Heindl Internet

What Heindl Internet does

Heindl Internet AG is a privately held, full-service internet agency founded in 1995 in Tübingen, Germany, operating from offices in the Kelternturm on Hintere Grabenstraße. The firm is structured as a German Aktiengesellschaft (AG) and employs between 1 and 10 people across management, web development, SEO, SEM, programming, and content functions. It is led by Vorstand Benjamin Böhm, with founder Prof. Dr. Eduard Heindl serving as Aufsichtsratsvorsitzender, alongside supervisory board members Michael Ruder and Dr. Josef Göppert. The company is the first internet agency established in Tübingen and has operated continuously for 30 years.

The company delivers an integrated portfolio spanning web design and programming (TYPO3 and WordPress CMS), e-commerce implementations (Magento 2, WooCommerce, Shopware, xt:Commerce, plentymarkets), online marketing (Google Ads, SEO, LinkedIn advertising, social media), TecArt CRM/groupware solutions with a specialized Kirchenedition (church edition), professional copywriting, digital strategy consulting, and managed web hosting. It has been a Certified Google Partner since 2004 and is a certified TecArt partner for Baden-Württemberg since 2010. The firm previously maintained its own proprietary CMS (Layer8Manager, launched circa 2000) but retired it in 2024, migrating clients to WordPress. Its wholly-owned subsidiary Heindl Server GmbH, established in 2002, operates the Solarserver portal.

Heindl generates revenue through project-based professional services (web development, e-commerce builds, CRM implementation), ongoing retainer engagements (Google Ads management, SEO, hosting subscriptions priced monthly), and consulting/workshops. Google Ads management fees scale with client budgets ranging from €500/month for regional B2C to €3,000-4,000/month for international B2B campaigns, with the firm having overseen €2.5M in cumulative managed media spend and generating over 1.1 billion ad impressions for clients over the past decade. Go-to-market is relationship-based, with Vorstand Benjamin Böhm serving as key account manager for regional mid-sized B2B companies, enterprise clients, and government entities in the Tübingen/Reutlingen/Neckar-Alb region and broader DACH market. Named clients include EnBW, Spohn + Burkhardt, Bad Reichenhaller, PUSTEFIX, BWVA, BOWA-electronic, PAMAS, and several Baden-Württemberg government bodies.

Name

Heindl Internet

Legal name

Heindl Internet AG

Website

https://heindl.de

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

1–10 employees

Short description

Heindl Internet AG is a Tübingen-based full-service internet agency, founded in 1995, offering web design, e-commerce, SEO, Google Ads, TecArt CRM, and hosting to mid-sized B2B and B2C clients in the DACH region.

Ownership category

akta.pro rank

Product category

Digital Marketing Agency

NAICS

Advertising Agencies (541810)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

B2B Marketplaces & Wholesale Platforms (BPAMAGAD)

Keywords

• Web design services
• E-commerce development
• Search engine marketing
• Online marketing agency
• CRM implementation

Headquarters

HQ city

Tübingen

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Web Development & Programming Services: Professional services revenue from creating websites, web applications, e-commerce solutions, and custom programming. Project-based pricing following consultation and scoping phases.
2. Online Marketing Services: Digital marketing services including Google Ads management, SEO optimization, social media advertising, and online text/copywriting services. Ongoing retainer or project-based engagements.
3. CRM/Groupware Implementation: Implementation and customization of TecArt CRM solutions, including the Kirchenedition (church edition) for parish offices, with ongoing support services.
4. Web Hosting Premium: Monthly subscription-based web hosting services including 20GB webspace, 8GB mailspace, unlimited transfer volume, domain management, PHP, MySQL support, and SSL/TLS certificates.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels7 records

Core offering

Heindl Internet AG is a full-service internet agency based in Tübingen, Germany that designs and develops websites, e-commerce shops, and web applications using TYPO3, WordPress, Magento 2, WooCommerce, and Shopware platforms. The agency also delivers online marketing services including Google Ads campaign management, SEO, LinkedIn advertising, and social media marketing, alongside TecArt CRM implementation and managed web hosting subscriptions. Services are delivered as professional engagements to mid-sized B2B companies, B2C retailers, and churches primarily in the Tübingen/Neckar-Alb region and DACH market.

Product overview

Heindl Internet AG is a full-service internet agency based in Tübingen, Germany, founded in 1995. The company offers an integrated portfolio of web design, web programming, e-commerce, online marketing (Google Ads, SEO, social media, LinkedIn Advertising), content creation, CRM with TecArt, and managed web hosting. Their core CMS platforms are TYPO3 (recommended for enterprise/multi-language sites) and WordPress (for smaller sites). E-commerce implementations use Magento 2, WooCommerce, Shopware, and plentymarkets. The agency also developed and maintained its own proprietary CMS called Layer8Manager from 2000 until 2024, when it was fully replaced by WordPress. Services are delivered through a structured project process including consultation, workshops, design, programming, testing, CMS training, go-live, and ongoing maintenance and support.

Differentiator

Problem solved

Functional benefit

Products and services

• Webdesign & Webprogrammierung Custom web design and web programming services including TYPO3 and WordPress CMS implementations, responsive and mobile-optimized design, accessibility-compliant sites, multilingual sites, and bespoke programming for special features. Aimed at SMEs and B2B companies needing professional web presence.
• E-Commerce / Online-Shops Online shop creation and e-commerce solutions using platforms including Magento 2, WooCommerce, Shopware, and plentymarkets, covering shop design, product presentation, checkout optimization, and marketing integration. Used for B2C retailers and B2B spare-parts portals.
• Google Ads & SEM Search engine advertising services including Google Ads campaign management, shopping campaigns, display campaigns, mobile campaigns, video campaigns, and retargeting. Heindl is a certified Google Partner managing over 20 B2C and B2B campaigns with budgets from EUR 500 to EUR 4,000/month.
• SEO (Suchmaschinenoptimierung) Search engine optimization services including on-page and off-page SEO, backlink building, keyword optimization, meta-data improvement, and content strategy to achieve top rankings on Google and Bing.
• Online-Marketing Comprehensive online marketing services encompassing email/newsletter marketing, social media marketing (Facebook, Instagram, Pinterest, YouTube, WhatsApp), content marketing, and multi-channel strategy development.
• LinkedIn Advertising B2B-focused LinkedIn advertising services including strategy development, audience targeting, campaign setup, creative production, retargeting, and ongoing optimization for lead generation and brand building targeting decision-makers in specific industries and job levels.
• Online-Texte / Content Professional online copywriting and content creation services covering web texts, product descriptions, blog posts, SEO-optimized content, metadata (title and description), and keyword research aligned with target audience language.
• CRM / Intranet (TecArt) CRM and intranet solutions using the TecArt platform, covering customer communication, groupware, document management, task coordination, project management, invoicing, and industry-specific solutions including the TecArt Kirchenedition for church management.
• Webhosting Premium Managed web hosting service including 20 GB web space, 8 GB mail space, unlimited transfer volume, 2 de/com domains, 40 subdomains, PHP, MySQL database support, CronJob, FTP access, spam and virus filtering, and optional SSL/TSL certificates, billed monthly.
• Beratung digitales Marketing Digital strategy and consulting services including digital transformation advisory, half-day strategy workshops, training, and seminars on SEO, SEM, and online marketing for SMEs and B2B companies.

Quantifiable outcome

• Over 1.1 billion Google Ads impressions generated for clients
• +2 more outcomes

Named customers12 records

Segments4 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• TecArt GmbHcoreTechnology or IntegrationCertified TecArt partner for Baden-Württemberg since 2010. Implements TecArt CRM/Groupware solutions including customizations and the specialized Kirchenedition (church edition) for parish offices. Provides ongoing support and development services for TecArt implementations.
• GooglecoreTechnology or IntegrationCertified Google Partner since 2004. Manages Google Ads campaigns for clients and maintains active partnership status requiring annual certification. Access to Google Partner resources, support, and current best practices for search and display advertising.
• Goldersbach Design GbRminorOthersExternal design studio providing layout and branding services for client projects. Studio for strategy and sustainable design.
• Corinna Spitzbarth FotografieminorOthersProfessional photography partner for website imagery, team portraits, and project photography used across client websites and agency marketing materials.
• navigate AGminorChannel Partner/ Reseller/ DistributorKarlsruhe-based agency partner for joint project delivery. Collaborated with Heindl on Bad Reichenhaller Magento 2 e-commerce project where navigate AG was the lead agency.
• Gerd HaggeminorOthersVideo production partner for recruitment videos and corporate video content. Collaboration started in 2024 for video production services.

Scale indicators6 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Monks (formerly MediaMonks): Global creative and digital production agency with web development, content, and marketing capabilities — competes with Heindl's services as part of a much wider offering.
• Dept Agency: Global digital agency offering web development, e-commerce, marketing, and creative services across many verticals — broader portfolio but overlapping capabilities in the same core digital agency categories.

Direct peers

• Scholz & Volkmer: Wiesbaden digital agency known for digital strategy, web design, and brand-driven digital experiences for enterprise clients — comparable positioning and service offering.
• SinnerSchrader: Hamburg-based digital agency with a long history of web design, e-commerce, and digital marketing for major German brands — comparable full-service scope and target market.
• nexum: Cologne digital agency providing strategy, web development, content, and online marketing services to enterprise and mid-market German clients — closely aligned in service mix and geography.
• denkwerk: Cologne-based full-service digital agency offering web design/development, e-commerce, online marketing, SEO and SEA services to mid-sized and enterprise German clients — directly comparable to Heindl's integrated agency model.
• UEBERBIT: Düsseldorf digital agency delivering web development, TYPO3/WordPress implementations, e-commerce, and digital marketing for B2B clients — overlapping service portfolio and DACH Mittelstand target market.
• TWT Interactive: Düsseldorf-based digital agency focused on web platforms, digital marketing, and technology consulting for enterprise clients, with similar multi-disciplinary service scope.
• Neofonie: Berlin-based digital agency offering web development, e-commerce platforms, content management, and digital marketing — a comparable full-service German internet agency.

Regional players

• Hinderling Volkart: Swiss digital agency offering web design, digital marketing, and branding from Zurich/Basel — comparable service mix but operating in a different (Swiss) regional market within the broader DACH ecosystem.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/heindl-internet-ag

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Heindl Internet