Rolling Fields
Rolling Fields Eldercare Community is a 181-bed nonprofit senior living facility in Conneautville, Pennsylvania, part of Heritage Ministries, providing skilled nursing, memory care, rehabilitation, and independent living services to seniors in the Crawford County region.
- Company typePrivate
- Founded1968
- HeadquartersConneautville, United States
- Headcount251–500
- GTM typeB2C
- OfferingServices
What Rolling Fields does
Rolling Fields Eldercare Community is a single-location, 181-bed senior living provider in Conneautville, Crawford County, Pennsylvania, serving seniors across the northwestern Pennsylvania region. The community operates a full continuum of care that includes skilled nursing (24-hour medical care for complex and cognitive conditions), Connections Memory Care (a secure Alzheimer's and dementia program with consistent caregivers and dedicated walking areas), in-house rehabilitative therapy (Physical, Speech, and Occupational), and independent living through the Villas at Summerhill Village, which carry priority admission to higher levels of care under a CCRC structure. Supporting amenities include 24-hour restaurant-style dining at the Kallimos Cafe, a beauty/barber shop, religious services across denominations, a companion pets program, massage therapy, and on-site gardens; the community follows the Eden Alternative philosophy of care, instituted in 2001, which targets elimination of loneliness, helplessness, and boredom among elders. The Lean On Me caregiver support group, affiliated with the Alzheimer's Association, extends engagement to families.
The business model is operationally a 501(c)(3) not-for-profit (granted 2019) wholly owned by Heritage Ministries, founded in 1886 and operating six New York senior care communities plus affiliations across Pennsylvania, Illinois, and Washington. Revenue derives from four streams: residential fees for independent living and skilled nursing, healthcare reimbursements from Medicare, Medicaid, and private insurance, ancillary fees (dining gift cards, massage, beauty services), and charitable donations that underwrite care for residents who outlive personal resources. Go-to-market is direct-to-consumer through the rollingfields.com website, phone inquiries, on-site tours, community events, organic social channels (Facebook, YouTube, Instagram, LinkedIn), a monthly newsletter, and word-of-mouth referrals within Crawford County. In-house therapy is delivered through a partnership with HealthPRO/Heritage, and transportation is supported by local providers CATA and Meadville Area Ambulance Service.
Rolling Fields firmographics
Firmographics- Name
- Rolling Fields
- Legal name
- Rolling Fields Elder Care Community
- Website
- https://rollingfields.com
- Company type
- Private
- Founded year
- 1968
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Rolling Fields Eldercare Community is a 181-bed nonprofit senior living facility in Conneautville, Pennsylvania, part of Heritage Ministries, providing skilled nursing, memory care, rehabilitation, and independent living services to seniors in the Crawford County region.
- Ownership category
- akta.pro rank
Rolling Fields industry classification
Industry- Product category
- Senior Living Services
- NAICS
- Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (6233), Continuing Care Retirement Communities (623311), Nursing and Residential Care Facilities (623)
- SIC
- Services-Nursing & Personal Care Facilities (8050), Services-Skilled Nursing Care Facilities (8051)
- akta.pro primary industry
- Nonprofit / Faith-Based CCRCs (HLADAEAC)
- akta.pro secondary industries
- Continuing Care Retirement Communities (CCRC) with Memory Care (HLADACAD), Single-Site CCRCs (HLADAEAE)
Keywords
Where Rolling Fields is headquartered
LocationHeadquarters
- HQ city
- Conneautville
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Rolling Fields business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain, Others
Revenue model
- Senior Living Residential Fees: Rolling Fields generates revenue from residential fees for independent living villas at Summerhill Village, skilled nursing care, memory care, and rehabilitative care services.
- Healthcare Services Reimbursement: Revenue from Medicare, Medicaid, and private insurance for skilled nursing, therapy, and other medical services provided to residents.
- Donations and Charitable Giving: As a 501(c)(3) not-for-profit organization, Rolling Fields accepts charitable donations to support care for residents who may outlive their personal resources.
- Dining and Amenities Fees: Family and friends can purchase gift cards for meals at Rolling Fields. Additional services like massage therapy are available for purchase.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | In-room phone service with installation and monthly fees |
| Subscription | Monthly | Independent Living at Summerhill Village - month to month leases |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels9 records
Rolling Fields product offering
Product offeringCore offering
Rolling Fields Eldercare Community is a 181-bed Continuing Care Retirement Community (CCRC) providing a continuum of senior care services that includes independent living villas at Summerhill Village, 24-hour skilled nursing care, the Connections Memory Care program for Alzheimer's and dementia patients, in-house rehabilitative therapy (Physical, Speech, Occupational), and respite care. The community also offers amenities including restaurant-style 24-hour dining, gardens, religious services, beauty/barber services, massage therapy, and a companion pets program, all delivered through a resident-centered philosophy.
Product overview
Rolling Fields Eldercare Community operates as a comprehensive senior living provider offering a continuum of care through multiple integrated service lines. The core products include Skilled Nursing Care (24-hour medical care for complex health conditions), Connections Memory Care (specialized dementia and Alzheimer's care in a secure environment), Rehabilitative Care (in-house physical, speech, and occupational therapy), and Independent Living at Summerhill Village (maintenance-free villas with priority access to higher levels of care). Additional support services include Respite Care, the Lean On Me caregiver support group, and various amenities such as 24-hour restaurant-style dining, Rolling Fields Gardens, religious services, beauty/barber services, companion pets program, and massage therapy. The community follows a resident-centered philosophy that places elders at the center of all decisions.
Differentiator
Problem solved
Functional benefit
Brands
- Connections Memory Care: Specialized memory care program providing for residents with cognitive impairments such as Alzheimer's disease and dementia
- Villas at Summerhill Village
Products and services
- Skilled Nursing Care Comprehensive 24-hour skilled medical care for seniors with complex, progressive, or cognitive health conditions, including short-term rehab, pain management, dementia care, long-term skilled nursing, palliative and hospice care, and post-acute rehab.
- Connections Memory Care Specialized memory care program exclusively serving patients with Alzheimer's disease, dementia, or other types of memory needs. Features a secure living area with interior walking track, courtyard with gazebo and gardens, and consistent caregivers trained in dementia care.
- Rehabilitative Care In-house therapy center providing Physical, Speech, and Occupational Therapy services through a professionally trained staff. Therapies include birdhouse projects, cooking, gardening, and walks with pets to make therapy meaningful and interactive.
- Independent Living at Summerhill Village
Quantifiable outcome
- Newsweek Best Nursing Homes recognition for 2019-2020 and 2020-2021
- +1 more outcomes
Companies that use Rolling Fields
Customer profileNamed customers2 records
Segments5 records
Ideal customer profiles5 records
Rolling Fields technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Rolling Fields partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered minor and core.
- Conneaut Cellars Winery & DistilleryminorDuring the COVID-19 pandemic, Conneaut Cellars donated hand sanitizer (approximately 18 gallons) to Rolling Fields along with other area nursing facilities, demonstrating community support during a critical time.
- Heritage MinistriescoreRolling Fields was acquired by Heritage Ministries in March 2018. Heritage Ministries is a not-for-profit provider of senior care and housing founded in 1886. Heritage is the largest provider of rehab and skilled nursing in Chautauqua County, NY, with six locations in Western New York and affiliations across the country. Heritage serves over 2,400 individuals annually with over 1,400 staff members.
- HealthPRO/HeritagecorePartnership with HealthPRO/Heritage, a progressive industry leader providing world-class therapy management services for skilled, outpatient, acute care, and home care settings nationwide. HealthPRO/Heritage works with local staff to achieve optimal quality of care with exceptional resident outcomes. The partnership provides Physical, Speech, and Occupational Therapy services.
- Crawford Area Transportation Authority (CATA)minorCATA provides routine transportation services for residents to doctor appointments. Rolling Fields works closely with CATA to schedule and transport residents to routine medical appointments.
- Meadville Area Ambulance ServiceminorMeadville Area Ambulance Service provides emergency and special needs transportation for residents when required.
Scale indicators4 records
Recent moves7 records
Expansion highlights4 records
Rolling Fields competitors and assessment
Company assessmentPeers
Broad incumbents
- Sunrise Senior Living: Established senior living chain offering assisted living, memory care, and independent living — comparable resident base and brand-led positioning, but for-profit and broader geographic footprint.
- Atria Senior Living: Major senior living operator with independent living, assisted living, and memory care communities nationwide — overlaps with Rolling Fields' residential service lines and competes for similar resident demographics.
- Brookdale Senior Living: Largest U.S. senior living operator offering independent living, assisted living, memory care, and skilled nursing at scale across the country — competes for the same resident demographic with a broader, for-profit portfolio.
- Genesis Healthcare: Large for-profit skilled nursing and rehabilitation operator with significant Pennsylvania exposure — overlaps directly with Rolling Fields' skilled nursing and therapy service lines.
Direct peers
- Acts Retirement-Life Communities: One of the largest nonprofit CCRCs in the U.S., headquartered in PA with multiple campuses offering independent living, assisted living, skilled nursing, and memory care — directly comparable operating model and geography.
- Ecumen: Nonprofit senior housing and services provider operating across multiple states with skilled nursing, memory care, assisted living, and rehabilitation — comparable nonprofit mission and CCRC-style service model.
- Presbyterian Senior Living: Faith-based nonprofit CCRC operating multiple PA communities with a similar continuum-of-care offering including memory care and skilled nursing. Directly comparable in mission, scale, and service lines.
- Simpson Senior Services: Pennsylvania-based faith-affiliated nonprofit operating continuing care retirement communities with skilled nursing, memory care, and rehabilitation — directly comparable in mission and service mix.
- Masonic Villages of Pennsylvania: Pennsylvania-based nonprofit CCRC operator offering independent living, skilled nursing, memory care, and rehabilitation across multiple campuses — virtually identical operating model, geography, and resident mix as Rolling Fields.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Rolling Fields social profiles
Digital presenceRolling Fields financial estimates
Financial estimateRevenue estimate
Valuation estimate
Rolling Fields leadership team
Management profileNumber of profiles
Profiles5 records
Rolling Fields funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Rolling Fields M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Rolling Fields
What does Rolling Fields do?
Rolling Fields Eldercare Community is a 181-bed Continuing Care Retirement Community (CCRC) providing a continuum of senior care services that includes independent living villas at Summerhill Village, 24-hour skilled nursing care, the Connections Memory Care program for Alzheimer's and dementia patients, in-house rehabilitative therapy (Physical, Speech, Occupational), and respite care. The community also offers amenities including restaurant-style 24-hour dining, gardens, religious services, beauty/barber services, massage therapy, and a companion pets program, all delivered through a resident-centered philosophy.
Is Rolling Fields a public or private company?
Rolling Fields is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Rolling Fields founded?
Rolling Fields was founded in 1968. It employs 251 to 500 people.
Where is Rolling Fields based?
Rolling Fields is headquartered in Conneautville, United States, in the North America region.
How does Rolling Fields make money?
Four revenue lines are on record. Senior Living Residential Fees are the primary driver. The others are healthcare Services Reimbursement, donations and Charitable Giving and dining and Amenities Fees.
Who are Rolling Fields's main competitors?
Encompass Health is listed as a peer. Broad incumbents are Sunrise Senior Living, Atria Senior Living, Brookdale Senior Living and Genesis Healthcare. Direct peers are Acts Retirement-Life Communities, Ecumen, Presbyterian Senior Living, Simpson Senior Services and Masonic Villages of Pennsylvania.
Does Rolling Fields have an API?
No public API is recorded for Rolling Fields.
What industry is Rolling Fields in?
Rolling Fields's product category is Senior Living Services. Its primary akta.pro industry code is HLADAEAC, Nonprofit / Faith-Based CCRCs, with a secondary code of HLADACAD, Continuing Care Retirement Communities (CCRC) with Memory Care. Its NAICS code is 6233 and its SIC code is 8050.