Costen Insurance

What Costen Insurance does

Costen Insurance was a Calgary-based property and casualty insurance brokerage founded in 1987, serving personal and business customers primarily in Alberta through a single physical branch, phone support, and online quote channels. Its product offering spanned personal lines (auto, home, tenant, condo, motorcycle, travel, pet, life, health) and commercial lines (general liability, commercial auto, cyber, professional liability, construction, agriculture, energy/oil and gas, hospitality, and others), with revenue generated through carrier commissions on policy placements. No proprietary technology platform was associated with the brokerage; distribution relied on local advisor relationships, call-based quoting, and self-service web forms.

On September 1, 2025, Costen Insurance was acquired by BrokerLink, a subsidiary of Intact Financial Corporation (TSX: IFC), Canada's largest property and casualty insurer. Following the acquisition, Costen Insurance ceased to operate as an independent entity and was absorbed into BrokerLink's national network of 235 branches and 5,000+ employees across all Canadian provinces and territories. Existing policies continued as-is, with the Costen team now operating as part of BrokerLink, gaining access to an expanded product catalogue, online quote portals, the BrokerLink Connect self-service platform, and a mobile app. The brokerage no longer exists as a standalone commercial entity, and its customer base, advisors, and Alberta market presence now sit inside the BrokerLink/Intact ecosystem.

Name

Costen Insurance

Legal name

Costen Insurance

Website

https://costeninsurance.com

Company type

Private

Founded year

1987

Operating status

Acquired

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Insurance Brokerage (Property and Casualty)

NAICS

Insurance Agencies and Brokerages (52421), Insurance Agencies and Brokerages (524210)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Retail (Personal Lines) Insurance Brokerage (FSAEADAA)

akta.pro secondary industry

Specialty Insurance Brokerage (Marine, Aviation, Cyber, Professional Lines) (FSAEADAJ)

Keywords

• Property casualty insurance
• Insurance brokerage services
• Personal insurance coverage
• Commercial insurance brokerage
• Vehicle property insurance

Headquarters

HQ city

Calgary

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Insurance brokerage commissions: Revenue generated through commissions from selling insurance policies to personal and business customers. As a property and casualty insurance brokerage, the company earns commissions from insurance carriers for policy placements.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Costen Insurance was a Calgary-based property and casualty insurance brokerage that placed personal and commercial insurance policies on behalf of customers with multiple insurance carriers, earning commissions from those carriers. The brokerage delivered personalized coverage advice and policy servicing across vehicle, property, life, health, group benefits, and specialty lines for individuals, and across a broad commercial lines portfolio for businesses in industries including construction, manufacturing, technology, retail, hospitality, transportation, energy/oil and gas, agriculture, and non-profit. Since September 1, 2025, these offerings are delivered as part of BrokerLink's 235-branch national network and Intact Financial Corporation's broader insurance platform.

Product overview

Costen Insurance was a single-location Calgary-based insurance brokerage (founded 1987) offering personalized insurance policies with local expertise. Following its acquisition by BrokerLink in September 2025, Costen Insurance became part of BrokerLink's broader platform, which encompasses vehicle insurance (car, motorcycle, ATV, snowmobile, boat, trailer), property insurance (home, tenant, condo, vacation property), business insurance (cyber, liability, professional services, construction, technology), and specialty lines (pet, travel, life, health, employee benefits) across 235 branches in Canada.

Differentiator

Problem solved

Functional benefit

Products and services

• Personal Auto Insurance Car insurance coverage placed through a brokerage that compares multiple carriers; offered to individual consumers across Canada, now via BrokerLink's online quote portal and advisor network.
• Home Insurance Homeowners insurance coverage placed through a brokerage that compares multiple carriers; offered to individual consumers and homeowners.
• Condo Insurance Condominium unit owners insurance coverage placed through the brokerage; offered to individual condo owners.
• Tenant and Renters Insurance Renters insurance coverage placed through the brokerage; offered to tenants and renters.
• Motorcycle Insurance Motorcycle insurance coverage placed through the brokerage for individual owners; offered as part of BrokerLink's vehicle insurance portfolio.
• ATV Insurance All-terrain vehicle insurance coverage placed through the brokerage for individual ATV owners.
• Snowmobile Insurance Snowmobile insurance coverage placed through the brokerage for individual snowmobile owners.
• Boat Insurance Boat/watercraft insurance coverage placed through the brokerage for individual boat owners.
• Trailer Insurance Trailer insurance coverage placed through the brokerage for individual trailer owners.
• Vacation Property and Cottage Insurance Insurance coverage for vacation properties and cottages placed through the brokerage for individual property owners.
• Travel Insurance Travel insurance coverage placed through the brokerage for individual travelers.
• Life Insurance

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• BrokerLinkcoreStrategic or Co-development Partner · 1 September 2025Costen Insurance has been acquired and integrated into BrokerLink as of September 1, 2025. The Costen Insurance team continues to serve customers as part of the BrokerLink network, maintaining local expertise while gaining access to BrokerLink's expanded resources and branch network.

Scale indicators2 records

Recent moves4 records

Expansion highlights5 records

Direct peers

• BrokerLink: BrokerLink is the acquirer and now the operational parent of Costen Insurance; it is the largest Canadian retail P&C insurance brokerage with 235 branches across Canada and 5,000+ employees, offering the same personal and commercial insurance products through physical branches, phone, and online channels.
• Westland Insurance: Westland Insurance is one of Canada's largest independent insurance brokerages with a strong Western Canada (including Alberta) presence; it offers personal and commercial insurance through branches and digital channels, directly competing for the same customer segments as Costen Insurance.
• Hub International: Hub International is a large North American insurance brokerage with Canadian operations offering personal and commercial P&C brokerage services; it competes directly for commercial insurance customers across Canada, including the same industry verticals served by Costen Insurance.
• BFL Canada: BFL Canada is one of Canada's largest employee-owned insurance brokerages specializing in commercial and specialty lines; it is directly comparable to Costen Insurance's commercial segment across industries such as construction, marine, energy, and transportation.
• Lane's Insurance: Lane's Insurance is a Western Canada-focused insurance brokerage offering personal and commercial lines; it competes with Costen Insurance for the same SMB and personal customers in Alberta and neighboring provinces through a hybrid branch and online model.

Broad incumbents

• Intact Financial Corporation: Intact Financial Corporation (TSX: IFC) is Canada's largest provider of property and casualty insurance and the parent of BrokerLink; while primarily a direct carrier/underwriter, it also distributes through BrokerLink and overlaps with Costen's product and customer base across personal and commercial lines.
• Arthur J. Gallagher & Co. (Canada): Gallagher is a global insurance brokerage and risk management firm with significant Canadian operations serving commercial and personal lines customers; it competes with Costen Insurance's commercial brokerage and risk advisory offerings, especially for mid-market and large accounts.
• Marsh Canada: Marsh is a global insurance brokerage and risk advisory firm with Canadian operations; it primarily serves commercial clients with complex insurance needs across many of the same industries (energy, construction, transportation) addressed by Costen Insurance's commercial book.
• Aon Canada: Aon is a global professional services firm offering insurance brokerage and risk management in Canada; it competes with Costen Insurance for commercial insurance placements, particularly specialty lines such as cyber, professional liability, and D&O.

Regional players

• Rogers Insurance: Rogers Insurance is an Alberta-based independent insurance brokerage with multi-branch presence across Western Canada; it competes directly for the same personal and commercial customers in Alberta that Costen Insurance historically served.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/costeninsurance
• Facebookfacebook.com/brokerlinkca
• LinkedInlinkedin.com/company/brokerlink
• Instagraminstagram.com/brokerlinkca

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Costen Insurance