CoolWorks
CoolWorks is a niche web job board founded in 1995 that connects adventure-seeking job seekers with seasonal and year-round employment in US national parks, ski resorts, summer camps, ranches, and tour companies, monetizing via employer-side job postings and subscription employer profiles.
- Company typePrivate
- Founded1995
- HeadquartersMorrison, United States
- Headcount1–10
- GTM typeB2B
- OfferingDigital Commerce or Content
What CoolWorks does
CoolWorks, founded in 1995 and headquartered in Denver, Colorado, operates a niche two-sided web-based job board connecting job seekers with seasonal and year-round employment in hospitality, tourism, outdoor recreation, and adventure settings — chiefly national parks, ski resorts, summer camps, dude ranches, and tour companies across the United States, with limited reach into Canada and Germany. The platform is built on conventional web technology: a database-driven job listings system with user accounts, employer self-serve dashboards, search functionality, and an interactive Job Map spanning 539+ locations. Around the core board sit several sub-products and features: a Job Seeker's Guide (28+ articles), user-submitted Journals (83+ stories), the CoolWorks Compass blog and newsletter, Employer Resources (41+ articles), specialized filters such as 'Jobs with Housing' and 'Help Wanted Now,' and persona-targeted sections like 'Older & Bolder' (for 55+ candidates) and 'Work in the USA' (for J-1/H-2B visa seekers).
The business is monetized on the employer side through a hybrid advertising-plus-subscription model. Employers pay $149 for a 7-day multi-position 'Help Wanted' ad, $169 for a 30-day single-position Highlighted Job, and $189 for a 7-day Featured Boost add-on. Enhanced Employer Profile subscriptions run from $119/month on a 12-month commitment to $289/month month-to-month, with volume discounts via Ad Packages ($145-$149/post for 20+ posts) and a 10% non-profit (501(c)(3)) discount. Job-seeker access is free. Acquisition is predominantly organic via long-tail SEO category architecture (states, seasons, national parks, lifestyle categories) and content marketing, with additional distribution through social channels and email.
CoolWorks is a privately held small business with 1-10 employees, no disclosed funding history, and no revenue disclosure. Named customers include Evergreen Lodge & Rush Creek Lodge at Yosemite, Winter Park Resort, The Island House, YMCA of the Rockies, Emerald Cove Outdoor Science Institute, Bindlestiff Tours, Theodore Roosevelt Medora Foundation, Nature's Classroom, Work Arctic, Elk Lake Lodge, and Glacier Park Collection — spanning lodging, ski resorts, tour operators, non-profits, and outdoor education programs.
CoolWorks firmographics
Firmographics- Name
- CoolWorks
- Legal name
- CoolWorks
- Website
- https://coolworks.com
- Company type
- Private
- Founded year
- 1995
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- CoolWorks is a niche web job board founded in 1995 that connects adventure-seeking job seekers with seasonal and year-round employment in US national parks, ski resorts, summer camps, ranches, and tour companies, monetizing via employer-side job postings and subscription employer profiles.
- Ownership category
- akta.pro rank
CoolWorks industry classification
Industry- Product category
- Online Job Board
- NAICS
- Tour Operators (56152)
- SIC
- Services-Employment Agencies (7361)
- akta.pro primary industry
- Adventure & Outdoor Local Operators (Trekking/Safari/Diving) (THAKAEAF)
- akta.pro secondary industries
- Winter Adventure & Mountain Resorts (Ski, Snowboard, Snow Activities) (THAAAAAK), Adventure Base Camps (Trek/Climb/Expedition Camps) (THAGAOAG)
Keywords
Where CoolWorks is headquartered
LocationHeadquarters
- HQ city
- Morrison
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
CoolWorks business model
Business model- GTM type
- B2B
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Job Advertising - Multi-Position Ads: Employers pay to post multi-position job ads (Help Wanted Ads) that run for 7 days at $149, allowing them to advertise multiple job titles for urgent hiring needs.
- Job Advertising - Single Position Ads: Employers pay $169 for 30-day highlighted job listings for specialized or hard-to-fill positions, with extended visibility for longer recruiting windows.
- Enhanced Employer Profiles: Subscription-based employer storefronts with monthly to annual billing ($119-$289/month) that include self-serve job listing management, employer branding, and candidate engagement tools.
- Featured Boosts: Premium placement add-on at $189 for 7 days that places employer listings prominently on homepage and category pages with photos and promotional copy.
- Ad Packages: Volume discounts for high-volume recruiters: $149/post for 20-49 posts, $145/post for 50+ posts, with credits expiring one year from purchase.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Help Wanted Ad - Multi-Position Job Listing |
| Other | Pay-as-you-go | Highlighted Job - Single Position Ad |
| Subscription | Monthly | Enhanced Employer Profile - 1 Month |
| Subscription | Multi-year contract | Enhanced Employer Profile - 3 Months |
| Subscription | Multi-year contract | Enhanced Employer Profile - 6 Months |
| Subscription | Annual | Enhanced Employer Profile - 12 Months |
| Other | Pay-as-you-go | Featured Boost Add-on |
| Other | Pay-as-you-go | Ad Package - Volume Discount 20-49 Posts |
| Other | Pay-as-you-go | Ad Package - Volume Discount 50+ Posts |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels7 records
CoolWorks product offering
Product offeringCore offering
CoolWorks operates an online job board marketplace that connects adventure-seeking job seekers with seasonal and year-round employment opportunities posted by third-party employers in national parks, ski resorts, summer camps, dude ranches, resorts, and outdoor hospitality businesses across the United States. Employers pay to post listings and manage applications via self-serve tools, while job seekers browse, search, and apply for free through category-based navigation, an interactive job map, and specialized filters including Jobs with Housing and Help Wanted Now.
Product overview
CoolWorks operates as a single unified job board platform that connects job seekers with seasonal and year-round employment opportunities in hospitality, outdoor recreation, and adventure tourism settings. The platform's core product is the job board itself, supported by companion features including the Job Seeker's Guide, The CoolWorks Compass newsletter, Employer Resources, Journals for storytelling, the Job Map for geographic discovery, and specialized filters like Jobs with Housing and Help Wanted Now. The company has served the seasonal employment market since 1995, facilitating connections between adventure-seekers and employers in national parks, ski resorts, camps, ranches, and similar locations across the US and select international destinations.
Differentiator
Problem solved
Functional benefit
Products and services
- CoolWorks Job Board Platform A two-sided online job board marketplace that aggregates seasonal and year-round employment listings posted by third-party employers (resorts, ski areas, national park concessions, summer camps, ranches, tour operators, and outdoor hospitality non-profits) and makes them searchable to job seekers via categorized browsing, an interactive Job Map, and targeted filters (Jobs with Housing, Help Wanted Now).
- Employer Job Advertising & Enhanced Profile Subscriptions Paid employer-side service offerings on the CoolWorks platform: pay-as-you-go job listings (Highlighted Job $169/30 days, Help Wanted Ad $149/7 days), $189/7-day Featured Boost premium placement add-ons, volume Ad Packages ($145–$149/post for 20+ posts), and recurring Enhanced Employer Profile subscriptions ($119–$289/month) that provide storefronts, branding, and candidate engagement tools.
Quantifiable outcome
- Since 1995, CoolWorks has connected thousands of adventure-seekers with job opportunities in amazing places
Companies that use CoolWorks
Customer profileNamed customers11 records
Segments4 records
Ideal customer profiles2 records
CoolWorks technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
CoolWorks partnerships and signals
Strategic signalScale indicators4 records
Recent moves6 records
Expansion highlights5 records
CoolWorks competitors and assessment
Company assessmentDirect peers
- Hcareers: Hospitality-focused job board covering hotels, resorts, restaurants, and clubs — competes with CoolWorks for the same hospitality and resort-employer recruitment budgets and similar hourly/seasonal candidate pools.
- Outdoor Industry Jobs Network: Vertical job board serving outdoor recreation, ski, guide, and adventure employers with seasonal and permanent roles — overlapping employer base with CoolWorks and targeting the same job-seeker persona.
- Conservation Job Board: Job board serving conservation, environmental education, and outdoor science employers (e.g., camp and field-instructor roles) — competes for many of the same nonprofit and outdoor-education employers as CoolWorks.
- Backdoor Jobs: Niche job board focused on short-term adventure, seasonal, and outdoor work in scenic locations — directly comparable to CoolWorks in audience, content-led SEO, and employer mix of lodges, ranches, and conservation programs.
Broad incumbents
- ZipRecruiter: Major generalist job board and ATS competitor bidding for the same SMB employer recruitment budget as CoolWorks, with AI matching features that a niche platform of CoolWorks' size cannot replicate.
- Indeed: World's largest generalist job board; broad incumbent whose free and sponsored listings routinely cover seasonal outdoor, hospitality, and resort roles that would otherwise go to niche boards like CoolWorks.
- Snagajob: Largest US hourly and part-time job marketplace; broad incumbent serving many of the same seasonal, hospitality, and location-based employers as CoolWorks but with much larger scale and a generalist brand.
- LinkedIn (Talent Solutions): World's largest professional network with an integrated job marketplace; broad incumbent increasingly active in hospitality/tourism hiring and a perennial budget competitor for employer recruitment spend.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
CoolWorks social profiles
Digital presenceCoolWorks financial estimates
Financial estimateRevenue estimate
Valuation estimate
CoolWorks leadership team
Management profileNumber of profiles
CoolWorks funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
CoolWorks M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about CoolWorks
What does CoolWorks do?
CoolWorks operates an online job board marketplace that connects adventure-seeking job seekers with seasonal and year-round employment opportunities posted by third-party employers in national parks, ski resorts, summer camps, dude ranches, resorts, and outdoor hospitality businesses across the United States. Employers pay to post listings and manage applications via self-serve tools, while job seekers browse, search, and apply for free through category-based navigation, an interactive job map, and specialized filters including Jobs with Housing and Help Wanted Now.
Is CoolWorks a public or private company?
CoolWorks is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was CoolWorks founded?
CoolWorks was founded in 1995. It employs 1 to 10 people.
Where is CoolWorks based?
CoolWorks is headquartered in Morrison, United States, in the North America region.
How does CoolWorks make money?
Five revenue lines are on record. Job Advertising - Multi-Position Ads are the primary driver. The others are job Advertising - Single Position Ads, enhanced Employer Profiles, featured Boosts and ad Packages.
Who are CoolWorks's main competitors?
Direct peers on record are Hcareers, Outdoor Industry Jobs Network, Conservation Job Board and Backdoor Jobs. Broad incumbents are ZipRecruiter, Indeed, Snagajob and LinkedIn (Talent Solutions).
Does CoolWorks have an API?
No public API is recorded for CoolWorks.
What industry is CoolWorks in?
CoolWorks's product category is Online Job Board. Its primary akta.pro industry code is THAKAEAF, Adventure & Outdoor Local Operators (Trekking/Safari/Diving), with a secondary code of THAAAAAK, Winter Adventure & Mountain Resorts (Ski, Snowboard, Snow Activities). Its NAICS code is 56152 and its SIC code is 7361.