CVBG

What CVBG does

CVBG is a Bordeaux-based fine wine négociant (merchant) operating as a Société par Actions Simplifiée (SAS) with registered share capital of €20.26M under RCS Bordeaux 853.620.946. The company buys, holds and distributes a curated portfolio spanning the top Bordeaux First Growths (Lafite, Latour, Mouton, Margaux, Haut-Brion, Yquem), leading Saint-Émilion and Pomerol estates (Cheval Blanc, Ausone, Angelus, Pavie, Figeac, Vieux Château Certan), other classified growths, and an international "Beyond Bordeaux" selection (Almaviva, Opus One, Masseto, Solaia, Sena, Clos Apalta, Vérité, Promontory, Joseph Phelps, Maya, Catena, Cheval des Andes). It serves two main customer groups: chateau owners needing global distribution, and fine wine buyers/importers seeking authenticated, properly stored Bordeaux and world wines.

The business runs through La Place de Bordeaux with two principal revenue mechanics: en primeur (futures) campaigns, and a much larger "available stock" (livrables) channel that represents two-thirds of activity and enables daily fulfillment across vintages. Distribution is executed through dedicated export managers organized by region and supported by eight international sales offices (USA, UK, Hong Kong, Japan, Singapore, Beijing, Shanghai, Shenzhen), reaching customers in 85 countries. A proprietary information system, in continuous development since 2002, handles archiving, updating and processing of data flows to underpin service precision, complemented by bonded warehouse storage and a specialized logistics staff. Pricing is quote-based and negotiated bilaterally rather than publicly disclosed.

Marketing and client development are anchored by the annual Skopéo review (currently in its 13th edition covering the 2023 vintage, with a 2025 edition released), the traveling Beyond Bordeaux World Tour (Singapore, Tokyo, Hong Kong, London), and an active Instagram presence under @cvbg_bordeaux. Leadership is led by President Mathieu Chadronnier and Managing Director (Directeur Général) Adrien Jestin, supported by a Directeur Achats (Bruno Georgelin), a network of regional export directors, and commercial managers covering every major importing geography. The company is privately held, with no disclosed parent, subsidiaries, public listing, or external funding rounds.

Name

CVBG

Legal name

CVBG

Website

https://cvbg.com

Company type

Private

Founded year

1966

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Bordeaux

HQ country

France

HQ region

Europe

Offices10 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Fine Wine Distribution: CVBG operates as a wine negotiant (merchant), buying and selling fine wines including Bordeaux crus and world wines. Revenue comes from the margin on wine transactions. They handle both en primeurs (futures) campaigns and available stock (two-thirds of business).
2. Storage and Logistics Services: CVBG provides secure infrastructure and ideal storage conditions for fine wines in their warehouse, managed by specialized staff.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

CVBG is a Bordeaux-based fine wine negociant (merchant) that buys, distributes, and sells prestigious Bordeaux wines (First Growths, Saint-Émilion premier crus, Pomerol, and other classified growths) and select international fine wines (Opus One, Masseto, Almaviva, Sena, and others). The company operates a distribution network covering 85 countries supported by 8 international offices, and provides secure wine storage and logistics services through its warehouse. It also publishes the annual Skopéo vintage review.

Product overview

CVBG is a fine wine distribution company headquartered in Bordeaux, France, operating as a major negociant (wine merchant) for prestigious wines. The company offers a unified portfolio combining Bordeaux First Growths and classified wines (Yquem, Lafite, Latour, Mouton, Margaux, Cheval Blanc, Ausone, Angelus, Pavie, Figeac, and 30+ others) with select international fine wines (Opus One, Masseto, Almaviva, Sena, and others). Core service offerings include expert distribution through a network spanning 85 countries with 8 international offices, secure storage infrastructure, and a proprietary information system developed since 2002 for market intelligence and service precision. The Skopéo Review is the company's annual publication (now in its 13th edition) providing expert vintage analysis and industry insights.

Differentiator

Problem solved

Functional benefit

Products and services

• Bordeaux Fine Wines Portfolio Distribution of prestigious Bordeaux wines including First Growths (Yquem, Lafite, Latour, Mouton Rothschild, Margaux, Haut-Brion), Saint-Émilion premier crus (Cheval Blanc, Ausone, Angelus, Pavie, Figeac), Pomerol (Conseillante, Clinet, Vieux Château Certan), and other classified growths (Palmer, Beychevelle, Léoville Las Cases, Pichon Baron, Calon Ségur, Montrose, Lynch Bages). Targeted at international wine buyers, importers, distributors, and the trade.
• Beyond Bordeaux Wines International fine wines distributed beyond Bordeaux including Almaviva (Chile), Opus One (California), Masseto (Italy), Solaia (Italy), Sena (Chile), Clos Apalta (Chile), Vérité, Promontory, Joseph Phelps (California), Maya (Israel), Catena, and Cheval des Andes (Argentina). Targeted at international fine wine buyers and the trade.
• Wine Storage & Logistics Secure infrastructure and ideal storage conditions for fine wines in CVBG warehouses, with specialized staff handling inventory. Two-thirds of business is conducted through available stock (livrables), allowing immediate order fulfillment irrespective of size or specific wine/vintage required. Targeted at chateau owners and international wine buyers.
• Fine Wine Distribution Services Expert distribution network covering 85 countries with 8 international offices (USA, UK, Hong Kong, Japan, Singapore, Beijing, Shanghai, Shenzhen), providing access to extensive fine wine selection, dedicated export managers per region, and a high-performance information system ensuring service precision. Targeted at chateau owners and international buyers.
• Skopéo Review Annual review publication featuring expert insights on each vintage, winemaker interviews, terroir analysis, and industry innovations. Editions cover vintages from 2011 to 2025 and feature perspectives from wine experts, oenologists, photographers, and chefs. Targeted at fine wine professionals, chateau owners, and the trade.

Quantifiable outcome

• Distribution to 85 countries
• +1 more outcomes

Named customers20 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Two partnerships are on record, tiered core.

• ARENI GlobalcoreStrategic or Co-development PartnerCVBG participates in ARENI Global events exploring 'Inside La Place de Bordeaux' - the most significant fine wine system in the world. Mathieu Chadronnier represents CVBG in these industry discussions about fine wine education and knowledge sharing.
• Château Owners (Bordeaux Properties)coreChannel Partner/ Reseller/ DistributorCVBG maintains solid, considerate relationships with chateau owners built over time. They serve as major allocators of top Bordeaux properties including First Growths (Lafite, Latour, Mouton, Margaux, Haut-Brion), and other prestigious estates. These long-lasting connections form the foundation of their business.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Millésima: Bordeaux-based online fine wine merchant selling a comparable portfolio of classified Bordeaux and international wines globally to consumers and trade. Closest direct competitor to CVBG given overlapping chateau partnerships and global fulfillment model.
• Berry Bros. & Rudd: UK heritage fine wine merchant distributing Bordeaux first growths and other iconic labels worldwide, with its own bonded cellars and global client base. Directly comparable to CVBG on portfolio breadth, storage operations and international reach.
• Maison Sichel: Long-established Bordeaux negociant and producer (Château Angludet), with broad international distribution of classified Bordeaux and Beyond Bordeaux wines. Comparable in business model, portfolio breadth and export-driven GTM.
• Lay & Wheeler: UK fine wine merchant with deep Bordeaux First Growth relationships and international (predominantly Asia) delivery network. Comparable on premium-portfolio focus, long-tenured storage and curatorial brand positioning.
• Dourthe: Major Bordeaux negociant with its own estates and a broad international wholesale footprint distributing classified growths. Comparable to CVBG via chateau relationships, storied negociant model and cross-border sales.
• Borie-Manoux: Historic family-owned Bordeaux negociant distributing classified growths and Saint-Émilion premiers crus across similar geographic markets. Directly comparable as a fellow La Place de Bordeaux negociant with chateau relationships and international distribution.
• Zachys Wine & Liquor: US-based fine wine retailer and auctioneer with strong Bordeaux First Growth allocation and global client reach. Comparable via direct-to-collector distribution of prestige labels and storage/provenance services.
• Barton & Guestier: One of the oldest Bordeaux negociant houses (under Maisons Marques & Domaines) with global distribution of classic Bordeaux and international wines. Closely comparable on trade relationships, chateau partnerships and export-led structure.

Broad incumbents

• Sotheby's Wine: Global fine wine auction and distribution brand under Sotheby's, handling Bordeaux first growths and international icons via retail and auction. Overlaps with CVBG in premium allocation and global collector relationships, though distribution is secondary to auction.

Emerging players

• Hedonism Wines: London-based fine wine retailer stocking Bordeaux classics and Burgundy/Napa icons for an international HNW collector base. Comparable premium-portfolio, content-led positioning, though on a smaller, more retail-skewed model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/cvbg_bordeaux
• LinkedInlinkedin.com/company/cvbg-bordeaux

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CVBG