What Premium Card does

Premium International for Financing Services, operating under the brand Premium Card, is an Egyptian consumer finance company founded in 2002 and headquartered in Giza (Dokki), Egypt. It provides a zero-interest, bank-free installment card platform with three core card tiers — Gold, Black, and Grey — targeted at corporate employees and individual consumers, and operates as a non-bank consumer finance provider under Financial Regulatory Authority License 15 (dated November 15, 2020). The card product is complemented by six specialized financing programs covering Auto (up to 60 months), Education (12 months, zero down payment), Home finishing and furniture, Travel, Events, and Club Membership, enabling installment financing for both everyday and large-ticket purchases with tenors ranging from 6 to 60 months.

The company runs a hybrid distribution and technology model: a consumer mobile application for card management and transactions, four branch offices across Giza, Alexandria, Mansoura, and Damietta, mall activation points including a newly opened Mall of Egypt site, and B2B2C distribution through corporate employer partnerships. Its prepaid card infrastructure is supported by a December 2024 partnership with eNovate, expanding payment acceptance to 10,000+ stores across Egypt on top of a pre-existing 5,000+ merchant network. Per the company's own metrics, it serves 249,900+ customers and processes 1,394,000+ annual transactions, including an exclusive TMG-branded variant for Madinaty and Al Rehab residents launched in April 2024.

Premium Card monetizes through transaction-based fees: administrative fees of 4–7% applied to the first installment, monthly installment rates of 1–2.75%, and an annual Gold Card renewal fee of 240 EGP, with additional revenue from supplementary cards and credit-limit top-ups. Distribution combines enterprise sales to corporate partners (named relationships include Etisalat Egypt, Vodafone Egypt, and Petroleum Marine Services) with direct-to-consumer acquisition through the mobile app and physical activation points. The company is privately held with no disclosed institutional investors, and the Antaki family retains founder and board-level control.

Name

Premium Card

Legal name

Premium International for Financing Services

Website

https://premiumcard.net

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

251–500 employees

Short description

Premium Card is an Egyptian, non-bank consumer finance company founded in 2002 that issues zero-interest installment cards and category-specific loan programs to corporate employees and individual consumers across Egypt.

Ownership category

akta.pro rank

Product category

Consumer Finance

NAICS

Credit Card Issuing (522210)

SIC

Personal Credit Institutions (6141)

akta.pro primary industry

Charge Cards (FSAKABAE)

akta.pro secondary industries

Private-Label & Store Card Schemes (FSAMAAAE), Rewards, Rebates & Program Optimization (Interchange, Supplier-funded) (THACAJAK)

Keywords

• Consumer finance services
• Buy Now Pay Later
• Installment cards
• BNPL platform
• Personal financing programs

Headquarters

HQ city

Cairo

HQ country

Egypt

HQ region

Africa

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Installment Admin Fees: Administrative fees charged on installment plans ranging from 4-7% paid on the first installment, plus monthly installment rates of 1-2.75% during the installment period
2. Annual Card Renewal: Annual renewal fees charged for card membership (240 EGP for Gold Card)
3. Installment Interest: Monthly installment rates charged during financing periods for extended payment plans

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Premium Card is a zero-interest, bank-free installment card service in Egypt that issues corporate and individual installment cards (Gold, Black, Grey, and TMG Premium) and provides dedicated financing programs for auto, education, home, events, travel, and club membership purchases. The company enables consumers to make purchases at 5,000+ stores and pay over flexible installment plans of 6 to 40 months, earning revenue through administrative fees, monthly installment rates, and annual card renewals.

Product overview

Premium Card is a consumer finance company operating as a Buy Now, Pay Later installment card platform. The core offering consists of three card products (Gold Card, Black Card, and Grey Card) designed for corporate employees and businesses, supplemented by the exclusive TMG Premium Card for Madinaty and Al Rehab residents. The platform is enhanced by five specialized financing loan programs (Auto, Education, Home, Events, and Travel) that provide installment financing for specific purchase categories. Together, these products enable customers to make purchases and pay over time through flexible installment plans ranging from 6 to 40 months, with the company earning revenue through administrative fees and monthly installment rates. The company operates under Financial Regulatory Authority supervision in Egypt and was founded in 2002.

Differentiator

Problem solved

Functional benefit

Brands

• TMG Premium Card: Exclusive premium card for Madinaty and Al Rehab residents offering free issuance, highest credit limits, 1.5% cashback, and flexible installment plans up to 30 months at over 10,000 stores.

Products and services

• Gold Card A retail installment card designed for corporate employees, offering rewards and financial convenience with flexible installment plans (6-40 months) and cashback features.
• Black Card A corporate installment card with higher credit limits and advanced features designed for business needs.
• Grey Card A corporate installment card offering essential features to support business operations.
• TMG Premium Card An exclusive installment card for Madinaty and Al Rehab residents offering free issuance, 1.5% cashback on local purchases, flexible installments up to 30 months, and acceptance at 10,000+ stores.
• Auto Loan Program Installment financing for vehicles including new or used cars, maintenance, spare parts, and insurance with plans up to 60 months, 10% down payment, and fast 48-hour procedures.
• Education Loan Program Flexible installment plans for schools, universities, and postgraduate studies with zero down payment, plans up to 12 months, and fast 24-hour procedures.
• Home Loan Program Financing for home finishing, furniture, and durable goods with fast 48-hour procedures.
• Events Loan Program Installment financing for weddings, engagements, and special occasions with plans up to 24 months and fast 48-hour procedures.
• Travel Loan Program Installment plans covering travel expenses with fast 48-hour procedures.
• Club Membership Loan Program Financing for leisure, sports, and social club memberships with 5% down payment and fast 24-hour procedures.

Quantifiable outcome

• 1,394,000+ annual transactions indicating high customer engagement
• +4 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Four partnerships are on record, tiered core, flagship and minor.

• eNovatecoreTechnology or Integration · 11 December 2024eNovate supports the issuance and management of Premium Card's prepaid cards, offering secure and seamless payment services. This partnership provides access to 10,000+ stores across Egypt and ensures safer, more convenient payment experiences for Premium Card users.
• TMG (Tag Modern Group)flagshipStrategic or Co-development Partner · 21 April 2024Exclusive partnership to issue the TMG Premium Card for Madinaty and Al Rehab residents. The card offers 1.5% cashback, installment plans up to 30 months, free issuance with highest credit limits, and acceptance at 10,000+ stores within the communities.
• Contact Insurance BrokerageminorOthers · 2 April 2024Contact Insurance Brokerage collaborated with Premium Card to organize a medical day for employees at Andalusia Hospital, providing health checkups and wellness services to support employee wellbeing.
• Andalusia HospitalminorOthers · 2 April 2024Andalusia Hospital hosted a medical day event in collaboration with Premium Card and Contact Insurance, providing comprehensive health assessments and personalized health tips for Premium Card employees.

Scale indicators7 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Sympl: Egyptian BNPL platform by Beltone Holding offering interest-free installments at retail partners. Closely comparable product, target customer, and Egyptian market focus to Premium Card.
• Souhoola: Egyptian consumer finance company offering installment financing to salaried employees via B2B2C employer partnerships — virtually identical business model to Premium Card's distribution and underwriting approach.
• Khazna: Egyptian fintech providing BNPL installment plans and salary-backed credit to underbanked consumers. Competes with Premium Card on the same bank-free, installment-financing proposition in Egypt.
• valU: Egyptian BNPL and consumer finance platform owned by EFG Finance (EFG Hermes group). Offers installment plans for retail purchases across thousands of merchants — directly competing with Premium Card's core installment-card model for Egyptian consumers.
• Lucky One Egypt: Egyptian BNPL provider for retail installment purchases, often embedded in merchant checkout. Directly comparable to Premium Card on the retail installment mechanism, with a more fintech/app-led distribution approach.
• Contact (Egyptian Financial Investments): Egyptian non-bank financial services company offering consumer credit, installments, and insurance products. Operates in the same regulated consumer finance space as Premium Card with overlapping product and customer profiles.
• Forsa (CI Capital): Egyptian installment lending product from CI Capital targeting retail purchases via partner merchants. Competes head-to-head with Premium Card's merchant-funded installment proposition.

Broad incumbents

• MNT-Halan: Egyptian fintech super-app covering payments, lending, BNPL, and consumer finance to underbanked Egyptians. Overlaps with Premium Card on installment lending but operates a much broader product portfolio and is significantly larger and more capitalised.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/thepremiumcard
• Facebookfacebook.com/premiumcard
• LinkedInlinkedin.com/company/premium-card

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Premium Card