Huron Valley PACE

What Huron Valley PACE does

Huron Valley PACE is a nonprofit Program of All-Inclusive Care for the Elderly (PACE) provider headquartered at 2940 Ellsworth Road, Ypsilanti, Michigan, serving adults aged 55 and older who are certified by the State of Michigan as meeting nursing home-level care. As of September 2023 the organization served approximately 293 older adults at its Day Health Center, drawing from a service area that covers Washtenaw and Monroe counties plus portions of Oakland, Wayne, and Livingston counties. The organization is a partnership with and is backed by Brio Living Services (formerly UMRC & Porter Hills), the second-largest nonprofit senior living organization in Michigan, which operates five PACE sites statewide and serves roughly 8,000 older adults annually across 22 counties.

The program delivers an integrated, interdisciplinary care model that combines Medical Services (clinic, specialists, prescriptions, emergency care), Wellness Services (physical, occupational, speech, and recreational therapy, home health), Social Services (Adult Day/Health Center with meals and activities), and Support Services (medical transportation, case management, personal care, respite, caregiver support). Care is delivered at the Day Health Center, in the community, and in participants' homes, with a Medicare/Medicaid-eligible participant base of 12 different first languages indicating broad community integration. Leadership includes Executive Director Sonja Love Felton, Medical Director Marjorie Almeda (DO), Marketing Director Lindsay Mann-Shanahan, an Enrollment Director, an Enrollment Phone Counselor, and a Medicaid Specialist coordinating with the Michigan Department of Health and Human Services.

Huron Valley PACE operates under a subscription-style revenue model funded by Medicare and Medicaid capitation premiums paid monthly per participant; most participants are dually eligible and pay no additional fees. The organization is CMS-approved (website approval effective 02/21/2020) and HIPAA-regulated, with enrollment driven through a structured direct-sales motion including centralized phone intake, home visits by Enrollment and Home Assessment Coordinators, Day Center tours, and healthcare-professional referrals managed by a dedicated Marketing Director. Outreach and awareness are reinforced through community events — including a National PACE Month visit by Michigan State Senator Rosemary Bayer — a content website, email newsletter, and organic social distribution. The organization runs no proprietary technology platform; its only named tooling is Microsoft Teams for virtual volunteer visits. Headcount is reported at 51-100, consistent with a single operating site.

Name

Huron Valley PACE

Legal name

Huron Valley PACE

Website

https://huronvalleypace.org

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

51–100 employees

Short description

Huron Valley PACE is a Michigan nonprofit that delivers the Program of All-Inclusive Care for the Elderly (PACE) to nursing-home-eligible adults aged 55+ in Washtenaw, Monroe, and parts of Oakland, Wayne, and Livingston counties, serving roughly 293 participants through its Ypsilanti Day Health Center under a Medicare/Medicaid capitation model as part of Brio Living Services.

Ownership category

akta.pro rank

Product category

Senior Healthcare Services

NAICS

Services for the Elderly and Persons with Disabilities (624120), Services for the Elderly and Persons with Disabilities (62412), Home Health Care Services (62161)

SIC

Services-Home Health Care Services (8082), Services-Health Services (8000), Services-Nursing & Personal Care Facilities (8050)

akta.pro primary industry

Medicaid Waiver / PACE-Partnered Adult Day Programs (HLADAIAM)

akta.pro secondary industries

Social Adult Day Care (Non-Medical Supervision & Activities) (HSABANAA), Community-Based Senior Centers with Adult Day Services (HLADAIAJ), Adult Day Rehabilitation & Therapy Programs (PT/OT/SLP) (HLADAIAD)

Keywords

• Senior healthcare services
• Elderly care programs
• Nursing home alternatives
• Adult day health
• PACE healthcare program

Headquarters

HQ city

Ypsilanti

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Others

Revenue model

1. Government-funded healthcare (Medicare and Medicaid): Huron Valley PACE operates as a government-funded healthcare program. Most participants are dually eligible for Medicare and Medicaid and pay no additional fees for PACE services. Revenue comes from monthly premiums paid by Medicare and Medicaid based on participant eligibility determinations.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Huron Valley PACE delivers the Program of All-Inclusive Care for the Elderly (PACE), a CMS-approved, government-funded program that provides comprehensive coordinated medical, wellness, social, and support services to adults aged 55 and older who are certified by the State of Michigan as needing nursing home-level care. Services are delivered through an interdisciplinary team at the Day Health Center in Ypsilanti, in participants' homes, and in the community, enabling seniors to remain living independently rather than entering nursing home care.

Product overview

Huron Valley PACE is a single, unified Program of All-Inclusive Care for the Elderly that provides comprehensive healthcare and support services for adults aged 55 and older who qualify for nursing home-level care. The program integrates Medical Services (clinic, specialists, prescriptions, emergency care), Wellness Services (therapy, homemaker, home health), Social Services (Adult Day/Health Center, meals, activities), and Support Services (transportation, case management, caregiver support) into a coordinated, interdisciplinary care model. Participants receive services at the Day Health Center, in the community, and in their homes. The program is a partnership with Brio Living Services and serves Washtenaw and Monroe counties and parts of Oakland, Wayne, and Livingston counties in Michigan.

Differentiator

Problem solved

Functional benefit

Products and services

• PACE Program (Program of All-Inclusive Care for the Elderly) A comprehensive, coordinated healthcare program providing medical, wellness, social, and support services for adults aged 55+ who qualify for nursing home-level care, enabling them to remain living in the community rather than in institutional settings.
• Medical Services

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• Brio Living ServicescoreStrategic or Co-development PartnerBrio Living Services (formerly UMRC & Porter Hills) is the corporate owner and dedicated partner in the PACE mission. As a faith-based nonprofit organization, Brio Living Services is one of Michigan's leading providers of PACE services with five sites statewide. Brio Living Services serves approximately 8,000 older adults each year across 22 Michigan counties.
• National PACE Association (NPA)minorOthersNational PACE Association is referenced as a resource for finding PACE programs. Huron Valley PACE links to NPA's PACE Program Locator tool and references NPA for further information on PACE programs.
• Michigan Department of Health and Human Services (DHHS)minorOthersHuron Valley PACE communicates with DHHS during the Medicaid application process for participants. Enrollment staff assist participants in gathering required financial documentation to apply for Michigan Medicaid.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• PACE Southeast Michigan: Michigan-based PACE program serving dual-eligible seniors in southeast Michigan with a directly comparable care model and payor mix. Operates in overlapping service geography, competing for participants and healthcare professional referrals.
• Trinity Health PACE: Catholic health system operating PACE programs across multiple states under the Trinity Health Senior Communities umbrella. Comparable in mission-driven, faith-affiliated operation of interdisciplinary PACE for dual-eligible seniors, with broader geographic reach.
• InnovAge Holding Corp: Largest pure-play operator of PACE programs in the U.S., serving thousands of dual-eligible seniors across multiple states. Directly comparable to Huron Valley PACE in target population, capitation revenue model, and interdisciplinary care delivery, though at meaningfully greater scale.
• Ascension Living PACE: Catholic, nonprofit health system's PACE programs delivering all-inclusive care for the elderly. Directly comparable operating model, target population, and faith-based mission aligned with parent Brio Living Services.
• St. Paul's PACE: Faith-based nonprofit PACE provider offering comprehensive medical, social, and support services to seniors. Closely comparable in mission alignment, nonprofit governance, and interdisciplinary care delivery for dual-eligible participants.
• Elderhaus PACE: Community-based nonprofit PACE program operating on the same all-inclusive care model for dual-eligible seniors. Comparable in mission, scale, and regulatory structure, though serving a different regional market.
• Geisinger PACE: Integrated health system's PACE program providing coordinated medical and social services to nursing-home-eligible seniors. Comparable in interdisciplinary team model and dual-eligible focus, anchored within a broader health system similar to Brio Living Services.

Broad incumbents

• Humana / CenterWell: Large managed-care company with senior-focused care delivery including PACE and senior primary care through CenterWell. Overlaps in dual-eligible population and value-based care for seniors, but operates a much broader portfolio of health plan and provider services.
• LHC Group: National home health, hospice, and home-based care provider serving elderly and post-acute populations. Adjacent in serving Medicare-eligible seniors requiring coordinated in-home clinical care, complementing PACE delivery models.

Emerging players

• Addus HomeCare Corporation: Provider of personal care, hospice, and home health services to elderly and dual-eligible populations, with growing exposure to PACE-adjacent services. Comparable in serving the same frail-senior demographic, though with different delivery modality.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Huron Valley PACE