Mother's Choice

Name

Mother's Choice

Legal name

Mother's Choice Limited

Website

https://motherschoice.org

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Child Welfare and Family Social Services

NAICS

Child and Youth Services (62411), Other Individual and Family Services (624190), Family Planning Centers (621410)

SIC

Services-Social Services (8300)

akta.pro primary industry

Child Welfare, Foster Care & Adoption Services (BPAGAEAE)

akta.pro secondary industries

Family & Parenting Support Services (BPAGAEAC), Maternal, Child & Family Health Organizations (BPAGACAF)

Keywords

• Child protection services
• Foster care services
• Crisis pregnancy support
• Adoption services
• Youth social services

Headquarters

HQ city

Hong Kong

HQ country

Hong Kong SAR China

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Donations and Charitable Contributions: Mother's Choice relies on donations from individuals, corporations, and charitable foundations as its primary source of funding. The organization runs fundraising campaigns, gala dinners, and corporate involvement programs. In-kind donations of diapers, wet wipes, and children's books are also accepted.
2. Hong Kong Jockey Club Charities Trust Funding: The organization receives funding support from the Hong Kong Jockey Club Charities Trust as a key institutional donor.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Mother's Choice is a Hong Kong charitable organization that provides a continuum of free social services for vulnerable children, pregnant teenagers, and families. Core offerings include residential care (Child Care Home), the self-financed Project Bridge foster care service for children aged 0-6, adoption matching services, safe hostel accommodation and counseling for pregnant girls in crisis, and the Safe Families community support program. All services are provided free of charge and funded through donations and institutional grants.

Product overview

Mother's Choice operates as a unified social services organization offering a portfolio of interconnected programs serving vulnerable children, pregnant teenagers, and families in Hong Kong. The core services include Child Care Home (residential care), Adoption Services, Crisis Pregnancy Support (hostel accommodation and counseling), and Project Bridge foster care. The organization complements these with youth development programs (Youth Leadership Council with 23 school chapters), community support (Safe Families), educational services (Comprehensive Sexuality Education workshops), and a 24/7 Get Help hotline platform. All services are integrated through case management and community partnership networks.

Differentiator

Problem solved

Functional benefit

Brands

• Project Bridge (橋樑計劃): Self-financed foster care service focusing on children aged 0-6, combining early intervention and community support, launched in 2016.
• Youth Leadership Council (YLC)
• Safe Families (家友媽咪)
• Child Care Home
• Pregnant Girls Services

Products and services

• Project Bridge (橋樑計劃) Foster Care Service Self-financed foster care service for children aged 0-6 in Hong Kong. Recruits foster families from the community without offering incentive payments, providing more flexible participation thresholds. Achieved nearly 80% permanent family placement over 10 years (141 children placed with 111 families).
• Child Care Home (Residential Care) Residential care services for children without families in Hong Kong, providing a safe living environment for children including those in the approximately 4,000 currently in institutional care. Includes child protection services.
• Adoption Services Services to help find permanent families for children through adoption, including facilitating local and international adoptions, and providing pre- and post-adoption support.
• Crisis Pregnancy Support Services (Pregnant Girls Services) Comprehensive support for pregnant teenagers facing crisis situations, including counseling, safe hostel accommodation, prenatal and postnatal care, parenting training, career workshops, and options counseling covering parenting, adoption, and termination. Includes 24/7 crisis hotline and WhatsApp access.
• Safe Families (家友媽咪) Community-based support program that connects families in crisis with volunteer families who provide temporary support and care, and provides a community support network for foster families.
• Youth Leadership Council (YLC) Youth-centered advisory group providing leadership development for student members, facilitating teamwork, building youth confidence, and strengthening skills in problem-solving, creativity, and communication. Currently operates across 23 Hong Kong school chapters.
• Comprehensive Sexuality Education Educational workshops conducted at schools providing comprehensive sexuality education and awareness programs for Hong Kong youth.
• Get Help Platform (24/7 Crisis Hotline and WhatsApp) Dedicated support platform offering a 24/7 crisis hotline (2313 5678) and WhatsApp (5633 5678) services for pregnant teenagers and those seeking crisis support, providing free pregnancy tests, counseling, safe accommodation information, and case follow-up services. Available in Cantonese and English.

Quantifiable outcome

• 222 children were awaiting foster care as of May 2026 in Hong Kong, indicating ongoing demand for services
• +5 more outcomes

Named customers5 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered minor and core.

• Bradbury SchoolminorStrategic or Co-development Partner · 1 January 2026Bradbury School began supporting Mother's Choice foster care services in 2026, co-hosting two foster care info sessions reaching over 50 people, and organizing student fundraising activities to collect infant supplies for foster families.
• Havas Hong KongminorStrategic or Co-development Partner · 1 January 2026Havas Hong Kong Business Director Melody Chan participated as a panelist at the 'Celebrating Milestones in Foster Care' event, discussing community support and cross-sector collaboration in strengthening foster care.
• Island Evangelical Community ChurchcoreStrategic or Co-development Partner · 1 January 2026One of 12 churches partnering with Mother's Choice for foster care recruitment and support. Church pastor Brett Hilliard participated in the 2026 'Celebrating Milestones in Foster Care' event as a panelist discussing community support and partnership.
• Social Welfare Department (Hong Kong)coreStrategic or Co-development Partner · 1 January 2026Mother's Choice has partnered with the Social Welfare Department since 1993 for government-funded foster care services. The organization also operates its self-financed Project Bridge to complement government services.
• Youth Leadership Council School Chapters (23 schools)coreStrategic or Co-development Partner · 1 January 201523 Hong Kong schools participate in the Youth Leadership Council, a student-led advisory group that raises awareness about adoption and crisis pregnancy, organizes fundraising and volunteer activities. Schools include Canadian International School, Diocesan Boys' School, German Swiss International School, Hong Kong International School, Kellett School, King George V School, South Island School, and 15 others.
• Hong Kong Council of Social Services (HKCSS)coreStrategic or Co-development PartnerMother's Choice is a member of the Hong Kong Council of Social Services, indicating professional standards and collaborative engagement with the broader social services sector in Hong Kong.
• ICF Coaching Partners (Career Coaching Program)minorStrategic or Co-development PartnerMother's Choice partnered with the International Coaching Federation (ICF) for a career coaching project that provided coaching services to young mothers and pregnant girls at the hostel, helping them plan for their future and careers.

Scale indicators8 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Pathfinders (Hong Kong): Hong Kong-based non-profit providing direct services to pregnant crisis patients, single mothers, and children of disadvantaged families; highly comparable to Mother's Choice Pregnant Girls Services and shared child welfare mission.
• SOS Children's Villages Hong Kong: Hong Kong branch of an international NGO providing family-based residential care for children without parental care; directly comparable to Mother's Choice Child Care Home and Project Bridge foster care focus on 0-6 year olds.

Broad incumbents

• St James' Settlement: Multi-service Hong Kong NGO offering family, children, youth, and elderly services; broader incumbent comparable to Mother's Choice in family and youth service scope but operating at much greater scale.
• Caritas Hong Kong: Large, established Hong Kong social services conglomerate operating family services, youth services, and community programs; broader portfolio but overlapping foster care, family support, and adoption adjacent work.
• Po Leung Kuk: One of Hong Kong's oldest charitable organizations offering residential child care, foster care, adoption, and family services; heavily overlapping with Mother's Choice across the child welfare continuum, though operating at significantly greater institutional scale.
• Hong Kong Family Welfare Society: Established Hong Kong NGO providing family counseling, child care, and youth services; comparable to Mother's Choice in family-and-child welfare mandate, though it spans a broader range of preventive and therapeutic services.
• HKSKH Lady MacLehose Centre: Hong Kong social services arm of the Anglican church providing family, youth, and child welfare services with comparable geographic and demographic focus to Mother's Choice but broader service breadth.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/motherschoicehk/videos
• Facebookfacebook.com/motherschoicehk
• LinkedInlinkedin.com/company/mother%27s-choice
• Instagraminstagram.com/motherschoicehk

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mother's Choice