CSH Electric Motor Supply

What CSH Electric Motor Supply does

CSH Electric Motor Supply (also doing business as CSH Incorporated) is a privately held industrial parts distributor headquartered in Owosso, Michigan, founded in 1970. The company sells electric motors, pumps, blowers, capacitors, contactors, fans, float switches, refrigeration compressors, and related components to HVAC contractors, pool and spa service companies, agricultural operators, and specialty-equipment service providers. Its catalog spans 15+ major motor brands, including Marathon, Nidec/US Motors, Century, Fasco, Teco, Toshiba, Leeson, GE, Genteq, Greenheck, Penn Vent, Rotom, Siemens, and TechTop, with the company holding authorized-distributor status with at least six of these manufacturers. In addition to third-party distribution, CSH operates two proprietary product lines — PEMS OEM Replacement Motors and the CSH Remote Link Motor Starter — representing a modest private-label extension to the core distribution business.

The company's commercial operations are anchored on a BigCommerce-hosted e-commerce storefront (cshincorporated.com), through which customers browse, compare, and order products directly; the storefront supports multi-currency checkout (USD, Euro, Canadian Dollar), customer account creation, and order tracking, and is supplemented by phone-based ordering. Pricing is transactional unit pricing with Manufacturer's Suggested Retail Price (MSRP) and sale-discounted listings; representative items include vacuum motors at approximately $83.95, HVAC blower motors at $169.95, draft inducers in the $192.95–$279.95 range, and a Nidec 20 HP motor at $1,299.95. The marketing and distribution strategy is single-channel — direct online sales — augmented by featured-product and promotional banners on the website; there is no evidence of paid digital advertising, third-party marketplace presence, or field-sales activity in the source data.

CSH employs between 11 and 50 people and operates from its single Michigan location. No public revenue, funding rounds, M&A activity, leadership bios, or third-party certifications are disclosed in the available sources. The business appears to be an independently owned, debt-free long-tenured niche distributor with a self-serve digital storefront, multi-brand supplier relationships, and a small but real proprietary-product extension.

Name

CSH Electric Motor Supply

Legal name

CSH Electric Motor Supply

Website

https://cshincorporated.com

Company type

Private

Founded year

1970

Operating status

Operating

Headcount range

11–50 employees

Short description

CSH Electric Motor Supply, based in Owosso, Michigan and founded in 1970, distributes electric motors and related components via a BigCommerce storefront to HVAC contractors, pool service firms, agricultural operators, and specialty equipment servicers across multiple brands.

Ownership category

akta.pro rank

Product category

Industrial Motor Distribution

NAICS

Motor and Generator Manufacturing (335312), Electrical Equipment Manufacturing (33531)

SIC

Motors & Generators (3621)

akta.pro primary industry

AC Motors (Induction, Synchronous) (IMAGACAA)

akta.pro secondary industry

DC Motors (Brushed, Brushless DC) (IMAGACAB)

Keywords

• Electric motor distribution
• HVAC replacement motors
• Pump motor supply
• OEM replacement motors
• Motor parts retailer

Headquarters

HQ city

Owosso

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Electric Motor and Parts Sales: CSH Electric Motor Supply generates revenue through direct sales of electric motors, blower motors, pump motors, draft inducers, and related components. Products are sold at listed retail prices with occasional promotional discounts and sales. The revenue model is primarily one-time transactional sales of physical goods with no apparent subscription component.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

CSH Electric Motor Supply is a multi-brand distributor and online retailer of electric motors and related components, offering an extensive catalog from 15+ manufacturers (Marathon, Nidec/US Motors, Century, Fasco, Teco, Toshiba, and others). The company provides replacement motors, draft inducers, pumps, blowers, capacitors, contactors, and float switches for HVAC, pool/spa, agricultural, industrial, and specialty applications, supplemented by proprietary PEMS OEM replacement motors and the CSH Remote Link Motor Starter.

Product overview

CSH Electric Motor Supply operates as a multi-brand distributor and reseller of electric motors and related HVAC/R equipment. The company offers an extensive catalog centered around electric motors from over 15 major manufacturers (Teco, Toshiba, Marathon, Century, Fasco, Nidec, US Motors, and others), complemented by definite purpose motors, draft inducers, pumps, refrigeration compressors, power transmission components (belts/pulleys/sheaves), electrical controls (contactors/capacitors), phase conversion equipment, air moving equipment (fans/blower wheels), and float switches. The portfolio also includes their proprietary PEMS OEM replacement motors and CSH Remote Link motor starter products. The business model combines multi-brand distribution with proprietary private-label offerings, serving replacement parts needs for HVAC, industrial, agricultural, and residential applications.

Differentiator

Problem solved

Functional benefit

Brands

• PEMS: Replacement blower assembly products sold under the CSH brand
• CSH Remote Link Motor Starter

Products and services

• Electric Motors (Multi-Brand) Electric motors from 15+ manufacturers including Teco, Toshiba, Marathon, Leeson, Century, Fasco, Nidec, and US Motors, available in single phase, three phase, metric, pump, C-Face, brake, and general purpose configurations.
• Definite Purpose Motors Specialized motors for specific applications including furnace direct drive blower motors, draft booster blowers, attic fan motors, auger motors, gear motors, fireplace blowers, water heater draft inducers, RV replacement motors, and vacuum replacement motors.
• Draft Inducers and Furnace Blowers Draft inducers and furnace blower units including PEMS OEM replacement blowers, centrifugal blowers, and transflow blowers for HVAC applications.
• Pumps Various pump products including Armstrong circulating pumps, replacement circulator pump motors, Hydromatic sump pumps, Myers sump pumps, and swimming pool and spa pumps with accessories.
• Refrigeration Compressors Refrigeration compressors for commercial and industrial cooling applications.
• Belts, Pulleys, and Sheaves Power transmission components including Maska and Power Drive pulleys and sheaves, and Bestorq V-belts in various sizes (3L, A/4L, B/5L).
• Contactors and Capacitors Electrical control components including start and run capacitors (125V-370V ratings) and contactors for motor control applications.
• AC Motor Drives and Phase Converters Variable frequency drives and PhazPak phase converters for converting single-phase power to three-phase for motor applications.
• Fan Blades, Hubs, and Blower Wheels Air moving components including 2-wing through 6-wing fan blades, unit bearing fan blades, hubs, split bushings, blower wheels (backward inclined centrifugal, double inlet, single inlet), C-frame K-line fan props, and Elco fan blades.
• Fans and Air Moving Equipment Complete air moving equipment including AirFoxx products, AirMaster fans (wall fans, cabinet fans, centrifugal exhaust fans, direct drive and belt drive units, rooftop exhaust fans), axial fans, Dryerjet power vents, and duct booster fans.
• Float Switches and Alarms Liquid level sensing equipment including failed circuit alarms, high/low water alarms, and float switches for pump and tank applications.
• PEMS OEM Replacement Motors Proprietary OEM direct replacement motors branded under PEMS, designed as exact-fit replacements for original equipment manufacturer components.
• CSH Remote Link Motor Starter Proprietary CSH-branded motor starter enabling remote control and starting of motors.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core.

• Marathon MotorscoreChannel Partner/ Reseller/ DistributorCSH is an authorized distributor of Marathon Motors products, one of their featured motor brands covering general purpose motors, definite purpose motors, HVAC motors, farm/agriculture motors, pump motors, and brake motors across various horsepower and voltage configurations.
• NIDEC / US MotorscoreChannel Partner/ Reseller/ DistributorCSH distributes NIDEC and US Motors products including agriculture motors, automotive duty, brake motors, commercial pumps, cooling tower, elevator motors, fire pumps, HVAC, pool/spa, and variable frequency motors.
• Fasco MotorscoreChannel Partner/ Reseller/ DistributorAuthorized distributor of Fasco branded motors including 3.3 to 5.6 inch diameter motors, C-frame motors, DC motors, draft booster motors, and OEM direct replacement motors for various applications.
• Century Motors (AO Smith)coreChannel Partner/ Reseller/ DistributorCSH stocks and sells Century Motors products from AO Smith including HVAC stock motors in various diameters, farm/agriculture motors, pool pump motors, direct current motors, and OEM replacement motors.
• Teco MotorscoreChannel Partner/ Reseller/ DistributorAuthorized distributor of Teco brand electric motors covering metric motors, pump motors, single phase, and three phase motor configurations.
• Toshiba MotorscoreChannel Partner/ Reseller/ DistributorCSH distributes Toshiba motors including metric motors and three phase configurations for industrial and commercial applications.

Recent moves5 records

Expansion highlights4 records

Direct peers

• Johnstone Supply: Johnstone Supply is a wholesale HVACR parts distributor serving contractors with a strong catalog of motors, blowers, capacitors and contactors - directly matching CSH's primary customer segment (HVAC technicians). Distribution model, channel mix, and product overlap are closely aligned.
• Zoro (a Grainger company): Zoro is an e-commerce-first industrial supplies retailer carrying motors, pumps, capacitors and HVAC components. It competes head-to-head with CSH's online catalog on replacement motors for the same contractor and end-user base.

Broad incumbents

• W.W. Grainger: Grainger is the largest US industrial MRO distributor and stocks a broad motors and motor-controls catalog. It overlaps with CSH on replacement electric motors for HVAC, pumps, and general industrial buyers, but operates at massive scale and is a broad-line incumbent rather than a niche specialist.
• Rexel: Rexel is a global electrical products distributor with a significant US footprint stocking motors, controls, drives and related components. Comparable on motors catalog but much larger, multi-regional and multi-vertical versus CSH's single-site focus.
• Kaman Industrial Technologies: Kaman distributes bearings, power transmission, motors and industrial fluid power products. While broader than CSH's catalog, both serve plant maintenance and replacement-motor demand through industrial distribution channels.
• Global Industrial: Global Industrial sells material handling, storage, and a growing MRO / motors & power-transmission catalog. Overlap with CSH is on motors and pumps at the lower-end industrial customer, but Global is a broad-line retailer.

Regional players

• Platt Electric Supply: Platt is a regional electrical distributor on the US West Coast selling motors, controls and electrical supplies with a strong e-commerce catalog similar in structure to CSH's, though serving a different geography.
• Border States Electric: Border States is a regional electrical distributor focused on the central US serving utility, commercial, industrial and contractor customers with motors and motor accessories. Comparable product mix but operates across multiple branches rather than via e-commerce-first.
• McNaughton-McKay Electric: McNaughton-McKay is a multi-branch industrial and electrical distributor in the Midwest selling motors, drives, controls and supplies to industrial and contractor customers. Geographically and operationally similar to CSH but at larger scale.

Emerging players

• Electric Motor & Contracting Co. An independent motors and controls specialist that re-brands, repairs and resells motors and drives. Comparable to CSH on product category focus and customer profile, though typically weighted toward repair and services rather than pure transactional parts sales.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/csh-inc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CSH Electric Motor Supply