Dial Senior Living
Dial Senior Living is a privately held, family-owned operator of 20+ senior living communities across six Midwestern and Mountain West states, providing Independent Living, Assisted Living, and Memory Care services to over 2,000 residents through individualized monthly care plans.
- Company typePrivate
- Founded1999
- HeadquartersOmaha, United States
- Headcount501–1,000
- GTM typeB2C
- OfferingServices
What Dial Senior Living does
Dial Senior Living is a privately held, family-owned senior living operator headquartered in Omaha, Nebraska, that runs 20+ retirement communities with over 2,000 units across six Midwestern and Mountain West states (Colorado, Illinois, Iowa, Kansas, Missouri, Nebraska). The company provides three integrated care tiers—Independent Living, Assisted Living, and Memory Care—serving seniors with an average resident age in the mid-80s, and uses its proprietary liveMore Approach in memory care to address dementia-related anxiety, agitation, aggression, and apathy.
The company generates revenue through individualized monthly residential fees that bundle housing, meals, housekeeping, laundry, transportation, and base care services, with additional charges for higher-acuity care plans determined through pre-move-in nursing assessments. Its core technology asset is LifeLoop, a wholly-owned resident engagement platform that connects residents, families, and staff through community calendars, family gateways for photo sharing and communication, and maintenance and transportation request portals. The go-to-market is sales-led and direct-to-consumer, with prospective residents scheduling tours via the website or phone and an Affordability Calculator tool supporting funnel conversion.
Dial traces its origins to 1959 as Dial Realty and was re-formed as a dedicated senior living management company in 1999 by Don Day and Chris Held; the portfolio scaled from 137 units in 2001 to over 2,000 units under President Ted Lowndes's leadership. The company is owned by the Day and Held families, with no disclosed institutional or private equity backing, and operates the Dial 4 Seniors 501(c)(3) foundation as a community-facing charitable initiative.
Dial Senior Living firmographics
Firmographics- Name
- Dial Senior Living
- Legal name
- Dial Senior Living
- Website
- https://dialseniorliving.com
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Dial Senior Living is a privately held, family-owned operator of 20+ senior living communities across six Midwestern and Mountain West states, providing Independent Living, Assisted Living, and Memory Care services to over 2,000 residents through individualized monthly care plans.
- Ownership category
- akta.pro rank
Dial Senior Living industry classification
Industry- Product category
- Senior Living Services
- NAICS
- Assisted Living Facilities for the Elderly (623312), Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (6233)
- SIC
- Services-Nursing & Personal Care Facilities (8050)
- akta.pro primary industry
- Senior Living Property Management (BPAJAGAI)
- akta.pro secondary industry
- Elder Services & Aging Support (BPAGAEAF)
Keywords
Where Dial Senior Living is headquartered
LocationHeadquarters
- HQ city
- Omaha
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Dial Senior Living business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Senior Living Residential Services: Dial Senior Living generates revenue through monthly residential fees charged to residents across Independent Living, Assisted Living, and Memory Care communities. The base rate in assisted living and memory care includes meals, housekeeping, laundry, emergency safety systems, wellness checks, transportation to community programs, and in-house activities. Additional fees apply for individualized care plans based on assessed care levels.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Individualized pricing based on care needs assessment |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Dial Senior Living product offering
Product offeringCore offering
Dial Senior Living operates 20+ senior living communities across six Midwestern and Mountain West states, delivering three tiers of residential care — Independent Living, Assisted Living, and Memory Care — to seniors averaging mid-80s in age. Services are bundled into monthly fees covering meals, housekeeping, laundry, emergency safety systems, wellness checks, transportation, and in-house activities, with individualized care plans priced based on nursing assessments. The portfolio is differentiated by the proprietary LifeLoop resident engagement platform and the liveMore Approach memory care methodology.
Product overview
Dial Senior Living operates a portfolio of 20+ senior living communities across Colorado, Illinois, Iowa, Kansas, Missouri, and Nebraska. The company offers three core care service tiers: Independent Living (maintenance-free senior housing), Assisted Living (support with daily activities), and Memory Care (specialized dementia care using the liveMore approach). The product portfolio includes LifeLoop, a proprietary resident engagement platform connecting families, residents, and staff; an Affordability Calculator for financial planning; and Dial 4 Seniors, a charitable 501(c)(3) initiative supporting underserved seniors with medical equipment and daily needs. Communities are located in six Midwestern states with individual branding (e.g., Flatirons Terrace, Aksarben Village, The Fountains).
Differentiator
Problem solved
Functional benefit
Products and services
- Independent Living Senior living option for independent seniors seeking a community environment without the worry of maintenance, housekeeping, or security issues. Includes dining options, transportation services, and daily activities across Dial communities in six states.
- Assisted Living Senior living service providing assistance with activities of daily living while preserving independence. Features private bathrooms, kitchenettes, trained support staff, and personalized care plans for seniors who need help with medication reminders, bathing, and dressing.
- Memory Care Specialized 24-hour supervised care for individuals living with Alzheimer's disease, dementia, and other memory-related impairments. Includes purposeful engagement programs and enhanced security, delivered through the proprietary liveMore Approach designed to reduce dementia symptoms of anxiety, agitation, aggression, and apathy.
- liveMore Approach Proprietary memory care program and content library designed to reduce dementia symptoms including anxiety, agitation, aggression, and apathy through engagement-focused care delivery within Dial Memory Care communities.
- LifeLoop Lifestyle management and resident engagement application deployed across Dial communities, connecting families, residents, and staff. Includes community calendars with event RSVP, family gateway for photo sharing and phone calls, engagement tools that inform staff of residents' interests and wellness, and maintenance/transportation request portals.
Quantifiable outcome
- Grown from 137 units to over 2,000 units since 2001
- +1 more outcomes
Companies that use Dial Senior Living
Customer profileSegments4 records
Ideal customer profiles1 record
Dial Senior Living technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Dial Senior Living partnerships and signals
Strategic signalScale indicators4 records
Recent moves7 records
Expansion highlights5 records
Dial Senior Living competitors and assessment
Company assessmentDirect peers
- Atria Senior Living: Operates 200+ Independent Living, Assisted Living, and Memory Care communities across the U.S. Closely mirrors Dial's multi-tier care model, family-engagement focus, and direct-to-consumer sales motion, with a footprint scaled up considerably relative to Dial's Midwestern base.
- Brookdale Senior Living: Largest U.S. senior living operator with ~640 communities offering Independent Living, Assisted Living, Memory Care, and home health. Direct overlap with Dial on the same three core service lines and resident population, though at vastly larger scale and with publicly traded capital structure.
- Sunrise Senior Living: Premium multi-state operator of Assisted Living and Memory Care communities with a strong clinical-care reputation. Comparable to Dial's higher-end positioning and emphasis on personalized care assessments and family engagement.
- Five Star Senior Living: Operates Independent Living, Assisted Living, and Memory Care communities across multiple U.S. regions, with a portfolio positioned similarly to Dial in scale and resident acuity mix. Comparable service tiers and direct-to-consumer sales motion.
- Senior Lifestyle: Mid-market senior living operator offering Independent Living, Assisted Living, and Memory Care with a similar community-based, family-engagement ethos. Comparable size band to Dial and overlapping footprint in the Midwest.
- Enlivant: Senior housing operator focused on Assisted Living and Memory Care, serving a similar resident demographic. Comparable tier-by-tier service model and direct, community-based sales motion.
- Affinity Living Communities: Regional senior living operator managing Independent Living, Assisted Living, and Memory Care communities, with a footprint and go-to-market approach overlapping Dial's Midwestern community-based model.
- Holiday Retirement: Operates Independent Living and Assisted Living communities for seniors across the U.S., targeting a similar resident demographic and family-decision-maker buying process as Dial.
Broad incumbents
- Life Care Services (LCS): Large, diversified senior living and CCRC management company serving both for-profit and nonprofit operators. Overlaps with Dial on senior-living operations and is significantly larger and broader in scope.
- National HealthCare Corporation: Public senior care provider operating skilled nursing, assisted living, and home care across multiple states. Broader clinical portfolio than Dial but overlaps meaningfully on assisted living and residential care.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Dial Senior Living social profiles
Digital presenceDial Senior Living financial estimates
Financial estimateRevenue estimate
Valuation estimate
Dial Senior Living leadership team
Management profileNumber of profiles
Profiles1 record
Dial Senior Living subsidiaries and ownership
Company hierarchySubsidiaries2 records
Dial Senior Living funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Dial Senior Living M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Dial Senior Living
What does Dial Senior Living do?
Dial Senior Living operates 20+ senior living communities across six Midwestern and Mountain West states, delivering three tiers of residential care — Independent Living, Assisted Living, and Memory Care — to seniors averaging mid-80s in age. Services are bundled into monthly fees covering meals, housekeeping, laundry, emergency safety systems, wellness checks, transportation, and in-house activities, with individualized care plans priced based on nursing assessments. The portfolio is differentiated by the proprietary LifeLoop resident engagement platform and the liveMore Approach memory care methodology.
Is Dial Senior Living a public or private company?
Dial Senior Living is a private company. It is classified as family owned and is currently operating.
When was Dial Senior Living founded?
Dial Senior Living was founded in 1999. It employs 501 to 1,000 people.
Where is Dial Senior Living based?
Dial Senior Living is headquartered in Omaha, United States, in the North America region.
How does Dial Senior Living make money?
One revenue line is on record: senior Living Residential Services.
Who are Dial Senior Living's main competitors?
Direct peers on record are Atria Senior Living, Brookdale Senior Living, Sunrise Senior Living, Five Star Senior Living, Senior Lifestyle, Enlivant, Affinity Living Communities and Holiday Retirement. Broad incumbents are Life Care Services (LCS) and National HealthCare Corporation.
Does Dial Senior Living have an API?
No public API is recorded for Dial Senior Living.
What industry is Dial Senior Living in?
Dial Senior Living's product category is Senior Living Services. Its primary akta.pro industry code is BPAJAGAI, Senior Living Property Management, with a secondary code of BPAGAEAF, Elder Services & Aging Support. Its NAICS code is 623312 and its SIC code is 8050.