Lick Sleeve
Lick Sleeve LLC designs and sells veterinarian-developed protective sleeves and recovery suits for dogs as alternatives to Elizabethan collars, selling direct-to-consumer via e-commerce and wholesale to veterinary clinics and pet retailers across the US, UK, and Australia.
- Company typePrivate
- Founded2020
- HeadquartersAustin, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Lick Sleeve does
Lick Sleeve LLC is a privately held pet care company founded in February 2020 by board-certified veterinary surgeon Dr. David Allman (DACVS-SA) to address compliance failures associated with traditional Elizabethan collars in canine post-surgical recovery. The company designs, manufactures, and distributes veterinarian-developed protective wearables for dogs, with a core portfolio comprising the Lick Sleeve® Leg Sleeve ($84.99), Recovery Suit ($69.99), Rear Bilateral Suit ($99.99), and the announced Front Bilateral Suit, complemented by the Stryde™ Fish Oil omega-3 supplement line ($39.99–$59.99). All garments use a proprietary 95% polyester / 5% spandex fabric blend with anti-microbial, water-resistant, and anti-odor properties, reversible sure-fit construction, quick-clip locking buckles, and are sized XXS–XXL for dogs weighing 7–150 lbs.
The business operates a hybrid go-to-market model. Primary revenue is generated through direct-to-consumer e-commerce at licksleeve.com, supplemented by dedicated regional storefronts at licksleeve.uk (UK/Europe) and licksleeve.au (Australia), with fulfillment from a Dallas, Texas distribution center serving the US and Canada. Secondary B2B revenue streams flow through a veterinary wholesale program (bulk pricing for clinics and surgical specialty practices) and a pet retail wholesale program (restricted to in-store sales, no online resale). Stryde Fish Oil is sold on a recurring subscription basis with 10% discounts and customizable 34–90 day delivery cadences, managed via the Recharge subscription platform. Marketing combines content/SEO, social media (Facebook, Instagram, YouTube), email, customer reviews, and trade show presence at major veterinary conferences including ACVS, VOS, and SURGE. The company employs 1–10 people, is headquartered in Austin/Houston, Texas, and has not raised any disclosed external funding.
Lick Sleeve firmographics
Firmographics- Name
- Lick Sleeve
- Legal name
- Lick Sleeve LLC
- Website
- https://licksleeve.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Lick Sleeve LLC designs and sells veterinarian-developed protective sleeves and recovery suits for dogs as alternatives to Elizabethan collars, selling direct-to-consumer via e-commerce and wholesale to veterinary clinics and pet retailers across the US, UK, and Australia.
- Ownership category
- akta.pro rank
Where Lick Sleeve is headquartered
LocationHeadquarters
- HQ city
- Austin
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Lick Sleeve business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure
Revenue model
- Product Sales - Consumer E-commerce: Direct-to-consumer sales through licksleeve.com. Single-product purchases at standard retail pricing. Core products include leg sleeves, recovery suits, and supplements.
- Subscription - Stryde Fish Oil: Recurring subscription model for Stryde Fish Oil supplement with 10% discount. Subscribers receive automatic deliveries on customizable schedules (34-90 day intervals).
- Wholesale - Veterinary Practices: Bulk wholesale pricing program for veterinarians. Larger order quantities yield better per-unit pricing. Targets post-surgical recovery market through clinical recommendations.
- Wholesale - Pet Retailers: Bulk wholesale pricing for pet retail stores. Retailers agree to limit sales to in-store purchases only (no online resale).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Leg Sleeve - $84.99 |
| Unit Pricing | Pay-as-you-go | Recovery Suit - $69.99 |
| Unit Pricing | Pay-as-you-go | Rear Bilateral Suit - $99.99 |
| Subscription | Monthly | Stryde Fish Oil - $39.99 to $59.99 |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels6 records
Lick Sleeve product offering
Product offeringCore offering
Lick Sleeve designs, brands, and sells veterinary-developed protective recovery garments for dogs as alternatives to traditional Elizabethan collars (cones of shame), covering single hind legs, full bodies, and bilateral hind or front legs during post-surgical and injury recovery. Its primary products are the Lick Sleeve® Leg Sleeve, Lick Sleeve® Recovery Suit, and Lick Sleeve® Rear Bilateral Suit, complemented by the Stryde™ Fish Oil omega-3 supplement sold via subscription. Items are sold direct-to-consumer through licksleeve.com and regional storefronts (UK, Australia) and through separate wholesale programs for veterinary practices and pet retailers.
Product overview
Lick Sleeve offers a portfolio of veterinary-designed protective wear for canine post-operative recovery and injury care. The core product line consists of the Lick Sleeve® Leg Sleeve (single hind leg protection), Lick Sleeve® Recovery Suit (full-body wound protection), and Lick Sleeve® Rear Bilateral Suit (dual hind leg protection). A complementary supplement brand, Stryde™ Fish Oil, provides omega-3 fatty acid support for joint health. An upcoming Front Bilateral Suit will extend coverage to both front legs. All products are designed as alternatives to traditional e-collars/cones of shame, featuring breathable, durable fabrics with anti-microbial properties. Products are available in sizes XXS through XXL to accommodate dogs from 7 to 150 lbs.
Differentiator
Problem solved
Functional benefit
Brands
- Stryde: Fish oil supplement brand for dogs, featuring omega-3 fatty acid supplements for joint health, skin and coat health, and overall wellness. Products include 8oz, 16oz, and 32oz fish oil bottles with subscription options.
Products and services
- Lick Sleeve® Leg Sleeve Protective dog sleeve designed to shield a dog's injured hind leg or surgical site from destructive licking, scratching, and debris. Features a reversible design that fits left or right legs, a quick-clip locking buckle, wrap-over-back chest/flank attachment, and a breathable three-way stretch fabric of 95% polyester and 5% spandex. Available in 7 sizes (XXS to XXL) for dogs from 7 to 150 lbs. Priced at $84.99.
- Lick Sleeve® Recovery Suit Form-fitting, breathable full-body recovery garment for dogs covering surgical sites, wounds, hot spots, and skin allergies. Features a locking zipper closure, 4-way stretch fabric, water-resistant, anti-microbial, and anti-odor properties. Used as an alternative to traditional cones, including post-spay/neuter recovery. Available in sizes XXS to XXL. Priced at $69.99.
- Lick Sleeve® Rear Bilateral Suit Specialized recovery garment providing simultaneous protection for both of a dog's hind legs, intended for dogs undergoing bilateral procedures such as TPLO surgery. Features an ergonomic fit following natural canine posture, a locking zipper, water-resistant material, and anti-microbial and anti-odor properties. Available in sizes XXS to XXL. Priced at $99.99.
- Stryde™ Fish Oil Omega-3 fatty acid supplement for dogs formulated with EPA and DHA from mackerel, herring, anchovies, and sardines; human-grade, certified organic, and sustainably sourced. Supports joint health, skin and coat condition, and overall wellness. Available in 8oz, 16oz, and 32oz sizes, offered both as one-time purchase and as a 10%-discount subscription on 34-90 day intervals via Recharge. Priced from $39.99 to $59.99.
Quantifiable outcome
- 3.8x increase in owner compliance with post-surgery instructions compared to traditional cone methods
- +3 more outcomes
Companies that use Lick Sleeve
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles3 records
Lick Sleeve technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature4 records
Lick Sleeve partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- American College of Veterinary Surgeons (ACVS)coreLick Sleeve research accepted as poster presentation at ACVS 2024. Study by Evers JS, Ringwood PB, DeGroot W evaluated Lick Sleeve as adjunctive therapy to Elizabethan collar following TPLO surgery to improve owner compliance.
- Veterinary Orthopedic Society (VOS)coreLick Sleeve research presented as poster at VOS 2024. Study comparing incidence of surgical site infection for different methods of post-operative self-trauma prevention in dogs undergoing TPLO.
- SURGE Veterinary ConferenceminorLick Sleeve exhibits at SURGE veterinary conference as part of trade show marketing to reach veterinary professionals.
Scale indicators8 records
Recent moves6 records
Expansion highlights5 records
Lick Sleeve competitors and assessment
Company assessmentBroad incumbents
- KONG Company: KONG is a broad pet products incumbent whose Cloud Collar competes with Lick Sleeve as a cone alternative. Wider catalog and retail footprint make it a cross-category competitor for shelf and consumer mind share.
- Outward Hound: Outward Hound sells enrichment, outdoor, and recovery-adjacent pet products through mass retail; it competes with Lick Sleeve for the consumer recovery and protection wallet.
- VetIQ (PetIQ): PetIQ/VetIQ distributes pet health and wellness products including supplements and recovery items through vet clinics and mass retail, adjacent to Lick Sleeve's vet-channel model.
- PetSafe (Radio Systems Corporation): PetSafe offers a wide range of pet wellness and recovery products including calming collars and recovery cones, competing with Lick Sleeve across general pet specialty retail.
Emerging players
- Trimline Veterinary Products: Trimline produces specialized post-surgical garments and orthopedic recovery apparel for veterinary use, a narrower niche that overlaps Lick Sleeve's clinical vet-channel play.
- Nutri-Vet: Nutri-Vet makes pet supplements including joint, skin and coat, and omega-3 lines, directly comparable to Lick Sleeve's Stryde Fish Oil subscription product.
Direct peers
- Medical Pet Shirts: Medical Pet Shirts produces body suits designed to protect wounds and surgical sites on dogs and cats, providing an almost identical value proposition to Lick Sleeve's Recovery Suit line.
- ZenPet: ZenPet makes recovery vests, calming shirts, and protective collars for dogs, overlapping with Lick Sleeve on the cone-alternative and recovery apparel categories.
- K9 Top Coat: K9 Top Coat offers full-body and partial-body protective dog suits and sleeves for post-surgical and wound-care use, serving the same veterinary and direct-to-consumer channels as Lick Sleeve.
- Suitical: Suitical makes recovery suits and protective wear for dogs and cats, the closest direct competitor in the post-surgical canine apparel category. Both brands target the same vet and consumer channel for cone alternatives.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks2 records
Key highlights7 records
Customer concentration
Lick Sleeve social profiles
Digital presenceLick Sleeve financial estimates
Financial estimateRevenue estimate
Valuation estimate
Lick Sleeve leadership team
Management profileNumber of profiles
Profiles1 record
Lick Sleeve funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Lick Sleeve M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Lick Sleeve
What does Lick Sleeve do?
Lick Sleeve designs, brands, and sells veterinary-developed protective recovery garments for dogs as alternatives to traditional Elizabethan collars (cones of shame), covering single hind legs, full bodies, and bilateral hind or front legs during post-surgical and injury recovery. Its primary products are the Lick Sleeve® Leg Sleeve, Lick Sleeve® Recovery Suit, and Lick Sleeve® Rear Bilateral Suit, complemented by the Stryde™ Fish Oil omega-3 supplement sold via subscription. Items are sold direct-to-consumer through licksleeve.com and regional storefronts (UK, Australia) and through separate wholesale programs for veterinary practices and pet retailers.
Is Lick Sleeve a public or private company?
Lick Sleeve is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Lick Sleeve founded?
Lick Sleeve was founded in 2020. It employs 1 to 10 people.
Where is Lick Sleeve based?
Lick Sleeve is headquartered in Austin, United States, in the North America region.
How does Lick Sleeve make money?
Four revenue lines are on record. Product Sales - Consumer E-commerce is the primary driver. The others are subscription - Stryde Fish Oil, wholesale - Veterinary Practices and wholesale - Pet Retailers.
Who are Lick Sleeve's main competitors?
Broad incumbents on record are KONG Company, Outward Hound, VetIQ (PetIQ) and PetSafe (Radio Systems Corporation). Emerging players are Trimline Veterinary Products and Nutri-Vet. Direct peers are Medical Pet Shirts, ZenPet, K9 Top Coat and Suitical.
Does Lick Sleeve have an API?
No public API is recorded for Lick Sleeve.