Cashback.me
Cashback.me is a Dubai-based consumer cashback and deals platform, founded in 2010, serving 450,000 registered shoppers across 11 Middle Eastern and Turkish markets. The free, affiliate-funded service partners with brands such as H&M, Adidas, Samsung, and Emirates via its website, mobile apps, and Chrome browser extension.
- Company typePrivate
- Founded2010
- HeadquartersDubai, United Arab Emirates
- Headcount101–250
- GTM typeB2C
- OfferingDigital Commerce or Content
What Cashback.me does
Cashback.me is a Dubai-headquartered consumer cashback and deals aggregation platform founded in 2010 and operating across 11 markets spanning the Middle East and Turkey (UAE, Saudi Arabia, Kuwait, Qatar, Bahrain, Egypt, Jordan, Oman, Iraq, Lebanon, and Turkey). The platform is designed to return a portion of affiliate commissions earned from partnered merchants directly to online shoppers as cashback, with disclosed rates ranging from 0.6% on categories such as electronics aggregators up to 55.2% on AliExpress, and typical fashion/health-and-beauty merchants sitting in the 4–16% band.
The company's core product surface consists of three client applications — a responsive website, native iOS and Android mobile apps, and a free Chrome browser extension that automatically locates and applies coupon codes at checkout — backed by affiliate-tracking infrastructure provided through the Awin affiliate network. The platform supports Facebook, Google, and Apple Sign-In for onboarding, and PayPal and Bank Transfer for cashback payouts. The merchant catalog includes global brands such as H&M, Adidas, Sephora, Samsung, Emirates, Farfetch, Bloomingdale's, Myprotein, and Booking.com across categories including Fashion, Health & Beauty, Baby & Kids, Furniture & Décor, Electronics, and Travel, with over 5,000 active coupons and offers.
Cashback.me operates a free, product-led, affiliate-referral revenue model: consumers pay nothing to use the platform, and the company monetizes exclusively by retaining a fraction of merchant commissions on transactions attributed through its tracked links. The company claims 450,000 registered customers and over 1 million coupon redemptions. Distribution is multi-channel, combining SEO and direct website traffic, mobile app stores, the Chrome extension, a Refer-and-Earn program, and an Influencer Program for top-of-funnel acquisition. The company is private, founded in 2010, employs 101–250 people, and has not disclosed any external funding rounds.
Cashback.me firmographics
Firmographics- Name
- Cashback.me
- Legal name
- Cashback.me
- Website
- https://cashback.me
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Cashback.me is a Dubai-based consumer cashback and deals platform, founded in 2010, serving 450,000 registered shoppers across 11 Middle Eastern and Turkish markets. The free, affiliate-funded service partners with brands such as H&M, Adidas, Samsung, and Emirates via its website, mobile apps, and Chrome browser extension.
- Ownership category
- akta.pro rank
Cashback.me industry classification
Industry- Product category
- Cashback and Coupon Aggregation Platform
- akta.pro primary industry
- Price Comparison, Deals, Cashback & Loyalty Shopping Platforms (BPAMAGAH)
Keywords
Where Cashback.me is headquartered
LocationHeadquarters
- HQ city
- Dubai
- HQ country
- United Arab Emirates
- HQ region
- Middle East
Offices1 record
Markets served
Cashback.me business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Marketing or Sales, Operations, Personnel
Revenue model
- Affiliate Commission Revenue: Cashback.me earns commissions from merchants and e-commerce brands when users make purchases through affiliate links on the platform. A portion of this commission is returned to users as cashback while the company retains the remainder as revenue.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Free consumer service with cashback earnings |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
Cashback.me product offering
Product offeringCore offering
Cashback.me is a consumer-facing cashback and deals aggregation platform that enables shoppers in the Middle East and Turkey to earn real money back on online purchases made through tracked affiliate links at partner merchants. The service is delivered through a responsive website, native iOS and Android mobile applications, and a Chrome browser extension that automatically locates and applies promotional codes during checkout. The platform aggregates over 5,000 coupons and offers from 5,000+ partner retailers across categories including fashion, electronics, travel, health and beauty, baby and kids, and furniture and decor.
Product overview
Cashback.me operates as a cashback and deals aggregation platform offering a unified website and mobile application. The core product consists of a website (web platform) and mobile apps (iOS and Android) that track user purchases through affiliate links to partner merchants and return a percentage of spending as cashback. A complementary Chrome browser extension automatically detects and applies available coupon codes during checkout. The platform covers multiple store categories including Fashion, Health & Beauty, Baby & Kids, Furniture & Décor, Electronics, Travel, and more, with over 5,000 coupons and offers available across 8+ regions in the Middle East.
Differentiator
Problem solved
Functional benefit
Products and services
- Cashback.me Website Platform Responsive web platform enabling consumers in the UAE, Saudi Arabia, Turkey and other Middle Eastern markets to discover cashback offers, browse 5,000+ coupons and deals across categories like fashion, electronics, travel, health and beauty, baby and kids, and furniture and decor, and earn cashback on purchases made through tracked affiliate links to partner merchants.
- Cashback.me Mobile Application Native mobile application available on Android (Google Play) and iOS (Apple App Store) that gives Middle East consumers mobile access to browse cashback offers, retrieve coupons and earn cashback on online purchases from partner merchants.
- Cashback.me Chrome Browser Extension Free Chrome browser extension that automatically detects and applies available cashback offers, deals and promotional codes during online shopping checkout at supported merchants, so consumers do not need to manually search for and enter coupons.
Quantifiable outcome
- Cashback rates ranging from 0.6% to 55.2% depending on merchant
Companies that use Cashback.me
Customer profileNamed customers8 records
Segments2 records
Ideal customer profiles2 records
Cashback.me technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
Feature2 records
Cashback.me partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and minor.
- AliExpresscoreMajor e-commerce platform partnership offering up to 55.2% cashback on purchases
- H&McoreFashion retailer partnership with up to 16% cashback on clothing purchases
- AdidascoreSportswear brand partnership with up to 8% cashback on storewide purchases
- SephoracoreHealth & beauty retailer partnership with 4.4% cashback on beauty products
- SamsungcoreElectronics brand partnership with deals and cashback on mobile phones, tablets, and appliances
- EmiratescoreAirline partnership with 0.8% cashback on flight reservations
- FarfetchcoreLuxury fashion e-commerce partnership with 5.6% cashback
- MyproteincoreHealth and nutrition retailer with 6.4% cashback on supplements and fitness products
- Booking.comcoreTravel booking platform partnership offering up to 4% cashback on hotel bookings
- Influencer Program PartnersminorContent creators and influencers who promote Cashback.me in exchange for referral rewards
- AwincoreAffiliate network platform used for tracking and attributing cashback transactions with merchants
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Cashback.me competitors and assessment
Company assessmentDirect peers
- ShopBack: Largest cashback platform in Southeast Asia, operating across multiple markets with merchant affiliate commissions and a browser extension. Highly comparable business model and GTM motion (referral, influencer, merchant partnerships) to Cashback.me, with regional rather than global focus.
- TopCashback: UK-headquartered global cashback platform with affiliate network integration, browser extension, and mobile apps. Directly comparable category-leading cashback aggregator serving online shoppers across multiple geographies with similar merchant partnership model.
Broad incumbents
- Rakuten Cashback: Cashback and shopping rewards arm of Rakuten, a global internet services conglomerate. Operates the same cashback-plus-extension-plus-affiliate model Cashback.me uses, but as part of a broader ecosystem with deeper capital and brand recognition — a key competitor for global merchants evaluating MENA distribution.
- Honey (PayPal): PayPal-owned coupon and cashback browser extension with massive user base. While primarily US-focused, Honey is the most credible global entrant into MENA cashback/coupon aggregation given PayPal's resources — directly comparable browser-extension-led product experience.
- Capital One Shopping: Capital One's browser extension and shopping comparison platform offering coupons and rewards. Comparable product experience (extension + affiliate revenue model) but backed by a major US financial institution with significantly greater resources for user acquisition.
- RetailMeNot: Established North American coupon and cashback platform with browser extension and merchant partnerships. Highly comparable product offering (coupon + cashback aggregation) for online shoppers, and a relevant incumbent benchmark for category economics and merchant contracts.
Regional players
- GoCashback (MENA): MENA-focused cashback platform with comparable merchant partnerships and affiliate-tracking model. Operates in similar markets (UAE, Saudi) with the same affiliate-tracked transaction value proposition, making it the closest head-to-head regional competitor.
Emerging players
- Slickdeals: US-focused coupon and deal aggregation community with affiliate links. Comparable in category (deal aggregation with affiliate monetization) but relies on community-driven content rather than a cashback payout structure — partial overlap in user use case.
- Honeygain / iGrauity (MENA players): Coupons.com and adjacent international deal aggregators represent comparable coupon-discovery platforms with affiliate revenue models. Partial overlap in user benefit (saving money on online shopping) but generally lack true cashback payout infrastructure.
Others
- Awin (Affiliate Network): Global affiliate network that powers Cashback.me's transaction tracking and attribution (per partnership data). Not a competitor but a critical infrastructure counterpart — represents the underlying technology rail that all cashback platforms in this category depend on.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights7 records
Customer concentration
Cashback.me social profiles
Digital presenceCashback.me financial estimates
Financial estimateRevenue estimate
Valuation estimate
Cashback.me leadership team
Management profileNumber of profiles
Cashback.me funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Cashback.me M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Cashback.me
What does Cashback.me do?
Cashback.me is a consumer-facing cashback and deals aggregation platform that enables shoppers in the Middle East and Turkey to earn real money back on online purchases made through tracked affiliate links at partner merchants. The service is delivered through a responsive website, native iOS and Android mobile applications, and a Chrome browser extension that automatically locates and applies promotional codes during checkout. The platform aggregates over 5,000 coupons and offers from 5,000+ partner retailers across categories including fashion, electronics, travel, health and beauty, baby and kids, and furniture and decor.
Is Cashback.me a public or private company?
Cashback.me is a private company. It is classified as unknown and is currently operating.
When was Cashback.me founded?
Cashback.me was founded in 2010. It employs 101 to 250 people.
Where is Cashback.me based?
Cashback.me is headquartered in Dubai, United Arab Emirates, in the Middle East region.
How does Cashback.me make money?
One revenue line is on record: affiliate Commission Revenue.
Who are Cashback.me's main competitors?
Direct peers on record are ShopBack and TopCashback. Broad incumbents are Rakuten Cashback, Honey (PayPal), Capital One Shopping and RetailMeNot. GoCashback (MENA) is listed as a regional player. Emerging players are Slickdeals and Honeygain / iGrauity (MENA players). Awin (Affiliate Network) is listed as an others.
Does Cashback.me have an API?
No public API is recorded for Cashback.me.
What industry is Cashback.me in?
Cashback.me's product category is Cashback and Coupon Aggregation Platform. Its primary akta.pro industry code is BPAMAGAH, Price Comparison, Deals, Cashback & Loyalty Shopping Platforms.