Azuri

What Azuri does

Azuri (Azuri Smart City Company Ltd) is a Mauritian private real estate developer that designs, builds, and operates Azuri Village, an integrated coastal Smart City master plan located in Roches Noires on the northeast coast of Mauritius. Developed by BlueLife Ltd (a member of the IBL Group) since its 2013 launch, the project covers 377.02 arpents of land with 25% of the plan realized to date, comprising 552+ delivered residential units (villas, townhouses, and apartments) across multiple branded projects (Les Méléanes, Celimar, Palmea, Ennéa Golf Villas, Solis, Ophélys, Amara Golf Villas) and 367,247 m² of built area, including 23,057 m² of green spaces (13% of land, exceeding the 4% Smart City Scheme requirement). The village is built on sustainable urban-planning principles, incorporating a kilometer of bioswales with bioretention zones designed with Atelier LD and SJPCE since 2012, natural cross-ventilation architecture, and solar water heating.

The company's product offering spans freehold and off-plan (VEFA) residential sales priced from MUR 8.4 million (one-bedroom apartments) to EUR 5.5 million (premium penthouses), with reported resale capital appreciation of 10–20% and rental yields of 5–7%. Revenue is diversified across one-time property sales, recurring rental and property management fees through its wholly-owned subsidiary Home People, hospitality revenue from an on-site Radisson Blu Azuri Resort & Spa (101 rooms/villas), and a portfolio of commercial amenities (The Nine 9-hole par-3 IMG-designed golf course, Spa Cinq Mondes, JPH Nautical Club and Boat Yard, Studio by RM sports club, Black Rock Bar & Grill, Café Gioia, Rivazur, Le Comptoir, Ô Marché Gourmet, SeaSide The Shop, Cyan Pool Bar). The development operates under the Mauritius Smart City Scheme, which grants residency rights to property purchasers — a structural regulatory advantage that drives international buyer demand from families, retirees, digital nomads, secondary residence buyers, and rental investors across European, African, and Asian markets. Distribution is conducted via an on-site direct sales team, the azuri.mu website, WhatsApp-driven lead conversion, content marketing, and a strong events calendar including the annual IBL on the Move community event.

Name

Azuri

Legal name

Azuri Smart City Company Ltd

Website

https://azuri.mu

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Azuri is a Mauritian private real estate developer building and operating Azuri Village, an integrated coastal Smart City master plan in Roches Noires, Mauritius, selling freehold and off-plan residential villas, townhouses, and apartments to international and domestic buyers under the Smart City Scheme.

Ownership category

akta.pro rank

Product category

Residential Real Estate Development

NAICS

Lessors of Residential Buildings and Dwellings (53111), Lessors of Real Estate (5311), Rental and Leasing Services (532)

SIC

Land Subdividers & Developers (No Cemeteries) (6552), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Ultra-Luxury Villas & Estates (THAMAEAA)

akta.pro secondary industries

Luxury Beachfront & Waterfront Villas (THAMAEAE), Luxury & Estate Rentals (THAGANAF), Beachfront & Island Luxury Resorts (THAGACAA), Resort-Area Full-Service Hotels (Non–All-Inclusive) (THAGAAAD)

Keywords

• Smart city development
• Residential real estate
• Luxury coastal living
• Integrated lifestyle village
• Property development

Headquarters

HQ city

Roches Noires

HQ country

Mauritius

HQ region

Africa

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Infrastructure, Marketing or Sales, Operations, Personnel

Revenue model

1. Residential Property Sales (Freehold/VEFA): Azuri's primary revenue stream derives from the sale of residential properties — villas, townhouses, and apartments — under freehold ownership or off-plan sale (VEFA – Vente en État Futur d'Achèvement) schemes. Properties are sold to local and international buyers. Pricing ranges from MUR 8.4 million (1-bedroom apartment) to EUR 3.6 million (4-bedroom villa), with penthouses reaching EUR 5.5 million.
2. Short- and Long-Term Property Rental: Azuri rents residential properties to tenants seeking short-term holiday lets or long-term residency. A 3-bedroom villa is listed from EUR 3,000/month. Home People provides full property management and rental management services, generating recurring rental income for both the village operator and property owners.
3. Hospitality and Lifestyle Services: On-site restaurants (Black Rock Bar & Grill, Café Gioia, Rivazur, Le Comptoir), the Spa Cinq Mondes, nautical club, golf course (The Nine), and retail boutiques (SeaSide The Shop, Ô Marché Gourmet) generate revenue from visitors and residents. The Radisson Blu Azuri Resort & Spa (operated by Radisson, 101 rooms/villas) contributes hospitality revenue to the ecosystem.
4. Smart City Scheme – Investment-Linked Residency: Through the Mauritius Smart City Scheme, purchasing an eligible property grants residency rights to the buyer and their family, creating an additional incentive mechanism that drives international buyer demand. This regulatory framework supports both sales velocity and premium pricing.
5. Property Management Services (Home People): Home People provides comprehensive property management services to Azuri residents and investor-owners, including cleaning, pool and garden maintenance, technical management, and rental management. This creates a recurring service revenue stream tied to the property portfolio.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels9 records

Core offering

Azuri Village is a Smart City coastal real estate development on the northeast coast of Mauritius (Roches Noires), offering residential properties — villas, townhouses, and apartments — sold under freehold and off-plan (VEFA) schemes to local and international buyers. The development integrates lifestyle amenities including a par-3 golf course (The Nine), spa, restaurants, nautical facilities, fitness center, and a 101-room Radisson Blu resort, all within a master-planned community operating under the Mauritius Smart City Scheme that grants residency rights to property purchasers.

Product overview

Azuri Village is a coastal Smart City development on Mauritius's northeast coast, offering a portfolio of residential properties including villas, apartments, and townhouses under multiple branded projects (Les Méléanes, Celimar, Palmea, Ennéa Golf Villas, Solis, Ophélys, Amara Golf Villas). The village is more than a real estate project — it is an integrated lifestyle ecosystem combining residential living with sports and recreation (The Nine par-3 golf course, STUDIO by RM fitness center, JPH Nautical Club and Boat Yard for water activities), wellness (Spa Cinq Mondes), dining (Black Rock Bar & Grill, Café Gioia, Rivazur, Cyan Pool Bar, Le Comptoir, The Nine BistroPub), shopping (SeaSide The Shop, Ô Marché Gourmet, Océanic Hair & Nails), hospitality (Radisson Blu Azuri Resort & Spa), education (Montessori Playhouse), and property management services (Home People). The development is operated under the Smart City Scheme, approved by the Mauritian government and developed by BlueLife Ltd.

Differentiator

Problem solved

Functional benefit

Brands

• JPH Nautical Club: Water sports club offering boat rentals, cruises, diving, and ocean excursions
• JPH Boat Yard
• STUDIO by RM
• The Nine
• Home People
• Black Rock Bar & Grill
• Café Gioia
• Radisson Blu Azuri Resort & Spa
• Rivazur
• Spa Cinq Mondes
• Ô Marché Gourmet
• Océanic Hair & Nails

Products and services

• Les Méléanes Collective housing development with apartments ranging from 1 to 3 bedrooms, bordered by greenery and designed with warm Créole-inspired architecture, located at the heart of Azuri Village. Buyers include owner-occupiers, investors, and families.
• Celimar Beachfront residential development featuring apartments and penthouses with panoramic lagoon views, celebrating ocean living with open designs and generous terraces. Buyers seek seafront luxury residences.
• Palmea / Palmea Sea View Eight elegant villas overlooking the ocean, offering serene island living with refined design and direct sea views. Targeted at buyers seeking private luxury villas.
• Ennéa Golf Villas Adjacent townhouse-style villas bordering the golf course, combining community living with modern comfort. Targeted at buyers seeking golf-frontage lifestyle.
• Solis

Quantifiable outcome

• 10–20% capital appreciation on resale
• +8 more outcomes

Named customers3 records

Segments7 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Eleven partnerships are on record, tiered minor, core and supporting.

• APEIM / Callithea (Social Enterprise)minorOthers · 18 April 2026APEIM supports young adults with intellectual disabilities. Its social enterprise Callithea provides vocational training and employment pathways. Azuri Village hosted the 2026 IBL on the Move event, which raised MUR 1 million for Callithea's development. The partnership demonstrates Azuri's community investment and social responsibility agenda.
• Event Sponsors (AfrAsia, Crystal, DTOS, Eagle Insurance, UBP, BrandActiv, Starbalm, CMH, Malta)minorGTM or Marketing Partner · 1 January 2026Corporate sponsors of the IBL on the Move 2026 event at Azuri Village included AfrAsia, Crystal, DTOS, Eagle Insurance, UBP, BrandActiv, Starbalm, CMH, and Malta. These partners contributed financially and operationally to the event, which attracted 1,338 participants and raised MUR 1 million for Callithea. Sponsorship relationships strengthen Azuri's corporate network and community visibility.
• Atelier LD and SJPCE (Stormwater Design Consultants)coreTechnology or Integration · 1 January 2012Atelier LD and SJPCE were engaged since 2012 to design Azuri's nature-based stormwater management system, including 1 km of bioswales along roadways and a bioretention zone. This system, launched in its current form in 2024, replaces conventional concrete drainage with natural absorption and infiltration. The partnership represents a long-term environmental engineering collaboration integral to Azuri's sustainability credentials.
• BlueLife LtdcoreStrategic or Co-development PartnerBlueLife Ltd is the developer and promoter of Azuri Village, a member of the IBL Group. BlueLife conceives, designs, and executes the Azuri master plan — from initial sketches to final finishes — with a commitment to quality, transparency, and sustainability. BlueLife's track record as a key player in Mauritian real estate and its IBL Group affiliation provide Azuri with institutional credibility, financial strength, and operational expertise. The Chief Development Officer of Azuri Village, Nicolas Rey, is a BlueLife executive.
• IMG (International Marketing Group) – Golf Course DesigncoreStrategic or Co-development PartnerIMG, one of the world's leading golf course architecture firms, designed The Nine — the 9-hole par-3 golf course at Azuri Village. IMG's international reputation and design expertise were critical in establishing The Nine as a world-class facility, culminating in World Golf Awards recognition in 2023 and 2025.
• The Golf CompanycoreStrategic or Co-development PartnerThe Golf Company manages The Nine golf course at Azuri Village, ensuring international-standard course maintenance, clubhouse operations, pro shop management, and tournament organization. The Golf Company's expertise supports the course's continued ranking as World's Best Par 3 Golf Course (2023, 2025).
• Radisson Blu (Hotel Brand)coreStrategic or Co-development PartnerThe Radisson Blu Azuri Resort & Spa is a 101-room/villa on-site hotel operated by the Radisson hotel group. It provides full-service hospitality (accommodation, restaurants, bars, spa, events) accessible to Azuri residents and external guests. The hotel anchors Azuri's hospitality ecosystem and attracts tourism footfall to the village's restaurants and retail.
• Spa Cinq MondessupportingStrategic or Co-development PartnerSpa Cinq Mondes operates a 300 m² spa facility at Azuri Village, offering six treatment cabins, hammam, sauna, and a relaxation area. The brand is known internationally for its rituals inspired by global wellness traditions, combining naturality and scientific expertise. Spa Cinq Mondes elevates Azuri's wellness offering and attracts both residents and day visitors.
• RMCLUB / Studio by RMsupportingChannel Partner/ Reseller/ DistributorRMCLUB operates Studio by RM within Azuri Village — a full-service sports facility featuring padel (3 covered courts), tennis (3 courts), pickleball (2 courts), Technogym-equipped fitness room, cardio-musculation space, swimming pool, and Kids Corner. RMCLUB brings its established sports club brand and operational expertise to Azuri, serving residents and attracting members from across Mauritius.
• JPH (Jean-Pierre Huct不得不)supportingChannel Partner/ Reseller/ DistributorJPH operates the Nautical Club (boat rentals, cruises, diving, kayaking, sunset excursions) and the Boat Yard (boat parking, launching, cleaning/maintenance, direct lagoon access) at Azuri Village. JPH's nautical expertise and equipment enable Azuri's waterfront lifestyle offering, providing residents and visitors with lagoon access, boat services, and marine experiences.
• Home People (Property Management)supportingImplementation/ SI/ Consulting PartnerHome People is the exclusive property management and rental management service for Azuri Village, operated by BlueLife. Services include cleaning, pool and garden maintenance, technical management, pest control, property inspections, and rental management. Home People is the operational backbone of Azuri's investor services, ensuring property performance for owner-investors.

Scale indicators20 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Cap Tamarin Smart City: Smart City coastal development in Mauritius integrating residential, commercial, and lifestyle amenities. Most direct conceptual peer to Azuri in terms of Smart City Scheme utilization, mixed-use model, and target customer base (local + international buyers).
• Moka Smart City (by Rogers Group): Another flagship Smart City development in Mauritius, focused on a hilltop town concept with residential, educational (school cluster), and commercial components. Comparable product type and regulatory framework, serving both Mauritian and international buyers.
• Anahita Golf & Spa Resort: Luxury integrated golf resort community on Mauritius's east coast with branded residences, villas, and a championship golf course. Directly comparable on the premium coastal residential + amenity ecosystem model.
• Heritage Villas Valriche: Luxury golf and beach resort community in Bel Ombre, Mauritius, with residential villas, an 18-hole golf course, and integrated hotel (Heritage Awali). Comparable as a luxury lifestyle resort residential offering with similar buyer demographic.
• Mont Choisy Le Village: Integrated residential and lifestyle development in northern Mauritius featuring a golf course, residential units, retail, and leisure amenities. Comparable Smart City-adjacent positioning and product mix.
• 2Futures: Mauritian luxury real estate developer (Will anon, Sunset Coast, etc.) focused on premium coastal residences. Directly comparable as a Mauritian luxury residential developer targeting HNW and international buyers.
• La Réserve Golf Links (Mascareignes): Luxury golf resort residential development in Mauritius, with branded residences and an 18-hole course. Comparable in the integrated luxury golf + residential niche.

Broad incumbents

• Lux Collective: Mauritian-headquartered luxury hospitality operator with hotel and resort portfolio (LUX*, Tamassa, etc.) and branded residences. Comparable on the Mauritius luxury lifestyle ecosystem and international HNW targeting, though operationally focused on hospitality rather than master-planned development.

Regional players

• Beachcomber Resorts & Hotels: Leading Mauritian hotel group operating multiple luxury resorts (Royal Palm, Trou aux Biches, etc.). Comparable in the Mauritius luxury coastal hospitality space, though primarily a hotel operator rather than residential developer.

Others

• Radisson Hotel Group (parent of Radisson Blu at Azuri): Global hotel operator running the 101-room Radisson Blu at Azuri. Adjacent partner/ecosystem rather than direct competitor, but operates comparable luxury resort-residential hybrid projects in other geographies.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/AzuriLuxuryResidences
• LinkedInlinkedin.com/company/azurivillage
• Instagraminstagram.com/azuri_mauritius

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Azuri