What Havas Hong Kong does

Havas Hong Kong (legal entity: Havas Worldwide Hong Kong Limited) is a wholly-owned regional subsidiary of Havas Group, which is in turn controlled by Vivendi SE. The agency operates as an integrated communications firm out of its headquarters at Floor 25, Two Sky Parc, 51 Hung To Road, Kwun Tong, Kowloon, and is led by a dual-CEO structure — Andrew Cawte (Media) and Ricky Lam (Creative) — supported by approximately 20 individuals in leadership and management roles. The firm delivers a six-line integrated service portfolio: Havas Creative (brand communications, content, experiential), Havas Media (media strategy, planning, buying across offline and online channels), Havas Social (social strategy, content, community, influencer marketing), Havas Performance (SEO/GEO, paid search, paid social, programmatic, retail media, affiliate, analytics), Havas Play (events and brand activation), and Porda Havas (financial communications, IPO advisory, investor relations, M&A communications for Greater China enterprises). The customer base spans more than 25 named enterprise logos across consumer goods (Lululemon, Calvin Klein, Puma, Tommy Hilfiger, Redoxon), financial services (HSBC, BNP Paribas, Sun Life, Standard Chartered, CPIC, China Jinmao, Far East Horizon), automotive (KIA, Hyundai), telecommunications (HKT), aviation (HKIA), real estate (Henderson Land, JLL), events (LIV Golf, NBA), and consumer/beverage (Vitasoy, San Miguel, Uber, Ocean Park).

The agency's underlying technology stack centers on ConvergedAI, a proprietary AI operating system powering audience intelligence, media strategy design, and first-party data activation across service lines. Havas Performance operates integrations with leading demand-side platforms (DV360, The Trade Desk), BI tools (Looker Studio, Power BI), and six major APAC/global e-commerce marketplaces (Amazon, Tmall, JD, Lazada, Shopee, HKTVmall). A defining intangible asset is Meaningful Brands, a 16-year proprietary research study commissioned through YouGov — the 2024 edition surveyed 156,500 respondents across 24 markets and 2,600+ brands, with findings including that 74% of brands could disappear without people caring, 73% of consumers expect greater humanity from brands in tough times, and 70% want brands to support local communities. Havas Hong Kong is GDPR- and PDPO-compliant and operates with approximately 84 employees.

Revenue is generated through professional services fees across retained accounts and project-based engagements; pricing is quote-based and not publicly disclosed. Distribution runs through direct enterprise sales supported by a dedicated new business function, plus inbound access via the Havas Group international network for regional and global client assignments. The multi-line integrated model produces multiple revenue streams from the same client base, reducing single-service dependency while anchoring the firm within enterprise clients' broader communications spend.

Name

Havas Hong Kong

Legal name

Havas Worldwide Hong Kong Limited

Website

https://hk.havas.com

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

Havas Hong Kong is an integrated communications agency serving enterprise brands in Hong Kong and Asia-Pacific across creative, media, social, performance marketing, events, and financial communications under one roof.

Ownership category

akta.pro rank

Product category

Advertising & Communications Services

NAICS

Advertising Agencies (541810), Media Buying Agencies (54183), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Integrated Full-Service Creative Agencies (MPAAAAAA)

akta.pro secondary industry

Reputation Management & Online PR (BPAFADAN)

Keywords

• Integrated communications agency
• Media planning and buying
• Brand creative services
• Performance marketing
• Financial public relations

Headquarters

HQ city

Hong Kong

HQ country

China

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Advertising and Creative Services: Full-service creative agency providing advertising, branding, and marketing communications services to enterprise brands. Revenue generated through professional service fees for creative campaigns, strategy, and content production.
2. Media Planning and Buying: Media agency services including strategy, planning, and buying across online and offline channels. Revenue generated through media commissions, fees, and value trading arrangements with vendors and publishers.
3. Performance Marketing and E-commerce: Digital performance marketing services including SEO, paid search, paid social, programmatic, retail media, and affiliate marketing. Revenue generated through service fees and potentially performance-based arrangements.
4. Social Media Services: Social media management, content creation, community management, influencer marketing, and social advertising services. Revenue generated through retainer fees and campaign-based arrangements.
5. Events and Brand Activation: Havas Play provides event design, delivery, brand activation, sponsorship, and experiential marketing services. Revenue generated through project fees and event production services.
6. Financial Communications (Porda Havas): Specialized financial PR and communications services including IPO communications, investor relations, media relations, crisis management, and M&A advisory for enterprises seeking capital market listings.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Havas Hong Kong is an integrated global communications agency delivering creative, media, social media, e-commerce/performance marketing, events and brand activation, and financial communications services to enterprise brands targeting Hong Kong and the Asia-Pacific region. Operating through six specialized divisions (Havas Creative, Havas Media, Havas Social, Havas Performance, Havas Play, and Porda Havas), the agency provides end-to-end campaign strategy, planning, buying, content production, and execution for global, regional and local clients.

Product overview

Havas Hong Kong is an integrated global communications agency offering a portfolio of distinct service lines under one roof. The core offerings include Havas Creative (brand communications, design, strategy, experiential), Havas Media (media strategy, planning, and buying across offline and online channels), Havas Social (social media management, content creation, influencer marketing), Havas Performance (performance marketing, SEO, programmatic, retail media, e-commerce), Havas Play (events and brand activation), and Porda Havas (financial communications for IPOs and capital markets). A key proprietary asset is ConvergedAI, an AI operating system that powers audience intelligence and data activation across media services. The agency also publishes Meaningful Brands, a proprietary annual research study. All services are delivered by specialists and powered by data, technology and creative, enabling clients to advertise globally, regionally or locally in Hong Kong.

Differentiator

Problem solved

Functional benefit

Brands

• Havas Creative: Creative agency division offering brand communications, content creation, digital marketing, and experiential marketing services
• Havas Media
• Havas Social
• Havas Performance
• Havas Play
• Porda Havas
• Financial PR

Products and services

• Havas Creative Integrated creative agency delivering brand communications, brand design, brand strategy, content creation and production, digital marketing, experiential marketing, social media, and strategy and insight services for enterprise brands.
• Havas Media Full-service media agency providing media strategy, planning, and buying across offline and online channels (TV, radio, cinema, OOH, print, digital display, programmatic, CTV, social, search). Includes audience intelligence, data analytics, content and media partnerships, and measurement and effectiveness services.
• Havas Social Social media agency offering social strategy, content creation, media management, community management, influencer marketing, social advertising, social commerce, social listening and analytics, and social page creation and posting for brands targeting Hong Kong, Asia, and global audiences.
• Havas Performance Performance marketing and e-commerce service line combining consultancy on e-commerce operations (Havas Market), campaign activation across paid media, and optimization in traditional and AI-driven search. Capabilities span SEO, Generative Engine Optimization (GEO), paid search, paid social, programmatic, retail media, marketplace media, affiliate marketing, and analytics/reporting.
• Havas Play Design-led, experience-driven events and brand activation agency offering end-to-end event delivery, experience and spatial design, entertainment curation, event communications and promotion, production and operations, sponsorship strategy and procurement, sponsorship integration and activation, brand activation, and social amplification.
• Porda Havas (Financial Communications) Full-service financial communications provider specializing in IPO communications, international roadshows, investor relations, media relations, event management, crisis management, overseas M&A advisory, corporate branding, and advertising planning for Chinese and international enterprises pursuing capital market access in Hong Kong and overseas.

Quantifiable outcome

• 74% of brands could disappear and people would not care - highlighting the importance of meaningful brand differentiation
• +2 more outcomes

Named customers32 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

AI capability11 records

Feature2 records

Partnerships

Five partnerships are on record, tiered core and minor.

• YouGovcoreStrategic or Co-development Partner · 1 January 2024YouGov is the research partner for Havas Group's annual Meaningful Brands™ study. In 2024, the survey covered 156,500 respondents across 24 markets and 2,600+ brands, providing consumer behavior and brand perception insights that inform Havas's client strategies.
• Leading Social Media Management TechnologiescoreTechnology or IntegrationHavas Social has established global partnerships with leading technologies in social media management, social listening, paid social, and influencer marketing. These collaborations enable development of campaigns that expand social footprint across international and Chinese platforms.
• Publishers, Broadcasters, and Platforms (Hong Kong and APAC)coreStrategic or Co-development PartnerHavas Media unlocks media partnerships beyond rate cards - including bespoke content, branded entertainment, co-creation, and integrations with publishers, broadcasters, and platforms across Hong Kong and APAC.
• Earned Media PartnersminorGTM or Marketing PartnerHavas Play's Social Amplification service works with earned media partners for events, combining strategic campaign planning with real-time content production and media partnerships.
• DSPs (DV360, TTD)coreTechnology or IntegrationHavas Performance uses leading Demand-Side Platforms including DV360 (Google) and TTD (The Trade Desk) for programmatic advertising buying across display, video, audio, CTV, and digital out-of-home.

Scale indicators3 records

Recent moves5 records

Expansion highlights6 records

Direct peers

• Grey Hong Kong: WPP-owned global advertising agency with a Hong Kong office. Competes in integrated creative, digital, and media services for enterprise clients.
• Publicis Hong Kong: Publicis Groupe's integrated communications network in Hong Kong, providing creative, media, digital, and production services. Direct competitor in the same enterprise market.
• BBDO Hong Kong: Omnicom-owned global creative network with a Hong Kong office. Competes head-to-head with Havas Creative for brand-building campaigns and creative mandates.
• Leo Burnett Hong Kong: Publicis-owned global creative agency with a strong Hong Kong presence. Competes directly with Havas Creative and Havas Media for brand communications and integrated campaigns.
• McCann Worldgroup Hong Kong: IPG-owned integrated advertising and communications network with operations in Hong Kong. Comparable full-service model with creative, media, and digital capabilities.
• Dentsu Hong Kong: Dentsu Group's integrated agency operations in Hong Kong, spanning creative, media, and digital services. Direct competitor in the regional enterprise market.
• VMLY&R Hong Kong: WPP-owned integrated brand and customer experience agency with a Hong Kong presence. Direct competitor in creative, digital transformation, and integrated marketing services.
• DDB Hong Kong (DDB Mudra): Omnicom-owned creative and integrated communications agency operating in Hong Kong. Comparable in offering full-service creative, media, and digital capabilities to enterprise brands.
• Ogilvy Hong Kong: WPP-owned full-service integrated advertising and communications agency in Hong Kong. Direct competitor across creative, media, social, and digital services for the same enterprise client base.
• Saatchi & Saatchi Hong Kong: Publicis-owned global creative network with a Hong Kong office. Comparable in offering integrated brand communications and creative-led campaign work.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/havashongkong
• LinkedInlinkedin.com/company/havashongkong
• Instagraminstagram.com/havashongkong

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles21 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Havas Hong Kong