What Star brite Solutions does

Star brite Distributing, LLC is a US-based specialty chemicals manufacturer and distributor founded in 1973, headquartered in Fort Lauderdale, Florida, with manufacturing and distribution operations at the Kinpak facility in Montgomery, Alabama. The company formulates, blends, packages, and distributes appearance, maintenance, and protection products for boats, recreational vehicles, automobiles, powersports equipment, hardware, and home care applications. Its 373-SKU catalog is organized into five verticals (Boating, RV, Automotive, Homecare, Outdoor Power) and spans a multi-brand portfolio including Star brite, Star Tron, Performacide, Premium RV, Winter Tech, Winter Safe, Damp Check, No Damp, Aqua, Sta-Put, NosGuard, Instafresh, Ceramics, Pro Star, and Ultimate.

The company's underlying technology centers on proprietary chemical formulations rather than software or AI. Core platforms include SiO2 ceramic polymer surface protection (the Ceramics line: Metal Protect, Speed Detailer, Vinyl Protect, Wash & Wax, Wax & Seal), enzyme-based fuel treatment (Star Tron), chlorine dioxide vapor odor elimination (Performacide), buffered-bleach mildew stain removal, and PTEF-based deck protection. These formulations are positioned for harsh marine environments (salt, sun, moisture) and are field-tested through a Pro Staff program of 35+ professional anglers, NASCAR drivers, and marine experts.

Commercially, Star brite operates a wholesale and B2B distribution model with no direct-to-consumer e-commerce; its website functions as a product catalog directing end consumers to authorized retailers and distributors via "Find Local" functionality. The company markets globally across the United States, Canada, Latin America, the EU/EEA, the United Kingdom, and Australia, supported by content marketing, a Pro Staff ambassador program, paid social advertising (Meta, Google, TikTok, LinkedIn), and Klaviyo-powered email. It is a privately held LLC with no disclosed external funding, parent company, or institutional investors.

Name

Star brite Solutions

Legal name

Star brite Distributing, LLC

Website

https://starbrite.com

Company type

Private

Founded year

1973

Operating status

Operating

Headcount range

51–100 employees

Short description

Star brite Distributing, LLC is a privately held US manufacturer and wholesale distributor, founded in 1973, of cleaning, maintenance, and surface protection chemicals across marine, RV, automotive, powersports, and home care verticals, selling 373+ products globally through authorized distributors and B2B channels.

Ownership category

akta.pro rank

Product category

Marine and Outdoor Maintenance Chemicals

NAICS

Paint and Coating Manufacturing (325510)

SIC

Specialty Cleaning, Polishing And Sanitation Preparations (2842), Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)

akta.pro primary industry

Glass & Mirror Cleaners (CRAJACAB)

akta.pro secondary industry

Preservatives & Antimicrobials (Sorbates, Benzoates, Natamycin, Cultured Dextrose) (CRADAOAF)

Keywords

• Marine cleaning products
• Ceramic surface protection
• Rv maintenance supplies
• Fuel treatment additives
• Mildew stain remover

Headquarters

HQ city

Lauderdale By The Sea

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Technology or R&D, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. B2B Wholesale Distribution: Products sold to authorized distributors and third-party retailers who resell to end consumers. The company manufactures products at its Montgomery, Alabama facility and distributes through wholesale channels.
2. Direct B2B Sales: B2B transactions governed by separate Terms and Conditions of Sale. Products sold directly to business customers including marine dealers, RV suppliers, and hardware distributors.
3. Retail Consumer Sales (through channel partners): End consumer purchases occur through third-party retailers and authorized dealers. The company does not sell directly to consumers online but facilitates retail distribution.

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Star brite manufactures and distributes high-performance cleaning, maintenance, and protection products for marine, RV, automotive, powersports, hardware, and home care markets. The company formulates proprietary SiO2 ceramic coatings, enzyme-based fuel treatments, mildew stain removers, antifreezes, moisture absorbers, and related accessories at its Montgomery, Alabama facility, selling exclusively through authorized distributors, third-party retailers, and B2B channels worldwide.

Product overview

Star brite Distributing, LLC is a manufacturer and distributor of high-performance cleaning, maintenance, and protection products for marine, RV, automotive, outdoor power, and home care markets. Founded in 1973 and headquartered in Fort Lauderdale, Florida with manufacturing in Montgomery, Alabama, the company operates under a multi-brand portfolio organized around product sub-brands and core product lines. The flagship Ceramics line (Ceramics Metal Protect, Ceramics Speed Detailer, Ceramics Vinyl Protect, Ceramics Wash & Wax, Ceramics Wax & Seal) represents their SiO2 ceramic technology formulations for surface protection. Additional core products include Mildew Stain Remover, Performacide Mold & Mildew Odor Eliminator, and Star Tron Enzyme Fuel Treatment products for fuel system maintenance. The product portfolio spans across five main categories: Boating (199+ products), RV (93+ products), Automotive (117+ products), Homecare (91+ products), and Outdoor Power (25+ products), totaling over 373 products sold through authorized distributors and retailers worldwide.

Differentiator

Problem solved

Functional benefit

Brands

• Star Tron: Enzyme fuel treatment product line for diesel and gasoline engines
• Premium RV
• Performacide
• Winter Tech
• Winter Safe
• Damp Check
• Ultimate
• No Damp
• Aqua
• Sta-Put
• NosGuard
• Instafresh
• Ceramics
• Pro Star

Quantifiable outcome

• SiO2 ceramic technology provides months of lasting shine and protection, outperforming traditional waxes
• +3 more outcomes

Segments5 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Four partnerships are on record, tiered core.

• Bobby LanecoreGTM or Marketing PartnerProfessional bass fisherman and brand ambassador. 8 career wins, 111 Top 10, 169 Top 20 finishes, over $2 million in winnings. Hosts annual Bobby Lane Cup fishing tournament at Camp Mack, Lake Kissimmee, Florida. Represents the brand in competitive fishing environment and provides product feedback for development.
• Josh WilliamscoreGTM or Marketing PartnerProfessional NASCAR driver and brand ambassador representing Star brite in motorsports. Endorses and field-tests products in racing environment where equipment performance and protection are critical.
• Pro Staff Team (35+ members)coreGTM or Marketing PartnerTeam of professional anglers, TV hosts, marine guides, and outdoor experts including Shaw Grigsby, Scott Martin, Hilary Martin, Ron Ryals, Kevin McCabe, Patrice McCabe, Tom Rowland, George Poveromo, and others who field-test products and serve as brand ambassadors.
• KinpakcoreOthersManufacturing partner operating the Montgomery, Alabama facility on the Alabama River where Star brite products are formulated, blended, packaged, and distributed. Allows control over quality and consistency.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Meguiar's: Leading automotive surface care brand (wash, wax, ceramic coatings, detailers) owned by 3M. Directly competes with Star brite's ceramics and cleaning lines in automotive, marine, and RV care channels, with overlapping end users and similar SiO2/ceramic technology positioning.
• Turtle Wax: Iconic mass-market automotive cleaning, polishing, and ceramic coating brand. Overlaps with Star brite's automotive and RV product lines, including hybrid ceramic formulations, and competes via similar mass retail and specialty channels.
• 303 Products: Specialty protectant and cleaner brand for marine, RV, automotive, and outdoor applications. Directly comparable technology portfolio (UV protectants, fabric coatings) and similar vertical-market expertise to Star brite's marine and RV segments.
• TotalBoat: Marine-focused brand offering boat care, coatings, and maintenance products including surface protectants and waxes. Closely overlaps with Star brite's boating vertical and is sold through similar marine retail and online channels.
• Chemical Guys: California-based car care brand with broad cleaning, coating, and detailing portfolio. Competes with Star brite in automotive ceramics and detailers, and is a leader in DTC and influencer-led marketing that mirrors Star brite's Pro Staff model.
• Mothers: Long-established automotive cleaning, polishing, and wax brand. Direct overlap with Star brite's automotive and marine cleaning SKUs, with similar heritage-driven positioning and specialty retail distribution.
• Sea Foam: Manufacturer of fuel and engine treatment products for marine, automotive, and outdoor power equipment. Competes directly with Star brite's Star Tron enzyme fuel treatment line in similar retail and OEM channels.
• STA-BIL (Gold Eagle Co.): Fuel stabilizer and additive brand addressing seasonal storage and fuel system maintenance. Overlaps with Star brite's fuel treatment positioning in powersports, marine, and outdoor power markets.
• Collinite: Heritage marine wax and surface protectant brand. Comparable to Star brite's Wax & Seal and ceramic offerings in the boating segment, with similar long-durability claims and enthusiast user base.

Broad incumbents

• 3M: Diversified industrial and consumer products conglomerate with a broad automotive aftermarket and surface care portfolio (including Meguiar's). Competes with Star brite across multiple verticals at scale, with materially larger R&D and marketing budgets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/starbriteinc
• Facebookfacebook.com/starbritesolutions
• LinkedInlinkedin.com/company/1959862

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Star brite Solutions