What Domomat does

Domomat is a France-based online DIY hardware retailer founded in 2015 and headquartered in Alby-sur-Chéran, serving both individual consumers (Particuliers) and professional trades (electricians, plumbers, heating installers) through a single e-commerce storefront at domomat.com. The company operates without physical retail stores, fulfilling orders through a centralized depot that supports Click & Collect, plus home delivery and relay-point pickup via DPD, Colissimo, and Chronopost across France. Its proprietary technology stack is a standard transactional e-commerce platform with content marketing (DIY advice guides/Fiches conseils), email newsletter, social media presence, and a loyalty rewards program (Domopoints) for repeat purchases. There is no native mobile app, no public API, and no disclosed AI/ML capabilities.

The product offering spans 15 universes and over 50,000 SKUs across 600+ brands, covering electrical equipment (cables, panels, circuit breakers, modular equipment), wiring devices (Legrand Céliane, Schneider Odace, Hager), lighting and LED, heating (electric radiators, towel warmers, heat pumps, water heaters), plumbing and sanitary fixtures, ventilation and air conditioning, smart home/domotics (KNX, Wiser, connected devices), security and video surveillance, tools and hardware, pool equipment, EV charging stations, and solar panel kits, plus a tertiary/collectivities sub-range for commercial and institutional buyers. Brand partnerships with Schneider Electric, Legrand, Hager, Atlantic, Thermor, Ariston, and Aldes anchor the catalog in recognized professional-grade suppliers.

Domomat generates revenue through one-time product transactions (no subscription component) with no publicly disclosed pricing tiers; individual product prices are listed online. The GTM is product-led growth via a self-serve e-commerce funnel, supported by content marketing (DIY guides), SEO-optimized category pages, newsletter, social channels, and a loyalty program. Customer segments include primary consumer DIY (beginners to experts) and primary professional trades (electricians, plumbers, heating installers), with a smaller tertiary/collectivities segment (hotels, public buildings). The company is privately held with no disclosed external investors, funding rounds, or management team profiles.

Name

Domomat

Legal name

Domomat

Website

https://domomat.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Domomat is a France-based online DIY hardware retailer founded in 2015, selling 50,000+ SKUs across electrical, plumbing, heating, lighting, tools, and smart-home categories to individual consumers and professional trades via its e-commerce platform with depot pickup and multi-carrier delivery.

Ownership category

akta.pro rank

Headquarters

HQ city

Alby-sur-chéran

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. E-commerce product sales: Online retail of DIY materials including electrical, plumbing, heating, lighting, tools, and hardware. Revenue generated through one-time product transactions with no subscription component.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Domomat operates an online DIY hardware retail platform offering more than 50,000 SKUs across 15 product universes, including electrical equipment, cables, lighting, heating, plumbing, ventilation, home automation, security, tools, hardware, pool equipment, and tertiary/commercial supplies. The platform serves both individual DIY consumers and professional contractors in France through its e-commerce site with Click & Collect and multi-carrier home delivery, supported by a loyalty rewards program (Domopoints).

Product overview

Domomat is an online DIY hardware retailer offering a comprehensive catalog of over 50,000 products across 15 product universes for both professionals and individuals. The company operates as an e-commerce platform for construction, electrical, heating, plumbing, and home improvement equipment. The product portfolio includes core categories such as electrical equipment (cables, wires, circuit breakers, electrical panels, EV charging stations, solar panels), wiring devices and switches (Legrand Céliane, Schneider Odace/Unica, Hager), lighting solutions (interior/exterior luminaires, LED bulbs, design fixtures), heating systems (electric radiators, towel warmers, heat pumps, water heaters), plumbing (pipes, fittings, bathroom fixtures), ventilation/air conditioning, smart home/domotics (KNX, Wiser, connected devices), security systems (alarms, cameras, access control), tools and hardware, pool equipment, and tertiary/commercial equipment. The company positions itself as an accessible DIY destination with professional support, serving both individual homeowners and professional contractors through its online platform with depot pickup options.

Differentiator

Problem solved

Functional benefit

Products and services

• Électricité (Electrical Equipment) Core electrical product category for residential, commercial, and industrial installations.
• Câbles et fils électriques (Electrical Cables and Wires) Range of electrical cables and wires for residential and industrial wiring projects.
• Prises & Interrupteurs (Wiring Devices and Switches) Switches, outlets, and wiring devices from major electrical brands for residential and commercial fit-outs.
• Éclairage et luminaires (Lighting and Fixtures) Interior and exterior lighting products including luminaires, LED bulbs, smart/connected bulbs, and design lighting.
• Chauffage (Heating Systems) Electric radiators, towel warmers, and heat pump systems for residential heating.
• Chauffe-eau & Traitement de l'eau (Water Heaters and Water Treatment) Water heating and water treatment systems for residential installations.
• Plomberie (Plumbing) Piping systems, fittings, and plumbing accessories for residential plumbing projects.
• Sanitaires Salle de bain - Cuisine (Bathroom and Kitchen Fixtures) Bathroom and kitchen sanitary fixtures and accessibility solutions.
• Ventilation & Climatisation (VMC and Air Conditioning) Ventilation, air conditioning, and airflow management products for residential use.
• Communication & Domotique (Home Automation and Smart Home) Smart home and building automation systems including KNX, connected heating, lighting, and energy management.
• Sécurité (Security Systems) Alarms, video surveillance, access control, and emergency lighting systems for residential and commercial security.
• Outillage & Consommables (Tools and Consumables) Professional and DIY hand tools, power tools, measuring instruments, fixings, and safety equipment.
• Quincaillerie (Hardware) General hardware including locks, hinges, handles, storage, and painting supplies.
• Matériel Piscine (Pool Equipment) Pool maintenance equipment including pumps, filters, robots, heating, lighting, and treatment systems.
• Tertiaire & collectivités (Commercial and Institutional Equipment) Commercial and institutional facility equipment for hotels, public buildings, and food service.
• Déstockage (Clearance) Discounted and clearance DIY products from major brands across the Domomat catalog.

Quantifiable outcome

• 4.7/5 customer satisfaction based on 6,082 verified reviews

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered major.

• LegrandmajorOthersDomomat collaborates with major brands including Legrand, Schneider Electric, Hager, Eur'Ohm, Atlantic, Thermor, Ariston, Aldes, and over 600 other professional brands to offer a wide selection of quality DIY materials at competitive prices.
• Schneider ElectricmajorOthersDomomat collaborates with major brands including Legrand, Schneider Electric, Hager, Eur'Ohm, Atlantic, Thermor, Ariston, Aldes, and over 600 other professional brands to offer a wide selection of quality DIY materials at competitive prices.
• HagermajorOthersDomomat collaborates with major brands including Legrand, Schneider Electric, Hager, Eur'Ohm, Atlantic, Thermor, Ariston, Aldes, and over 600 other professional brands to offer a wide selection of quality DIY materials at competitive prices.
• Eur'OhmmajorOthersDomomat collaborates with major brands including Legrand, Schneider Electric, Hager, Eur'Ohm, Atlantic, Thermor, Ariston, Aldes, and over 600 other professional brands to offer a wide selection of quality DIY materials at competitive prices.
• AtlanticmajorOthersDomomat collaborates with major brands including Legrand, Schneider Electric, Hager, Eur'Ohm, Atlantic, Thermor, Ariston, Aldes, and over 600 other professional brands to offer a wide selection of quality DIY materials at competitive prices.
• ThermormajorOthersDomomat collaborates with major brands including Legrand, Schneider Electric, Hager, Eur'Ohm, Atlantic, Thermor, Ariston, Aldes, and over 600 other professional brands to offer a wide selection of quality DIY materials at competitive prices.
• AristonmajorOthersDomomat collaborates with major brands including Legrand, Schneider Electric, Hager, Eur'Ohm, Atlantic, Thermor, Ariston, Aldes, and over 600 other professional brands to offer a wide selection of quality DIY materials at competitive prices.
• AldesmajorOthersDomomat collaborates with major brands including Legrand, Schneider Electric, Hager, Eur'Ohm, Atlantic, Thermor, Ariston, Aldes, and over 600 other professional brands to offer a wide selection of quality DIY materials at competitive prices.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Amazon.fr: Amazon.fr is the French arm of Amazon, carrying a wide selection of electrical, lighting, tools, and home improvement products. It competes with Domomat on convenience, delivery speed, and pricing breadth rather than specialized assortment or pro service.
• Cdiscount: Cdiscount is a leading French general-merchandise e-commerce platform with a sizeable DIY, electrical, and home improvement category. It overlaps with Domomat in mass-market electrical and lighting but lacks the pro-grade depth and advisory content.
• Castorama: Castorama is a major French DIY and home improvement chain (Kingfisher group) with nationwide stores and an online platform. It overlaps with Domomat in electrical, lighting, plumbing, and tools categories, and competes for both DIY consumers and trade professionals.
• Rexel: Rexel is a global B2B distributor of electrical, lighting, security, and energy management products with a strong French footprint. It competes with Domomat for professional buyers via deeper technical ranges, credit facilities, and branch-based service.
• Mr.Bricolage: Mr.Bricolage is a French network of independent DIY retail stores with a centralized e-commerce site. Comparable to Domomat across DIY categories with a stronger store footprint but more fragmented assortment and service model.
• Brico Dépôt: Brico Dépôt (Kingfisher group) is a French warehouse-club style DIY retailer focused on pros and heavy DIY users. It directly competes with Domomat's professional segment via aggressive bulk pricing and proximity-based store coverage.
• Leroy Merlin: Leroy Merlin is France's leading home improvement and DIY retailer, part of the ADEO group, with extensive physical stores and a growing online channel. It competes with Domomat across electrical, plumbing, heating, and tools but with a much broader assortment and omnichannel footprint.

Direct peers

• ManoMano: ManoMano is a French-founded online pure-play marketplace for DIY, home improvement, and gardening, serving both consumers and professionals. It is the closest direct competitor to Domomat, with overlapping catalog breadth, B2C/B2B model, and content-led SEO strategy.
• 123elec: 123elec is a French online retailer specializing in electrical installation equipment, switchgear, and wiring devices. Its product focus, target customer (electricians and serious DIYers), and online-only model closely mirror Domomat's electrical-heavy offering.
• ManoMano Pro: ManoMano Pro is the B2B-focused arm of ManoMano targeting trade professionals with dedicated pricing, credit, and logistics. It is a direct competitor to Domomat's professional segment with similar scope across electrical, plumbing, and HVAC.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Domomat_elec
• YouTubeyoutube.com/c/Le-materiel-electrique
• Facebookfacebook.com/domomat.elec
• LinkedInfr.linkedin.com/company/domomat-com
• Instagraminstagram.com/domomat_com
• Pinterestfr.pinterest.com/domomat

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Domomat