Primorye Commercial Bank

What Primorye Commercial Bank does

Primorye Commercial Bank (ПАО АКБ «Приморье») is a Russian regional commercial bank founded in 1994 and headquartered in Vladivostok. It operates as a public joint-stock company holding Universal Banking License No. 3001 from the Central Bank of Russia (issued 28.05.2021) and is a participant in the State Deposit Insurance Agency system covering deposits up to 1.4 million RUB. The bank serves retail customers (including pensioners and salary earners), small and medium businesses, and corporate clients across Russia's Far East and major cities, with a footprint spanning 10+ cities including three Moscow offices, Saint Petersburg, Novosibirsk, Irkutsk, Khabarovsk, Yuzhno-Sakhalinsk, and multiple Primorsky Krai locations.

The bank's core product set is organized across five verticals: credit products (vehicle-secured, real-estate-secured, unsecured cash loans, and refinancing at rates of 21-35.787% annually); deposits (a 'Подарок' family of term deposits, a 'Пенсионный' pension deposit yielding up to 14.2%, plus 'Управляемый' and 'Максимальный' deposits in RUB and CNY); card products (Mir-based debit cards including Comfort, Active, Mir Supreme, Pension, and a Primorets social card, plus Aeroflot co-branded cards and the Tiger credit card); digital banking (the Primbank Online mobile app for Android and iOS rebuilt and relaunched in 2026, plus internet banking and biometric identification); and investment products (metal accounts, physical gold bullions, brokerage, and trust management). The technology stack includes biometric authentication, real-time currency exchange across RUB/USD/EUR/CNY/THB, integration with the SBP Fast Payment System, Mir Pay contactless payments, UnionPay international card issuance, and a Telegram-based currency rate bot.

The business model is a classic spread-and-fee commercial bank: net interest margin from lending (consumer, mortgage, vehicle-secured) funded by a broad retail deposit base, supplemented by card fees, transaction commissions (SBP, SWIFT, settlement services), and brokerage/trust fees. The bank pursues a hybrid segment strategy combining mass retail (pensioner and salary-card loyalty programs) with corporate banking (credit lines, guarantees, foreign trade operations, acquiring). Distribution combines a regional physical branch network with self-serve digital channels and aggregator partnerships (Finuslugi). Revenue is not publicly disclosed.

Name

Primorye Commercial Bank

Legal name

ПАО АКБ «Приморье»

Website

https://primbank.ru

Company type

Public

Founded year

1994

Operating status

Operating

Short description

Primorye Commercial Bank is a regional Russian commercial bank founded in 1994, headquartered in Vladivostok, serving retail, SME, and corporate customers across the Far East and major Russian cities with deposits, loans, cards, digital banking, and investment products.

Ownership category

akta.pro rank

Headquarters

HQ city

Vladivostok

HQ country

Russia

HQ region

Europe

Offices11 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Interest Income from Lending: The bank generates revenue through interest earned on consumer loans, mortgage loans, loans secured by vehicles and real estate, and refinancing products offered to retail and corporate customers.
2. Deposit Operations: Accepts customer deposits in rubles and foreign currency (CNY) with various term deposits offering different interest rates.
3. Card Services: Revenue from debit and credit card issuance and maintenance, including annual fees, transaction fees, and cashback programs.
4. Settlement and Cash Services: Payment services, money transfers including SBP (Fast Payment System), SWIFT transfers, and cash transactions.
5. Investment Products: Brokerage services, precious metals accounts, trust management, and gold bullion sales.
6. Corporate Banking Services: Business financing, settlement account services, foreign economic activity services, payroll projects, acquiring services.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels6 records

Core offering

Primorye Commercial Bank is a regional Russian universal bank offering a full suite of retail and corporate banking services. Its core products include secured and unsecured consumer loans, a family of term deposits in RUB and CNY, debit and credit cards (Mir, Aeroflot co-branded, premium Mir Supreme), SBP and SWIFT money transfers, brokerage and trust management, metal accounts, and physical gold bullions. Delivery is via 19+ physical branches plus the Primbank Online mobile and internet banking platform.

Product overview

ПАО АКБ «Приморье» (Primorye Commercial Bank) operates as a regional Russian bank offering a comprehensive banking product portfolio organized into five core areas: (1) Credit Products — secured loans against vehicles and real estate, unsecured cash loans, and refinancing options for both secured and unsecured existing obligations; (2) Deposit Products — a suite of term deposits branded under the 'Подарок' (Gift) family ('Подарок', 'Подарок+', 'Подарок онлайн', 'Подарок-новые деньги'), alongside 'Управляемый' and 'Максимальный' deposits available in both RUB and CNY, plus a dedicated 'Пенсионный' pension deposit with loyalty program; (3) Card Products — debit cards ('Комфорт', 'Актив', 'Mir Supreme', 'Пенсионная', 'Приморец'), credit cards ('Аэрофлот Бонус' debit/credit, 'Тигр'), co-branded Aeroflot mileage cards with standard and premium tiers, and a Mir payment sticker; (4) Digital Banking — the 'Примбанк онлайн' platform providing mobile app (Android/iOS) and internet banking for account management, SBP transfers, bill payments, currency exchange, and investment services; and (5) Investment Products — metal accounts, gold bullions, brokerage, and trust management services. Business clients access corporate banking, credit lines, and acquiring services. The bank maintains 19+ branches across Russia's Far East and major cities.

Differentiator

Problem solved

Functional benefit

Brands

• Примбанк онлайн: Mobile and internet banking application for remote banking services

Products and services

• Vehicle Secured Loan (Кредит под залог транспортного средства) Secured consumer loan with the vehicle as collateral for individual borrowers, amount 500,000 to 7,000,000 RUB, term 13 to 60 months, rate 21.0% to 25.0% annually with discounts for life/health insurance and salary card status.
• Real Estate Secured Loan (Кредит под залог недвижимости) Secured consumer loan backed by residential or commercial real estate for individual borrowers. Amount 500,000 to 30,000,000 RUB, term 13 to 180 months, base rate 25%, with insurance discount.
• Personal Cash Loan (Кредит наличными) Unsecured personal loan for individual borrowers. Amount 100,000 to 2,000,000 RUB, term 13 to 60 months, rate 27.5% to 35.787% annually, with lower rates for salary card clients.
• Refinancing (Рефинансирование) Consumer loan refinancing existing unsecured obligations. Amount 500,000 to 2,000,000 RUB, term 14 to 60 months, rate 26.5% to 34.0% with early repayment discount.
• Vehicle Secured Refinancing (Рефинансирование под залог транспортного средства) Refinancing of existing loans using a vehicle as collateral. Up to 7,000,000 RUB, term 13 to 60 months, rate 21.0% to 28.0%.
• Real Estate Secured Refinancing (Рефинансирование под залог недвижимости) Refinancing of existing loans using real estate as collateral. Up to 30,000,000 RUB, rate 21.209% to 33.325%.
• Gift Deposit (Вклад «Подарок») Ruble term deposit for individuals. Rates 8% to 13.6% depending on term of 31 to 1095 days, minimum 100,000 RUB, no replenishment or withdrawals.
• Gift+ Deposit (Вклад «Подарок+») Premium ruble term deposit offering higher interest. Rates 8.19% to 14% for terms 31 to 1095 days, minimum 2,000,000 RUB (100,000 RUB for salary/pension card holders), interest paid monthly or at maturity.
• Gift Online Deposit (Вклад «Подарок онлайн») Online-exclusive ruble term deposit opened via the Primbank Online mobile app or internet banking. Rates 8.08% to 13.7% for terms 31 to 1095 days.
• Gift New Money Deposit (Вклад «Подарок - новые деньги») Term deposit for new incoming funds exceeding the client's historical maximum balance. Rates 8.24% to 13.9%, minimum 100,000 RUB; new money defined as the difference between current balance and highest balance over prior 90 days.
• Managed Deposit (Вклад «Управляемый») in RUB and CNY Flexible deposit with partial withdrawal permitted up to a non-reducible balance. Ruble rates 9.55% to 12.5%, CNY rates 2.96% to 3.0%, minimum 10,000 RUB or CNY.
• Maximum Deposit (Вклад «Максимальный») in RUB and CNY High-yield term deposit in RUB or CNY. Ruble rates 8.75% to 11%, CNY rates 3% to 4%, minimum 15,000 RUB or 1,000 CNY, no replenishment.
• Pension Deposit (Вклад «Пенсионный») Specialized ruble deposit for pensioners with the Пенсионный 2.0 loyalty program. Rate 13% to 14.2% for a 181-day term, minimum 50,000 RUB.
• Comfort Debit Card (Дебетовая карта «Комфорт») Everyday Mir debit card for individual consumers with cashback up to 15% in bonus categories and 1% base cashback, available as a salary or pension card with loyalty packages.
• Active Debit Card (Дебетовая карта «Актив») Active lifestyle Mir debit card for individuals with enhanced cashback up to 5%, available in named or instant (nameless) variants.
• Aeroflot Bonus Debit Card (Дебетовая карта «Аэрофлот Бонус») Co-branded Aeroflot Bonus debit card for individuals accumulating Aeroflot miles (up to 3 miles per 100 RUB) with a 500 mile welcome bonus.
• Aeroflot Bonus Premium Debit Card (Дебетовая карта «Аэрофлот Бонус» Премиум) Premium tier co-branded Aeroflot Bonus debit card with double mile accumulation (up to 6 miles per 100 RUB) and a 1,000 mile welcome bonus.
• Mir Supreme Premium Debit Card (Дебетовая карта «Mir Supreme») Premium Mir debit card for high-net-worth status clients offering daily cash withdrawal up to 1,500,000 RUB and enhanced cashback up to 15,000 RUB.
• Pension Debit Card (Дебетовая карта «Пенсионная») Mir debit card for pensioners with up to 8% annual interest on balance, up to 10% cashback in selected categories, and Пенсионный 2.0 loyalty program requirement.
• Primorets Social Card (Социальная карта «Приморец») Free Mir social card for residents of Primorsky Krai receiving state support, with zero issuance and maintenance fees.
• Aeroflot Bonus Credit Card (Кредитная карта «Аэрофлот Бонус») Co-branded Aeroflot Bonus credit card accumulating Aeroflot miles on revolving credit for individual consumers.
• Tiger Credit Card (Кредитная карта «Тигр») General-purpose credit card for everyday use with enhanced cashback and up to 50-day interest-free grace period.
• Mir Payment Sticker (Платежный стикер ПС «Мир») Compact contactless Mir payment sticker that attaches to a phone or device for one-gesture payments.
• UnionPay International Debit Card UnionPay-branded international debit card for individuals with 5-year validity, enabling cross-border transactions and ATM use.
• Primbank Online Mobile Application (Мобильное приложение «Примбанк онлайн») Mobile banking application for Android (14, 15) and iOS (16, 17, 18) providing account viewing, transfers via SBP and card, bill payments, currency exchange, card management, loan viewing/repayment, deposit opening, and metal account operations. Distributed via RuStore, Google Play and direct APK download.
• Primbank Online Internet Banking (Интернет-банк «Примбанк онлайн») Web-based online banking platform accessible via browser on computer or smartphone, providing account management, transfers, payments, card controls, and deposit operations.
• Corporate Internet Banking (Корпоративный интернет-банк) Dedicated internet banking platform for corporate and business clients hosted at client.primbank.ru for account management, payments and corporate banking operations.
• Corporate Banking Services (Корпоративное обслуживание) Business banking services for small, medium and large enterprises including working capital financing, investment lending, credit lines, bank guarantees, current account services, foreign trade operations, salary projects, corporate cards, and acquiring services.
• Metal Accounts (Металлические счета) Unallocated precious metal accounts (gold and silver) for individual and corporate investors, with daily metal rate quotes available in branches and online.
• Gold Bullions (Золото в слитках) Physical investment-grade gold bullions available for purchase by individuals and corporate clients at bank branches.
• Brokerage Services (Брокерское обслуживание) Securities trading, investment account management and custody services for individuals and corporate clients, with direct market access including Moscow Exchange currency market.
• Trust Management (Доверительное управление) Professional discretionary portfolio management service for securities and investments managed by the bank on behalf of clients.
• Safe Deposit Boxes (Банковские сейфы) Rental of safe deposit boxes at bank branches for individuals and businesses to store valuables and documents.
• Bank Promissory Notes (Собственные векселя) Bank-issued promissory notes (векселя) issued by Primorye Commercial Bank for individual and corporate clients as a short-term fixed-income instrument.
• Private Banking Services (Частное банковское обслуживание) Premium private banking service offering personalized attention, exclusive banking products, and elevated service levels for high-net-worth individual clients.
• SBP Money Transfer Service (Переводы через СБП) Bank-mediated Fast Payment System (SBP) transfer service enabling C2C transfers by phone number, C2G payments for taxes and fines, and me2me transfers between own accounts in different banks. Free up to 100,000 RUB/month per client, then 0.5% (max 1,500 RUB); daily limit 300,000 RUB.
• Cross-Border SWIFT Transfers (Денежные переводы за рубеж) International SWIFT cross-border remittance service for individuals to send money abroad from Primorye Commercial Bank branches and digital channels.

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature4 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Insurance Partners (VSK, Ingosstrakh, Rosgosstrakh, AlphaStrakhovanie, Soglasie, etc.)coreOthersList of 12 insurance companies approved by the bank for borrower insurance services including life, health, and property insurance. Partners include VSK, Ingosstrakh, Rosgosstrakh, AlphaStrakhovanie, Soglasie, ENERGOINSURANCE, MAKS, SK Pari, GSK Yugoria, SOGAZ, RESO-Garantia.
• National Payment Card System (NSPK) - MircoreTechnology or IntegrationMir payment system for card operations including Mir Supreme premium card and Mir Pay contactless mobile payments.
• SBP (Fast Payment System)coreTechnology or IntegrationFast Payment System integration enabling instant money transfers between banks using phone numbers, up to 300,000 RUB daily limit.
• Aeroflot Bonus ProgramminorGTM or Marketing PartnerAeroflot frequent flyer program partnership offering credit and debit cards with miles accumulation (up to 6 miles per 100 RUB) and sign-up bonuses.
• Finuslugi PlatformminorChannel Partner/ Reseller/ DistributorDeposits available through Finuslugi financial services aggregation platform.
• Deposit Insurance Agency (АСВ)coreOthersState deposit insurance system ensuring deposits up to 1.4 million RUB are protected.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Tochka Bank: Digital SME-focused bank operating on the VTB platform. Comparable to Primorye in serving business clients with corporate banking, acquiring, and treasury services, though via digital channels.
• Modulbank: Digital-first Russian bank focused on SMEs and small business banking. Comparable as a competitor in the SME banking space, with a different go-to-market but overlapping customer base.

Direct peers

• Dalnevostochny Bank: Regional commercial bank headquartered in Khabarovsk, serving the Russian Far East with similar retail and corporate banking products. Directly comparable as a regional competitor in the same geographic footprint.
• PrimSotsBank: Regional bank operating in Primorsky Krai, offering retail deposits, consumer lending, and SME services. Direct local competitor to Primorye Bank in Vladivostok and surrounding areas.
• Center-invest Bank: Privately held regional commercial bank headquartered in Rostov-on-Don serving southern Russia. Similar profile to Primorye as a successful regional full-service bank with diversified retail and SME focus.

Broad incumbents

• Tinkoff Bank: Leading Russian digital bank with strong retail and SME customer base. Comparable for digital banking innovation and competitive intensity in retail lending and card products.
• VTB Bank: Top Russian state-owned bank with extensive retail and corporate presence including Far East coverage. Comparable as a broad incumbent competitor to regional banks like Primorye.
• Sberbank: Largest Russian bank with universal retail and corporate banking. Competes with Primorye across all product lines but at national scale; relevant for benchmarking competitive dynamics and product expectations.
• Alfa-Bank: Top Russian private bank with full-service retail and corporate offerings. Competes with Primorye across multiple product lines and is a relevant benchmark for corporate banking and premium cards.

Regional players

• Kuban Credit Bank: Large regional bank in southern Russia with strong retail deposit franchise and SME lending. Comparable business model though operating in a different geography than Primorye.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Primorye Commercial Bank