The Sports App Company ApS

What The Sports App Company ApS does

The Sports App Company ApS, doing business as The Golf Company (TGC), is a privately held Danish limited company (ApS, CVR 43664808) headquartered in Højbjerg, Denmark. The company operates as a direct-to-consumer e-commerce retailer and Nordic distributor for GolfJoy, which is described as Asia's leading manufacturer of golf simulators and launch monitors. TGC sells the full GolfJoy product line through its own webshop and via phone/email sales, targeting three customer segments: private consumers (home simulators such as the P8), commercial establishments including golf clubs and indoor golf centers (S60, S80, S90, S90 PLUS commercial simulators), and driving ranges (SIMBAY).

The underlying product technology is camera-based launch monitoring and ball-flight tracking, marketed as GolfJoy's "high-tech camera technology." The portfolio includes overhead and portable launch monitors (Spica 3, RIGEL overhead), commercial-grade simulators, the P8 Plug & Play home simulator (3-hour setup), the SIMBAY driving range solution, and accessories such as the Blast swing analyzer, hitting mats, turf, and impact screens. Pricing ranges from 1,495 DKK for the Blast accessory to 179,000 DKK for the S60 commercial simulator, with custom solutions delivered in 3-4 weeks and standard/impact screens within 1-2 weeks.

TGC's revenue model is hardware sales across B2C (private consumers) and B2B (commercial venues, driving ranges) channels, with payment support for Dankort, VISA, VISA Electron, and Mastercard. No management team, headcount, funding history, or financial figures are disclosed. The company was founded as a competitive alternative to established golf simulator brands, and GolfJoy's cumulative global delivery of over 9,000 simulators provides inherited brand credibility for the Danish storefront.

Name

The Sports App Company ApS

Legal name

The Golf Company ApS

Website

https://thegolfcompany.dk

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Short description

The Sports App Company ApS (trading as The Golf Company / TGC) is a privately held Danish e-commerce retailer and Nordic distributor of GolfJoy golf simulators, launch monitors, and accessories, serving private consumers, commercial golf venues, and driving ranges in Denmark.

Ownership category

akta.pro rank

Product category

Golf Simulators and Launch Monitors

NAICS

Sporting Goods Retailers (45911)

SIC

Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Golf Simulators, Nets & Practice Equipment Retail (CRAMAGAI)

akta.pro secondary industry

Golf Equipment & Accessories Distribution (CRAOAJAK)

Keywords

• Golf simulator hardware
• Launch monitor sales
• Commercial golf equipment
• Golf simulator distribution
• Indoor golf solutions

Headquarters

HQ city

Højbjerg

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Revenue model

1. Golf Simulator Hardware Sales: Sale of golf simulators including commercial units (S60, S80, S90 series) and private/home units (P8 series). One-time hardware purchase model.
2. Launch Monitor Sales: Sale of GolfJoy launch monitors including Spica 3 model. One-time hardware purchase.
3. Accessories Sales: Sale of golf simulator accessories including hitting mats, turf, impact screens, and Blast golf swing analyzer.
4. Driving Range Simulator Solutions: SIMBAY solution specifically designed for driving ranges, priced at 125,000 DKK.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

The Sports App Company ApS (trading as The Golf Company / TGC) is a Danish distributor and retailer of GolfJoy-branded golf simulators, launch monitors, and related accessories. It sells commercial-grade simulator systems (S60, S80, S90 series) to golf clubs and indoor centers, home simulators (P8) to private consumers, driving range solutions (SIMBAY), and portable launch monitors (Spica 3, RIGEL overhead) via an e-commerce storefront backed by direct phone/email sales.

Product overview

The Golf Company (TGC) is a Danish golf simulator and launch monitor retailer offering a comprehensive portfolio of GOLFJOY-branded products. The product lineup includes commercial golf simulators (S60, S80, S90 series), home simulators (P8), launch monitors (Spica 3, RIGEL overhead), driving range simulators (SIMBAY), and accessories (Blast analyzer, hitting mats, turf, impact screens). GOLFJOY is described as Asia's leading manufacturer of golf simulators and launch monitors, utilizing high-tech camera technology. Products are available for rapid delivery (3-4 days for standard versions) with custom solutions delivered in 3-4 weeks and impact screens in 1-2 weeks.

Differentiator

Problem solved

Functional benefit

Brands

• GOLFJOY: GolfJoy is Asia's leading manufacturer of golf simulators and launch monitors, based on high-tech camera technology. The Golf Company sells GolfJoy products including launch monitors (S60, S80, S90, Spica 3), simulators for commercial and private use, and driving range solutions.

Products and services

• GOLFJOY S60 Series SIM Commercial golf simulator system with camera-based launch monitoring technology, aimed at professional and commercial venues. Retail price 179,000 DKK.
• GOLFJOY S80 Series SIM Commercial golf simulator series targeted at professional and commercial use.
• GOLFJOY S90 PLUS Top-of-the-line commercial simulator featuring auto tee-up and multiple innovative capabilities for commercial deployment.
• GOLFJOY P8 Simulator (Private) Flexible home golf simulator designed for private consumers; can be set up in 3 hours via Plug & Play. Retail price 99,500 DKK.
• GolfJoy Spica 3 Launch Monitor Portable high-tech launch monitor using GolfJoy's advanced camera technology with ergonomic design for accurate swing and ball flight tracking. Retail price 39,950 DKK.
• GOLFJOY RIGEL Overhead Launch Monitor Newest overhead launch monitor from GolfJoy — a portable high-tech launch monitor using advanced camera tracking.
• SIMBAY Driving Range Simulator Golf simulator solution specifically engineered for driving ranges, with delivery typically within 3-4 weeks. Retail price 125,000 DKK (incl. VAT).
• Blast Golf Swing Analyzer Accessory swing and stroke analyzer for golf simulators. Retail price 1,495 DKK.
• Golf Simulator Accessories (Hitting Mats, Turf, Impact Screens) Accessory product line for golf simulators including hitting mats, turf, and impact screens; standard versions ship within 3-4 days, impact screens within 1-2 weeks.

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• GolfJoy (Parent Brand)coreOEM/ Whitelabel/ Licensing PartnerGolfJoy is the manufacturer whose products The Golf Company ApS distributes in the Nordic market. GolfJoy is described as Asia's leading manufacturer of golf simulators and launch monitors. The Golf Company distributes the full GolfJoy product line including launch monitors (Spica 3), commercial simulators (S60, S80, S90 series), private simulators (P8), driving range solutions (SIMBAY), and accessories.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• FlightScope: South African manufacturer of launch monitors (Mevo+, X3, Xi) and simulator-grade tracking technology. Sells across the same consumer, professional, and commercial channels as the GolfJoy product line TGC carries.
• Trackman: Denmark-based manufacturer of premium launch monitors and golf simulators (TrackMan 4, iO, iRange). Directly competes with the GolfJoy products TGC distributes, targeting the same commercial clubs, instructors, and high-end private consumers, and is the most consequential direct competitor given shared geography.
• Foresight Sports: US-based manufacturer of launch monitors (GCQuad, GC3, Bushnell Launch Pro) and simulator solutions sold into commercial and home golf channels. Directly comparable to the Spica 3 / RIGEL product line TGC carries, with overlapping commercial and private customer segments.
• SkyTrak: Consumer-priced launch monitor (SkyTrak+) competing head-to-head with the Spica 3 in the home and small-commercial segment. Closely comparable target buyer profile and price tier to TGC's P8 private simulator offering.
• Voice Caddie: Manufacturer of portable launch monitors (SC4) and swing analyzers. Directly comparable to the Spica 3 / RIGEL launch monitor line and the Blast swing analyzer accessory sold by TGC.
• Uneekor: Manufacturer of overhead launch monitors (EyeXO, EyeXO Lite, QED) marketed to commercial simulators, fitting bays, and teaching pros. Competes with GolfJoy's commercial S-series and overhead RIGEL products in the same B2B channels.
• Full Swing Golf: Manufacturer of commercial-grade simulators (Full Swing KIT) and launch monitors marketed to indoor golf centers, clubs, and private buyers. Competes directly with GolfJoy S60/S80/S90 series that TGC distributes commercially.

Emerging players

• Rapsodo: Consumer-priced launch monitor (RML10) and golf simulator software aimed at home users. Competes with the P8 private simulator and Spica 3 in the home golf segment with a stronger software/app ecosystem.
• Toptracer: Topgolf-owned ball-tracking technology deployed at driving ranges worldwide. Directly comparable to TGC's SIMBAY driving range solution in the same end-customer use case (range monetization), with significantly larger installed base and brand awareness.

Broad incumbents

• Garmin (Approach): Mass-market golf technology company offering the Approach R10 launch monitor alongside GPS watches and rangefinders. Not a direct simulator competitor but competes for the same private consumer golf tech wallet and benefits from much larger brand and marketing reach.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/the-sports-app-company-aps

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Sports App Company ApS