PoEWit Technologies
PoEWit Technologies is a privately held vendor of PoE-powered LED lighting, networking, and power infrastructure for CEDIA custom electronics integrators, using AI camera webhooks to trigger active deterrent lighting in under 200ms.
- Company typePrivate
- Founded2018
- HeadquartersFort Lauderdale, United States
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What PoEWit Technologies does
PoEWit Technologies Inc is a privately held, Fort Lauderdale, Florida-based vendor of Power over Ethernet (PoE) lighting, networking, and power infrastructure products sold exclusively through the CEDIA custom electronics channel. The company's platform is built around Layer 2 and Layer 3 PoE/PoE++ switches (NS-4, NS-8B, NS-8-4B, NS-24, NS-48) that power and network a portfolio of LED lighting fixtures, motion and light sensors, wall switches, a sensor bridge, UPS units, Wi-Fi 6/6E access points, and Fortinet-based enterprise routers over a single Cat cable infrastructure.
The company's core innovation is a "responsive lighting" architecture in which cloud-routed webhook events from AI security cameras (Verkada, Rhombus, Avigilon Alta, Eagle Eye Networks) and legacy building sensors (via the IP-1 bridge) trigger programmable lighting responses — color change, flash, pulse, flood, or dim — in 180–220ms end-to-end, a category the company describes as "active deterrent lighting." The platform integrates natively with Control4, Crestron, and URC home automation systems, and is managed via a dealer portal and a cloud-managed mobile app.
PoEWit was founded by Victor Pak and Dusan Jankov, who previously built Pakedge Device and Software into the #1 networking brand in the CEPro 100 from 2010–2016 before selling it to Control4 (now Snap One). The company is founder-owned with no disclosed institutional capital, generates revenue from hardware sales (fixtures, switches, APs, routers, UPS, sensors, drivers) through a dealer-only distribution model, and operates exclusively in North America.
PoEWit Technologies firmographics
Firmographics- Name
- PoEWit Technologies
- Legal name
- PoEWit Technologies Inc
- Website
- https://poewit.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- PoEWit Technologies is a privately held vendor of PoE-powered LED lighting, networking, and power infrastructure for CEDIA custom electronics integrators, using AI camera webhooks to trigger active deterrent lighting in under 200ms.
- Ownership category
- akta.pro rank
PoEWit Technologies industry classification
Industry- Product category
- Power over Ethernet (PoE) Lighting and Networking Infrastructure
- NAICS
- Commercial, Industrial, and Institutional Electric Lighting Fixture Manufacturing (335132), Electric Lighting Equipment Manufacturing (3351)
- SIC
- Electric Lighting & Wiring Equipment (3640), Computer Communications Equipment (3576)
- akta.pro primary industry
- LED Drivers, Ballasts & Power Modules for Lighting (Constant-current/voltage drivers, ballasts, control gear) (IMAGAIAJ)
- akta.pro secondary industries
- Industrial PoE Switching (PoE/PoE+/PoE++) (HDAFAJAC), Power over Ethernet (PoE) Switching (HDAFAAAI)
Keywords
Where PoEWit Technologies is headquartered
LocationHeadquarters
- HQ city
- Fort Lauderdale
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
PoEWit Technologies business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Technology or R&D, Personnel, Marketing or Sales, Operations
Revenue model
- PoE Lighting Fixtures: PoEWit sells a comprehensive family of PoE-powered LED lighting fixtures including outdoor security lights (wall packs, floodlights), indoor recessed lights (RGBWW, tunable white, fixed white), architectural lights, and commercial panel/shoebox lights. All fixtures are powered over Cat cable and controlled via the PoEWit cloud/app or automation platforms.
- PoE Networking Equipment: PoEWit sells a full line of PoE networking equipment including Layer 3 managed switches (NS-4, NS-8B, NS-8-4B, NS-24, NS-48), Wi-Fi 6/6E wireless access points (WAP-1, WAP-2, WAP-2E, WAP-2O), and pre-configured enterprise routers (R-4, R-4DW, R-10) built on Fortinet SoC. All networking gear is engineered with PoE power budgets sized for converged lighting + security + Wi-Fi installations.
- PoE Sensors and Controllers: PoEWit sells PoE-powered sensors (MD-1 outdoor, MD-2 indoor motion & light sensors), wall switches (WS-2, WS-4), the IP-1 dry-contact/voltage trigger bridge, and the MV-1 dual-channel adjustable voltage driver. These accessories extend the platform's responsiveness across diverse sensor inputs and load types.
- Cloud UPS / Power Conditioning: PoEWit sells cloud-intelligent UPS units (U-11 1100VA/990W, U-15 1500VA/1350W, U-22 1920VA/1920W) that provide battery backup, power conditioning, and programmable emergency lighting control for PoE lighting and networking systems.
Go-to-market motion3 records
Distribution channels1 record
Marketing channels7 records
PoEWit Technologies product offering
Product offeringCore offering
PoEWit Technologies designs, manufactures, and sells a unified Power over Ethernet (PoE) platform consisting of PoE-powered LED lighting fixtures, Layer 2/3 PoE switches, Wi-Fi 6/6E access points, cloud-managed UPS units, Fortinet-based routers, and PoE sensors and drivers. The platform's core capability is active deterrent lighting that integrates natively with AI cameras (Verkada, Rhombus, Avigilon Alta, Eagle Eye Networks) via direct webhooks to trigger flood, color-change, or pulse responses in 180–220ms. All products are sold exclusively through CEDIA-channel dealers with pricing in a private dealer portal.
Product overview
PoEWit Technologies offers a unified PoE (Power over Ethernet) lighting and networking platform organized into three solution areas: PoE Security Lighting (outdoor and indoor active deterrent lighting integrated with AI cameras), Responsive Lighting (indoor recessed lights and sensors), and Networking & Power Infrastructure (switches, access points, UPS, and routers). The platform is anchored by PoE switches (NS-8B, NS-8-4B, NS-24, NS-48), which provide power and network connectivity to all devices over standard Cat cable — eliminating high-voltage wiring at fixtures. Lighting products include the WP-6 and WP-4-PT2 wall packs, OS-3/OS-4 floodlights, OA-1 architectural series, PT-1 panel lights, SX-1 shoebox lights, and recessed families (RR-1, RRM-1, RT-1, RX-1). Sensors and controls include MD-1/MD-2 motion sensors, WS-2/WS-4 wall switches, IP-1 sensor bridge, and MV-1 voltage driver. Networking hardware includes WAP-1/WAP-2/WAP-2E/WAP-2O Wi-Fi 6/6E access points, R-series preconfigured routers (Fortinet-based), U-series UPS units, and accessories (PI-09 injector, DAC cables, SFP+ transceivers). The platform integrates natively with Verkada, Rhombus, Avigilon Alta, and Eagle Eye Networks via webhooks, and supports Control4, Crestron SIMPL, and URC home automation via free drivers. The PoEWit Cloud acts as the rule engine routing sensor and camera events to fixture groups, with end-to-end latency of 180–220ms. The company was founded by Victor Pak and Dusan Jankov, the creators of Pakedge (the #1 networking brand in CEPro 100 from 2010–2016, sold to Control4/Snap One).
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- End-to-end latency of 180–220ms from AI camera detection to lighting response
- +2 more outcomes
Companies that use PoEWit Technologies
Customer profileSegments5 records
Ideal customer profiles3 records
PoEWit Technologies technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
AI capability3 records
Feature9 records
PoEWit Technologies partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core.
- VerkadacoreNative webhook integration between Verkada AI cameras and PoEWit lighting platform. When a Verkada camera detects a threat event, it fires a webhook to PoEWit Cloud, which routes the response to configured fixture groups in under 200ms — enabling color change, flood, or pulse responses to security events with no middleware.
- RhombuscoreNative webhook integration for Rhombus AI cameras. Supports occupancy tracking, guard patrol pathing, and after-hours motion detection use cases. Rhombus cameras track guard locations and trigger PoEWit corridor illumination ahead and dim behind, as well as zone-specific lighting for detected intrusions.
- Avigilon AltacoreNative webhook integration with Avigilon Alta cloud video platform, enabling AI camera events to trigger PoEWit lighting responses directly through the cloud without on-site middleware or control systems.
- Eagle Eye NetworkscoreNative webhook integration with Eagle Eye Networks cloud video management, enabling Eagle Eye camera analytics events to trigger PoEWit lighting responses as part of the security lighting platform.
- Control4corePoEWit products (lighting, sensors, drivers) integrate with Control4 home automation systems via free PoEWit drivers available for download. The company's founders previously sold Pakedge to Control4 (now part of Snap One), creating a long-standing relationship. Control4 is listed as a compatible automation platform across the entire PoEWit product line.
- CrestroncorePoEWit provides Crestron SIMPL drivers for integration with Crestron automation systems. The MV-1 constant voltage driver is specifically highlighted as compatible with Crestron. Crestron integration enables PoEWit lighting to coexist on the same home automation network as other controlled systems.
- URC AutomationcorePoEWit released integration with URC automation systems for PoE lighting and standalone PoE motion sensors via a dedicated URC driver link available on the PoEWit support materials page. Integration announced via press release in August 2023.
- FortinetcorePoEWit's R-series pre-configured enterprise routers (R-4, R-4DW, R-10) are built with Fortinet's patented SoC processor architecture. The partnership leverages Fortinet's security, throughput, and stability capabilities in an enterprise-class router pre-configured for the custom electronics channel. This partnership builds on the founders' existing relationship with Fortinet that began under the Pakedge brand.
Scale indicators6 records
Recent moves6 records
Expansion highlights4 records
PoEWit Technologies competitors and assessment
Company assessmentDirect peers
- Signify: Signify (Philips) operates the Interact Pro and Philips Hue Pro IoT lighting platforms with PoE-connected luminaires and software control, directly competing with PoEWit in networked commercial and architectural lighting. As the global lighting incumbent, it shares PoEWit's emphasis on connected, sensor-driven fixtures.
- Molex (CoreSync): Molex's CoreSync is a PoE-based networked lighting infrastructure platform delivering low-voltage LED lighting with software control, directly overlapping PoEWit's PoE lighting + control plane value proposition. Molex is the most architecturally comparable PoE lighting competitor to PoEWit.
- Acuity Brands: Acuity Brands offers the nLight wired/wireless lighting controls platform including PoE-enabled fixtures and switches, targeting the same commercial, education, and healthcare segments as PoEWit. Its scale and spec-grade position make it a primary direct peer in PoE lighting.
- Eaton (Cooper Lighting Solutions): Eaton's Cooper Lighting Solutions offers WaveLinx connected lighting controls with PoE and wireless options for commercial buildings. Comparable to PoEWit in target customers (commercial integrators, smart buildings) and converged controls approach.
Broad incumbents
- Hubbell Lighting: Hubbell's NX Distributed Intelligence platform delivers wired and wireless lighting controls across commercial facilities. As a broad lighting incumbent with a connected-controls portfolio, it competes for the same specifier mindshare as PoEWit, though without PoEWit's distinctive AI-camera integration.
- Legrand (Wattstopper): Legrand's Wattstopper brand offers commercial lighting controls with PoE-enabled options integrated into its broader building infrastructure portfolio. Comparable to PoEWit in addressing commercial facilities with networked lighting control, but as part of a much larger electrical-systems portfolio.
- Cisco: Cisco's Catalyst PoE/PoE+ switches and Cisco Spaces smart-building platform compete with PoEWit's NS-series Layer 3 PoE switches and cloud-managed control plane in enterprise networking deployments. A broad incumbent that overlaps PoEWit in the converged PoE infrastructure layer.
- Ubiquiti (UniFi): Ubiquiti's UniFi platform bundles PoE switches, Wi-Fi access points, routing, cameras, and lighting control under a unified cloud management UI — the same converged-platform value proposition PoEWit sells to CEDIA dealers. Comparable across networking, AP, and increasingly lighting categories.
Emerging players
- Verkada: Verkada is a native integration partner (webhook-driven AI camera events trigger PoEWit lighting), but Verkada's expanding platform of cloud-managed cameras, access control, and environmental sensors positions it as a potential adjacent competitor in converged security-as-a-service for the same enterprise customers PoEWit targets.
Others
- Axis Communications: Axis is a leading network video camera manufacturer whose PoE-powered IP cameras are commonly deployed alongside PoE lighting infrastructure in commercial and smart-building projects. Axis is a complementary vendor (cameras) rather than direct lighting competitor, but competes for the same PoE networking budgets.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
PoEWit Technologies social profiles
Digital presencePoEWit Technologies financial estimates
Financial estimateRevenue estimate
Valuation estimate
PoEWit Technologies leadership team
Management profileNumber of profiles
Profiles2 records
PoEWit Technologies funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PoEWit Technologies M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PoEWit Technologies
What does PoEWit Technologies do?
PoEWit Technologies designs, manufactures, and sells a unified Power over Ethernet (PoE) platform consisting of PoE-powered LED lighting fixtures, Layer 2/3 PoE switches, Wi-Fi 6/6E access points, cloud-managed UPS units, Fortinet-based routers, and PoE sensors and drivers. The platform's core capability is active deterrent lighting that integrates natively with AI cameras (Verkada, Rhombus, Avigilon Alta, Eagle Eye Networks) via direct webhooks to trigger flood, color-change, or pulse responses in 180–220ms. All products are sold exclusively through CEDIA-channel dealers with pricing in a private dealer portal.
Is PoEWit Technologies a public or private company?
PoEWit Technologies is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was PoEWit Technologies founded?
PoEWit Technologies was founded in 2018. It employs 11 to 50 people.
Where is PoEWit Technologies based?
PoEWit Technologies is headquartered in Fort Lauderdale, United States, in the North America region.
How does PoEWit Technologies make money?
Four revenue lines are on record. PoE Lighting Fixtures are the primary driver. The others are poE Networking Equipment, poE Sensors and Controllers and cloud UPS / Power Conditioning.
Who are PoEWit Technologies's main competitors?
Direct peers on record are Signify, Molex (CoreSync), Acuity Brands and Eaton (Cooper Lighting Solutions). Broad incumbents are Hubbell Lighting, Legrand (Wattstopper), Cisco and Ubiquiti (UniFi). Verkada is listed as an emerging player. Axis Communications is listed as an others.
Does PoEWit Technologies have an API?
No public API is recorded for PoEWit Technologies.
What industry is PoEWit Technologies in?
PoEWit Technologies's product category is Power over Ethernet (PoE) Lighting and Networking Infrastructure. Its primary akta.pro industry code is IMAGAIAJ, LED Drivers, Ballasts & Power Modules for Lighting (Constant-current/voltage drivers, ballasts, control gear), with a secondary code of HDAFAJAC, Industrial PoE Switching (PoE/PoE+/PoE++). Its NAICS code is 335132 and its SIC code is 3640.