Burton Waters

What Burton Waters does

Burton Waters (legally Burton Waters Marina Limited) is a UK family-owned boat dealership and marina operator founded in 1988, headquartered at a purpose-built marina on the outskirts of Lincoln. The company is an authorized dealer for five manufacturers covering entry-level to superyacht price points: Jeanneau (part of Groupe Beneteau, including the Merry Fisher family cruiser range), Prestige (luxury flybridge motor yachts), Majesty Yachts (60-175ft superyachts), Delphia (inland waterway and hybrid-electric cruisers), and Cornish Crabbers (traditional gaff-rigged sailing yachts). New and used boat prices span from approximately £14,950 for older brokerage vessels to £1,199,950 for top-specification new Prestige yachts.

The business operates three marina locations in Lincoln (HQ), Ipswich Beacon Marina, and Tidemill Yacht Harbour in Woodbridge. Beyond new and used boat sales, Burton Waters generates revenue across multiple complementary streams: boat brokerage (commission-based with 3 months free pontoon storage, drone footage, and social media marketing), cash offers and part exchange for quick boat purchases, recurring marina berthing and mooring fees, boatyard engineering and servicing, FCA-regulated boat finance broking (FCA No 739086), self-drive day hire, RYA-certified training, and boat insurance. Its 18,000+ client database serves as the primary customer-relationship asset, supported by digital marketing (website, blog/BoatLife, social channels, YouTube) and physical participation in events including the Southampton International Boat Show, which draws 91,000-100,000+ annual visitors.

Ownership is private, family-controlled, with Adam Cox as Managing Director. Headcount is reported in the 11-50 range, consistent with an owner-operated independent dealer. Industry memberships with ABYA, British Marine, and RYA provide professional standards and compliance scaffolding for brokerage, finance, and training services. The most recent strategic actions are the 2025 addition of the Majesty Yachts superyacht franchise and the 2026 expansion into Woodbridge, both signaling geographic and product-line extension rather than a fundamental business-model shift.

Name

Burton Waters

Legal name

Burton Waters Marina Limited

Website

https://burtonwaters.co.uk

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

11–50 employees

Short description

Burton Waters is a UK family-owned boat dealership and marina operator founded in 1988, running three marina locations in Lincoln, Ipswich, and Woodbridge. It sells new boats from Jeanneau, Prestige, Majesty Yachts, Delphia, and Cornish Crabbers to retail customers and offers brokerage, finance, servicing, mooring, and RYA training.

Ownership category

akta.pro rank

Product category

Boat Dealership & Marina Services

NAICS

Boat Dealers (441222), Marinas (713930), Ship Building and Repairing (336611)

SIC

Ship & Boat Building & Repairing (3730)

akta.pro primary industry

Boat & Personal Watercraft (PWC) Retail (CRAMAIAA)

akta.pro secondary industries

Boat & Marine Leasing (FSAKANAH), Marine Recreation Rentals & Tours Retail Counter (On-site Sales) (CRAMAIAM)

Keywords

• New boat sales
• Used boat sales
• Boat brokerage
• Marina services
• Marine engineering

Headquarters

HQ city

Lincoln

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Infrastructure, Operations, Marketing or Sales

Revenue model

1. Boat Sales (New and Used): Revenue from selling new boats from manufacturers (Jeanneau, Prestige, Majesty, Delphia, Cornish Crabbers) and used boats through brokerage. Transaction-based sales with boats ranging from £34,950 to over £1 million.
2. Boat Brokerage: Listing and selling customer boats on behalf of owners for a commission. Provides free 3-month storage on sales pontoon, drone footage, videos, and social media marketing to facilitate sales.
3. Cash Offer / Part Exchange: Direct purchase of boats from owners who want to sell quickly, with proceeds applied to purchase of different boats.
4. Marina Operations: Berthing fees and moorings at Burton Waters Marina in Lincoln, Ipswich Beacon Marina, and Tidemill Yacht Harbour in Woodbridge. Marina facilities include secure moorings, pontoons, and waterside businesses.
5. Boatyard and Engineering Services: Servicing, repairs, and maintenance services for boats including engine work, winter storage, and general engineering support.
6. Boat Finance: Credit broking service introducing customers to lenders for boat financing. Commission earned from lenders on completed finance arrangements.
7. Self-Drive Day Hire: Rental of boats for self-drive day hire experiences, allowing customers to test boats before purchasing.
8. RYA Training: RYA-certified boat training courses for boaters seeking qualifications and confidence building.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

Burton Waters is a UK boat dealer and marina operator that sells new boats from five manufacturers (Jeanneau, Prestige, Majesty Yachts, Delphia, Cornish Crabbers) and used boats, from entry-level craft around £14,950 to luxury motor yachts exceeding £1 million. The business operates three marina locations in Lincoln, Ipswich, and Woodbridge, and supplements sales with brokerage, cash offer/part exchange, FCA-regulated boat finance broking, boatyard servicing, self-drive day hire, and RYA-certified training.

Product overview

Burton Waters operates as a multi-location UK boat dealer and marina operator offering new and used boat sales across five brands (Jeanneau, Prestige, Majesty Yachts, Delphia, Cornish Crabbers). The core offering is a unified boat sales and marine services business combining product sales with supporting services including brokerage, finance brokering, marina facilities, boatyard services, day hire, and RYA training. New boat sales function as the primary revenue driver, with supporting services (brokerage, finance, marina, servicing) providing after-sale revenue and customer retention. The company operates three marina locations in Lincoln, Ipswich, and Woodbridge, serving as authorized dealer for Jeanneau and Prestige (both part of Groupe Beneteau), Majesty Yachts, Delphia, and Cornish Crabbers.

Differentiator

Problem solved

Functional benefit

Products and services

• New Boat Sales Sale of brand-new boats and yachts from authorized manufacturer brands including Jeanneau, Prestige, Majesty Yachts, Delphia and Cornish Crabbers, available as in-stock units or factory orders. Pricing spans from the Merry Fisher 605 S2 at £50,641 up to the Prestige F4.9 at £1,199,950 and beyond.
• Used Boat Sales Sale of pre-owned boats and yachts from a variety of manufacturers, listed at Burton Waters' Lincoln and Ipswich locations. Used inventory ranges from around £14,950 to £875,000 depending on age, brand, and condition.
• Boat Brokerage Listing and sales service for boat owners wanting to sell their vessel, including free 3-month storage on the sales pontoon, drone footage, professional walk-around videos, social media marketing, and access to a 18,000+ client database for boats located anywhere in Europe.
• Cash Offer Direct purchase service offering boat owners an instant valuation and straightforward sale, allowing them to sell their boat quickly without the uncertainty of private selling.
• Part Exchange Trade-in programme allowing customers to use their existing boat as partial payment toward the purchase of a new or different vessel from Burton Waters.
• Boatyard & Engineering Services On-site servicing, repairs, and maintenance support for boats including engine work, winter storage, and general engineering, delivered at Burton Waters' marina locations.
• Self Drive Day Hire Day-boat rental experience based at the Lincoln marina, allowing customers to trial boating before committing to a purchase.
• Marina Services Berthing, moorings, pontoons, and waterside amenities at three UK locations: Burton Waters Marina (Lincoln), Ipswich Beacon Marina, and Tidemill Yacht Harbour (Woodbridge).
• Boat Finance FCA-regulated credit broking service that introduces customers to lenders for boat purchase financing (FCA No. 739086). Subject to status and income.
• RYA Boat Training Centre Royal Yachting Association-certified theory and practical boat training courses providing qualifications and skill development for boaters.
• Boat Insurance Boat insurance services arranged for vessel owners through Burton Waters.

Quantifiable outcome

• Southampton Boat Show attracts over 91,000-100,000+ visitors annually, providing significant exposure for Burton Waters' inventory
• +1 more outcomes

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered core and minor.

• JeanneaucoreChannel Partner/ Reseller/ DistributorBurton Waters is an authorized UK dealer for Jeanneau boats, including the Merry Fisher range, Cap Camarat, Leader, NC series, Sea Loft, and TH models. Jeanneau is part of Groupe Beneteau with over 100 years of boat manufacturing history. Dealership provides access to new factory orders and in-stock boats.
• Prestige YachtscoreChannel Partner/ Reseller/ DistributorAuthorized UK dealer for Prestige motor yachts including F-Line, S-Line, X-Line, and M-Line (power catamaran) ranges. Prestige is a brand of Groupe Beneteau known for luxury flybridge and crossover motor yachts from 40-80ft.
• Majesty YachtscoreChannel Partner/ Reseller/ DistributorBurton Waters holds dealership for Majesty Yachts covering Southern UK. Majesty produces luxury motor yachts and superyachts ranging from 60ft to 175ft including the Terrace, Superyacht, and Yacht collections.
• DelphiacoreChannel Partner/ Reseller/ DistributorAuthorized dealer for Delphia boats including Lounge, LoungeTop, Sedan, and Fly Lounge ranges. Delphia specializes in inland waterway and coastal cruising boats designed by Tony Castro and Vripack, including hybrid-electric options.
• Cornish CrabbersminorChannel Partner/ Reseller/ DistributorAuthorized dealer for Cornish Crabbers sailing boats including Shrimper (17, 19, 21), Crabber (24, 26), and Pilot (30) models. Traditional gaff-rigged designs for coastal and inland sailing.
• YamahaminorChannel Partner/ Reseller/ DistributorPartnership for Yamaha outboard motors with servicing and repairs capability. Yamaha provides outboard propulsion for many boats sold through the dealership.
• ABYA (Association of Brokers and Yacht Agents)coreStrategic or Co-development PartnerMembership in ABYA requires adherence to code of practice, including holding client monies in Client Trust Account. Provides framework for professional brokerage standards.
• British MarineminorStrategic or Co-development PartnerTrade association membership representing UK boating industry interests and providing industry standards and networking.
• RYA (Royal Yachting Association)coreStrategic or Co-development PartnerBurton Waters operates as RYA Recognised Training Centre, providing certified boat training courses and qualifications under RYA framework.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/burtonwatersuk
• YouTubeyoutube.com/user/Burtonwaterboats
• Facebookfacebook.com/burtonwaters
• LinkedInlinkedin.com/company/burton-waters
• Instagraminstagram.com/burtonwatersboatsales

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Burton Waters