Canadian home design publication offering inspiration, decorating tips, and product showcases — directly comparable in editorial positioning and advertiser base (Canadian home retailers, designers, and renovation brands).

Emerging players

• Garden Making: Canadian gardening-focused publication with overlapping home and garden content verticals — comparable as a niche Canadian lifestyle publisher monetizing through enthusiast advertising, though narrower in scope than OUR HOMES.

Broad incumbents

• Dwell: North American modern home design magazine and digital platform featuring design-forward residential architecture — comparable as a home/design magazine monetized through advertising and brand partnerships, though operating at a much larger North American scale.
• TC Media (Transcontinental): One of Canada's largest magazine and local media publishers, operating multiple consumer and B2B titles — comparable as a Canadian magazine publisher with regional advertising sales, though operating at significantly greater scale and portfolio breadth.
• Houzz: Leading North American home design platform connecting homeowners with design professionals, products, and inspiration — comparable as a competing channel for the same home design advertiser budgets and homeowner-intent audience, though operating as a digital marketplace rather than a magazine.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/OurHomesMag
• Instagraminstagram.com/ourhomesmagazine
• Xx.com/ourhomesmag

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about OUR HOMES