What Mukunda General Trading does

Mukunda General Trading L.L.C is a private Dubai-based import-export and general trading company established in 2020 by the shareholders of Blueberry Holdings Ltd. The company operates an e-commerce platform (themukunda.com) featuring an unusually broad multi-vertical catalog spanning beauty and personal care, medical and surgical supplies, hospitality goods, electronics, computers, office equipment, food stuffs, uniforms, construction materials, automotive parts, luggage, home and kitchen products, art and crafts, and tools and home improvement. Its primary customers are international organizations, government institutions, and private companies across the UAE, GCC, and MENA regions, with additional vertical targeting in hospitality (hotels) and healthcare (hospitals, diagnostic centers).

The company does not own proprietary technology or build its own products; instead it functions as a procurement and trading intermediary that sources from global manufacturers and distributes to B2B buyers via its website, direct sales, and an Introducer/Affiliate partner network. Revenue mechanics are driven by import-export trading margins, global procurement outsourcing, logistics and shipping coordination with third-party freight providers, and transaction-based e-commerce sales through an enquiry-based quote model rather than fixed public pricing. The Managing Director is Jai Kishan Tewani, and Mukunda operates alongside its sister company Blueberry Travel under the Blueberry Holdings umbrella, which reported turnover exceeding $100M USD in fiscal year 2019.

Name

Mukunda General Trading

Legal name

Mukunda General Trading L.L.C

Website

https://themukunda.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

101–250 employees

Short description

Mukunda General Trading is a Dubai-based B2B import-export company (founded 2020) that procures and distributes a broad multi-vertical catalog of goods — including medical, hospitality, electronics, food, and construction items — to international organizations, government institutions, and private companies across the UAE, GCC, and MENA regions.

Ownership category

akta.pro rank

Headquarters

HQ city

Dubai

HQ country

United Arab Emirates

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Import and Export Trading: Mukunda operates as an import and export trading company dealing in diverse product categories including electrical appliances, clothing, home and living products, hardware, furniture, and more. They maintain channels and connections with global manufacturers to facilitate international trade.
2. Global Procurement Services: The company provides procurement outsourcing services to regional and international organizations across numerous sectors. They offer offshore backing assistance to multi-national clients.
3. Logistics and Shipping Services: Mukunda delivers global procurement and logistical support services, with well-developed associations with freight and shipping custom providers to ensure best shipping methods.
4. E-commerce Sales: Products sold directly through their e-commerce website with enquiry-based purchasing model. Products include electronics, medical supplies, food stuff, beauty products, furniture, and more.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Mukunda General Trading L.L.C is a Dubai-based import/export, procurement, and logistics trading company. It sources and distributes a diverse portfolio of physical goods across categories including electronics, furniture, clothing, medical supplies, food products, and hardware. The company offers global procurement outsourcing, freight and shipping support, and serves as a multi-category supplier to organizations across UAE, GCC, and MENA regions.

Product overview

Mukunda General Trading L.L.C is a global outsourcing and export general trading company headquartered in Dubai, UAE, established in 2020 by Blueberry Holding's shareholders under Managing Director Jai Kishan Tewani. The company operates an e-commerce platform offering a diverse portfolio of physical goods across multiple categories including Beauty and Personal Care (skin care preparations, fragrances, makeup, shaving preparations, manicuring, personal cleanliness), Office Equipment (stationery, office supplies, office furniture, business machines), Electronics (cable trays, switches, electronical sensors, wire connectors, adapters, cables), Computers (computer accessories, peripherals, firewire hubs, UPS, adapters), Medical and Surgical Items (cold chain equipment, OT lights, infant care equipment, emergency medical supplies, diagnostic equipment, hospital holloware), Food Stuff Products (dry fruits, grains, spices, Kenyan tea, Pakistani rice, Saudi dates), Clothing and Uniform (corporate, hotel, hospital, security, industrial, spa/salon uniforms), Art and Crafts (brushes, rollers, sponges, painting accessories, canvas, easels, wooden disks, jewels, crystals), Home and Kitchen (home decor, home storage, kitchen dining, kitchenware, home furnishing), Construction and Building Material (stones, interior design, doors, siding, railing, door locks), Hospitality-Hotel Supply (linen, glassware, accessories, kitchenware), Luggage (suitcases, trolley bags, travel duffels, luggage scales, luggage accessories), and Tools and Home Improvement (electrical, kitchen and bathroom fixtures, power and hand tools, safety and security, cleaning supplies). The company also offers import-export services and procurement outsourcing through its e-commerce platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Import and Export Trading Import and export trading of diverse product categories including electrical appliances, clothing, home and living products, hardware, furniture, and more, with established connections to global manufacturers and international suppliers. Serves multi-national clients with offshore backing assistance.
• Global Procurement Services Procurement outsourcing services to regional and international organizations across numerous sectors. Provides offshore backing assistance to multi-national clients through established supplier channels.
• Logistics and Shipping Services Global procurement and logistical support services, with well-developed associations with freight and shipping custom providers to ensure best shipping methods.
• Medical and Surgical Items Wide range of high-quality medical, surgical, and clinic products including cold chain equipment, OT and examination lights, infant care equipment, emergency medical supplies, diagnostic equipment, and hospital holloware. ISO 9001 and CE authorized with Star Export House recognition.
• Electronics and Electrical Products Electronics and electrical products including cable trays, switches, electronical sensors, wire connectors, and adapters, as one of the top leading suppliers with specialist handling for deliveries.
• Computers and IT Accessories Computers, laptops, accessories, peripherals, UPS, firewire hubs, cables, and adapters from top brands for home, school, and office requirements.
• Clothing and Uniforms Corporate uniforms for various organizations including hotel uniforms, spa/salon uniforms, industrial uniforms, hospital uniforms, and security uniforms. Custom-designed with embroidery and color options.
• Home and Kitchen Products Home and kitchen products including home décor, home storage and organization, kitchen dining, kitchenware, home furnishing, and furniture for homes, restaurants, and hotels.
• Food Stuff Products Food stuff products including dry fruits from Iran and Turkey, Kenyan tea, Pakistani rice, Saudi dates, grains, and retail and wholesale spices and pulses.
• Construction and Building Materials Construction and building materials including stones, doors, siding, railing, door locks and hardwares, and interior design products for residential and commercial applications.
• Hospitality Hotel Supplies Hospitality and hotel supplies including linen, glassware, accessories, and kitchenware for hotels, restaurants, and motels. Bulk purchasing options with quality-verified commodities.
• Beauty and Personal Care Products Beauty and personal care products including skin care preparations, shaving preparations, makeup preparations, fragrance, personal cleanliness, and manicuring preparations. FDA approved products sourced from France and Italy.
• Luggage and Travel Accessories Luggage and travel accessories including suitcases, trolley bags, travel duffels, luggage sets, luggage scales, and luggage accessories for easy travel.
• Automobile Parts Automotive parts including motorcycle parts, wheels, tires, engines, clutches, suspension, brakes, and exhausts.
• Office Equipment and Stationery Office equipment including stationery, office supplies, office furniture, wall plates, and business machines for businesses at reasonable prices.
• Tools and Home Improvement Tools and home improvement products including kitchen and bathroom fixtures, power and hand tools, safety and security equipment, and cleaning supplies. Biodegradable and environmentally friendly cleaning products.
• Industrial and Scientific Products Industrial and scientific products supplied across UAE, GCC, and MENA regions with an exclusive range of utility commodities.
• FMCG (Fast-Moving Consumer Goods) Fast-moving consumer goods including packaged nutrition, toiletries, consumables, and personal maintenance products.
• Art and Crafts Art and craft products including painting accessories, brushes rollers and sponges, canvas and easels, wooden disks and bark, jewels and crystals, and general crafts.

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Tradematt Group: UAE-based export and general trading company sourcing consumer goods, electronics, and lifestyle products from Asian manufacturers for international buyers. Closely comparable business model of being a Dubai-based export/trading intermediary.
• Jashanmal Group: UAE-headquartered diversified group spanning retail, distribution, and trading of apparel, lifestyle, and consumer goods. Comparable breadth of consumer categories and B2B/distribution orientation across the Gulf.
• Kewalram Chanrai Group: Diversified UAE-based trading group with operations across multiple product categories including FMCG, electronics, automotive, and lifestyle goods. Directly comparable as a broad-line general trading business serving regional B2B buyers from a Dubai base.

Regional players

• Transcorp Group: UAE-based general trading company distributing consumer goods, electronics, and lifestyle products across the Middle East and Africa. Closely comparable as a Dubai trading peer serving similar product categories and regional buyers.

Broad incumbents

• Galadari Brothers Group: Diversified Dubai-based conglomerate active in trading, food, automotive, and industrial sectors. Comparable as a multi-vertical UAE trading group with similar B2B distribution across the Gulf.
• Saeed & Mohammed Al Naboodah Group: Large Dubai-based conglomerate with general trading, automotive, real estate, and consumer goods operations. Comparable as a much larger incumbent trading house serving UAE, GCC, and international buyers.
• Al Ghandi Group: Established UAE trading and services group with operations spanning automotive, equipment, contracting, and consumer goods. Directly comparable as a diversified Dubai trading house with multi-vertical reach.
• Al Fahim Group: Abu Dhabi-headquartered diversified group with significant general trading, automotive, real estate, and industrial operations. Comparable as a UAE trading incumbent with multi-vertical product distribution.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mukunda General Trading