Mother's Choice
- Company typePrivate
- Founded1987
- HeadquartersHong Kong, Hong Kong SAR China
- Headcount51–100
- GTM typeB2C
- OfferingServices
Mother's Choice firmographics
Firmographics- Name
- Mother's Choice
- Legal name
- Mother's Choice Limited
- Website
- https://motherschoice.org
- Company type
- Private
- Founded year
- 1987
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Mother's Choice industry classification
Industry- Product category
- Child Welfare and Family Social Services
- NAICS
- Child and Youth Services (62411), Other Individual and Family Services (624190), Family Planning Centers (621410)
- SIC
- Services-Social Services (8300)
- akta.pro primary industry
- Child Welfare, Foster Care & Adoption Services (BPAGAEAE)
- akta.pro secondary industries
- Family & Parenting Support Services (BPAGAEAC), Maternal, Child & Family Health Organizations (BPAGACAF)
Keywords
Where Mother's Choice is headquartered
LocationHeadquarters
- HQ city
- Hong Kong
- HQ country
- Hong Kong SAR China
- HQ region
- Asia
Offices1 record
Markets served
Mother's Choice business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Donations and Charitable Contributions: Mother's Choice relies on donations from individuals, corporations, and charitable foundations as its primary source of funding. The organization runs fundraising campaigns, gala dinners, and corporate involvement programs. In-kind donations of diapers, wet wipes, and children's books are also accepted.
- Hong Kong Jockey Club Charities Trust Funding: The organization receives funding support from the Hong Kong Jockey Club Charities Trust as a key institutional donor.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels8 records
Mother's Choice product offering
Product offeringCore offering
Mother's Choice is a Hong Kong charitable organization that provides a continuum of free social services for vulnerable children, pregnant teenagers, and families. Core offerings include residential care (Child Care Home), the self-financed Project Bridge foster care service for children aged 0-6, adoption matching services, safe hostel accommodation and counseling for pregnant girls in crisis, and the Safe Families community support program. All services are provided free of charge and funded through donations and institutional grants.
Product overview
Mother's Choice operates as a unified social services organization offering a portfolio of interconnected programs serving vulnerable children, pregnant teenagers, and families in Hong Kong. The core services include Child Care Home (residential care), Adoption Services, Crisis Pregnancy Support (hostel accommodation and counseling), and Project Bridge foster care. The organization complements these with youth development programs (Youth Leadership Council with 23 school chapters), community support (Safe Families), educational services (Comprehensive Sexuality Education workshops), and a 24/7 Get Help hotline platform. All services are integrated through case management and community partnership networks.
Differentiator
Problem solved
Functional benefit
Brands
- Project Bridge (橋樑計劃): Self-financed foster care service focusing on children aged 0-6, combining early intervention and community support, launched in 2016.
- Youth Leadership Council (YLC)
- Safe Families (家友媽咪)
- Child Care Home
- Pregnant Girls Services
Products and services
- Project Bridge (橋樑計劃) Foster Care Service Self-financed foster care service for children aged 0-6 in Hong Kong. Recruits foster families from the community without offering incentive payments, providing more flexible participation thresholds. Achieved nearly 80% permanent family placement over 10 years (141 children placed with 111 families).
- Child Care Home (Residential Care) Residential care services for children without families in Hong Kong, providing a safe living environment for children including those in the approximately 4,000 currently in institutional care. Includes child protection services.
- Adoption Services Services to help find permanent families for children through adoption, including facilitating local and international adoptions, and providing pre- and post-adoption support.
- Crisis Pregnancy Support Services (Pregnant Girls Services) Comprehensive support for pregnant teenagers facing crisis situations, including counseling, safe hostel accommodation, prenatal and postnatal care, parenting training, career workshops, and options counseling covering parenting, adoption, and termination. Includes 24/7 crisis hotline and WhatsApp access.
- Safe Families (家友媽咪) Community-based support program that connects families in crisis with volunteer families who provide temporary support and care, and provides a community support network for foster families.
- Youth Leadership Council (YLC) Youth-centered advisory group providing leadership development for student members, facilitating teamwork, building youth confidence, and strengthening skills in problem-solving, creativity, and communication. Currently operates across 23 Hong Kong school chapters.
- Comprehensive Sexuality Education Educational workshops conducted at schools providing comprehensive sexuality education and awareness programs for Hong Kong youth.
- Get Help Platform (24/7 Crisis Hotline and WhatsApp) Dedicated support platform offering a 24/7 crisis hotline (2313 5678) and WhatsApp (5633 5678) services for pregnant teenagers and those seeking crisis support, providing free pregnancy tests, counseling, safe accommodation information, and case follow-up services. Available in Cantonese and English.
Quantifiable outcome
- 222 children were awaiting foster care as of May 2026 in Hong Kong, indicating ongoing demand for services
- +5 more outcomes
Companies that use Mother's Choice
Customer profileNamed customers5 records
Segments6 records
Ideal customer profiles4 records
Mother's Choice technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Mother's Choice partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered minor and core.
- Bradbury SchoolminorBradbury School began supporting Mother's Choice foster care services in 2026, co-hosting two foster care info sessions reaching over 50 people, and organizing student fundraising activities to collect infant supplies for foster families.
- Havas Hong KongminorHavas Hong Kong Business Director Melody Chan participated as a panelist at the 'Celebrating Milestones in Foster Care' event, discussing community support and cross-sector collaboration in strengthening foster care.
- Island Evangelical Community ChurchcoreOne of 12 churches partnering with Mother's Choice for foster care recruitment and support. Church pastor Brett Hilliard participated in the 2026 'Celebrating Milestones in Foster Care' event as a panelist discussing community support and partnership.
- Social Welfare Department (Hong Kong)coreMother's Choice has partnered with the Social Welfare Department since 1993 for government-funded foster care services. The organization also operates its self-financed Project Bridge to complement government services.
- Youth Leadership Council School Chapters (23 schools)core23 Hong Kong schools participate in the Youth Leadership Council, a student-led advisory group that raises awareness about adoption and crisis pregnancy, organizes fundraising and volunteer activities. Schools include Canadian International School, Diocesan Boys' School, German Swiss International School, Hong Kong International School, Kellett School, King George V School, South Island School, and 15 others.
- Hong Kong Council of Social Services (HKCSS)coreMother's Choice is a member of the Hong Kong Council of Social Services, indicating professional standards and collaborative engagement with the broader social services sector in Hong Kong.
- ICF Coaching Partners (Career Coaching Program)minorMother's Choice partnered with the International Coaching Federation (ICF) for a career coaching project that provided coaching services to young mothers and pregnant girls at the hostel, helping them plan for their future and careers.
Scale indicators8 records
Recent moves7 records
Expansion highlights5 records
Mother's Choice competitors and assessment
Company assessmentDirect peers
- Pathfinders (Hong Kong): Hong Kong-based non-profit providing direct services to pregnant crisis patients, single mothers, and children of disadvantaged families; highly comparable to Mother's Choice Pregnant Girls Services and shared child welfare mission.
- SOS Children's Villages Hong Kong: Hong Kong branch of an international NGO providing family-based residential care for children without parental care; directly comparable to Mother's Choice Child Care Home and Project Bridge foster care focus on 0-6 year olds.
Broad incumbents
- St James' Settlement: Multi-service Hong Kong NGO offering family, children, youth, and elderly services; broader incumbent comparable to Mother's Choice in family and youth service scope but operating at much greater scale.
- Caritas Hong Kong: Large, established Hong Kong social services conglomerate operating family services, youth services, and community programs; broader portfolio but overlapping foster care, family support, and adoption adjacent work.
- Po Leung Kuk: One of Hong Kong's oldest charitable organizations offering residential child care, foster care, adoption, and family services; heavily overlapping with Mother's Choice across the child welfare continuum, though operating at significantly greater institutional scale.
- Hong Kong Family Welfare Society: Established Hong Kong NGO providing family counseling, child care, and youth services; comparable to Mother's Choice in family-and-child welfare mandate, though it spans a broader range of preventive and therapeutic services.
- HKSKH Lady MacLehose Centre: Hong Kong social services arm of the Anglican church providing family, youth, and child welfare services with comparable geographic and demographic focus to Mother's Choice but broader service breadth.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Mother's Choice social profiles
Digital presenceMother's Choice financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mother's Choice leadership team
Management profileNumber of profiles
Profiles2 records
Mother's Choice funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mother's Choice M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mother's Choice
What does Mother's Choice do?
Mother's Choice is a Hong Kong charitable organization that provides a continuum of free social services for vulnerable children, pregnant teenagers, and families. Core offerings include residential care (Child Care Home), the self-financed Project Bridge foster care service for children aged 0-6, adoption matching services, safe hostel accommodation and counseling for pregnant girls in crisis, and the Safe Families community support program. All services are provided free of charge and funded through donations and institutional grants.
Is Mother's Choice a public or private company?
Mother's Choice is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Mother's Choice founded?
Mother's Choice was founded in 1987. It employs 51 to 100 people.
Where is Mother's Choice based?
Mother's Choice is headquartered in Hong Kong, Hong Kong SAR China, in the Asia region.
How does Mother's Choice make money?
Two revenue lines are on record. Donations and Charitable Contributions are the primary driver. The others are hong Kong Jockey Club Charities Trust Funding.
Who are Mother's Choice's main competitors?
Direct peers on record are Pathfinders (Hong Kong) and SOS Children's Villages Hong Kong. Broad incumbents are St James' Settlement, Caritas Hong Kong, Po Leung Kuk, Hong Kong Family Welfare Society and HKSKH Lady MacLehose Centre.
Does Mother's Choice have an API?
No public API is recorded for Mother's Choice.
What industry is Mother's Choice in?
Mother's Choice's product category is Child Welfare and Family Social Services. Its primary akta.pro industry code is BPAGAEAE, Child Welfare, Foster Care & Adoption Services, with a secondary code of BPAGAEAC, Family & Parenting Support Services. Its NAICS code is 62411 and its SIC code is 8300.