What Sammons Retirement Solutions does

Sammons Retirement Solutions is a wholesale distribution division of Sammons Institutional Group, Inc., a wholly owned subsidiary of employee-owned Sammons Financial Group, Inc. Operating from West Des Moines, Iowa, the division distributes retirement-planning products — mutual fund IRAs, variable annuities, fixed index annuities (including the Summit sub-line), and multi-year guaranteed annuities — issued by A.M. Best A+-rated Midland National Life Insurance Company and distributed through Sammons Financial Network, LLC (FINRA member). Products are sold exclusively through financial professionals (RIAs, brokers, registered representatives, insurance agents) and bank/broker-dealer channels, with individual investors directed to work with an appointed professional or access account management via the srslivewellservice.com portal.

The platform is built on the FireLight electronic application system, which guides advisors through online submission to reduce Not-In-Good-Order rates, alongside web-based account management, an interactive Risk Assessment Calculator, and the Learn & Plan consumer content hub. The LiveWell Retirement Series — comprising LiveWell Mutual Fund IRA, LiveWell Mutual Fund NQASM, LiveWell Variable Annuity, LiveWell Dynamic Annuity (RILA), LiveWell Preferred Fixed Index Annuity, and LiveWell Guarantee Max (MYGA) — provides a tax-deferred accumulation, guaranteed-income, and legacy-planning toolkit across the risk spectrum, with a $10,000 minimum initial contribution for the mutual fund IRA positioning the franchise in the mass-affluent retail retirement market.

Revenue is generated through commissions and distribution fees on insurance product sales and mutual fund/variable annuity distribution via the broker-dealer. With $135B in statutory assets held across Sammons Financial Group member companies as of 12/31/2025, more than 1 million contracts backed, and A.M. Best A+, S&P A, and Fitch A+ financial strength ratings affirmed in 2025-2026, SRS operates as a stable, distribution-led franchise within a privately held, employee-owned conglomerate.

Name

Sammons Retirement Solutions

Legal name

Sammons Institutional Group, Inc.

Website

https://srslivewell.com

Company type

Private

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Sammons Retirement Solutions is a wholesale division of Sammons Institutional Group that distributes mutual fund IRAs, variable annuities, fixed index annuities, and multi-year guaranteed annuities — issued by Midland National Life Insurance Company — through a network of financial professionals, broker-dealers, and bank channels serving mass-affluent U.S. retirement investors.

Ownership category

akta.pro rank

Product category

Retirement Planning / Annuity Products

NAICS

Direct Life, Health, and Medical Insurance Carriers (52411), Portfolio Management and Investment Advice (523940)

SIC

Insurance Agents, Brokers & Service (6411), Security Brokers, Dealers & Flotation Companies (6211), Life Insurance (6311)

akta.pro primary industry

Annuities & Investment-Linked Insurance Solutions (Retail) (FSAAAAAM)

akta.pro secondary industry

Retirement & Pension Wealth (401(k)/IRA/SIPP/Superannuation Retail) (FSAAAAAJ)

Keywords

• Retirement planning solutions
• Annuity products
• Mutual fund accounts
• Fixed index annuities
• Variable annuities

Headquarters

HQ city

West Des Moines

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Annuity Product Sales: Insurance products including fixed annuities, fixed index annuities, and variable annuities are issued by Midland National Life Insurance Company. Financial professionals receive commissions on sales of these products.
2. Securities Distribution: Mutual fund accounts and variable annuity products are distributed through Sammons Financial Network, a registered broker-dealer. Revenue is generated through distribution fees and ongoing account management.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Sammons Retirement Solutions provides retirement planning solutions through the LiveWell Retirement Series, encompassing mutual fund accounts (IRAs and non-qualified), variable annuities, fixed index annuities, and fixed (multi-year guaranteed) annuities. Products are issued by Midland National Life Insurance Company and distributed primarily through financial professionals, with administrative and account-management services delivered through an online portal and FireLight electronic application platform.

Product overview

Sammons Retirement Solutions offers the LiveWell® Retirement Series, a comprehensive platform of retirement planning solutions spanning four product categories: mutual fund accounts (LiveWell® Mutual Fund IRA, LiveWell Mutual Fund NQASM), variable annuities (LiveWell® Variable Annuity, LiveWell Dynamic Annuity®), fixed index annuities (LiveWell® Preferred Fixed Index Annuity plus the Summit product line including SummitSM Navigate, Summit Journey®, Summit LadderedSM, SummitSM Edge, SummitSM Discovery, and Summit Focus®), and fixed annuities (LiveWell® Guarantee Max multi-year guaranteed annuity). The platform also includes planning tools like a Risk Assessment Calculator and educational resources through the Learn & Plan Hub. All products are issued by A.M. Best A+-rated Midland National® Life Insurance Company.

Differentiator

Problem solved

Functional benefit

Brands

• LiveWell Retirement Series: Product line including mutual fund accounts, variable annuities, fixed index annuities, and fixed annuities
• LiveWell Mutual Fund IRA
• LiveWell Variable Annuity
• LiveWell Preferred Fixed Index Annuity
• LiveWell Guarantee Max
• LiveWell Dynamic Annuity

Quantifiable outcome

• Over 1 million contracts backed by company with $135 billion in assets
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Lincoln Financial Group: Lincoln Financial Group offers a directly comparable mix of fixed annuities, fixed index annuities, variable annuities, and mutual fund retirement products distributed through financial professionals and BDA channels, competing head-to-head with the LiveWell Retirement Series on bank/BDA shelves.
• Jackson National Life Insurance Company: Jackson National is a top-3 seller of variable and fixed index annuities in the U.S., distributed through RIAs, broker-dealers, and financial institutions, with a similar product-architecture to Sammons Retirement Solutions including RILA-type structures (Elite Access) and a broad FIA suite.
• Athene Holding: Athene is a leading retirement-services company focused on fixed and fixed index annuities, primarily distributed through financial professionals and bank BDA partners, with a comparable FIA-heavy product mix and similar bank-channel distribution strategy.
• Brighthouse Financial: Brighthouse Financial specializes in annuities and life insurance for the retirement market, with a Shield and Shield Level Annuity series that competes directly with Sammons's FIA and registered index-linked product offerings through financial professional channels.
• Nationwide Financial: Nationwide is a major seller of fixed, fixed index, and variable annuities through financial professionals and financial institutions, with a product breadth and distribution model that closely mirrors Sammons Retirement Solutions across the LiveWell suite.
• Allianz Life Insurance Company of North America: Allianz Life is a top FIA and registered index-linked annuity provider distributed through financial professionals, with product positioning and BDA relationships that are directly comparable to Sammons's LiveWell Preferred FIA and LiveWell Dynamic Annuity.
• American Equity Investment Life Insurance: American Equity is one of the largest U.S. writers of fixed index annuities, with a product suite and bank/BDA distribution strategy that overlaps closely with Sammons's Summit FIA product line and the LiveWell Preferred Fixed Index Annuity.
• Transamerica: Transamerica offers fixed, fixed index, and variable annuities alongside mutual fund retirement accounts distributed through financial professionals, making it a direct competitor for shelf space and advisor mindshare against the LiveWell Retirement Series.

Broad incumbents

• Fidelity Investments: As one of the largest U.S. retirement providers, Fidelity operates a broad portfolio of IRAs, mutual funds, and annuities across retail and advisor channels, competing with Sammons Retirement Solutions on retirement balances though without an analogous FIA-heavy focus.
• Empower Retirement: Empower is a major recordkeeper and retirement-plan provider with annuities and IRA products distributed through advisors and plan sponsors, providing broader competition to Sammons Retirement Solutions in the retirement-accumulation space.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/sammons-retirement-solutions

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sammons Retirement Solutions