Amplitude HR

What Amplitude HR does

Amplitude HR is a privately held, full-service staffing and human resources agency headquartered in Troy, Michigan, focused on connecting manufacturing job seekers — mechanics, technicians, inspectors and engineers — with leading employers in the U.S. automotive industry. The company was founded by Mike Kernen, who brings more than 20 years of outside sales experience including prior work with Ford, GM and Chrysler, and operates with a 1-10 person team. Visible enterprise relationships include Ford, General Motors and a Tier 1 automotive supplier with operations across North Carolina, Alabama and Ohio.

The company's core offering is a bundle of professional services spanning talent acquisition, new hire onboarding, organizational development, employee relations and HR compliance, delivered primarily through direct employer engagement and a community-driven candidate pipeline. Candidate acquisition relies on walk-in interviews at the Troy office (Monday-Thursday, 9am-3pm), phone outreach, online application forms and a structured referral program in which candidates submit resumes for friends and family. A differentiated offering is the Operation Refugee Humanitarian Mission, run in partnership with the Michigan-based refugee services organization Samaritas, which provides career counseling, resume building, document assistance, furnished housing, transportation and on-site Ukrainian translation for displaced refugees placed into manufacturing roles across Michigan, Ohio, Alabama and North Carolina.

The business model is fee-based professional services, with revenue generated through staffing and placement fees from employers; specific rates, contract terms and revenue figures are not publicly disclosed. Geographic reach currently spans four U.S. states (Michigan, Ohio, North Carolina, Alabama), and the company has signaled an intent to extend into the medical field alongside its manufacturing core. The firm is founder-owned, has no disclosed external funding, and competes as a relationship-driven boutique in a regional automotive-manufacturing niche.

Name

Amplitude HR

Legal name

Amplitude HR

Website

https://amplitudehr.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Amplitude HR is a Troy, Michigan-based staffing and HR agency placing mechanics, technicians, inspectors and engineers with automotive manufacturers including Ford, GM and a Tier 1 supplier across Michigan, Ohio, North Carolina and Alabama, and runs a refugee humanitarian placement program with Samaritas.

Ownership category

akta.pro rank

Product category

HR and Manufacturing Staffing Services

NAICS

Employment Placement Agencies (561311), Human Resources Consulting Services (541612)

SIC

Services-Employment Agencies (7361), Services-Management Consulting Services (8742)

akta.pro primary industry

Recruiting Administration Outsourcing (Recruitment Support, Scheduling, Onboarding Ops) (BPACAKAG)

akta.pro secondary industries

HR Policy, Forms & Case Management (Ticketing/Workflows) (BPAAAIAJ), HR Service Delivery, Shared Services & HR Operating Model Advisory (BPACAJAE), HR Compliance & Policy Administration Outsourcing (incl. regulatory reporting) (BPACAKAK)

Keywords

• Manufacturing staffing services
• Recruitment agency services
• Human resources consulting
• Talent acquisition solutions
• Workforce placement services

Headquarters

HQ city

Troy

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Staffing and Placement Services: Amplitude HR operates as a full-service HR agency that aligns talented personnel with leading manufacturing companies. Revenue is generated through staffing and placement fees, connecting employers with mechanics, technicians, inspectors, engineers, and other manufacturing personnel. Services include talent acquisition, new hire onboarding, organizational development, employee relations, and HR compliance.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Amplitude HR is a full-service staffing and HR agency that aligns talented personnel—mechanics, technicians, inspectors, and engineers—with leading manufacturing companies such as Ford and GM across Michigan, Ohio, Alabama, and North Carolina. Beyond placement, the firm provides ongoing HR services including new-hire onboarding, organizational development, employee relations, and HR compliance. It also operates the Operation Refugee Humanitarian Mission, a refugee-employment program developed with Samaritas and world-class manufacturers to relocate displaced Ukrainian and Puerto Rican populations into manufacturing jobs, supported by on-site Ukrainian translators, housing assistance, and transportation.

Product overview

Amplitude HR operates as a full-service HR agency offering a unified staffing and human resources platform. The core offering combines staffing services with comprehensive HR modules including Talent Acquisition, New Hire Onboarding, Organizational Development, Employee Relations, and HR Compliance. The company specializes in connecting job seekers (mechanics, technicians, inspectors, engineers) with manufacturing employers including Ford and GM. Additionally, Amplitude HR offers a specialized Humanitarian Mission program providing refugee employment assistance with extended services such as career counseling, resume building, document assistance, and relocation support.

Differentiator

Problem solved

Functional benefit

Products and services

• Manufacturing Staffing and Full-Service HR Agency End-to-end staffing and HR services that connect qualified mechanics, technicians, inspectors, and engineers with leading manufacturing companies such as Ford and GM, complemented by new-hire onboarding, organizational development, employee relations, and HR compliance support.
• Operation Refugee Humanitarian Mission Specialized refugee employment-assistance program providing career counseling, resume building, document assistance, furnished apartment rental help, transportation support, and Ukrainian translation services to refugees seeking respectable manufacturing employment at fair wages.
• Medical Field HR Strategy and Staffing HR strategy consulting, staffing, and talent matching services for medical field employers seeking qualified healthcare professionals, running alongside the agency's core manufacturing staffing practice.

Quantifiable outcome

• Improved workplace efficiency in automotive manufacturing companies such as Ford and GM
• +1 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• SamaritascoreStrategic or Co-development PartnerAmplitude HR has partnered with Samaritas, a Michigan-based refugee services organization, to support the Operation Refugee Humanitarian Mission. Together they help refugees displaced from Ukraine find respectable employment at fair wages, providing services including career counseling, resume building, document assistance, furnished apartment rental, and transportation. The partnership operates in Michigan, Ohio, Alabama, and North Carolina.
• World Class Manufacturers (Michigan, Ohio, Alabama, North Carolina)coreStrategic or Co-development PartnerAmplitude HR has partnered with world-class manufacturers in Michigan, Ohio, Alabama, and North Carolina who share empathy and compassion for refugee employment. These partnerships enable the relocation of refugees from Ukraine and Puerto Rico to manufacturing jobs providing independence. The company specifically announced a partnership with a Tier 1 automotive supplier in North Carolina, Alabama & Ohio for this humanitarian mission.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Aerotek: Aerotek is a large staffing firm with a dedicated manufacturing and industrial placement practice. It directly competes with Amplitude HR for mechanics, technicians, and skilled-trade roles at OEMs and Tier 1 suppliers across the Midwest.
• Kelly Services: Kelly Services operates a sizable industrial and professional staffing business with strong automotive exposure. It competes for the same manufacturing talent pool and serves many of the same OEM and Tier 1 customers as Amplitude HR.
• Express Employment Professionals: Express Employment is a franchise-based staffing firm placing industrial, administrative, and skilled-trade workers. It is a direct competitor for Amplitude HR's manufacturing placements across the Midwest and Southeast.
• HireQuest: HireQuest is a national staffing franchise network placing light-industrial, technical, and skilled-trade workers. It competes with Amplitude HR on industrial placements, particularly for SMB and mid-market manufacturers.

Broad incumbents

• ManpowerGroup: ManpowerGroup is one of the largest global staffing and workforce solutions providers with industrial placement capabilities. It is a broad incumbent that overlaps with Amplitude HR in manufacturing staffing while offering significantly broader services.
• Adecco: Adecco is a global staffing leader with substantial industrial and manufacturing placement operations. It competes indirectly with Amplitude HR for enterprise manufacturing clients and offers RPO/MSP solutions beyond regional capacity.
• Robert Half: Robert Half is a large staffing and consulting firm with placement capabilities spanning office, finance, technology, and select industrial verticals. It overlaps with Amplitude HR on professional and contract staffing for enterprise clients.
• Randstad: Randstad is a global staffing leader with dedicated industrial/manufacturing placement units. It is a broad incumbent competitor that provides direct and indirect competition for Amplitude HR's OEM and Tier 1 client base.

Regional players

• Trillium Staffing: Trillium Staffing is a Midwest-rooted staffing firm with strong industrial placement capabilities. It is a regional competitor with overlapping geography in Michigan and Ohio that competes for similar manufacturing clients.

Emerging players

• WorkForce Software: WorkForce Software provides workforce management and HR compliance technology used by employers that Amplitude HR serves. It is an adjacent/emerging player that could enable or compete with parts of Amplitude HR's HR compliance and onboarding service modules.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/AmplitudeHR
• LinkedInlinkedin.com/company/amplitudehr

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Amplitude HR