Name

PetSafe Brand

Legal name

Radio Systems Corporation

Website

https://petsafe.net

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

251–500 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Knoxville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Hardware Product Sales: Primary revenue from selling physical pet products including wireless fences, bark collars, litter boxes, fountains, feeders, doors, and accessories. Products sold through direct e-commerce, authorized retailers, and wholesale distribution.
2. Subscription/Autoship Program: Autoship recurring subscription program offering 5% off and free shipping on regular orders, with promotional offers like 35% off first litter Autoship order to drive recurring revenue.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

PetSafe Brand designs, manufactures, and sells electronic pet care hardware including wireless and GPS pet containment/fence systems, bark control and training collars, automatic pet feeders, pet water fountains, self-cleaning litter boxes, pet doors, and pet travel safety products. Offerings are sold primarily to individual pet owners (dogs and cats) through petsafe.com and an Autoship recurring subscription program, with wholesale distribution to authorized retailers, veterinary clinics, and training facilities. The portfolio spans entry-level manual devices to GPS-enabled smart systems supported by proprietary technologies such as Perfect Bark detection, Ion-X filtration, and UVC sanitation.

Product overview

PetSafe Brand is a comprehensive pet technology and safety products company offering a multi-category portfolio of electronic pet care solutions. The core product lines include: (1) Wireless and GPS Pet Fences (Guardian GPS, Stay & Play, YardMax, Stubborn Dog systems) for containment; (2) Bark Control and Training Collars (NanoBark, Big Dog Rechargeable, various bark collars) for behavioral training; (3) Automatic Feeders (FlexFeed, Smart Feed, Freshfeed) for scheduled pet feeding; (4) Pet Fountains (HydroSphere, Outlast, various ceramic and stainless models) for hydration; (5) Pet Doors for indoor/outdoor access; and (6) Pet Travel products (Happy Ride harnesses, carriers, safety tethers). The company was founded in 1998 and operates as part of Radio Systems Corporation, serving both dog and cat owner segments with products ranging from entry-level manual devices to GPS-enabled smart systems.

Differentiator

Problem solved

Functional benefit

Brands

• SportDOG: Dog training, containment, and accessories brand operating under PetSafe Brands
• Kurgo
• Invisible Fence
• Free Spirit
• Premier Pet
• Guardian GPS
• NanoBark
• HydroSphere
• Outlast
• FlexFeed
• Stay & Play
• YardMax
• Wireless Pet Containment System
• Perfect Bark
• Happy Ride
• Drinkwell

Products and services

• Guardian GPS 2.0 Dog Fence + Tracking GPS-enabled wireless pet fence system with real-time tracking capabilities, supporting up to 50 virtual fences and subscription-free operation, designed for dog owners seeking reliable boundary containment at properties of varying sizes.
• Guardian GPS Dog Fence No-subscription GPS dog fence system designed for properties 3/4 acre or larger, providing reliable boundary containment without recurring costs for dog owners with larger yards.
• Wireless Pet Containment System Portable wireless fence with adjustable 1/2 acre circular boundary and quick 1-2 hour setup requiring no digging, suited for pet owners who need portable or rental-friendly containment.
• Stay & Play Compact Wireless Fence Adjustable 3/4 acre circular boundary wireless fence system for portable pet containment with no-dig setup, targeted at pet owners needing larger portable boundaries than the standard wireless system.
• YardMax Rechargeable In-Ground Fence In-ground pet fence with patented boundary technology, expandable up to 10 acres, designed for dog owners wanting to maximize usable yard space along the perimeter.
• Stubborn Dog In-Ground Fence In-ground fence system designed for escape artists and hard-to-train dogs, expandable up to 25 acres, providing stronger correction levels than the standard in-ground systems.
• NanoBark Bark Collar Ultra-compact bark collar with Perfect Bark technology that learns dog barking habits, featuring 10 stimulation levels and rechargeable battery lasting up to 40 hours, designed for small and medium-sized dogs with neck sizes 13 inches or less.
• Big Dog Rechargeable Bark Collar Bark control collar with 3 training modes (progressive correction, user-selected correction, and temperament training), 10 levels of static correction, and Perfect Bark detection technology for medium and large dogs over 40 lb.
• FlexFeed Automatic Pet Feeder Programmable automatic pet feeder with 8-cup capacity holding up to two weeks of dry food, supporting up to 8 meals per day with 15 portion settings and voice memo recording capability, for dog and cat owners needing scheduled feeding.
• Smart Feed Automatic Dog and Cat Feeder (2nd Generation) Smart automatic feeder with app connectivity enabling remote feeding control and scheduling for dogs and cats.
• HydroSphere 60 oz Stainless Steel Fountain Stainless steel pet water fountain with wire-free pump, Ion-X filter, LED indicators, and quiet bubbling flow designed for cats and dogs with 60 oz capacity.
• HydroSphere 60 oz Cordless Fountain Battery-operated cordless pet water fountain with UVC sanitation, rechargeable battery for flexible placement, motion-activated flow, and stainless steel drinking surface for cats and small dogs.
• Outlast Cat Fountain (60 oz and 90 oz) Smart cat water fountains with advanced filtration technology designed to keep water fresh and encourage pet hydration, available in 60 oz and 90 oz capacities.
• Outlast Dog Fountain (128 oz) Large capacity 128 oz smart dog water fountain with advanced filtration for larger breed dogs.
• Freshfeed Refrigerated Pet Feeder Refrigerated automatic pet feeder designed to keep wet or moist pet food fresh.
• Happy Ride Safety Harness Crash-tested dog safety harness with padded vest, adjustable straps, and optional tether for car travel restraint.
• Happy Ride Seat Belt Tether Dog car safety tether that attaches to vehicle seat belt and dog harness for secure travel restraint.
• Litter Boxes and Litter Products Self-cleaning and traditional litter boxes, litter, litter trays, and hood accessories for cats.
• Pet Doors (Dog and Cat) Interior and exterior pet doors including microchip doors, sliding glass door installations, and wall-entry options for dogs and cats.
• Training Collars and Bark Control Electronic training collars and bark control collars including spray, vibration, ultrasonic, and static correction varieties for dogs.
• Autoship Subscription Program Recurring subscription delivery program for pet owners offering 5% off and free shipping on every order, plus 35% off first litter Autoship order, targeting predictable replenishment needs such as litter, filters, and consumables.

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Three partnerships are on record, tiered core.

• Distributor PartnerscoreChannel Partner/ Reseller/ DistributorCertified distributor partners for PetSafe and SportDOG products. Contact via 800-933-5595 (press 2 for Sales) or [email protected] for distributor partner list.
• Authorized RetailerscoreChannel Partner/ Reseller/ DistributorWholesale accounts for vet clinics, training facilities, rescue groups, humane societies, groomers, and independent pet supply retailers. Multiple account types (05, 06, 00 prefixes) with different support structures.
• Radio Systems Corporation SubsidiariescoreOthersParent company Radio Systems Corporation operating under brand names PetSafe, SportDOG, Kurgo, Invisible Fence, Free Spirit, and Premier Pet

Scale indicators3 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• Whisker: Whisker (maker of Litter-Robot) is a direct peer: it sells connected self-cleaning litter boxes, pet fountains, feeders, and smart-home pet devices direct-to-consumer, directly competing with PetSafe's ScoopFree litter, Drinkwell/HydroSphere/Outlast fountains, and Smart Feed/FlexFeed feeders for the same cat and dog owner segments.
• PetKit: PetKit is a leading smart pet products brand selling app-connected feeders, water fountains, self-cleaning litter boxes, and pet trackers globally. It directly overlaps PetSafe's smart feeder, fountain, litter, and connected-care portfolio and competes for the same premium-connected-pet owner persona.
• Tractive: Tractive is a direct competitor in GPS pet tracking, offering subscription-based dog and cat GPS trackers with live location and activity monitoring, directly competing with PetSafe's Guardian GPS line for outdoor containment and tracking use cases.
• Fi (smart dog collar): Fi sells GPS-enabled smart collars with health and activity tracking for dogs, directly competing with PetSafe's Guardian GPS in the connected GPS-tracking category targeting premium dog owners.
• Sure Petcare: Sure Petcare sells microchip pet doors, connected feeders, and health-monitoring cat products (Animo, Felaqua). It directly competes with PetSafe's microchip pet doors and smart feeders, though Sure Petcare is primarily UK/Europe focused while PetSafe has broader North American distribution.

Broad incumbents

• Garmin (Alpha / Astro dog tracking): Garmin is a broad incumbent in GPS and wearables whose Alpha and Astro lines offer dog tracking and training, overlapping with PetSafe's Guardian GPS containment and SportDOG training collars, but Garmin's tracking is one product line in a much broader navigation, fitness, and outdoor portfolio rather than a focused pet-tech play.
• Whistle (Mars Petcare): Whistle, owned by Mars Petcare, sells GPS and health-tracking devices for dogs and cats and benefits from Mars's massive pet care distribution. It is a comparable smart-pet tracker and competes with PetSafe's Guardian GPS, though Mars is a broader incumbent across pet food and healthcare rather than a focused pet tech player.

Emerging players

• Petcube: Petcube makes interactive pet cameras with treat dispensing and laser play, sitting at the intersection of connected pet devices. It overlaps PetSafe's automated toys and connected-device strategy but is more of a niche/specialty player in the camera-treat-toy segment.
• Furbo (Dog Camera): Furbo (by Tomofun) sells a connected dog camera with treat-tossing and AI behavior alerts, comparable to PetSafe's connected pet device category. It is a niche emerging player focused on the dog camera segment versus PetSafe's broader containment/feeding/training portfolio.
• Trainer\u2019s Choice / DT Systems: DT Systems / Trainer's Choice offers electronic bark control and remote training collars (Raptor, Micro iDT) targeting the same hunting/training dog owner persona as PetSafe's bark control and training collar products.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/petsafe
• Facebookfacebook.com/PetSafeBrand
• LinkedInlinkedin.com/company/petsafe

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PetSafe Brand