Polley Wealth Management

What Polley Wealth Management does

Polley Wealth Management is a privately held, fee-only Registered Investment Adviser headquartered in Orlando, Florida, providing private wealth management services to high-net-worth individuals and specialized professional segments. The firm targets clients with $2M+ in investable assets or $300K+ annual income, with explicit vertical focus on professional athletes (NFL, NBA, MLB, NHL), medical professionals, legal professionals, business owners, and HNW families. Its core architecture is the Virtual Family Office, a five-pillar framework integrating wealth management, tax planning, risk mitigation, business advisory, and legal and estate coordination, anchored by a Life-Focused Discovery process for onboarding.

The product portfolio spans Portfolio Management with institutional-class manager access (0.65%–1.25% AUM fees across tiers), Polley Private Client memberships in Bronze ($250+/month), Silver ($500+/month), and Gold (tailored) tiers, plus add-on modules including Private Banking (Fispoke-powered), Crypto Portfolios, Robo Portfolios (Betterment-powered), Faith-Based Investing, and Workplace Accounts. A la carte one-time financial plans ($497–$4,497) cover Total Financial Plan, Investment Analysis, Retirement Income Plan, Social Security Plan, Tax Planning Analysis, Business Valuation, and Estate Plan. Custody and portal infrastructure is provided by Schwab, Fidelity, Altruist, Orion, and FinDash.

Revenue mechanics combine recurring AUM fees, recurring monthly membership retainers, and one-time planning fees, supplemented by referral-driven growth through an Ambassador Program and top-of-funnel demand generation via an educational webinar library (Seminars On Call), blog content, assessment tools, and founder media appearances in MarketWatch, Reuters, Yahoo Finance, and WESH 2. The firm operates virtually nationwide from a single Orlando office with 1–10 employees, founded by Sean Polley with senior advisory support from Greg Kite.

Name

Polley Wealth Management

Legal name

Polley Wealth Management LLC

Website

https://polleywealth.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

1–10 employees

Short description

Polley Wealth Management is a fee-only, fiduciary Registered Investment Adviser in Orlando, Florida, delivering private wealth management, portfolio management, and Virtual Family Office services to high-net-worth individuals and specialized professional segments including athletes, physicians, attorneys, and business owners nationwide.

Ownership category

akta.pro rank

Product category

Private Wealth Management

NAICS

Portfolio Management and Investment Advice (52394)

SIC

Investment Advice (6282)

akta.pro primary industry

Registered Investment Advisor (RIA) Wealth Management (FSAEABAA)

akta.pro secondary industries

Private Wealth Planning (Tax, Estate & Succession) (FSAAABAE), Private Banking Business Owners & Entrepreneur Solutions (Liquidity Events, Pre-IPO) (FSABADAK), Affluent / Mass-Affluent Private Banking (FSABADAC)

Keywords

• Private wealth management
• Investment advisory services
• Financial planning services
• Portfolio management services
• Fiduciary financial advice

Headquarters

HQ city

Orlando

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Investment Management Fees: Assets under management (AUM) fees charged quarterly or monthly in advance or arrears. Fee rates decrease as AUM increases, aligning firm success with client portfolio performance.
2. Private Client Memberships: Monthly retainer fees for comprehensive financial planning and advice services across Bronze, Silver, and Gold tiers. Includes planning meetings, financial advice, and Virtual Family Office access.
3. One-Time Financial Plans: Flat-fee financial planning engagements including Total Financial Plan, Investment Analysis, Retirement Income Plan, Tax Planning Analysis, Business Valuation, Estate Plan, and other specialized planning services.
4. Advanced Planning Engagements: Specialized planning engagements for clients preparing for liquidity events, business exits, or inheritance situations.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Polley Wealth Management is a fee-only, fiduciary Registered Investment Advisor that delivers private wealth management services for high-net-worth individuals, professionals, and business owners. Its core offerings encompass investment portfolio management, comprehensive financial planning, and a Virtual Family Office framework that coordinates tax planning, risk mitigation, business advisory, and legal/estate services. The firm charges tiered assets-under-management fees plus monthly membership retainers and flat-fee one-time financial plans.

Product overview

Polley Wealth Management is a fee-only, fiduciary investment advisory firm offering a unified private wealth management platform built around its Polley Private Client Service membership model (Bronze, Silver, Gold tiers), which integrates with its core Portfolio Management service, a Virtual Family Office (covering wealth management, tax planning, risk mitigation, business advisory, and legal/estate coordination), and a Private Banking platform. The portfolio is supplemented by specialized investment sleeves including Crypto Portfolios, Robo Portfolios (powered by Betterment), Faith-Based Investing, and Workplace Accounts. The firm also offers a suite of individual financial planning products (Total Financial Plan, Investment Analysis, Financial Blueprint, Retirement Income Plan, Social Security Plan, Retirement Analysis, Tax Planning Analysis, Business Valuation, Estate Plan) and an educational Seminars On Call platform. All plans are anchored by institutional-class custody relationships with Charles Schwab, Fidelity, and Altruist.

Differentiator

Problem solved

Functional benefit

Brands

• Polley Private Client: Proactive, relationship-driven wealth management service for affluent and high-net-worth families featuring Life-Focused Discovery and comprehensive financial strategy coordination.
• Virtual Family Office
• Robo Portfolios
• Crypto Portfolios

Products and services

• Polley Private Client Service

Quantifiable outcome

• Comprehensive financial strategies typically exclusive to ultra-high-net-worth families made accessible through Virtual Family Office model
• +1 more outcomes

Named customers1 record

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration15 records

Feature3 records

Partnerships

Three partnerships are on record, tiered core.

• Charles SchwabcoreTechnology or IntegrationThird-party custodian providing institutional-level asset protection and independent account access. Accounts protected by SIPC up to $500,000 with additional Lloyd's of London coverage up to $600 million aggregate.
• Fidelity InvestmentscoreTechnology or IntegrationBroker-dealer providing custody services through Fidelity Brokerage Services LLC and National Financial Services LLC. Clients access accounts through Wealthscape platform.
• AltruistcoreTechnology or IntegrationBroker-dealer custodian providing securities protection up to $500,000 through SIPC. Cash balances covered through FDIC member institution sweep program up to $250,000.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Halbert Hargrove: Independent, fee-only RIA based in Southern California serving high-net-worth individuals and families with integrated wealth management, tax, and estate planning. Closely comparable to Polley in boutique scale, fiduciary model, and HNW focus, though Halbert Hargrove has longer tenure and slightly larger AUM.
• Buckingham Strategic Wealth: Fee-only RIA providing wealth management and financial planning to HNW households. Similar fiduciary-only positioning, multi-tier fee structure, and integrated planning emphasis make it a close operational analogue to Polley, though with significantly more scale.
• Sanctuary Wealth: Partnership model for independent, fee-only wealth advisors serving HNW clients. Comparable boutique-fiduciary positioning to Polley, with a focus on enabling independent advisors while preserving a high-touch client experience.
• Glassman Wealth Services: Boutique fee-only RIA serving HNW individuals and families with integrated financial planning and investment management. Closely comparable in scale, fee-only fiduciary model, and integrated wealth planning emphasis to Polley.
• Corient: Fee-only wealth management firm serving HNW and UHNW households with integrated investment, tax, estate, and family office services. Comparable service breadth and target clientele to Polley, though operating at greater scale.

Broad incumbents

• Creative Planning: Large, fee-only RIA serving HNW and UHNW clients nationwide with integrated financial planning, tax, estate, and investment management. Comparable product architecture (memberships, flat-fee plans, AUM tiers) but at vastly greater scale and with a broader geographic footprint than Polley.
• Mariner Wealth Advisors: Large RIA providing comprehensive wealth advisory, tax, estate, and family office services to HNW and UHNW clients. Overlaps with Polley on the Virtual Family Office value proposition but at enterprise scale with national reach.
• Carson Group: National RIA network supporting independent advisors with technology, coaching, and back-office services. Comparable to Polley in serving HNW clients but operates through a partnership-of-RIAs model rather than as a single direct advisory firm.
• Mercer Advisors: National RIA providing wealth management, tax, estate, and family office services to HNW clients. Comparable service architecture to Polley's Virtual Family Office but at materially greater scale and geographic coverage.
• Edelman Financial Engines: One of the largest independent RIAs in the U.S., combining advisor-led wealth management with a digital planning platform. Overlaps with Polley's integrated financial planning + investment management offering but competes across both the high-touch and robo-advisor ends of the market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/PolleyWealth

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Polley Wealth Management