Newman Long Term Care
Newman Long Term Care is a US wholesale insurance brokerage and Brokerage General Agent that distributes long-term care insurance exclusively through a network of independent insurance agents via nine carrier partnerships, providing quoting, training, and marketing support.
- Company typePrivate
- Founded1992
- HeadquartersRichfield, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Newman Long Term Care does
Newman Long Term Care (legal entity: Newman Financial Services, LLC) is a US-based wholesale insurance brokerage that has specialized exclusively in long-term care (LTC) insurance distribution since 1990. The firm operates as a Brokerage General Agent (BGA), also described as an Insurance Marketing Organization (IMO), serving independent insurance agents and brokers across the United States. It does not sell directly to consumers; rather, it recruits producers through a "Become an Agent" program and equips them with quoting, health prescreening, and sales enablement resources. The company is a subsidiary of Thrivent.
The company's core technology is a web-based platform served across two domains (newmanltc.com for agents and newmanlongtermcare.com for consumers) protected by SSL/TLS encryption. Agents access a secure portal with two-factor authentication (text or voice verification codes), submit LTC insurance quote requests to multiple carriers, and use a downloadable health prescreen assessment PDF. Carrier training is delivered via Zoom-based webinars. There is no public API, SDK, or mobile application, and no AI/ML capabilities are described. Product and carrier information, marketing materials, and an events calendar round out the platform surface.
Commercially, Newman LTC earns commissions from nine carrier partners — Mutual of Omaha, Nationwide, Lincoln Financial, OneAmerica, Securian, Thrivent, National Guardian Life (NGL), Brighthouse Financial, and LifeSecure — for LTC and hybrid LTC/life products placed through its agent channel. Pricing is quote-based and set by each carrier rather than by Newman LTC itself. The firm operates exclusively in the US market, transitioned to a fully remote work model in 2024 (closing its Richfield, MN office), and is headquartered at 600 Portland Ave. S., Suite 100, Minneapolis, MN. Headcount is in the 11–50 range and no revenue is publicly disclosed.
Newman Long Term Care firmographics
Firmographics- Name
- Newman Long Term Care
- Legal name
- Newman Financial Services, LLC
- Website
- https://newmanltc.com
- Company type
- Private
- Founded year
- 1992
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Newman Long Term Care is a US wholesale insurance brokerage and Brokerage General Agent that distributes long-term care insurance exclusively through a network of independent insurance agents via nine carrier partnerships, providing quoting, training, and marketing support.
- Ownership category
- akta.pro rank
Newman Long Term Care industry classification
Industry- Product category
- Long-Term Care Insurance Distribution
- NAICS
- Insurance Agencies and Brokerages (524210), Agencies, Brokerages, and Other Insurance Related Activities (5242)
- SIC
- Insurance Agents, Brokers & Service (6411)
- akta.pro primary industry
- Traditional Long-Term Care (LTC) Insurance (FSAIAJAA)
- akta.pro secondary industries
- Hybrid Life + LTC (Linked-Benefit) Insurance (FSAIAJAB), Short-Term Care Insurance (FSAIAJAD), Annuity + LTC / Long-Term Care Riders (FSAIAJAC)
Keywords
Where Newman Long Term Care is headquartered
LocationHeadquarters
- HQ city
- Richfield
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Newman Long Term Care business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Insurance Brokerage Commissions: Newman Long Term Care operates as a wholesale brokerage/general agency earning commissions from multiple insurance carriers for long-term care insurance products sold through their network of appointed agents. The company works with 9 carrier partners including Mutual of Omaha, Nationwide, Lincoln Financial, OneAmerica, Securian, Thrivent, National Guardian Life, Brighthouse Financial, and LifeSecure.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Quote-based long-term care insurance premiums through multiple carrier partners |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Newman Long Term Care product offering
Product offeringCore offering
Newman Long Term Care is an insurance Brokerage General Agent (BGA) that specializes exclusively in long-term care (LTC) insurance distribution. The company provides independent insurance agents with access to multiple LTC carriers, including Mutual of Omaha, Nationwide, Lincoln Financial, OneAmerica, Securian, Thrivent, National Guardian Life, Brighthouse Financial, and LifeSecure. It supports agents with quoting, case placement, training, and marketing resources dedicated to long-term care insurance products.
Product overview
Newman Long Term Care is an insurance marketing organization (IMO) and LTC-focused brokerage with over 30 years of experience. The company operates as a platform connecting insurance agents with multiple long-term care insurance carriers including Mutual of Omaha, NGL, LifeSecure, Brighthouse Financial, Nationwide, OneAmerica, Securian, and Thrivent. Newman LTC provides agents with a quote request platform, health prescreen assessment tools, a secure agent portal, and a comprehensive marketing resources library. The company delivers educational webinars and training programs in partnership with carrier companies to support agent sales and product knowledge.
Differentiator
Problem solved
Functional benefit
Products and services
- Agent Portal Secure web-based portal providing independent insurance agents with access to multi-carrier long-term care insurance quoting, case submission, status tracking, and resource libraries. The portal supports agent onboarding, login, and ongoing case management for LTC policies.
- Quote Request Platform Online tool enabling independent agents to request and compare long-term care insurance quotes across nine carrier partners. Supports agent workflow from initial client information gathering through case submission for underwriting.
- Health Prescreen Assessment Pre-qualification tool that helps insurance agents assess prospective clients' eligibility for long-term care insurance before full application. Reduces wasted underwriting effort and improves placement ratios by filtering applicants against carrier guidelines.
- Marketing Resources Library Curated library of marketing and educational materials designed to help independent agents promote and explain long-term care insurance to prospective clients. Includes co-brandable collateral, sales scripts, and educational content tailored to LTC products.
- Webinar Training Program Recurring live and recorded training webinars covering long-term care insurance underwriting, product features, sales techniques, and case design. Provides independent agents with continuing specialty education for the LTC product line.
- Long-Term Care Insurance Brokerage General Agent (BGA) Services Core brokerage general agent service that enables independent insurance agents to place long-term care insurance business with multiple carriers without separate appointments. Includes carrier appointment management, underwriting liaison support, and back-office policy servicing across Mutual of Omaha, Nationwide, Lincoln Financial, OneAmerica, Securian, Thrivent, NGL, Brighthouse Financial, and LifeSecure.
Companies that use Newman Long Term Care
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles1 record
Newman Long Term Care technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Newman Long Term Care partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- Mutual of OmahacoreMutual of Omaha is one of 9 insurance carriers represented by Newman LTC for long-term care insurance products. The partnership includes joint webinars, product training, rate updates, and marketing support for agents. Newman LTC promotes Mutual of Omaha LTC products and provides updates on form changes and rate actions.
- NationwidecoreNationwide is a carrier partner offering CareMatters and CareMatters II long-term care insurance products. The partnership includes product training webinars, business practice updates, and marketing resources for agents.
- Lincoln Financial GroupcoreLincoln Financial offers MoneyGuard hybrid LTC/life insurance products through the partnership. Joint webinars cover product features, pricing updates, and sales strategies.
- OneAmericacoreOneAmerica Financial provides Asset Care long-term care insurance solutions. The partnership includes product training, Flex underwriting updates, and state expansion announcements.
- SecuriancoreSecurian offers SecureCare long-term care insurance products. Partnership includes product training webinars, pricing updates, and state availability announcements.
- ThriventcoreThrivent provides traditional and linked-benefit LTC insurance solutions. Newman LTC promotes Thrivent products and shares advertising compliance guidance and eApp resources.
- National Guardian Life (NGL)coreNGL Insurance Company (formerly National Guardian Life Insurance Company) offers HonestLTC and EssentialLTC products. The partnership includes product launches, agent website announcements, and state-specific application updates.
- Brighthouse FinancialminorBrighthouse Financial is a carrier partner for long-term care insurance products represented in the carrier logo section of the website.
- LifeSecureminorLifeSecure is a carrier partner for long-term care insurance products represented in the carrier logo section of the website.
Scale indicators2 records
Recent moves5 records
Expansion highlights4 records
Newman Long Term Care competitors and assessment
Company assessmentBroad incumbents
- Highland Capital Brokerage: Highland Capital Brokerage is a larger, well-established IMO specializing in life, annuity, and LTC insurance distribution to independent advisors. It overlaps with Newman LTC on LTC product distribution while operating a broader product portfolio.
- Ash Brokerage: Ash Brokerage is a full-service life insurance and annuity IMO serving independent agents. It distributes LTC and LTC-linked hybrid products (e.g., Lincoln MoneyGuard) that overlap with Newman LTC's carrier shelf, but across a much larger product footprint.
- M Financial Group: M Financial is a large, established financial services firm with a life insurance and LTC distribution network serving high-net-worth clients. It competes with Newman LTC on LTC placement via independent producers but operates at a broader, more affluent scale.
- Genworth Financial: Genworth is one of the largest long-term care insurance underwriters in the U.S. While primarily a carrier (not a competing BGA), it operates direct and agent distribution channels that compete for the same end-producer relationships and LTC policy placements that flow through Newman LTC.
Direct peers
- Transitions Wealth Planning: Transitions Wealth Planning operates as an LTC-focused BGA/IMO distributing products from multiple carriers to insurance producers. Direct overlap with Newman LTC's carrier lineup and independent agent channel.
- Simplicit Insurance Services: Simplicit Insurance Services operates as a wholesale brokerage and IMO focused on LTC and retirement products for independent producers. The product and channel overlap makes it a direct peer for placement and commission competition.
- LTCG (formerly LTC Financial Partners / LTC Partners): LTCG is a long-standing LTC-focused insurance solutions organization and distribution partner serving financial advisors and agents nationwide. It is the closest direct peer given its specialized focus on long-term care insurance distribution across multiple carriers, mirroring Newman LTC's BGA/IMO model.
- Insurance Brokerage Group (IBG): IBG is a national insurance brokerage focused on LTC and life insurance distribution, partnering with independent producers and multiple carriers. It competes directly with Newman LTC in the BGA/wholesale LTC channel.
- The Brokerage, Inc. The Brokerage, Inc. is a life insurance and LTC-focused wholesale brokerage providing independent producers access to multiple carriers. Its product focus and channel model align closely with Newman LTC's IMO/BGA operations.
- DVG Insurance Services: DVG Insurance Services is a wholesale insurance brokerage specializing in life, disability, and LTC distribution to independent agents. It competes with Newman LTC in the LTC brokerage segment while offering adjacent products.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Newman Long Term Care social profiles
Digital presenceNewman Long Term Care financial estimates
Financial estimateRevenue estimate
Valuation estimate
Newman Long Term Care leadership team
Management profileNumber of profiles
Newman Long Term Care funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Newman Long Term Care M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Newman Long Term Care
What does Newman Long Term Care do?
Newman Long Term Care is an insurance Brokerage General Agent (BGA) that specializes exclusively in long-term care (LTC) insurance distribution. The company provides independent insurance agents with access to multiple LTC carriers, including Mutual of Omaha, Nationwide, Lincoln Financial, OneAmerica, Securian, Thrivent, National Guardian Life, Brighthouse Financial, and LifeSecure. It supports agents with quoting, case placement, training, and marketing resources dedicated to long-term care insurance products.
Is Newman Long Term Care a public or private company?
Newman Long Term Care is a private company. It is classified as corporate owned and is currently operating.
When was Newman Long Term Care founded?
Newman Long Term Care was founded in 1992. It employs 11 to 50 people.
Where is Newman Long Term Care based?
Newman Long Term Care is headquartered in Richfield, United States, in the North America region.
How does Newman Long Term Care make money?
One revenue line is on record: insurance Brokerage Commissions.
Who are Newman Long Term Care's main competitors?
Broad incumbents on record are Highland Capital Brokerage, Ash Brokerage, M Financial Group and Genworth Financial. Direct peers are Transitions Wealth Planning, Simplicit Insurance Services, LTCG (formerly LTC Financial Partners / LTC Partners), Insurance Brokerage Group (IBG), The Brokerage, Inc. and DVG Insurance Services.
Does Newman Long Term Care have an API?
No public API is recorded for Newman Long Term Care.
What industry is Newman Long Term Care in?
Newman Long Term Care's product category is Long-Term Care Insurance Distribution. Its primary akta.pro industry code is FSAIAJAA, Traditional Long-Term Care (LTC) Insurance, with a secondary code of FSAIAJAB, Hybrid Life + LTC (Linked-Benefit) Insurance. Its NAICS code is 524210 and its SIC code is 6411.