Sunnyside Corporation
Sunnyside Corporation is a 132-year-old Illinois-based chemical manufacturer that formulates and distributes solvents, thinners, paint removers, and cleaners under multiple sub-brands to DIY consumers, professional contractors, and industrial buyers through major U.S. retailers and industrial distributors.
- Company typePrivate
- Founded1893
- HeadquartersWheeling, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Sunnyside Corporation does
Sunnyside Corporation is a Wheeling, Illinois-based chemical manufacturer founded in 1893 by Henry Lueders in Chicago. The company formulates and distributes a portfolio of solvents, thinners, paint removers, cleaners, and paint additives organized under ten sub-brands including the flagship Sunnyside line, Green Envy (environmentally friendly / low-VOC formulations), Ready-Strip and Back to Nature (paint removers), Pro Solutions (professional grade), Savogran (heavy-duty cleaners including TSP substitutes), Dad's, Challenger, M-1, and 2 Minute Remover. Products are sold in container sizes ranging from pints to 55 gallons and target use cases including paint thinning, surface preparation, degreasing, concrete etching, rust removal, and pool pH adjustment. Core technology centers on chemical formulations, with differentiated offerings in VOC-compliant product lines certified to CARB, SCAQMD, and OTC standards for regulated U.S. markets.
The company's go-to-market is a multi-channel distribution model that places product on shelves at all major national home improvement and paint retailers (Home Depot, Menards, Walmart, Lowes, Ace Hardware, True Value, Do-it Best, Sherwin Williams, Dunn-Edwards) and at industrial distributors (Grainger, Fastenal, McMaster-Carr, Orgill), supplemented by a network of regional and independent hardware distributors serving all 50 states. Revenue mechanics are unit-pricing based on container size, with no subscription or contract-based pricing disclosed. End customers span two primary segments: DIY consumers and professional painters purchasing through retail chains, and commercial contractors and industrial buyers purchasing through industrial supply distributors. No revenue figures, funding events, M&A activity, or leadership changes are publicly disclosed; the company remains privately held and independently owned.
Sunnyside Corporation firmographics
Firmographics- Name
- Sunnyside Corporation
- Legal name
- Sunnyside Corporation
- Website
- https://sunnysidecorp.com
- Company type
- Private
- Founded year
- 1893
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Sunnyside Corporation is a 132-year-old Illinois-based chemical manufacturer that formulates and distributes solvents, thinners, paint removers, and cleaners under multiple sub-brands to DIY consumers, professional contractors, and industrial buyers through major U.S. retailers and industrial distributors.
- Ownership category
- akta.pro rank
Sunnyside Corporation industry classification
Industry- Product category
- Industrial Chemicals (Paints, Coatings, and Cleaning Chemicals)
- NAICS
- Paint, Varnish, and Supplies Merchant Wholesalers (424950), Soap and Cleaning Compound Manufacturing (32561)
- SIC
- Paints, Varnishes, Lacquers, Enamels & Allied Prods (2851), Miscellaneous Chemical Products (2890)
- akta.pro primary industry
- Paint, Stain & Finishes Retail (Coatings, Sundries) (CRAIADAF)
- akta.pro secondary industry
- Concentrated All-Purpose Cleaners (Dilutable) (CRAJAMAH)
Keywords
Where Sunnyside Corporation is headquartered
LocationHeadquarters
- HQ city
- Wheeling
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Sunnyside Corporation business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Unit pricing by container size from pint to 55 gallon quantities |
| Unit Pricing | Pay-as-you-go | VOC compliant products with premium pricing for environmental compliance |
Distribution channels4 records
Marketing channels1 record
Sunnyside Corporation product offering
Product offeringCore offering
Sunnyside Corporation manufactures and distributes a comprehensive portfolio of chemical products for the paint, hardware, and industrial supply industries, including thinners, solvents, paint removers, specialty cleaners, paint additives, and protective coatings. Products are sold under multiple sub-brands (Sunnyside, Green Envy, Back to Nature, Ready-Strip, Pro Solutions, M-1, 2 Minute Remover, Challenger, Savogran, Dad's) and are available nationwide through major retail chains, industrial distributors, and online channels in container sizes ranging from pints to 55-gallon bulk units.
Product overview
Sunnyside Corporation is a chemical manufacturing company founded in 1893, offering a comprehensive portfolio of solvents, thinners, paint removers, cleaners, and paint additives under multiple sub-brands. The core Sunnyside brand provides traditional solvents including acetone, lacquer thinner, mineral spirits, and xylene. The Green Envy sub-brand focuses on environmentally friendly, low-VOC formulations. Additional brands include Back to Nature (paint removers), Ready Strip (mastic remover), Pro Solutions (professional-grade), M-1, 2 Minute Remover, Challenger, Savogran (cleaners), and Dad's. Products are distributed through major retailers nationwide including Home Depot, Menards, Walmart, and Ace Hardware.
Differentiator
Problem solved
Functional benefit
Brands
- Sunnyside: Primary brand offering chemicals, solvents, and paint products including acetone, boiled linseed oil, denatured alcohol, and various thinners
- Green Envy
- Back to Nature
- Ready-Strip
- Pro Solutions
- M-1
- 2 Minute Remover
- Challenger
- Savogran
- Dad's
Products and services
- TSP - Trisodium Phosphate Cleaning product used for surface preparation, available in various package sizes from 1 lb to 4 lbs.
- Xylol (Xylene) Solvent used for thinning oil-based paints, lacquers, varnishes, epoxies, and for cleaning tools. Not for sale in California.
- Odorless Mineral Spirits Low-odor solvent for thinning oil-based paints and cleaning brushes and rollers.
- Boiled Linseed Oil Protective coating product for wood surfaces, available in pint, quart, gallon, 5 gallon, and 55 gallon sizes.
- Muriatic Acid 31.45% hydrochloric acid solution used for cleaning and preparing concrete surfaces prior to etching, coating and sealing, and for adjusting pool pH.
- Green Envy Paint Thinner - CARB/SCAQMD Water-based paint thinner substitute that thins oil-based and latex paints, with low odor and ultra-low VOC. Compliant with CARB and SCAQMD regulations.
- Savogran Liquid TSP Substitute Heavy-duty phosphate-free all-purpose cleaner that cuts through greasy dirt and grime. Concentrated formula where one gallon makes 16 gallons of cleaning solution.
- Sunnyside Brand Solvents & Thinners Core brand line of thinners, solvents, and paint-related chemical products including acetone, lacquer thinner, mineral spirits, and xylene for paint thinning and cleaning.
- Green Envy Safer Formulations Line Environmentally friendly paint thinners, cleaners, and degreasers with low odor and ultra-low VOC formulations, including denatured alcohol, driveway cleaner, house wash, lacquer thinner, muriatic acid, odorless mineral spirits, and CARB/SCAQMD-compliant paint thinner.
- Pro Solutions Professional-Grade Chemicals Professional-grade chemical products for contractors and industrial applications under the Pro Solutions sub-brand.
- Ready-Strip Paint and Mastic Removers Paint and mastic remover products designed for effective paint stripping applications.
- 2 Minute Remover Fast-acting paint remover product designed for quick paint removal applications.
- Savogran Heavy-Duty Cleaners Heavy-duty cleaning products including TSP substitutes and specialty cleaners for industrial and residential use.
- Back to Nature Paint Removal Products Paint removal products and formulations marketed under the Back to Nature brand.
Companies that use Sunnyside Corporation
Customer profileNamed customers12 records
Segments2 records
Ideal customer profiles2 records
Sunnyside Corporation technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Sunnyside Corporation partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights5 records
Sunnyside Corporation competitors and assessment
Company assessmentDirect peers
- W.M. Barr & Company: Memphis-based manufacturer of solvents, paint thinners, strippers, and cleaners sold under Klean-Strip, Goof Off, and Jasco brands. Most direct U.S. competitor to Sunnyside's core paint-thinner, lacquer thinner, and paint-remover SKUs across the same home improvement and hardware channels.
- Recochem Inc. Canadian specialty chemicals company producing solvents, thinners, cleaners, and fuel additives. Highly comparable product mix to Sunnyside's Sunnyside and Green Envy lines, including private-label and custom-packaging capabilities for retail and industrial customers.
- Zep Inc. Manufacturer of professional and industrial cleaners, degreasers, and maintenance chemicals sold through industrial distributors and retail. Overlaps directly with Sunnyside's Pro Solutions and Savogran lines in degreasing and surface-prep applications.
- Jasco (W.M. Barr sub-brand): Paint and finish-removal product line owned by W.M. Barr that competes directly with Sunnyside's Ready-Strip and 2 Minute Remover brands. Highly overlapping product format, distribution, and DIY customer base.
Broad incumbents
- Rust-Oleum Corporation: RPM International subsidiary and leading specialty coatings brand selling paints, coatings, and surface-prep products through home improvement and hardware retailers. Adjacent competitor with broader paint/coatings portfolio; also parent of Krud Kutter, an eco-cleaner brand competing with Green Envy.
- PPG Industries: Global paints and coatings major serving architectural, industrial, and specialty markets. Overlaps with Sunnyside through industrial solvents and surface-prep adjacencies, and competes indirectly via coatings innovation that reduces demand for thinning/removal products.
- 3M Company: Diversified industrial conglomerate with adhesives, coatings, cleaners, and chemical product lines distributed through the same home improvement and industrial channels (including McMaster-Carr). Broad incumbent that competes for similar end-user applications.
- Sherwin-Williams Company: Largest U.S. paint and coatings retailer and manufacturer; operates its own retail chains and industrial distribution. Functions both as a major customer (listed in Sunnyside's select customer list) and an adjacent competitor in surface-prep and finishing products.
Emerging players
- Minwax: Sherwin-Williams-owned wood finishing brand that competes with Sunnyside's boiled linseed oil and wood-protective coatings. Smaller portfolio than Sunnyside but established DIY brand in the same home improvement channel.
Others
- Star Brite: Manufacturer of marine, automotive, and household cleaners distributed through West Marine and other retailers. Tangentially comparable to Sunnyside's specialty cleaners line but focused on marine end markets.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Sunnyside Corporation social profiles
Digital presenceSunnyside Corporation financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sunnyside Corporation leadership team
Management profileNumber of profiles
Sunnyside Corporation funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sunnyside Corporation M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sunnyside Corporation
What does Sunnyside Corporation do?
Sunnyside Corporation manufactures and distributes a comprehensive portfolio of chemical products for the paint, hardware, and industrial supply industries, including thinners, solvents, paint removers, specialty cleaners, paint additives, and protective coatings. Products are sold under multiple sub-brands (Sunnyside, Green Envy, Back to Nature, Ready-Strip, Pro Solutions, M-1, 2 Minute Remover, Challenger, Savogran, Dad's) and are available nationwide through major retail chains, industrial distributors, and online channels in container sizes ranging from pints to 55-gallon bulk units.
Is Sunnyside Corporation a public or private company?
Sunnyside Corporation is a private company. It is classified as family owned and is currently operating.
When was Sunnyside Corporation founded?
Sunnyside Corporation was founded in 1893. It employs 11 to 50 people.
Where is Sunnyside Corporation based?
Sunnyside Corporation is headquartered in Wheeling, United States, in the North America region.
Who are Sunnyside Corporation's main competitors?
Direct peers on record are W.M. Barr & Company, Recochem Inc., Zep Inc. and Jasco (W.M. Barr sub-brand). Broad incumbents are Rust-Oleum Corporation, PPG Industries, 3M Company and Sherwin-Williams Company. Minwax is listed as an emerging player. Star Brite is listed as an others.
Does Sunnyside Corporation have an API?
No public API is recorded for Sunnyside Corporation.
What industry is Sunnyside Corporation in?
Sunnyside Corporation's product category is Industrial Chemicals (Paints, Coatings, and Cleaning Chemicals). Its primary akta.pro industry code is CRAIADAF, Paint, Stain & Finishes Retail (Coatings, Sundries), with a secondary code of CRAJAMAH, Concentrated All-Purpose Cleaners (Dilutable). Its NAICS code is 424950 and its SIC code is 2851.