Reflex Winkelmann
Reflex Winkelmann GmbH is a German B2B manufacturer of heating, hot water and water-based cooling systems (pressurisation, degassing, storage, heat exchangers, manifolds), selling exclusively to HVAC contractors, planners and building owners across Europe, MENA and China via specification-led channels.
- Company typePrivate
- Founded1987
- HeadquartersAhlen, Germany
- Headcount1,001–5,000
- GTM typeB2B
- OfferingHardware or Manufacturing
What Reflex Winkelmann does
Reflex Winkelmann GmbH is a German manufacturer of systems and components for heating, hot water supply, and water-based cooling, operating under the Reflex and SINUS brand families as part of the Winkelmann Group's Building + Industry division. Its product portfolio spans diaphragm expansion vessels (Reflex C/F/G/N/S/SL/V, Refix drinking-water series), compressor- and pump-controlled pressurisation stations (Reflexomat, Variomat), vacuum-spray tube degassing (Servitec), compact hydraulic modules (Reflex Greenbox), hot water and buffer storage tanks (Storatherm Aqua and Heat), heat exchangers (Longtherm), separation technology (Exvoid/Exdirt/Extwin), water treatment (Fillcontrol/Fillset/Fillsoft), hydraulic separators, and SINUS manifold solutions including the MultiFlow Center. Products comply with DIN EN 12828, VDI 4708, DIN EN 13831 and EU Pressure Equipment Directive 2014/68/EU, and increasingly integrate Bluetooth, RS485/Modbus RTU and the Control Smart mobile app for commissioning and monitoring.
The company monetises primarily through B2B hardware sales to HVAC contractors and installers, planners, architects and building owners, supplemented by commissioning, maintenance, repair and spare-parts services, the reflex4experts training programme, and a suite of free digital tools (Reflex Solutions Pro, PROSINUS®X, BIM@Reflex with Revit plugin, ErP Creator, Reflex Smart City AR app) used to drive specification-led demand. Distribution is exclusively direct B2B on a quote-based, euro-denominated, ex-works pricing model with no consumer-direct channel. Reflex Winkelmann operates eight global production sites — the newest being a 49,000 sqm Slovakia facility opened in July 2026 — and serves Germany, the UK, Belgium, France, the Netherlands, Poland, Slovakia, China and Egypt, with 2026 expansion pushes into Beijing (CRH) and Cairo (HVAC-R Egypt Expo) signalling targeted international growth. Leadership comprises CEO Dr. Sandra Bell, COO Alexander Eick, CSO Volker Mauel and CFO Carl-Philipp J. Rapp.
Reflex Winkelmann firmographics
Firmographics- Name
- Reflex Winkelmann
- Legal name
- Reflex Winkelmann GmbH
- Website
- https://reflex-winkelmann.com
- Company type
- Private
- Founded year
- 1987
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Reflex Winkelmann GmbH is a German B2B manufacturer of heating, hot water and water-based cooling systems (pressurisation, degassing, storage, heat exchangers, manifolds), selling exclusively to HVAC contractors, planners and building owners across Europe, MENA and China via specification-led channels.
- Ownership category
- akta.pro rank
Reflex Winkelmann industry classification
Industry- Product category
- HVAC Components & Building Hydraulics
- NAICS
- Heating Equipment (except Warm Air Furnaces) Manufacturing (333414), Ventilation, Heating, Air-Conditioning, and Commercial Refrigeration Equipment Manufacturing (33341), Automatic Environmental Control Manufacturing for Residential, Commercial, and Appliance Use (334512)
- SIC
- Heating Equipment, Except Electric & Warm Air Furnaces (3433), Air-Cond & Warm Air Heatg Equip & Comm & Indl Refrig Equip (3585)
- akta.pro primary industry
- Heat Exchangers, Coils & Hydronic HVAC Components (IMADANAF)
- akta.pro secondary industry
- Pump & Compressor Packages (Skids, Booster Sets) (IMAHANAG)
Keywords
Where Reflex Winkelmann is headquartered
LocationHeadquarters
- HQ city
- Ahlen
- HQ country
- Germany
- HQ region
- Europe
Offices2 records
Markets served
Reflex Winkelmann business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- HVAC Equipment Sales: Reflex Winkelmann generates revenue through the sale of hardware products including expansion vessels, pressurisation systems, degassing systems, hydraulic separators, water storage tanks, heat exchangers, and related components. Products are sold with associated services including commissioning, maintenance, and spare parts.
- Professional Services: The company offers commissioning services, maintenance services, repair services, and training programs (reflex4experts) as additional revenue streams.
- Digital Tools and Software: Digital tools including Reflex Solutions Pro (dimensioning), PROSINUS®X (configurator), BIM@Reflex (planning), and other apps support the product sales process. BIM@Reflex is noted as a 'free service' in the EULA.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | B2B quote-based pricing |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels7 records
Reflex Winkelmann product offering
Product offeringCore offering
Reflex Winkelmann GmbH manufactures HVAC and building hydraulics components, including expansion vessels, pressurisation systems (Reflexomat, Variomat), vacuum spray degassing systems (Servitec), hydraulic separators (SINUS), hot water and buffer storage tanks (Storatherm), heat exchangers (Longtherm), and heat interface units (Greenbox). The company supplies these engineered components exclusively to business customers (B2B only), serving heating, cooling, and drinking water installations in commercial, industrial, and residential building projects worldwide.
Product overview
Reflex Winkelmann GmbH, a business unit of the Winkelmann Group, operates under the 'Thinking Solutions' model concept, offering an integrated solution competency through two brand families: Reflex and SINUS. The product portfolio spans pressurisation systems (Reflexomat compressor-controlled and Variomat pump-controlled), vacuum-spray tube degassing (Servitec), compact hydraulic modules (Reflex Greenbox), hot water and buffer storage tanks (Storatherm Aqua and Heat), expansion vessels (Reflex and Refix series), water treatment systems (Fillcontrol/Fillset/Fillsoft), heat exchangers (Longtherm), separation technology (Exvoid/Exdirt/Extwin), hydraulic separators, and SINUS manifold solutions (including MultiFlow Center). Supporting the hardware, Reflex provides digital tools including Reflex Solutions Pro (dimensioning), PROSINUS®X (SINUS configurator), Reflex Control Smart (mobile app), Reflex ErP Creator, Reflex Smart City (AR app), and BIM@Reflex (BIM planning platform with Revit plugin). Services include commissioning, maintenance, repair, warranty, spare parts, and the reflex4experts training programme. All products carry CE marking and comply with relevant EU directives and standards.
Differentiator
Problem solved
Functional benefit
Brands
- SINUS: Brand for manifold technology, multi-layer storage tanks including SINUS MultiFlow Center, and hydraulic solutions
- Storatherm
- Reflexomat
- Servitec
- BIM@Reflex
- Control Smart
- Reflex Greenbox
- Longtherm
Products and services
- Reflex Expansion Vessels
- Refix Expansion Vessels
- Reflexomat Pressurisation Systems
- Reflexomat XS Pressurisation System
- Variomat Pressurisation Systems
- Servitec S Vacuum Spray Degassing System
- Fillcontrol / Fillset / Fillsoft Water Make-Up Systems
- Reflex Greenbox Heat Interface Unit
- Storatherm Aqua Hot Water Storage Tanks
- Storatherm Heat Buffer Storage Tanks
- SINUS MultiFlow Center Hydraulic Separator
- Longtherm Heat Exchangers
- Air and Dirt Separators
- Reflex Solutions Pro (RSP) Digital Planning Tool
- Reflex Control Smart App
- Reflex ErP Creator
- reflex4experts Training
- After Sales & Factory Service Centre
Quantifiable outcome
- Up to 90% separation of dissolved gases achieved by Servitec degassing systems
- +1 more outcomes
Companies that use Reflex Winkelmann
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles2 records
Reflex Winkelmann technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature10 records
Reflex Winkelmann partnerships and signals
Strategic signalPartnerships
16 partnerships are on record, tiered flagship, minor, core and moderate.
- IHF - International Handball FederationflagshipOfficial Partner of the 2027 IHF Men's Handball World Championship taking place in Germany from January 13-31, 2027. Major sponsorship commitment emphasising teamwork, trust, precision, and performance under pressure as shared values.
- ARGE Neue MedienminorIndustry partnership for digital building competence and content distribution.
- attb - Associatie voor de Thermische Technieken in BelgiëminorBelgian Association for Thermal Techniques - industry partnership for HVAC standards and best practices in Belgium.
- BESA – Building Engineering Services AssociationminorUK-based building engineering services association partnership for industry standards and professional development.
- BDH - Bundesverband der Deutschen HeizungsindustriecoreGerman Heating Industry Association - key industry body representing heating industry interests in Germany. Reflex Winkelmann's home market industry association.
- BTGA – Bundesindustrieverband Technische Gebäudeausrüstung e.V.coreFederal Industrial Association for Technical Building Equipment - major German industry association for building technology.
- Building HollandminorDutch building industry platform for sustainable building solutions in the Netherlands.
- CIBSE – The Chartered Institution of Building Services EngineersminorUK-based chartered institution for building services engineers - international professional association partnership.
- DENEFF – Deutsche Unternehmensinitiative Energieeffizienz e.V.moderateGerman Corporate Initiative for Energy Efficiency - industry coalition focused on energy efficiency improvements.
- ICO Association – Ingénierie du Confort Objectif 2050minorFrench engineering association for comfort and energy efficiency solutions targeting 2050 objectives.
- ISSO – open kennisclubminorDutch knowledge organisation for building services - industry knowledge sharing partnership.
- SGGIK – Polska Korporacja Techniki Sanitarnej, Grzewczej, Gazowej i KlimatyzacjiminorPolish Association for Sanitary, Heating, Gas and Air Conditioning Technology - industry association partnership in Poland.
- UKDEA – District Energy AssociationminorUK District Energy Association - partnership for district energy and heating network technologies.
- VdZ – Wirtschaftsvereinigung Gebäude und Energie e.V.moderateGerman Association for Buildings and Energy - industry association for building energy solutions.
- ZVSHK – Zentralverband Sanitär Heizung KlimacoreCentral Association for Sanitary, Heating, Climate - Germany's central trade association for plumbing and HVAC professionals.
- BIMStreamercoreTechnology partner powering the BIM@Reflex digital planning platform with BIMStreamer technology for 3D model delivery and management.
Scale indicators4 records
Recent moves7 records
Expansion highlights6 records
Reflex Winkelmann competitors and assessment
Company assessmentDirect peers
- Caleffi: Italian manufacturer of hydronic components including expansion vessels, pressurisation systems, air/dirt separators, and water treatment equipment serving HVAC professionals. Highly comparable product portfolio and target customer base (plumbers, installers, specifiers).
- Flamco Group: Dutch manufacturer of expansion vessels, pressurisation equipment (Flexcon, Flamco), air separators, and water treatment for heating and cooling systems. Direct competitor in diaphragm expansion vessels and compressor-controlled pressurisation stations.
- Spirotech: Dutch specialist in air/dirt/magnetite separators, expansion vessels, and water treatment additives for heating and cooling systems. Highly comparable product overlap with Reflex's Exvoid/Exdirt/Extwin and Fillcontrol/Fillset product lines.
- Elbi S.p.A. Italian manufacturer of expansion vessels, water storage tanks, and pressurisation systems for heating and plumbing applications. Direct competitor in diaphragm expansion vessels with comparable product positioning for European HVAC installers.
Broad incumbents
- IMI plc: UK-listed global engineering group with HVAC and building solutions divisions including hydronic balancing, valves, and pressure-independent control solutions serving commercial and residential HVAC markets. Larger, broader portfolio than Reflex but directly competes in flow control and system optimisation.
- Watts Water Technologies: US-listed global manufacturer of water and plumbing products including expansion tanks, water treatment, valves, and heating system components. Broader geographic reach and product breadth, overlapping significantly with Reflex's hydronic portfolio.
- Grundfos: Danish global leader in pumps with substantial HVAC and water-system product portfolio including pressurisation and circulation equipment. Direct competitor in pump-controlled pressurisation (vs. Reflex's Variomat line) and broader hydronic system components.
- Wilo SE: German pump manufacturer with significant HVAC, heating, and cooling system presence. Direct overlap with Reflex's Variomat pump-controlled pressurisation systems and broader hydronic product range; serves the same European installer and specifier base.
- Xylem Inc. US-listed global water technology company with significant HVAC, plumbing, and hydronic system component offerings via brands including Bell & Gossett and Wilo (joint venture). Larger-scale competitor with broader portfolio and global reach.
- Alfa Laval: Swedish global leader in heat exchangers, with brazed plate heat exchangers serving HVAC, refrigeration, and district heating applications. Direct overlap with Reflex's Longtherm brazed heat exchanger product line (RHB/RLB/RMB series).
Market position
Strengths1 record
Weaknesses5 records
Competitive moat6 records
Key risks5 records
Key highlights7 records
Customer concentration
Reflex Winkelmann social profiles
Digital presenceReflex Winkelmann compliance and trust
Trust signalCompliance4 records
Reflex Winkelmann financial estimates
Financial estimateRevenue estimate
Valuation estimate
Reflex Winkelmann leadership team
Management profileNumber of profiles
Profiles4 records
Reflex Winkelmann subsidiaries and ownership
Company hierarchySubsidiaries1 record
Reflex Winkelmann funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Reflex Winkelmann M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Reflex Winkelmann
What does Reflex Winkelmann do?
Reflex Winkelmann GmbH manufactures HVAC and building hydraulics components, including expansion vessels, pressurisation systems (Reflexomat, Variomat), vacuum spray degassing systems (Servitec), hydraulic separators (SINUS), hot water and buffer storage tanks (Storatherm), heat exchangers (Longtherm), and heat interface units (Greenbox). The company supplies these engineered components exclusively to business customers (B2B only), serving heating, cooling, and drinking water installations in commercial, industrial, and residential building projects worldwide.
Is Reflex Winkelmann a public or private company?
Reflex Winkelmann is a private company. It is classified as family owned and is currently operating.
When was Reflex Winkelmann founded?
Reflex Winkelmann was founded in 1987. It employs 1,001 to 5,000 people.
Where is Reflex Winkelmann based?
Reflex Winkelmann is headquartered in Ahlen, Germany, in the Europe region.
How does Reflex Winkelmann make money?
Three revenue lines are on record. HVAC Equipment Sales are the primary driver. The others are professional Services and digital Tools and Software.
Who are Reflex Winkelmann's main competitors?
Direct peers on record are Caleffi, Flamco Group, Spirotech and Elbi S.p.A.. Broad incumbents are IMI plc, Watts Water Technologies, Grundfos, Wilo SE, Xylem Inc. and Alfa Laval.
Does Reflex Winkelmann have an API?
No public API is recorded for Reflex Winkelmann.
What industry is Reflex Winkelmann in?
Reflex Winkelmann's product category is HVAC Components & Building Hydraulics. Its primary akta.pro industry code is IMADANAF, Heat Exchangers, Coils & Hydronic HVAC Components, with a secondary code of IMAHANAG, Pump & Compressor Packages (Skids, Booster Sets). Its NAICS code is 333414 and its SIC code is 3433.