What Siebert Group does

Siebert Group, legally Siebert Industrieelektronik GmbH, is a German manufacturer of LED-based digital display systems for industrial communication. Founded in 1997 and headquartered in Eppelborn, Germany, the company claims a market-leading position in digital displays for factory automation, production control, process visualization, environmental engineering, logistics, and transport. The company is privately held by the Siebert family (Gertrud, Marc, and Walter Siebert serve as Managing Directors/Geschäftsführer) with no external PE/VC backing and no public listing.

The product portfolio spans three categories: large-size LED matrix and alphanumeric/numeric displays (Series XC50/XC55, SX302/SX502/SX602, S302) with character heights from 33 to 120 mm; compact to mid-size panel mount displays (Series S102/SX102/S202/SX202/SX402) supporting industrial communication interfaces including Profibus DP, Modbus RTU, RS485/RS232, 20 mA TTY, Profinet, BCD/binary, and analog; and domain-specific solutions including industrial safety displays (XC695 series with integrated web server, Ethernet/WiFi), weighing technology displays, and photovoltaic displays (XC410–XC480 via the Siebert Solar sub-brand). All products use proprietary LED technology designed for high luminous power, durability, wide viewing angles, and downward compatibility, with some series integrating Profinet switches and Siemens TIA Portal compatibility.

Siebert operates a hybrid B2B go-to-market: direct sales from the Eppelborn headquarters supplemented by four wholly-owned regional subsidiaries in France (Siebert France Sarl), Italy (Siebert Italia srl), the Netherlands (Siebert Nederland B.V.), and Austria (Siebert Österreich GmbH), plus a regional distributor network. Revenue is generated through hardware sales priced via quote-based quotations rather than public e-commerce, targeting industrial customers across factory automation, weighing technology, industrial safety, and photovoltaic monitoring verticals.

Name

Siebert Group

Legal name

Siebert Industrieelektronik GmbH

Website

https://siebert-group.com

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

11–50 employees

Short description

Siebert Group is a German family-owned manufacturer of LED digital display systems for industrial communication, serving factory automation, production control, weighing technology, industrial safety, and photovoltaic monitoring customers across Europe via direct sales and four regional subsidiaries.

Ownership category

akta.pro rank

Product category

Industrial Digital Display Systems

NAICS

Electric Lighting Equipment Manufacturing (3351), Electric Lighting Equipment Manufacturing (33513)

SIC

Electrical Industrial Apparatus (3620), Electric Lighting & Wiring Equipment (3640)

akta.pro primary industry

Display & Illumination Components (MicroLED/OLED Drivers/Backlight Optics) (HDAHALAN)

akta.pro secondary industry

Optoelectronic Components (LEDs, photodiodes, optocouplers, optical sensors) (IMAGAJAF)

Keywords

• Industrial digital displays
• LED display systems
• Large size displays
• Panel mount displays
• Industrial communication

Headquarters

HQ city

Eppelborn

HQ country

Germany

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Industrial Digital Display Systems: Sale of LED digital displays including large size displays, panel mount displays, and specialized displays for industrial safety, weighing technology, and photovoltaic applications. Products are sold directly and through distributors.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Siebert Group manufactures and sells LED-based digital display systems for industrial communication. Its product range spans large-size LED matrix displays, alphanumeric and numeric panel-mount displays, and specialized displays for industrial safety, weighing technology, and photovoltaic monitoring. Products are sold directly from the German headquarters and through wholly-owned subsidiaries in France, Italy, the Netherlands, and Austria.

Product overview

Siebert Group is a manufacturer of digital display systems for industrial communication, holding a market-leading position in factory automation, production control, process visualization, environmental engineering, logistics, and transport applications. The product portfolio comprises three main categories: (1) Large size LED matrix displays including Series XC50/XC55 and alphanumeric/numeric series SX502, SX602, SX302, S302 with character heights from 33 to 120 mm; (2) Panel mount displays including compact Series S102/SX102 (14-30 mm characters) and mid-size Series S202/SX202/SX402 (30-57 mm characters), with industrial communication interfaces including Profibus DP, Modbus RTU, RS485/RS232, 20 mA TTY, Profinet, BCD/binary, and analog; (3) Domain-specific solutions including Industrial Safety Displays (XC695 series with integrated web server, Ethernet/WiFi) for visualizing accident statistics, Weighing Technology Displays for scale systems, and Photovoltaic Displays (XC410-480 series) for solar monitoring. The company also produces custom XC-Boards. All products utilize LED technology with downward compatibility as a design target.

Differentiator

Problem solved

Functional benefit

Brands

• Siebert: Core brand for digital display systems
• LRD
• XC-Board
• Siebert Solar

Products and services

• Series XC50 Large Size LED Matrix Display Large-size LED matrix display for industrial visual communication with character heights from 33 to 120 mm, used for factory automation and production control displays.
• Series XC55 Large Size LED Matrix Display Large-size LED matrix display for industrial visual communication applications.
• Series SX502 Alphanumeric Large Size Display Alphanumeric large-size display with character heights from 33 to 120 mm for industrial communication.
• Series SX602 Alphanumeric Large Size Display Alphanumeric large-size display for industrial visual communication.
• Series SX302 Alphanumeric Large Size Display Alphanumeric large-size display for professional industrial applications.
• Series S302 Numeric Large Size Display Numeric large-size display for professional industrial applications.
• Series S102 Compact Numeric Panel Mount Display Compact numeric panel mount display for front panel or switch panel installation with character heights of 14 mm or 25 mm. Available in four-, five-, or six-digit versions with optional Profinet interface.
• Series SX102 Compact Alphanumeric Panel Mount Display Compact alphanumeric panel mount display for front panel or switch panel mounting with character heights of 18 mm or 30 mm. Supports 20 mA TTY/RS232 and Profinet interfaces.
• Series S202 Numeric Panel Mount Display Numeric panel mount display for front panel or switch panel installation with character heights of 57 mm. Supports 20 mA TTY/RS232, BCD/binary, analog, counter interfaces, and Profinet.
• Series SX202 Alphanumeric Panel Mount Display Alphanumeric panel mount display for front panel or switch panel mounting with character heights of 30 or 50 mm. Supports Profibus DP, Modbus RTU, RS485/RS232, 20 mA TTY/RS232, and Profinet interfaces.
• Series SX402 Panel Mount Display Panel mount display for front panel installation in industrial settings.
• Series D65/D75/D72 Panel Mount Display Panel mount display series for industrial installation.
• Series P76 Panel Mount Display Panel mount display series for industrial installation.
• XC-Boards Customized Digital Displays Customized digital display boards for specialized industrial applications.
• Series XC695 Industrial Safety Display Digital display for industrial safety showing days without accidents and accident statistics. Features text display for custom messages, integrated web server, Ethernet and optional WiFi connectivity, and outdoor-rated steel housing with climate compensation.
• Industrial Safety Display Systems Digital display systems for visualizing company accident statistics and safety information. Includes XC series displays designed for industrial safety applications.
• Weighing Technology Displays Digital displays designed for weighing technology applications, including Series S102 and S302 variants available for industrial weighing systems.
• Photovoltaic Display Systems Digital displays designed for photovoltaic system monitoring. Series XC410, XC420, XC440, XC450, XC470, and XC480 available for solar energy applications; can also be connected to existing systems.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

One partnership is on record.

• SiemenscoreTechnology or IntegrationSiebert displays integrate with Siemens automation systems via TIA Portal engineering framework, allowing parameterization even in mounted condition. Displays support Profinet communication protocols.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Siemens: Siemens is both a strategic partner and a broad incumbent in industrial automation. Through its SIMATIC HMI line, Siemens offers integrated operator panel and display solutions that compete with Siebert's standalone displays. Both companies serve factory automation customers.
• Schneider Electric: Schneider Electric offers Magelis HMIs and industrial display panels as part of its broader industrial automation portfolio. They serve factory automation and process industries with overlapping display solutions for industrial communication.
• ABB: ABB provides industrial automation solutions including HMI Operator Panels through its Ability™ and Symphony Plus lines. They address similar industrial customers for factory and process automation visualization needs.
• Mitsubishi Electric: Mitsubishi Electric's GOT series of HMIs and industrial operator terminals serve factory automation customers globally. Their display panels and integration with Mitsubishi PLC systems offer overlapping functionality to Siebert's panel mount displays.

Direct peers

• Beckhoff Automation: Beckhoff Automation manufactures PC-based control and HMIs/panels for industrial automation under its TwinCAT and Control Panel product lines. Their panel PCs and displays serve the same factory automation and process visualization customers as Siebert.
• Phoenix Contact: Phoenix Contact offers industrial HMIs, panel PCs, and visualization solutions for factory automation. Their product lines compete directly with Siebert's panel mount and large size displays for industrial communication applications.
• Wago: Wago produces industrial controllers and HMIs/panels for process and factory automation. Their touch panels and control displays serve similar industrial customers and overlap with Siebert's panel mount display offerings.
• Red Lion Controls: Red Lion Controls produces industrial HMIs, panel meters, and large-format displays including LED message displays for factory and process automation. Their Graphite series and CR3000 HMIs are direct competitors in industrial display markets.
• Beijer Electronics: Beijer Electronics produces HMI panels and industrial operator terminals for factory automation across Europe. Their X2 and iX series HMIs serve industrial automation customers with similar displays and visualization requirements to Siebert.

Emerging players

• Hope Industrial Systems: Hope Industrial Systems manufactures rugged industrial monitors, panel-mount displays, and operator interface terminals for harsh industrial environments. They serve similar factory automation and process visualization use cases with emphasis on durability.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/siebert-industrieelektronik-gmbh

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Siebert Group