Oakwood Creative Care

Name

Oakwood Creative Care

Legal name

Oakwood Creative Care

Website

https://oakwoodcreativecare.org

Company type

Private

Founded year

1975

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Adult Day Care and Dementia Support Services

NAICS

Services for the Elderly and Persons with Disabilities (624120), Services for the Elderly and Persons with Disabilities (62412)

SIC

Services-Nursing & Personal Care Facilities (8050), Services-Home Health Care Services (8082)

akta.pro primary industry

Memory Care Adult Day Programs (Dementia/Alzheimer’s) (HSABANAC)

akta.pro secondary industries

Alzheimer’s & Dementia-Specific Adult Day Programs (HLADAIAC), Social Adult Day Care (Non-Medical Supervision & Activities) (HSABANAA), Senior Social Clubs & Community-Based Day Programs (Non-Clinical) (HSABANAK), Caregiver Support & Education Programs (Center-Based) (HSABANAN), Dementia & Alzheimer’s Respite Care (HSABAGAF), Adult Day Respite Programs (Daytime Relief) (HLADAKAC)

Keywords

• Adult day care
• Dementia care services
• Caregiver support programs
• Respite care services
• Senior wellness programs

Headquarters

HQ city

Mesa

HQ country

United States

HQ region

North America

Offices7 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Program Service Fees: Fees for adult day care services, respite care, and wellness clinic services. Revenue is generated through daily or recurring participation in Day Club programs, with pricing based on service level and care needs.
2. Government Contracts & Grants: Funding from government sources including ALTCS (Arizona Long Term Care System), Veterans Administration, Area Agency on Aging, and grants from Administration for Community Living. The Flagstaff location received ACL funding of $13,261,685.
3. Charitable Donations: Tax-deductible donations from individuals, corporate matching programs (Double the Donation), and event fundraising including the annual Moments Matter Gala. Qualifies for Arizona Charitable Tax Credit up to $506 (individuals) or $1,009 (couples).
4. Healthcare Program Revenue: Medicare Parts A & B reimbursement for GUIDE Model participants. Private pay options for Hub membership for those without Medicare coverage.
5. Corporate Grants & Sponsorships: Grants from organizations like Thunderbirds Charities, Arizona Complete Health/Centene Foundation, and Arizona Sports & Tourism Authority for specific facilities and programs.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels8 records

Core offering

Oakwood Creative Care provides adult day care and respite services through its Day Clubs, family and caregiver support through its Hub locations, and specialized medical and wellness care through its Wellness Clinic. Programs serve older adults with dementia, Alzheimer's, Parkinson's, stroke recovery, and age-related cognitive and physical challenges, while also addressing family caregiver burnout, isolation, and care navigation needs.

Product overview

Oakwood Creative Care is a nonprofit organization offering a comprehensive suite of programs for older adults with cognitive and physical challenges. The core offerings consist of Day Clubs (adult day care and respite at multiple Arizona locations including Central Mesa, East Mesa, Chandler, and Flagstaff), The Hub (family and caregiver support including Memory Cafés, education, and support groups), and Wellness Clinics (specialized medical and wellness services). Additional programs include the COPE in-home dementia coaching program (first in Arizona), the GUIDE Model Medicare program for dementia navigation, Workforce Training for professionals, and the upcoming OakFit Gym fitness facility. The organization serves adults with Alzheimer's, dementia, Parkinson's, stroke recovery, and age-related physical challenges, while providing support and respite for their family caregivers.

Differentiator

Problem solved

Functional benefit

Products and services

• Day Clubs (Adult Day Care & Respite) Engaging daytime programs for older adults with dementia, Alzheimer's, Parkinson's, stroke recovery, and mobility challenges, promoting cognitive and physical wellness through art, music, and brain-boosting activities at four Arizona locations (Central Mesa, East Mesa, Chandler, and Flagstaff).
• The Hub (Family & Caregiver Support) Family and caregiver support services including Memory Cafés, education, support groups, Moments Matter Choir, and brain health programming for Mild Cognitive Impairment, located in Mesa and Chandler.
• Wellness Clinics (Health & Wellness Clinic) Specialized 360-degree care offering medical consultations, dementia coaching, concierge wellness visits, GUIDE Model program, mental health support, and OakFit Gym for fitness and resilient aging.
• Workforce Training (Training & Education) Hands-on training and certification programs for professionals in healthcare and service industries supporting individuals with Alzheimer's, dementia, or age-related care needs.
• COPE Program (Dementia Care Partner Coaching) First-in-Arizona in-home dementia coaching program providing 8-10 personalized sessions with occupational therapy strategies to help families manage dementia challenges, enhance communication, and improve quality of life at home.
• GUIDE Model (Guiding an Improved Dementia Experience) Medicare-covered program providing comprehensive dementia support including 24/7 Dementia GuideLine, care navigation, caregiver training, adult day club respite, and clinical coordination for families navigating dementia.
• Dementia Friendly Mesa Community initiative providing dementia training, Memory Cafés, business education, first responders training, and Dementia Friends information sessions to create a supportive environment for those affected by dementia in Mesa.
• VILLAGE Community Task Force Collaborative network of professionals and community partners from hospice, home care, senior placement, healthcare, and community resources dedicated to supporting families navigating dementia through referrals and joint programming.

Quantifiable outcome

• 85% of members maintained or improved cognitive abilities within the first 6 months
• +2 more outcomes

Named customers2 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Seven partnerships are on record, tiered minor and core.

• CG SchmidtminorOthersConstruction company volunteers from Wisconsin and Arizona traveled to help build Oakwood's new OakFit Gym at the Chandler Campus. The volunteer team transported, assembled, and installed fitness equipment, representing what may be the longest-traveled volunteers in Oakwood's history.
• Northern Arizona University (NAU) Institute for Human DevelopmentcoreStrategic or Co-development PartnerPartnership to open the Flagstaff Adult Day Club within the NAU campus. Creates intergenerational programming opportunities with students and faculty. Featured in NAU Review publication.
• Dial-A-RideminorOthersTransportation partnership providing ride services for members to attend Day Club programs, ensuring access for families without transportation options.
• Dementia Friendly Mesa CoalitioncoreStrategic or Co-development PartnerCoalition including Mesa Chamber of Commerce, healthcare providers, home care agencies, hospice organizations, and senior services. Oakwood leads the initiative with Sherri Friend and Tara Krantzman on the task force. Includes 15+ partner organizations.
• Banner Alzheimer's InstituteminorStrategic or Co-development PartnerCo-hosts the 'Dementia Untangled' podcast with Heather Mulder and Janice Greeno, providing caregiver education resources. Banner designated as Center of Excellence for memory disorders care.
• National Alliance for CaregivingminorOthersResearch partner providing data on caregiver statistics (63 million Americans as caregivers) that informs Oakwood's advocacy and program development.
• Centers for Medicare & Medicaid Services (CMS)coreOthersCreated the GUIDE Model program that Oakwood participates in as a founding provider in Arizona. CMS funds the GUIDE Model for eligible Medicare beneficiaries.

Scale indicators7 records

Recent moves11 records

Expansion highlights6 records

Emerging players

• Family Caregiver Alliance: A national nonprofit providing caregiver support, education, and policy advocacy for families caring for older adults with chronic conditions. Comparable for the caregiver support and education services component of Oakwood's Hub offering.

Regional players

• BrightFocus Foundation: A Maryland-based nonprofit funding research and providing education on Alzheimer's, macular degeneration, and glaucoma. Comparable as a national nonprofit addressing dementia through education and support, though focused on research funding rather than direct service delivery.

Direct peers

• Banner Alzheimer's Institute: A Banner Health-affiliated center of excellence for Alzheimer's research, treatment, and caregiver support in Arizona. Comparable as both a partner (co-hosts Dementia Untangled podcast) and a peer organization providing specialized dementia care and caregiver education in the same market.
• Sun Health: A Arizona-based nonprofit providing community health and wellness programs, including dementia support and caregiver education, for older adults in the West Valley. Comparable as a regional nonprofit elder care organization with similar service mix and target population.
• Duet: Partners in Health & Aging: A Phoenix-based nonprofit providing home-based support services, caregiver support groups, and health promotion programs for older adults in Arizona. Directly comparable as a regional nonprofit elder care services provider with caregiver support as a core offering.
• Benevilla: A Surprise, Arizona-based nonprofit providing adult day care, caregiver support, and home services for older adults and individuals with disabilities. Directly comparable as a regional Arizona nonprofit adult day care and caregiver support provider.
• Alzheimer's Association (Desert Southwest Chapter): The leading national nonprofit providing Alzheimer's disease support, research funding, and caregiver education programs. Listed as a grant funder for Oakwood and a direct peer in the Arizona elder care and dementia support ecosystem.
• Hospice of the Valley: Arizona's largest nonprofit hospice and palliative care provider serving older adults across the Phoenix metro area. Comparable as a large Arizona-based nonprofit providing dementia and end-of-life care services with similar referral networks.

Others

• Eldermark: A technology vendor serving senior living and adult day care operators with care coordination, compliance, and operational software. Comparable as a service provider to the adult day care industry that Oakwood operates in.

Broad incumbents

• PACE (Program of All-Inclusive Care for the Elderly) providers: Federally-funded programs providing comprehensive medical and social services to frail older adults, with multiple Arizona operators (e.g., PACE of the Tri-Cities, InnovAge). Comparable as a broader, more clinical senior care delivery model with overlapping populations and Medicare/Medicaid funding mechanisms.

Market position

Strengths4 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/OakwoodCCAZ
• YouTubeyoutube.com/c/oakwoodcreativecare
• Facebookfacebook.com/OakwoodCCAZ
• LinkedInlinkedin.com/company/oakwoodcreativecare
• Instagraminstagram.com/oakwoodcreativecare

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles17 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Oakwood Creative Care