VALUE CREATION

What VALUE CREATION does

VALUE CREATION Co., Ltd. (バリュークリエーション株式会社, TSE: 9238) is a Tokyo-headquartered digital marketing and real estate technology company founded in April 2008. It operates a dual-engine business model. The Marketing DX division provides full-funnel digital advertising agency services across Google, Yahoo!, Meta (Facebook/Instagram), TikTok, LINE, Microsoft, Amazon, Mercari, Pinterest, SmartNews, and YouTube, supported by a proprietary social media ad optimization platform called Vasta (ヴァスタ) with budget management, auto-bidding, and creative capture features. The firm holds Google Premier Partner status with 41 certified Google Ads individuals on staff and stacked certifications from Meta, TikTok (Gold/Silver), Microsoft, and LINE Yahoo, alongside JICDAQ, KTAA, and YMAA compliance certifications. The Real Estate DX division is anchored by the 'Kaitai Mado' (解体の窓口) platform, a reverse-auction marketplace connecting property owners with over 2,300 registered demolition contractors nationwide, augmented by an AI-powered demolition cost simulator with 75%+ accuracy, plus adjacent services including grave closure (Ohaka Mado), car appraisal (Kuruba Mado), and acquired platforms Kaitai Agent and Gaishoku Agent.

The company generates revenue through three primary streams: (1) professional services fees and retainers from digital marketing engagements, (2) transaction and matching fees from real estate DX platforms, and (3) recurring subscription/usage fees from SaaS products such as Vasta and the white-labeled AI simulator. Customers span real estate companies, e-commerce/D2C brands, medical clinics, and general B2B enterprises, with a dedicated sales team of approximately 10, a Trading Desk operation in Sendai, and an extensive referral network including banks (Shoko Chukin, Saitama Resona, ORICO), financial institutions, and municipal governments (e.g., Kawasaki City). The firm employs 51–100 people across its Shibuya headquarters and Sendai office, completed its Tokyo Stock Exchange IPO in 2023, and relocated to a larger Ebisu First Square headquarters in March 2024 to support continued expansion.

Name

VALUE CREATION

Legal name

バリュークリエーション株式会社

Website

https://value-creation.jp

Company type

Public

Founded year

2008

Operating status

Operating

Headcount range

51–100 employees

Short description

VALUE CREATION (TSE: 9238) is a Tokyo-based digital marketing agency and real estate technology operator, offering full-funnel web advertising services and the Kaitai Mado reverse-auction platform that matches property owners with 2,300+ demolition contractors across Japan.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Media Buying Agencies (541830), Offices of Real Estate Appraisers (53132)

SIC

Real Estate Agents & Managers (For Others) (6531), Services-Advertising (7310)

akta.pro primary industry

Online/Virtual Real Estate Auctions (Marketplace Platforms) (BPAJAEAJ)

akta.pro secondary industries

Foreclosure/REO & Distressed Property Auctions (BPAJAEAF), Development Site & Entitlement/Planned Community Auctions (BPAJAEAI)

Keywords

• Digital marketing services
• Performance advertising agency
• Real estate DX platform
• Demolition matching marketplace
• Ad optimization software

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure

Revenue model

1. Marketing DX (Digital Marketing) Services: Provides comprehensive digital marketing services including web advertising (search, display, social media, native), SEO, content marketing, and analytics. Services are offered to a wide range of industries including real estate, e-commerce, healthcare, B2B services, and entertainment. Revenue is generated through service fees, project-based consulting, and retainer arrangements.
2. Real Estate DX Platform Services: Operates multiple real estate-related DX platforms including 'Kaitai Mado' (demolition matching), 'Ohaka Mado' (grave site closure services), and related property services. Revenue is generated through transaction fees, matching fees from contractors, and service fees from property owners.
3. SaaS/Platform Subscriptions: The Vasta advertising platform and AI-powered tools are offered to advertising agencies and enterprise clients on a subscription or usage basis.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels11 records

Core offering

VALUE CREATION provides full-funnel digital marketing services (search, display, social, native, Amazon, video advertising) for businesses across real estate, e-commerce, healthcare and B2B verticals, powered by its proprietary Vasta social media ad optimization platform. In parallel, it operates the Kaitai Mado reverse-auction marketplace that matches property owners with 2,300+ vetted demolition contractors nationwide, supplemented by an AI demolition cost simulator (75%+ accuracy), Ohaka Mado grave-closure services, and acquired Kaitai Agent and Gaiheki Agent property platforms. Revenue is generated through service fees, retainers, transaction/matching fees, and platform subscriptions.

Product overview

VALUE CREATION operates a dual-engine business model combining (1) a Marketing DX division offering full-funnel digital marketing agency services across major ad platforms (Google, Yahoo!, Meta, Amazon, TikTok, LINE, Pinterest, SmartNews, Microsoft, Mercari) plus a proprietary social media ad platform called Vasta, and (2) a Real Estate DX division centered on the '解体の窓口' platform — a reverse-auction marketplace connecting demolition requesters with nationwide contractors. The real estate portfolio has expanded through acquisitions (解体エージェント, 外壁塗装修繕エージェント) and white-labeled AI demolition cost simulation technology. Additional niche DX services include お墓じまい and related property management tools. The Marketing DX division also encompasses specialized sub-teams for Amazon advertising and a Video Analysis Lab for ad creative production.

Differentiator

Problem solved

Functional benefit

Brands

• Vasta (ヴァスタ): Social media advertising optimization platform for maximizing ad effectiveness
• 解体の窓口 (Kaitai Mado)
• お墓じまいの窓口
• 媒体的解体の窓口

Quantifiable outcome

• 37% average demolition cost reduction through the platform
• +4 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability2 records

Feature5 records

Partnerships

18 partnerships are on record, tiered core and minor.

• 株式会社商工組合中央金庫 (Shoko Chukin Bank)coreStrategic or Co-development Partner · 29 October 2025Strategic partnership to address vacant and deteriorating property issues in local communities. Leverages Shoko Chukin's regional SME network and VALUE CREATION's 'Kaitai Mado' platform to provide demolition consultation and contractor matching services to property owners.
• 株式会社タスキホールディングス (Tasaki Holdings)coreStrategic or Co-development Partner · 17 October 2025Strategic partnership for solving vacant home issues through vacant home DX. Focuses on addressing Japan's growing vacant property problem through technology-enabled solutions.
• 株式会社メディロム / マザーラボ (MEDIROM MOTHER Labs)minorGTM or Marketing Partner · 16 October 2025Collaboration with MEDIROM (Nasdaq listed) subsidiary for wellness/health-related services co-marketing initiatives.
• テモナ株式会社 / サブスクソリューションズ株式会社 (Temona / Subscl Solutions)minorGTM or Marketing Partner · 3 October 2025Alliance to provide subscription-based finance services to the 2,300+ registered demolition contractors on the 'Kaitai Mado' platform, enabling easier access to working capital.
• 埼玉りそな銀行 (Saitama Resona Bank)coreGTM or Marketing Partner · 29 September 2025Partnership agreement for promoting effective use of vacant properties in Saitama Prefecture. Provides information to vacant property owners including demolition options, leveraging VALUE CREATION's communication capabilities.
• ハウスバード株式会社 (Housebird)minorStrategic or Co-development Partner · 20 June 2025Collaboration to promote effective use of vacant homes and solve related social issues. Combines Housebird's accommodation opening support with VALUE CREATION's demolition DX platform.
• 株式会社ファインズ (Fines)minorGTM or Marketing Partner · 4 April 2025Collaboration in the real estate and construction industry sector. Fines operates 'Video Cloud' streaming platform; partnership aims to accelerate DX and information distribution efficiency in the real estate/construction sector.
• 川崎市 (Kawasaki City)coreGTM or Marketing Partner · 3 March 2025Partnership agreement with Kawasaki City for promoting demolition of vacant properties. The city refer citizens to VALUE CREATION's platform for demolition consultation and services.
• メルカリ (Mercari)minorGTM or Marketing Partner · 13 February 2025VALUE CREATION began handling Mercari Ads, expanding its digital advertising service portfolio to include offsite advertising products such as Product Ads and Instagram Lead Generation.
• 埼玉りそな銀行 (AI Demo Cost Simulator integration)coreTechnology or Integration · 3 February 2025Provided AI demolition cost simulation tool to Saitama Resona Bank's vacant property information page, enabling bank customers to estimate demolition costs.
• 株式会社321minorGTM or Marketing Partner · 15 October 2024Collaboration for Vtuber/V-liver marketing services, combining VALUE CREATION's digital marketing expertise with 321's casting capabilities for influencer-based marketing campaigns.
• 株式会社フィル・カンパニー (Fill Company)minorChannel Partner/ Reseller/ Distributor · 4 July 2024Business partnership with Fill Company to leverage their demolition contracting network alongside VALUE CREATION's matching platform.
• 株式会社アイズ (Iyz)minorGTM or Marketing Partner · 3 July 2024Marketing-focused business partnership with Iyz (media research company) to enhance market intelligence and marketing capabilities.
• 株式会社オリエントコーポレーション (ORICO)coreStrategic or Co-development Partner · 29 May 2024Joint product development of 'Kaitai Mado Loan' with ORICO, a financing product for demolition costs targeting vacant property owners. Addresses the funding gap for property owners facing demolition expenses.
• 解体エージェント / 外壁大革命エージェント (Acquired websites)minorChannel Partner/ Reseller/ Distributor · 29 February 2024Acquired two websites ('Kaitai Agent' and 'Gaiheki Agent') expanding the real estate DX service portfolio to include exterior wall painting services alongside demolition.
• 株式会社スマテン (Sumaten)coreStrategic or Co-development Partner · 14 February 2024Business partnership with Sumaten, a building management platform provider (900+ client companies, 12,000+ registered buildings). Co-hosted seminars on DX and cost reduction in building management, combining building inspection management with demolition services.
• 株式会社ストレージ王 (Storage King)minorGTM or Marketing Partner · 6 February 2024Partnership with Storage King (Trunkroom development/operation, listed company) to provide comprehensive property utilization options, enabling property owners to consider storage solutions before opting for demolition.
• リビン・テクノロジーズ (LIVIN Technologies)minorGTM or Marketing Partner · 20 October 2020Business partnership announced October 2020 in press coverage: 'LIVIN Technologies and VALUE CREATION business partnership — making property sale and demolition easy.'

Scale indicators5 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• LIFULL Co., Ltd. Public Japanese operator of the HOME'S real estate marketplace as well as digital marketing and matching services. Most comparable to VCK because it directly competes in Japanese real estate marketplace/matchmaking while running adjacent digital marketing businesses — same dual-engine structure as Kaitai Mado + Marketing DX.
• Digital Holdings Co., Ltd. TSE-listed Japanese digital marketing group formed by the Septeni merger, operating integrated agency, ad platform, and data marketing businesses across APAC. Directly comparable to VCK's Marketing DX division in scale, platform mix, and client verticals.
• FreakOut Holdings, Inc. Public Japanese digital marketing technology company providing programmatic/DSP advertising and platform tools (similar to Vasta). Directly comparable to VCK's Marketing DX business especially in data-driven social advertising optimization.
• Allied Architects, Inc. Public Japanese digital advertising agency group operating multi-channel ad platforms and management services. Closely comparable to VCK's Marketing DX operations across platform mix (Google, Meta, TikTok, LINE, etc.).
• gaiax Inc. Public Japanese digital marketing and community platform company operating matching and engagement services. Comparable to VCK's combined marketplace + marketing positioning, especially on community-led lead generation.
• Fullspeed Inc. Public Japanese digital marketing agency and ad-tech operator (affiliate, SEO, listings). Comparable mid-tier alternative to VCK's Marketing DX services, especially in performance/affiliate marketing for SMBs.

Broad incumbents

• Recruit Holdings Co., Ltd. Massive incumbent operating SUUMO (Japan's largest real estate portal), Indeed, and marketing platforms — broader scope but directly comparable on both the real estate marketplace and digital marketing fronts, where VCK competes for mid-market client budget.
• athome (Home Co., Ltd.): Long-established Japanese real estate portal (athome/ホームズ) providing property listings and adjacent advertising services. Directly comparable on the real-estate listing/marketing front and an incumbent in the verticals VCK serves.

Emerging players

• Livesense Inc. Public Japanese real estate tech and HR-matching operator running portal/marketplace services for housing and jobs. Partially comparable to VCK's Kaitai Mado model on the real estate marketplace side.
• Yokaroku (空き家バンク / Vacant House Bank operators): A category of Japanese municipal and private vacant-house matching platforms (e.g., Akiya Bank / akibaco networks) targeting the same akiya opportunity VCK targets with Kaitai Mado — niche, partially overlapping competitors in the same distressed-property niche.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/valuecreation

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about VALUE CREATION