What PeaSoup Hosting does

PeaSoup Hosting Limited (trading as PeaSoup Cloud) is a privately held UK cloud infrastructure provider headquartered in Woking, England, operating since 2014. The company's foundational infrastructure layer is liquid immersion cooling, in which server hardware is submerged in a thermally conductive, non-conductive fluid. This approach is claimed to deliver 20%+ guaranteed energy cost savings and 60% power consumption reduction versus traditional air-cooled data centres, with three UK-based data centres (including a 100% renewable-energy Gatwick site) housing more than 12 petabytes of customer storage.

PeaSoup sells four core services on top of this infrastructure: (1) S3-compatible object storage at £4.99/TB per month with no egress/ingress fees; (2) Infrastructure-as-a-Service delivered as dedicated, custom-configured cloud PODs running on VMware-based virtualisation with GPU/HPC support; (3) Backup & Recovery via Veeam Cloud Connect, including Microsoft 365 Backup; and (4) Disaster Recovery as a Service from £0.14/GB per month, offered with Veeam, Zerto, or Hystax integration. A self-serve S3 portal serves SMB and developer buyers, while enterprise and public sector customers are sold via direct field sales and the Crown Commercial Service G-Cloud framework.

The company targets UK public sector (primary), healthcare, education, manufacturing, retail, and broader private enterprise, addressing pain points around UK data sovereignty, ransomware resilience via immutable storage, regulatory compliance (ISO 27001, Cyber Essentials Plus, GDPR), and sustainability reporting. Customers include NHS Croydon, Central Scotland Valuation Joint Board, Highworth Grammar School, West Park School, Guttridge, Exception PCB, Securus, and Cutter Group. Certifications include ISO 27001, Cyber Essentials Plus, Veeam Gold Partner, VMware Carbon Committed Partner, and G-Cloud supplier listing. The S3-compatible API integrates with 40+ third-party platforms across backup, storage, analytics, CDN, database, and data pipeline categories.

Name

PeaSoup Hosting

Legal name

PeaSoup Hosting Limited

Website

https://peasoup.cloud

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

PeaSoup Hosting is a UK-based private cloud infrastructure provider that delivers S3-compatible storage, IaaS, backup, and disaster recovery services built on proprietary liquid immersion cooling across three UK data centres, serving SMBs, enterprises, and UK public sector customers.

Ownership category

akta.pro rank

Product category

Cloud Infrastructure Services

NAICS

Computer Facilities Management Services (541513), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Private Cloud Platforms (On‑Prem Cloud Stacks) (HDABABAA)

Keywords

• Liquid immersion cooling cloud
• S3-compatible object storage
• UK sovereign cloud infrastructure
• Disaster recovery as a service
• Managed backup services

Headquarters

HQ city

Weybridge

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Infrastructure, Technology or R&D, Personnel, Operations, Marketing or Sales

Revenue model

1. S3-Compatible Object Storage: Pay-per-GB/TB storage service for unstructured data including backups, media files, email archives. No egress/ingress fees for most configurations. Usage-based pricing.
2. Infrastructure as a Service (IaaS) / Virtual Data Centre: Dedicated cloud PODs with tailored compute, memory, and storage. Billed monthly in advance with custom pricing based on configuration. VMware-based platform.
3. Backup & Recovery (Veeam Cloud Connect): Immutable offsite backup service powered by Veeam Cloud Connect. Pay per GB used with no hidden egress costs. Bring-your-own-Veeam licences or supply provided by PeaSoup. Free 2TB trial for 6 months available.
4. Disaster Recovery as a Service (DRaaS): Disaster recovery replication to PeaSoup cloud with options for Veeam Cloud Connect, Zerto, and Hystax. Pricing from £0.14/GB per month. Supports rapid restoration following cyberattack, fire, flood, or malicious deletion.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

PeaSoup Hosting operates a UK-based cloud infrastructure platform built on liquid immersion cooling technology across three UK data centres. It sells four core cloud services: S3-compatible object storage, Infrastructure as a Service (IaaS) on VMware-based virtual data centres, offsite backup and recovery powered by Veeam Cloud Connect, and disaster recovery as a service (DRaaS) using Veeam, Zerto, or Hystax. Customers include UK public sector bodies, NHS trusts, schools, and private enterprises.

Product overview

PeaSoup Hosting delivers a cloud services platform built around liquid immersion cooling technology, providing four core services: S3-Compatible Storage for object storage at £4.99/TB per month, Infrastructure as a Service (IaaS) for dedicated cloud PODs with VMware/HPC/GPU support, Backup & Recovery for immutable offsite protection via Veeam Cloud Connect, and Disaster Recovery (DRaaS) with Veeam/Zerto/Hystax options starting at £0.14/GB per month. All services are underpinned by liquid immersion cooling, housed in UK data centres, and operate on a platform that claims 20%+ energy savings versus traditional air-cooled data centres. The S3-compatible API enables integrations with over 40 third-party tools including Veeam, Synology, QNAP, Veritas, and major data analytics platforms.

Differentiator

Problem solved

Functional benefit

Products and services

• S3-Compatible Storage Purpose-built S3-compatible object storage for unstructured data at scale, priced at £4.99 per TB per month with no egress or ingress fees. Fully compatible with AWS S3 toolchain and supports integrations with Veeam, Synology, QNAP, Commvault, Rubrik, Cohesity, and other major platforms. Targeted at organisations needing UK-sovereign, scalable, low-cost cloud object storage.
• Infrastructure as a Service (IaaS) / Virtual Data Centre Sustainability-led IaaS providing dedicated cloud PODs with custom compute, memory, and storage configurations running on VMware-based infrastructure cooled by liquid immersion. Supports HPC, GPU-accelerated workloads, and bespoke deployments. Custom-priced, billed monthly in advance, targeted at enterprises and public sector migrating from on-premise or seeking a hyperscaler alternative.
• Backup & Recovery (Veeam Cloud Connect) Immutable, offsite backup service delivering 100% protection against ransomware-driven deletion. Pay-per-GB pricing with no hidden egress costs, powered by Veeam Cloud Connect. Offers a free 2TB trial for 6 months with no credit card required. Customers may bring existing Veeam licences or use PeaSoup-supplied ones. Includes Microsoft 365 Backup capability.
• Disaster Recovery as a Service (DRaaS) Business continuity service that replicates primary systems into PeaSoup's UK-sovereign cloud, enabling restoration within minutes following cyberattack, fire, flood, or malicious deletion. Pricing starts at £0.14 per GB per month. Offered with three technology options: Veeam Cloud Connect, Zerto, and Hystax.
• Microsoft 365 Backup and Recovery Specialised backup service protecting Microsoft 365 environments including Exchange, SharePoint, and OneDrive against data loss and ransomware. Stores immutable backups in PeaSoup's UK-based cloud, integrated with the Backup & Recovery service.
• Multi-Cloud Storage Storage solution delivering ransomware resilience through multi-cloud architecture combined with UK data residency and regulatory compliance. Provides strong cyber resilience and long-term storage protection for organisations requiring sovereign cloud storage.

Quantifiable outcome

• 20%+ guaranteed energy cost saving vs traditional air cooling
• +4 more outcomes

Named customers8 records

Segments6 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration43 records

Feature5 records

Partnerships

Three partnerships are on record, tiered core.

• VeeamcoreTechnology or IntegrationVeeam Gold Partner providing Veeam Cloud Connect backup services, S3 storage for Veeam Backup & Replication, and Microsoft 365 Backup and Recovery. Deep product integration enabling immutable, ransomware-resilient offsite backup for customers using Veeam.
• VMwarecoreTechnology or IntegrationVMware Carbon Committed Partner. PeaSoup's IaaS platform is delivered over VMware-based infrastructure. Partnership includes carbon commitment aligned with VMware's sustainability initiatives.
• Crown Commercial Service (G-Cloud)coreChannel Partner/ Reseller/ DistributorG-Cloud listed supplier. The Crown Commercial Service G-Cloud framework is the primary procurement channel for UK public sector organisations to purchase PeaSoup cloud services.

Scale indicators11 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Civo: UK-headquartered cloud provider offering managed Kubernetes, managed databases, and object storage with a focus on developer experience and UK data sovereignty. Direct comparable to PeaSoup on UK-focused cloud infrastructure targeting regulated and sovereignty-sensitive workloads.
• Memset: UK-based managed cloud hosting provider offering IaaS, cloud servers, and storage hosted in UK data centres with a similar focus on public sector and regulated industry buyers. Direct comparable on UK-sovereign IaaS positioning.
• UKCloud: UK-based sovereign cloud provider serving UK public sector, defence, and regulated industries with multi-cloud and managed services. Direct comparable on UK data sovereignty positioning, G-Cloud procurement, and regulated public-sector buyer focus.
• OVHcloud: European cloud provider offering dedicated servers, IaaS, object storage (S3-compatible), and managed services with strong presence in the UK and EU. Comparable on sovereign IaaS, S3-compatible storage, and price-disciplined positioning versus hyperscalers.
• Wasabi Technologies: S3-compatible object storage specialist offering flat-rate, no-egress cloud storage targeting backup, archive, and surveillance workloads. Direct comparable to PeaSoup's S3 storage product on interoperability, Veeam ecosystem integration, and price-led positioning.
• Brightsolid (Daisy Group): UK-based managed cloud and colocation provider operating its own data centres in Scotland, serving UK public sector, healthcare, and enterprise customers. Direct comparable on UK-owned infrastructure, sovereign data positioning, and managed cloud services.
• Backblaze: S3-compatible object storage and B2 cloud storage provider with a strong focus on backup, archive, and media workloads at aggressive price points. Comparable to PeaSoup on S3-compatible storage, Veeam/backup ecosystem fit, and no-egress pricing model.

Broad incumbents

• IONOS (by United Internet): Large European cloud and hosting provider offering IaaS, S3-compatible storage, and managed services for SMBs and mid-market. Comparable on S3-compatible storage and SMB-focused cloud services, but operates as a broad incumbent across multiple geographies and product categories.
• Amazon Web Services (AWS): Global hyperscale cloud provider whose S3, EC2, and VMware Cloud on AWS offerings define the category PeaSoup competes in. A broad incumbent reference point rather than a direct niche peer, but the primary competitive benchmark for pricing, scale, and feature breadth.
• Microsoft Azure: Global hyperscale cloud with UK regions, native Microsoft 365 backup integrations, and broad enterprise/government footprint. Primary competitor for public sector, enterprise, and Microsoft 365 backup workloads where PeaSoup also competes.

Market position

Strengths4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/PeasoupHosting
• Facebookfacebook.com/peasouphosting

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PeaSoup Hosting