The Heritage at Lowman

What The Heritage at Lowman does

The Heritage at Lowman is a non-profit Continuing Care Retirement Community (CCRC), also branded as a Life Plan Community, located on a 200-acre campus at 2101 Dutch Fork Road in Chapin, South Carolina (mailing address in White Rock). Founded in 1911 when Melissa Rauch Lowman donated her 950+ acre farm to the Lutheran Church, the community operates under Lutheran Homes of South Carolina, a ministry of the SC Synod of the Evangelical Lutheran Church in America. The campus serves older adults across the full continuum of care: independent living cottages, assisted living with memory support, skilled nursing and rehabilitation, long-term care, BeWell Home Services (non-medical home care), BeWell@Home (healthcare membership), and Lutheran Hospice (statewide across Upstate, Midlands, and Lowcountry South Carolina). Amenities include walking paths, centuries-old trees, green spaces, and a pond; amenities and life enrichment programs are bundled into monthly service fees.

The organization employs 251–500 staff and is governed as a non-profit ministry affiliated with five LHSC CCRCs across the state, with admissions consolidated through a Centralized Admission Center. Revenue is generated through three mechanisms: (i) one-time entrance fees with a 10% reservation deposit, (ii) recurring monthly service fees that bundle residence, utilities, housekeeping, maintenance, dining, fitness, and life enrichment, and (iii) donations channeled through the Lutheran Homes of South Carolina Foundation to fund benevolent care for residents who exhaust personal resources. Referrals flow from area healthcare providers (notably Palmetto Baptist Parkridge Hospital) into the rehabilitation and skilled nursing unit. The 2017 $19.7M Series bond from the South Carolina Jobs-Economic Development Authority financed campus-wide projects.

The Heritage at Lowman pursues a direct-to-consumer go-to-market motion targeting older adults and adult children of older adults in the greater Columbia, SC metropolitan area (Chapin, Irmo, Lexington). Outreach channels include a content-marketing blog on senior health topics, Facebook and Instagram organic social, Active Lifestyle Open Houses and on-campus events, a centralized admissions funnel, and a Community Outreach Director dedicated to healthcare-provider and community referral relationships. Credentials rest on membership in LeadingAge, the SC Health Care Association, the American Health Association, the Better Business Bureau, and the National Aging in Place Coalition. Pricing is quote-based and not publicly disclosed.

Name

The Heritage at Lowman

Legal name

The Heritage at Lowman

Website

https://theheritageatlowman.org

Company type

Private

Founded year

1911

Operating status

Operating

Headcount range

251–500 employees

Short description

The Heritage at Lowman is a non-profit, faith-based Continuing Care Retirement Community on a 200-acre campus near Columbia, SC, offering independent living, assisted living, memory support, rehabilitation, skilled nursing, long-term care, home care, and hospice services to older adults across the full care continuum.

Ownership category

akta.pro rank

Product category

Continuing Care Retirement Community (Senior Living)

NAICS

Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (62331), Continuing Care Retirement Communities (623311), Assisted Living Facilities for the Elderly (623312), Nursing and Residential Care Facilities (623), Services for the Elderly and Persons with Disabilities (62412)

SIC

Services-Nursing & Personal Care Facilities (8050), Services-Home Health Care Services (8082)

akta.pro primary industry

Market-Rate Independent Living (Private Pay) Communities (HLADAAAA)

akta.pro secondary industries

Independent Living Real Estate Owners/Operators (REITs & Management Companies) (HLADAAAG), Residential Hospice / Hospice House (Facility-Based) (HLADAHAC)

Keywords

• Continuing care retirement
• Senior living services
• Assisted living care
• Memory support care
• Skilled nursing services

Headquarters

HQ city

White Rock

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Entrance Fees: Prospective residents pay an entrance fee to secure their place in the community, with a reservation deposit equal to 10% of the current entrance fee required upon approval.
2. Monthly Service Fees: Residents pay predictable monthly fees that include residence, utilities, housekeeping, maintenance, dining plan, fitness center membership, and life enrichment programs. This provides recurring subscription-like revenue and covers the full continuum of care as residents' needs change.
3. Donations and Benevolent Fund: As a non-profit ministry, The Heritage at Lowman accepts donations to support benevolent care for residents who may exhaust their resources.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

The Heritage at Lowman is a non-profit Continuing Care Retirement Community that provides a full continuum of residential and healthcare services for older adults on a 200+ acre Lake Murray campus. Offerings include independent living (villas and apartments), assisted living, memory support, rehabilitation/skilled nursing (Wellness Center and Chapin Healthcare Center), long-term care, home-based care through BeWell Home Services and BeWell@Home, and Lutheran Hospice end-of-life care, all delivered under the Lutheran Homes of South Carolina ministry.

Product overview

The Heritage at Lowman is a non-profit Continuing Care Retirement Community (CCRC), also referred to as a Life Plan Community, providing a continuum of residential and healthcare services for older adults. The community offers a portfolio of services including Independent Living for active retirees, Assisted Living with Memory Support for those needing daily assistance, Rehabilitation & Nursing for short-term and long-term skilled care, and Long Term Care for ongoing support needs. Additional services include BeWell Home Services (non-medical home care), BeWell@Home (healthcare membership program), and Lutheran Hospice care. The community spans 200 acres with walking paths, green spaces, and a pond, located in White Rock, SC near Columbia.

Differentiator

Problem solved

Functional benefit

Brands

• BeWell Home Services: BeWell Home Services is a non-medical home care program offered by Lutheran Homes of South Carolina.
• BeWell@Home
• Lutheran Hospice

Named customers6 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered core and minor.

• LeadingAgecoreOthersNational association of leading organizations dedicated to making America a better place to grow old. The Heritage at Lowman is a member, demonstrating commitment to quality senior care and access to industry resources and best practices.
• South Carolina Health Care Association (SCHCA)coreOthersState-level association representing healthcare providers serving seniors in South Carolina. Membership demonstrates adherence to quality standards and provides networking opportunities with other care providers.
• American Health AssociationminorOthersHealth association providing resources and advocacy for healthcare providers. Membership supports quality improvement initiatives.
• National Aging in Place CoalitionminorOthersOrganization focused on enabling seniors to age in place. Membership aligns with the CCRC model's emphasis on allowing residents to age in one place as care needs change.
• Better Business BureauminorOthersBBB accreditation demonstrates commitment to ethical business practices and transparency, providing an additional trust signal for prospective residents and families.
• Lutheran Homes of South Carolina FoundationcoreStrategic or Co-development PartnerThe Foundation manages donations and benevolent fund contributions that support residents who may exhaust their resources. Critical partnership enabling the non-profit ministry's charitable mission.
• Lutheran Church (South Carolina Synod of the Evangelical Lutheran Church in America)coreOthersAs a ministry of the church, the organization demonstrates faithfulness through provision of programs reflecting Christian heritage and commitment to holistic care for people of all faiths.
• Bethel Lutheran ChurchminorOthersNearby church located at the traffic light entrance to the Heritage at Lowman Wellness Center. Serves as a landmark for directions to the community.
• Palmetto Baptist Parkridge HospitalminorOthersNearby hospital providing acute care services. Referrals flow between the hospital and Heritage at Lowman for post-acute care, rehabilitation, and long-term care services.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Lutheran Homes of South Carolina (Rice Estate): Sibling CCRC within the same Lutheran Homes of South Carolina network that Heritage at Lowman belongs to. Operates a similar faith-based nonprofit CCRC model in the same South Carolina market, offering direct comparability in scale, services, and resident base.
• Acts Retirement-Life Communities: One of the largest faith-based nonprofit CCRC operators in the U.S., serving over 10,000 residents across multiple states. Directly comparable to Heritage at Lowman as a nonprofit, faith-affiliated CCRC with full continuum-of-care (independent living through skilled nursing) on large campuses.
• National Lutheran Communities & Services: Nonprofit Lutheran-affiliated operator of CCRCs and senior living communities across multiple states. Closely comparable to Heritage at Lowman in faith-based nonprofit mission, CCRC structure, and continuum-of-care services.
• Ecumen: Nonprofit operator of senior housing, assisted living, memory care, skilled nursing, and hospice across the Upper Midwest. Comparable to Heritage at Lowman as a mission-driven nonprofit CCRC/senior services organization with a multi-service portfolio and continuum-of-care focus.
• Presbyterian Senior Living: Faith-based nonprofit operator of senior living communities across multiple states, offering independent living, personal care, skilled nursing, and memory support. Directly comparable to Heritage at Lowman in faith-affiliated nonprofit CCRC model and continuum-of-care services.

Broad incumbents

• Brookdale Senior Living: The largest senior living operator in the U.S., offering independent living, assisted living, memory care, and skilled nursing across ~650 communities. Comparable to Heritage at Lowman as the dominant industry incumbent in senior living services, though for-profit and not faith-affiliated.
• Atria Senior Living: Major for-profit senior living operator with 400+ communities across the U.S. and Canada, offering independent living, assisted living, and memory care. Overlaps with Heritage at Lowman's service portfolio though typically positioned in higher-end market segments.
• Sunrise Senior Living: Established for-profit senior living operator with communities across the U.S., Canada, and U.K., focused on assisted living, memory care, and independent living. Comparable as a large-scale senior living incumbent with overlapping service lines.
• Senior Lifestyle: For-profit senior living operator with ~80 communities offering independent living, assisted living, memory care, and skilled nursing. Overlaps with Heritage at Lowman's continuum-of-care services though operates in different markets and ownership structure.

Others

• Life Care Services (LCS): Leading CCRC management company providing operational, marketing, and clinical support to ~140 CCRCs across the U.S. Comparable to Heritage at Lowman as a CCRC-focused platform; relevant as a potential partner/peer organization in the CCRC operations ecosystem.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/The-Heritage-at-Lowman-486560624748894
• Instagraminstagram.com/heritageatlowman
• LinkedInlinkedin.com/company/lutheran-homes-of-south-carolina

Revenue estimate

Valuation estimate

Number of profiles

Profiles16 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Heritage at Lowman