At Home
At Home Co., Ltd. operates Japan's largest real estate information network, serving 63,439 member real estate agencies and brokers across all 47 prefectures through its ATBB platform, consumer-facing property search website, mobile apps, and supporting professional services including AI-powered inquiry tools.
- Company typePrivate
- Founded1967
- HeadquartersTokyo, Japan
- Headcount1,001–5,000
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
What At Home does
At Home Co., Ltd. (アットホーム株式会社) is Japan's largest real estate information network, founded in December 1967 and headquartered in Tokyo's Minato-ku (Shimbashi/Hibiya district). The company operates a two-sided platform serving both B2B and B2C segments: real estate agents and brokers subscribe to the ATBB (Real Estate Business Comprehensive Support) platform and pay franchise/membership fees to access the network, while home buyers and renters use the consumer-facing At Home website and mobile apps to search listings, submit rental applications, and request property information. As of June 2026, the network comprised 63,439 member stores across all 47 Japanese prefectures, supported by approximately 50 regional branch offices and a Hibiya-headquartered staff of around 500 employees, with total headcount in the 1,001–5,000 range.
The core technology stack centers on ATBB, a centralized property listing and information management platform that distributes listings from member stores to both internal professional tools and consumer-facing media. Supporting services include FARBO (fact sheet distribution and recycling), Smart Bukkaku (24/7 voice-recognition property inquiry handling), Smart Moushikomi (online rental applications), a cloud-based rental management system, Real Estate Data Pro (market trends and property history), and a CMS-based website creation tool. The company holds ISO 27001 (since 2005, renewed December 2023 through December 2026) and ISO 27017 (since 2019, covering AWS cloud security) certifications, plus the JIPDEC Privacy Mark, and has integrated rule-based AI for automated property email recommendations (launched October 2025).
At Home's business model is anchored in recurring franchise/membership subscription fees from its large base of SMB real estate agents and brokers, supplemented by advertising revenue from real estate companies promoting services on the consumer platform and additional professional services revenue from government-related property information, market indices, and rental management tools. Reported annual sales for fiscal year June 2024 to May 2025 were ¥35.34 billion (approximately $235M USD at prevailing rates). In May 2026, Integral Group announced acquisition of shares in At Home Holdings, representing a notable ownership development for the closely held company.
At Home firmographics
Firmographics- Name
- At Home
- Legal name
- At Home Co., Ltd.
- Website
- https://athome.co.jp
- Company type
- Private
- Founded year
- 1967
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- At Home Co., Ltd. operates Japan's largest real estate information network, serving 63,439 member real estate agencies and brokers across all 47 prefectures through its ATBB platform, consumer-facing property search website, mobile apps, and supporting professional services including AI-powered inquiry tools.
- Ownership category
- akta.pro rank
At Home industry classification
Industry- Product category
- Real Estate Information Services
- NAICS
- Offices of Real Estate Agents and Brokers (5312), Rental and Leasing Services (532)
- SIC
- Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Residential Real Estate Brokerage (Buy/Sell) (FSAEAJAA)
- akta.pro secondary industry
- Residential Real Estate Asset Management (BPAJAMAA)
Keywords
Where At Home is headquartered
LocationHeadquarters
- HQ city
- Tokyo
- HQ country
- Japan
- HQ region
- Asia
Offices2 records
Markets served
At Home business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Franchise/Membership Fees: Recurring subscription fees collected from 63,439 member stores across Japan. Real estate agents and brokers pay franchise fees to join the At Home network and access the ATBB platform, property listings, and brand benefits.
- Advertising Revenue: Advertising fees from real estate companies and related businesses promoting their services on the consumer-facing website and mobile app
- Professional Services: Additional services for real estate professionals including government-related property information, market indices, rental management systems, and other specialized tools
Go-to-market motion3 records
Distribution channels3 records
Marketing channels4 records
At Home product offering
Product offeringCore offering
At Home operates a nationwide real estate information network that aggregates property listings from 63,439 member real estate agencies across all 47 prefectures of Japan. For real estate professionals, it provides the ATBB B2B platform with workflow automation tools such as Smart Bukkaku (AI voice-based property confirmation) and Smart Moushikomi (online rental application processing). For consumers, it delivers a property search website and the At Home Aruku! mobile app to find rental and purchase properties listed by member agents.
Product overview
At Home operates as a real estate information services company in Japan with a platform-plus-services architecture. The core offering consists of the ATBB (Real Estate Business Comprehensive Support) platform for real estate agents, which provides property listing management, fact sheet distribution, and transaction data services. For consumers, the At Home property information website aggregates listings from member companies nationwide. Supporting services include AI-powered tools (Smart Bukkaku for automated property inquiries, Smart Moushikomi for online applications), rental management systems, data analytics tools (Real Estate Data Pro), and website creation tools. The company also operates specialized platforms including the At Home Akiya Bank for vacant properties, mobile apps, and YouTube content channels.
Differentiator
Problem solved
Functional benefit
Brands
- ATBB: Real estate business comprehensive support website providing property information, transaction data, promotional tools, and customer management services for real estate agents.
- Fact Sheet (FARBO)
- スマート物確
- スマート申込
- 明日への扉
- at home VOX
- こだわりアカデミー
- こだわり部屋FILE
- CINEmadori
Products and services
- ATBB (不動産業務総合支援 / Real Estate Business Comprehensive Support) B2B SaaS platform provided to member real estate agencies for managing property listings, customer inquiries, fact sheets, and back-office workflow. Used by the 63,439 member stores across Japan.
- At Home Consumer Property Search Website Public-facing website where Japanese consumers can search rental, sale, and lease properties aggregated from member real estate agencies. Free to use, ad-supported.
- At Home Aruku! Mobile App (athome! あるく) Mobile application for individual consumers to search property listings, discover neighborhoods on foot, and receive AI-personalized property recommendations.
- Smart Bukkaku (スマート物件確認) AI voice-recognition based service that automates confirmation of property details for inbound inquiries from renters/buyers to real estate agents.
- Smart Moushikomi (スマート申し込み) Online rental application system that allows prospective tenants to submit applications digitally, reducing paperwork and processing time for real estate agents.
- FARBO (Fact Sheet Distribution Service / ファクトシート流通サービス) Service that distributes standardized property fact sheets among member real estate agencies to ensure consistent and complete property information exchange.
- At Home Akiya Bank (空き家バンク) Listing portal focused on vacant properties (akiya) in Japan, helping connect owners of empty houses with potential buyers or tenants.
- Rental Management System (賃貸管理システム) Software system that helps real estate agencies manage rental property portfolios, tenant information, lease tracking, and renewals.
- Real Estate Data Pro (不動産データプロ) Data and analytics service providing professional users with market data, transaction prices, and real estate market intelligence.
- Website Creation Tool (ホームページ作成ツール) Tool that enables member real estate agencies to create their own consumer-facing websites with property listings synchronized from ATBB.
Quantifiable outcome
- 63,439 member stores in franchise network as of June 2026
- +1 more outcomes
Companies that use At Home
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles2 records
At Home technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
At Home partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- CrowdLoanminorPartnership to support vacant property loans, integrating loan services with the property listing and inquiry platform. Enables At Home member stores to offer financing options to consumers looking to purchase vacant properties.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
At Home competitors and assessment
Company assessmentDirect peers
- SUUMO (Recruit Holdings): Recruit's SUUMO is Japan's largest real estate portal and At Home's most direct competitor, serving the same consumer and agent/broker audiences with property listings, search, and related services. Comparable in mission and product, with SUUMO typically holding the leading consumer mindshare position.
- LIFULL HOME'S (LIFULL Co., Ltd.): LIFULL HOME'S is one of Japan's major real estate portals, directly competing with At Home for both consumer property search traffic and real estate agent subscriptions. Overlapping B2B/B2C model, similar network of agent members, and similar product extensions.
- Yahoo! Real Estate (LY Corporation / Yahoo Japan): Yahoo!不動産 is the real estate portal of Yahoo Japan, leveraging Yahoo's massive consumer traffic. Competes directly with At Home for both consumer property search and listings from real estate agents in Japan.
- Rakuten Real Estate (Rakuten Group): Rakuten's real estate portal leverages Rakuten's broader e-commerce ecosystem to attract both consumers and agents. Directly comparable as a Japan-based real estate listings and agent-subscription platform competing for the same customers as At Home.
Regional players
- REA Group (realestate.com.au): REA Group operates leading real estate portals in Australia and parts of Asia. Comparable platform/portal business model with agent subscription and consumer property search, though geographically focused on Australia/SE Asia rather than Japan.
- Rightmove: UK's largest property portal connecting agents and consumers. Operates in a different geography from At Home but offers a directly comparable listing-aggregation and agent-subscription business model, often cited as a global benchmark for portal economics.
Broad incumbents
- Zillow Group: US-based Zillow operates one of the world's largest real estate portals with a consumer marketplace, agent tools, and adjacent services. Not a direct geographic competitor, but the closest international analog to At Home's portal-plus-agent-tools business model.
- LIFULL Co., Ltd. Parent company of HOME'S, LIFULL operates a broader portfolio of real estate and lifestyle services beyond its portal. Comparable to At Home's platform-plus-services architecture, with overlaps in consumer search and agent subscription products.
- Recruit Holdings: Recruit operates SUUMO as part of a much broader portfolio of HR, marketing, and lifestyle platforms across Japan and globally. Comparable as the operator of At Home's most direct competitor, but with a much wider business footprint beyond real estate.
Others
- CrowdLoan: CrowdLoan is a Japan-based real estate lending/loan matching platform that has partnered with At Home to integrate vacant property financing with the listing platform. Adjacent ecosystem participant enabling financing options within At Home's marketplace.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat6 records
Key risks5 records
Key highlights6 records
Customer concentration
At Home social profiles
Digital presenceAt Home compliance and trust
Trust signalCompliance4 records
At Home financial estimates
Financial estimateRevenue estimate
Valuation estimate
At Home leadership team
Management profileNumber of profiles
Profiles11 records
At Home subsidiaries and ownership
Company hierarchySubsidiaries1 record
At Home funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
At Home M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about At Home
What does At Home do?
At Home operates a nationwide real estate information network that aggregates property listings from 63,439 member real estate agencies across all 47 prefectures of Japan. For real estate professionals, it provides the ATBB B2B platform with workflow automation tools such as Smart Bukkaku (AI voice-based property confirmation) and Smart Moushikomi (online rental application processing). For consumers, it delivers a property search website and the At Home Aruku! mobile app to find rental and purchase properties listed by member agents.
Is At Home a public or private company?
At Home is a private company. It is classified as private equity controlled and is currently operating.
When was At Home founded?
At Home was founded in 1967. It employs 1,001 to 5,000 people.
Where is At Home based?
At Home is headquartered in Tokyo, Japan, in the Asia region.
How does At Home make money?
Three revenue lines are on record. Franchise/Membership Fees are the primary driver. The others are advertising Revenue and professional Services.
Who are At Home's main competitors?
Direct peers on record are SUUMO (Recruit Holdings), LIFULL HOME'S (LIFULL Co., Ltd.), Yahoo! Real Estate (LY Corporation / Yahoo Japan) and Rakuten Real Estate (Rakuten Group). Regional players are REA Group (realestate.com.au) and Rightmove. Broad incumbents are Zillow Group, LIFULL Co., Ltd. and Recruit Holdings. CrowdLoan is listed as an others.
Does At Home have an API?
No public API is recorded for At Home.
What industry is At Home in?
At Home's product category is Real Estate Information Services. Its primary akta.pro industry code is FSAEAJAA, Residential Real Estate Brokerage (Buy/Sell), with a secondary code of BPAJAMAA, Residential Real Estate Asset Management. Its NAICS code is 5312 and its SIC code is 6531.