EasySolar

What EasySolar does

EasySolar Sp. z o.o. is a Polish private limited company (also operating through a sister entity, Solar AI Sp. z o.o.) that sells an AI-powered SaaS platform for the design, quoting, sales and management of photovoltaic (PV) installations. The company is headquartered in Lublin, Poland, with a development center in Poznań, and serves solar installation businesses exclusively (B2B) across at least 14 country markets in Europe, the Americas, Africa and Oceania via 11+ language site versions.

The platform is delivered as a web SaaS application (with mobile clients on Google Play and the Apple App Store) and combines several modules into a single integrated workflow: an embeddable AI Lead Generator (web solar calculator), Photo Design (perspective-photo panel layout), Map Design (Google Maps, Nearmap and drone imagery), Energy Consumption and Storage modeling, an Interactive Offer builder with 34 drag-and-drop widgets, a Client Panel portal, a Solar CRM, Sales Planner, Statistics dashboards, and auto-generated electrical diagrams. Underlying technology stacks proprietary computer vision (perspective engine, roof edge detection), generative proposal composition, predictive lead scoring grounded in MIT lead-response research, and an optimization engine for battery sizing — all delivered on AWS infrastructure (data hosted in Ireland, EEA) and integrated with Auth0, Stripe, SendGrid and fakturowania.pl.

EasySolar monetizes via three pricing tiers — a freemium basic account, a monthly recurring subscription, and a one-time single-payment license — supplemented by per-seat Additional User pricing. Distribution is primarily self-serve product-led growth through a 3-day free trial, supported by email-driven inside sales, content marketing across a multilingual blog, free downloadable Excel calculators, and embedded lead widgets on installer websites. The company is led by founder and CEO Marcin Dolata and CTO Jakub Nurski.

Name

EasySolar

Legal name

EasySolar Limited company (Polish: EasySolar Sp. z o.o.)

Website

https://easysolar.app

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

EasySolar is a Polish SaaS vendor that sells an AI-powered platform for designing, quoting, selling and managing photovoltaic installations to solar installation businesses across 14+ country markets.

Ownership category

akta.pro rank

Product category

Solar PV Design Software

NAICS

Custom Computer Programming Services (541511), Computer Systems Design and Related Services (54151)

SIC

Services-Computer Integrated Systems Design (7373), Services-Computer Programming Services (7371)

akta.pro primary industry

AI Application Enablement Platforms (Copilot/Agent Frameworks, SDKs) (HDAEANAJ)

akta.pro secondary industry

Edge AI Model Optimization & Compression (quantization, pruning, distillation) (HDAAAJAA)

Keywords

• Solar design software
• Photovoltaic system design
• Solar sales platform
• Solar lead generation
• Solar CRM software

Headquarters

HQ city

Poznan

HQ country

Poland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Subscription (monthly recurring): Automatic monthly subscription payments collected in advance from credit card or payment intermediary account; billing cycle is one month. User can terminate at any time. Per Additional User pricing based on chosen subscription tier.
2. One-time / single payment license: Single-payment option for full service access over a user-chosen period (minimum obligation equals the chosen period); non-refundable if user terminates; can include voucher codes for discounts.
3. Freemium basic tier: Free basic version of the Service is offered (account registration and basic use are charge-free); full functionality requires payment. SaaS access via web browser or mobile app.

Pricing tiers

Go-to-market motion4 records

Distribution channels5 records

Marketing channels8 records

Core offering

EasySolar AI is a B2B SaaS platform for solar PV installers that combines AI-powered lead generation, AI-assisted roof and aerial PV system design, energy consumption and battery storage modeling, automated interactive proposal generation, a solar-specific CRM, sales pipeline planning, real-time performance statistics, and auto-generated electrical diagrams into a single web and mobile application. It is localized for 14+ markets with preconfigured subsidies, tariffs, and net metering rules and is offered in 11+ languages.

Product overview

EasySolar offers a single integrated SaaS platform — "EasySolar AI" — for the design, quoting, selling, and management of photovoltaic (PV) systems. The platform is built around AI-powered solar design and lead generation, and combines a suite of named modules: Lead Generator (web-embedded solar calculator for automated lead capture), Photo Design (perspective photo-based panel layout with a perspective engine), Map Design (drone / Google Maps / Nearmap aerial-view layout), Energy Consumption & Storage (load-profile and battery-sizing simulation), Interactive Offer (auto-generated proposal builder with 34 widgets), Client Panel (customer-facing project portal), Solar CRM (clients/projects/deals management), Sales Planner (pipeline scheduling and reminders), Statistics (real-time performance dashboards), and Electrical Diagrams (auto-generated PDF schematics). Two standalone downloadable calculators — the Shade Calculator and the Energy Loss Calculator — complement the platform as free utilities. Modules are available together under a single EasySolar AI account (with Main User and Additional User seats), delivered via the SaaS model after online payment.

Differentiator

Problem solved

Functional benefit

Brands

• EasySolar AI: AI-powered solar lead generation and sales automation offering, operated through Solar AI Sp. z o.o. Includes features such as the AI Lead Generator, automated solar proposals, and neighborhood lead generation.

Products and services

• EasySolar AI

Quantifiable outcome

• Convert 21x more solar leads
• +5 more outcomes

Named customers8 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability11 records

Feature8 records

Partnerships

Seven partnerships are on record, tiered flagship and core.

• Amazon Web Services (AWS)flagshipTechnology or IntegrationEasySolar hosts all user data on AWS, with data physically stored in Ireland (within the European Economic Area). AWS provides ISO 27001 information security certification and Level 1 PCI DSS compliance. AWS maintains backup power, modern physical security, and even keeps detailed server location confidential. This is a core infrastructure partnership without which the Service cannot operate.
• Auth0 Inc.coreTechnology or IntegrationAuthO Inc. (US-based) is the company EasySolar works with for secure logging into EasySolar systems. Enables authentication for user accounts.
• SendGrid (Twilio SendGrid)coreTechnology or IntegrationUsed for outbound email communication with users (newsletters, transactional emails, notifications, regulatory updates). Guarantees database security at the same level as EasySolar's internal standards.
• StripecoreTechnology or IntegrationPayment intermediary used by EasySolar for online payments, credit card transactions and subscription billing. Operates under SSL and meets EasySolar's database security standards.
• Google MapscoreTechnology or IntegrationAerial imagery and map tiles used by EasySolar's AI Map Design feature to design solar layouts in seconds on satellite imagery.
• NearmapcoreTechnology or IntegrationHigh-resolution aerial imagery used as a source layer for AI Map Design. Listed alongside Google Maps and drone imagery as supported basemaps.
• MIT Sloan (Dr. James Oldroyd)coreStrategic or Co-development PartnerEasySolar's lead response philosophy is "based on MIT lead response research" — specifically "The Lead Response Management" study by Dr. James Oldroyd, a professor of management at MIT. The platform's 5-minute response window and 21x / 420% conversion claims are grounded in this research.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Aurora Solar: Aurora Solar is the leading US-based AI solar design and sales platform for residential and commercial installers, offering remote solar design, proposal generation, financing and CRM. Directly comparable to EasySolar's AI design, quoting, and lead-generation workflow, but with deeper US market share and significantly larger venture backing.
• OpenSolar: OpenSolar is a free, end-to-end solar design and sales platform targeting residential and small commercial installers worldwide. Like EasySolar, it combines AI-assisted design, proposals, CRM and lead tools and operates across multiple markets, making it the closest open-source-style direct competitor.
• PVsyst: PVsyst is the long-standing reference software for detailed PV system simulation, energy yield modeling and shading analysis used by engineers and installers globally. Overlaps with EasySolar's Energy Consumption & Storage and shading modules, but skews toward engineering-grade analysis rather than sales automation.
• Helioscope (by Folsom Labs): Helioscope is a professional PV design and energy modeling tool (now part of Aurora Solar) used by commercial installers for detailed system design and production simulation. It competes with EasySolar's Map Design and Energy Consumption & Storage modules in the engineering-led installer segment.
• Scanifly: Scanifly provides drone-assisted solar design and 3D modeling for residential and commercial installers. It overlaps directly with EasySolar's Map Design and Photo Design (perspective) capabilities and competes for the same SMB and mid-market solar contractor customers.
• EnergyToolbase: EnergyToolbase offers PV design, energy storage modeling and proposal tools primarily for US commercial and utility-scale solar developers. Comparable to EasySolar's Energy Consumption & Storage and proposal modules, though focused more on commercial project economics than residential sales automation.
• Enact Systems: Enact Systems provides a solar and battery design, sales and operations platform for residential and commercial installers across Europe, Asia and emerging markets. Direct overlap with EasySolar's localized multi-market platform approach and AI-driven design and CRM workflows.
• Solargraf: Solargraf is an end-to-end solar design, proposal, permitting and CRM platform for residential installers in North America. Comparable to EasySolar's Photo Design, proposal builder, and CRM modules, and targets the same SMB and mid-market installer segment.

Regional players

• Solar Plus: Solar Plus is a European solar design and project management software focused primarily on DACH-region (Germany, Austria, Switzerland) installers. Overlaps with EasySolar's European-market localization and quoting workflows, but does not directly compete in EasySolar's non-German markets.

Broad incumbents

• Google Project Sunroof: Google's Project Sunroof is a free consumer-facing solar potential estimator using Google Maps aerial imagery and 3D roof modeling. It sits in the same broad solar-design tooling category as EasySolar's Map Design and Lead Generator, but is a much wider Google portfolio product rather than a focused installer SaaS.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/easysolarpv
• Facebookfacebook.com/easysolarpv
• LinkedInlinkedin.com/company/easysolar

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about EasySolar