TELUS Agriculture

What TELUS Agriculture does

TELUS Agriculture is the agriculture-focused technology division of Canadian telecommunications company TELUS Corporation. Established in 2020 and headquartered in Calgary, the business provides connected-technology solutions to participants in the agriculture industry, spanning what appears to be a broad mandate across farming operations, agribusiness, and adjacent agri-food workflows rather than a single point solution. Operationally, the unit reports a headcount exceeding 10,000 — a scale that, in the context of a 2020 formation, is consistent with a division built primarily through acquisition and integration of multiple ag-tech assets under a single TELUS-owned platform rather than organic build-out.

The unit is led by President John Raines and supported by senior technology leadership including a Head of Architecture (Jack Ross) and a Head of Data Science (Preston Fay), indicating a coordinated platform-and-analytics engineering organization intended to underpin connected agriculture offerings. The public-facing positioning emphasizes innovative connected-technology solutions for the agriculture sector; however, the available source material does not disclose specific product names, pricing models, customer logos, distribution channels, or partnership details, and the underlying telus.com web property returned a Cloudflare Origin DNS error at the time of collection, limiting primary-source visibility into the current product portfolio, revenue mechanics, and go-to-market motion.

Name

TELUS Agriculture

Website

https://telus.com

Company type

Private

Founded year

2020

Headcount range

5,001–10,000 employees

Short description

TELUS Agriculture is the agriculture-technology division of Canadian telecom TELUS Corporation, founded in 2020 and based in Calgary. It provides connected-technology solutions to participants in the agriculture industry, with a 10,000+ headcount and dedicated data science and architecture leadership.

Ownership category

akta.pro rank

Product category

Agricultural Technology

SIC

Agricultural Services (700)

akta.pro primary industry

Connectivity & Data Infrastructure (Farm Networks, Edge Devices, Telemetry, Interoperability/APIs) (AFAGALAK)

akta.pro secondary industries

Farm Data Platforms, Integration & APIs (Interoperability/Middleware) (AFAAAFAG), Decision Support & Agronomic Modeling (Yield, Irrigation, Pest/Disease Forecasting) (AFAAAFAF), Farm Data Management & Decision Support Services (FMIS Setup, Data Integration, Analytics) (AFACACAC)

Keywords

• Agricultural technology
• Farm management software
• Agribusiness solutions
• Precision agriculture
• Connected farming

Headquarters

HQ city

Calgary

HQ country

Canada

HQ region

North America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Core offering

TELUS Agriculture provides connected technology solutions to support the agriculture industry. The company delivers digital tools and services designed for agricultural producers, agribusinesses, and related organizations across the food and farming value chain. It operates as a technology-focused division building digital infrastructure for the agricultural sector.

Differentiator

Problem solved

Functional benefit

Products and services

• Connected Agriculture Technology Solutions

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves3 records

Expansion highlights3 records

Broad incumbents

• AGCO: AGCO offers precision-agriculture solutions through its Fuse smart-farming platform across multiple equipment brands. It is a broad incumbent in farm data and connectivity, overlapping with TELUS Agriculture's interoperability and telematics offerings.
• John Deere (Deere & Company): John Deere's Operations Center aggregates equipment, agronomic, and farm-management data across its installed base. As a major OEM incumbent, it competes broadly with TELUS Agriculture for farmer data relationships and offers connectivity as part of equipment sales.
• CNH Industrial: CNH Industrial offers precision-agriculture platforms (AFS for Case IH, PLM for New Holland) integrated with its equipment lines. It competes broadly with TELUS Agriculture on farm data platforms, telematics, and dealer-channel software.
• Nutrien Ag Solutions: Nutrien Ag Solutions is a large retail agronomy and ag-services provider investing in digital tools and data for growers. It is a broad incumbent competitor to TELUS Agriculture, especially on input-related data and grower-facing decision support.

Direct peers

• Climate FieldView (Bayer): Climate FieldView is Bayer's flagship digital agriculture platform offering farm data management, agronomic insights, and input recommendations. It directly competes with TELUS Agriculture's farm-management and data-integration capabilities for grower mind-share and OEM data partnerships.
• Farmers Edge: Farmers Edge is a Canada-based digital agriculture company providing farm data, variable-rate agronomy, and decision-support tools. It is a direct peer to TELUS Agriculture, particularly in the Canadian and North American row-crop market.
• Trimble Agriculture: Trimble Agriculture provides precision-ag hardware (GNSS, displays) and software for field operations and fleet management. It overlaps with TELUS Agriculture on farm data platforms, telematics, and interoperability services for mixed-fleet farms.
• Granular (Corteva): Granular is Corteva's farm-management software business providing agronomy, operations, and financial planning tools. It is a direct peer to TELUS Agriculture in FMIS, decision support, and farm-data integration for row-crop growers.
• Raven Industries (CNH Industrial): Raven Industries, now part of CNH Industrial, provides precision-ag technology including application control, guidance, and telematics. It overlaps directly with TELUS Agriculture's variable-rate, telematics, and farm-data interoperability capabilities.

Emerging players

• Indigo Ag: Indigo Ag is a US-based agtech company developing digital agronomy, grain marketplace, and sustainability/carbon offerings. It is an emerging player with partial overlap to TELUS Agriculture's agronomic decision-support and traceability ambitions.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks4 records

Key highlights4 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TELUS Agriculture