Hallman / Lindsay Paints

What Hallman / Lindsay Paints does

Hallman/Lindsay Paints, LLC is a privately held, family-owned manufacturer and retailer of architectural paints and coatings headquartered in Sun Prairie, Wisconsin, manufacturing in the same Sun Prairie factory for two generations since 1956. The company operates 26+ company-owned retail stores across Wisconsin (including Madison, Milwaukee/West Allis, Onalaska/La Crosse, Minocqua and 20+ other communities), serving three primary customer segments: homeowners/DIY consumers, professional painters and contractors, and architects/designers. Distribution is regional and direct: retail walk-in, phone and text ordering, curbside pickup, delivery, and direct sales support to contractor accounts.

The product portfolio is organized into four quality tiers — Builder's Legacy, Professional, Premium, and Designer — and spans interior and exterior paints, primers and sealers (including the STAINGUARD stain-blocker), concrete and masonry coatings (Gripcrete), metal primers and finishes (Metalguard), wood stains and deck finishes (Timbershades), specialty coatings (AQUAPOXY1 waterborne epoxy, Ultima acrylic enamel, Aqua Alkyd, Aqua Zone traffic paint), and the annual Color of the Year palette program. Underlying technology is chemical rather than digital: formulations built on 100% Acrylic, Acrylic Urethane, Acrylic Waterborne, Alkyd, Latex, Urethane, and Waterborne-Alkyd resin systems, with products specifically engineered for Wisconsin climate conditions.

The business model is transactional, one-time-purchase retail and pro-channel sales of physical cans of paint, with pricing tiered across the four quality levels but not publicly disclosed. Revenue is generated primarily through in-store purchases and contractor accounts in Wisconsin; there is no subscription, recurring license, or SaaS component. Marketing is content-led (color palettes, blog, Color of the Year, email newsletter, social, community sponsorships), and the company has a recurring community-giving program ($25,000 to ~25 Wisconsin food pantries annually). The business is fully family-controlled with no external investors, no parent company, and no documented M&A, funding, or geographic-expansion activity.

Name

Hallman / Lindsay Paints

Legal name

Hallman/Lindsay Paints, LLC

Website

https://hallmanlindsay.com

Company type

Private

Founded year

1956

Operating status

Operating

Headcount range

51–100 employees

Short description

Hallman/Lindsay Paints is a family-owned Wisconsin manufacturer and retailer of architectural paints and coatings, operating 26+ retail stores and serving homeowners, professional contractors, and architects with climate-formulated products since 1956.

Ownership category

akta.pro rank

Product category

Architectural Paint Manufacturing

NAICS

Paint and Wallpaper Retailers (444120), Paint and Wallpaper Retailers (44412)

akta.pro primary industry

Paint, Stain & Finishes Retail (Coatings, Sundries) (CRAIADAF)

Keywords

• Architectural paint manufacturing
• Interior exterior coatings
• Professional paint supplies
• Wood stains sealers
• Specialty industrial coatings

Headquarters

HQ city

Sun Prairie

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Paint and Coatings Sales: One-time purchase model for architectural paints, primers, stains, and specialty coatings sold through company-owned retail stores and website. Products are sold at various quality tiers (Builder's Legacy, Professional, Premium, Designer) to serve different market segments from DIY homeowners to professional contractors.
2. Professional Products and Equipment: Sales of professional-grade paints, primers, and painting equipment to contractors and professional painters, often with dedicated account management and volume pricing.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Hallman / Lindsay Paints is a Wisconsin-based manufacturer of architectural paints and coatings, formulated and produced at its Sun Prairie factory. The company sells a broad portfolio of interior and exterior paints, primers, stains, concrete/masonry coatings, metal coatings, and specialty finishes across four quality tiers (Builder's Legacy, Professional, Premium, Designer) through 26+ company-owned retail stores across Wisconsin.

Product overview

Hallman Lindsay Paints is a Wisconsin-based paint manufacturer offering a comprehensive portfolio of architectural coatings organized across four quality tiers: Builder's Legacy (for builders/contractors), Designer (for design professionals), Premium, and Professional. The product range spans interior and exterior paints, primers and sealers, concrete and masonry coatings, metal primers and finishes, wood stains and deck coatings, and specialty products including waterborne epoxies and traffic paints. The company manufactures paint at their Sun Prairie, Wisconsin factory and serves customers across 26+ store locations throughout Wisconsin.

Differentiator

Problem solved

Functional benefit

Products and services

• PURE Designer Low Odor Solvent/VOC Free Interior Wall+Ceiling Paint A designer-grade interior wall and ceiling paint formulated with zero VOC and low odor for environmentally conscious consumers.
• GENERATION Designer 100% Acrylic Exterior Coating A designer-grade 100% acrylic exterior coating providing durable weather resistance for outdoor surfaces.
• LUSTRE Designer 100% Acrylic Interior Wall Finish A designer-grade 100% acrylic interior wall finish delivering a premium aesthetic appearance.
• AQUA ALKYD Designer Waterborne Enamel A designer-grade waterborne enamel offering the durability of traditional alkyd with easier cleanup.
• WEATHERGUARD Premium 100% Acrylic Exterior A premium 100% acrylic exterior paint providing superior weather protection and durability.
• AQUAPOXY1 Premium Single Component Waterborne Epoxy A premium single-component waterborne epoxy coating designed for demanding environments such as healthcare facilities.
• EARTHSCAPES Environmentally Responsible Premium Interior Latex Wall Paint An environmentally responsible premium interior latex wall paint for eco-conscious consumers.
• WONDERKOTE Premium Interior Latex A premium interior latex paint providing excellent coverage and finish quality.
• DURA KOTE Professional 100% Acrylic Exterior A professional-grade 100% acrylic exterior coating designed for contractor use.
• PRO KOTE ZERO VOC Professional Latex Interior Wall Paint A professional-grade zero VOC latex interior wall paint for contractors serving health-conscious clients.
• BUILDER'S LEGACY Product Line A product line designed for builders and residential contractors, including primers, sealers, texturing products, and finishes such as 220 Premium Wall Primer/Sealer, 227 Pro Wall Primer/Sealer, 350 Hi-Build Vinyl Primer/Sealer, 351 Premium Orange Peel Hi-Build, 352 Premium Smooth Hi-Build, 355 Classic Hand Texture, 356 Classic Spray Texture, 357 PRO SPRAY TEXTURE, 358R Hercoflat Roller Texture, and 371 Premium Level 5 Surfacer.
• METALGUARD Product Line A premium metal coating line including 178 Metal Siding Re-Finish (100% Acrylic), 330 Quick Dry Alkyd Rust-Inhibitive Primer, 334 Premium Zinc Dust Primer, 335 Premium Zinc Dust Primer, 338 Premium Acrylic DTM Primer/Finish, and 320 Aluminum Kote Premium Interior/Exterior Metal ReFinish.
• TIMBERSHADES Product Line A designer wood stain line including 185 Premium Exterior 100% Acrylic Solid Stain, 188 Designer Exterior Waterborne Solid Color Stain, 197 Designer Exterior Semi-Transparent Long Oil Deck & Siding Toner, and 198 Designer Exterior Natural Stain Finish.
• AQUA ZONE Professional Acrylic Traffic Paint A professional-grade acrylic traffic paint designed for parking lots and road markings.
• FOUNDATIONS 526 STAINGUARD Premium 100% Acrylic INT/EXT Stain Blocker/Primer A premium 100% acrylic stain blocking primer for interior and exterior use, designed to block and seal household stains such as marker, crayon, lipstick, graffiti, water stains, and dark paint colors. Features low VOC, low odor, and quick dry properties.
• RENEWAL Professional Latex Interior A professional-grade latex interior paint designed for residential repainting projects.
• SUPREME FLAT HIDE 720 A premium flat finish interior paint providing excellent hide and coverage.
• Ultima Premium Water-Based Acrylic Enamel A premium water-based acrylic enamel providing durable finish for high-traffic interior surfaces.
• GRIPCRETE Product Line A concrete and masonry coating line including 167 Vertical Concrete Stain, 183 Fill & Finish, and 184 Block Filler for interior and exterior concrete surfaces.

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Wisconsin Food Pantries and Meal ProgramscoreStrategic or Co-development Partner · 1 December 2020Hallman Lindsay makes annual Christmas donations to local food pantries and meal programs in the 25 communities they serve throughout Wisconsin, demonstrating community commitment and corporate social responsibility.
• YWCA MadisonminorStrategic or Co-development Partner · 1 August 2018Hallman Lindsay Downtown Madison supplied paint in Belmont Blue and Misty Bay colors to help transform multiple floors of YWCA Madison during the United Way of Dane County's Seasons of Caring volunteer event.
• United Way of Dane CountycoreStrategic or Co-development Partner · 1 August 2018Coordinated Seasons of Caring volunteer painting initiative where over 125 volunteers from multiple companies spent three days painting YWCA Madison. Hallman Lindsay provided paint supplies and volunteer labor.
• GE HealthcareminorOthers · 1 August 2018Volunteer participant in United Way Seasons of Caring painting event at YWCA Madison, alongside other corporate volunteers.
• Exact SciencesminorOthers · 1 August 2018Corporate volunteer participant in United Way Seasons of Caring painting event.
• U.S. BankminorOthers · 1 August 2018Corporate volunteer participant in United Way Seasons of Caring painting event.
• Madison Area Builders AssociationcoreStrategic or Co-development Partner · 9 June 2018Hallman Lindsay partnered with multiple builders for the Madison Area Builders Association's Parade of Homes event. The company provided 90 different paint colors across 5 Madison area store locations to showcase in new home constructions. This partnership helps demonstrate product quality to prospective homeowners and builds relationships with builder clients.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Market position

Competitive moat4 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/hallmanlindsaypaints
• Instagraminstagram.com/hallmanlindsay
• Xx.com/HL_Paints

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hallman / Lindsay Paints