Fido Friendly Magazine

What Fido Friendly Magazine does

Fido Friendly Magazine is a privately held niche media and publishing company, operating under the legal name FIDO Friendly, Inc. and headquartered in Marsing, Idaho. Founded in 2000, the company produces a print and digital magazine, an associated blog, a podcast (Fido Friendly Travel Talk / Fido Friendly Radio), mobile applications for iOS and Android, and an interactive Fido-friendly Travel Map. Its editorial focus is exclusively on pet-friendly travel, with content spanning dog-friendly hotels, destinations, travel tips, pet health and wellness, product reviews, and rescue stories. The company serves a dual audience: dog-owning travelers who consume the content and subscribe to the magazine (digital subscription priced at $12.99/year), and advertisers including pet product brands, pet food and wellness companies, hotels, resorts, and travel companies seeking access to that audience. Brand assets include the trademarked "Leave No Dog Behind" motto and an annual community event, the Get Your Licks on Route 66 pet adoption tour.

The company's revenue model is hybrid. B2B advertising and sponsorships (display ads, sponsored content, brand partnerships, and advertiser-funded contests) constitute the primary monetization stream, supplemented by direct-to-consumer magazine subscriptions (both print and digital) and engagement-driven contests and giveaways. Distribution is multi-channel: the owned website and blog, social media on Facebook, Instagram, Twitter, Pinterest, and YouTube, the podcast, mobile apps, and radio syndication through partner shows (Animal Radio, Talkin Pets with Jon Patch). Geographic operations are primarily domestic (United States) with secondary North American (Canada) editorial coverage; no international expansion is evidenced.

From a technology and capability standpoint, Fido Friendly is a content business with no disclosed proprietary technology, no API platform, no AI/ML capabilities, and no enterprise integrations. The product surface is fundamentally editorial: curated articles, destination reviews, and a community-building adoption tour. The company's competitive position rests on 15+ years of accumulated pet-friendly travel content, an established community of traveling dog owners, and recognized niche authority rather than on technological differentiation. It is privately held with no disclosed funding rounds, acquisitions, or institutional investors.

Name

Fido Friendly Magazine

Legal name

FIDO Friendly, Inc.

Website

https://fidofriendly.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

Fido Friendly Magazine is a privately held niche media company (FIDO Friendly, Inc.) that publishes a print and digital magazine, blog, podcast, and travel map dedicated to dog-friendly travel. It monetizes primarily through B2B advertising from pet brands, hotels, and travel companies, supplemented by low-priced consumer subscriptions.

Ownership category

akta.pro rank

Product category

Pet Travel Media

NAICS

Advertising, Public Relations, and Related Services (5418)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Pet-Friendly Vacation Rentals (THAGANAH)

akta.pro secondary industries

Pet Supplies Inventory-led Online Retailers (CRAFADAH), Veterinary Client Engagement & Marketing (CRM, Reminders, Portals) (HLAMAMAE)

Keywords

• Pet travel magazine
• Pet lifestyle media
• Pet-friendly travel
• Animal welfare content
• Pet publishing

Headquarters

HQ city

Marsing

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Supply Chain

Revenue model

1. Magazine Subscriptions: Digital and print magazine subscriptions sold directly to consumers. Digital subscription available at $12.99/year.
2. Advertising & Sponsorships: Display advertising, sponsored content, and brand partnerships with pet brands, hotels, travel companies, and pet product retailers featured throughout the magazine and website.
3. Contests & Giveaways: Reader contests and giveaways generating entry fees and engagement, featuring products from advertiser partners.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels9 records

Core offering

Fido Friendly Magazine is a print and digital publication dedicated to pet-friendly travel, featuring curated dog-friendly hotel and destination reviews, health and wellness content, product reviews, and rescue stories for dog owners. The company complements its magazine with a content blog, interactive travel map, podcast (Fido Friendly Travel Talk), mobile apps, and community initiatives including the annual 'Get Your Licks on Route 66' pet adoption tour. Revenue is generated through consumer magazine subscriptions (digital at $12.99/year, plus print) and B2B advertising and sponsorships from pet brands, hotels, and travel companies.

Product overview

Fido Friendly Magazine is a pet-focused publication centered around dog-friendly travel and lifestyle. The core offering is the Fido Friendly Magazine (print and digital), supplemented by an online blog with content categories spanning travel, trends, health & wellness, and product reviews. Additional features include an interactive travel map for Fido-friendly destinations, the Fido Friendly Radio podcast, community contests, and a products store. The company also offers a 1-Year Digital Subscription for ongoing access to magazine content.

Differentiator

Problem solved

Functional benefit

Brands

• Fido Cares: Community initiative focused on pet welfare and adoption support.
• Fido Friendly Travel Talk

Products and services

• Fido Friendly Magazine

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered minor and core.

• Talkin Pets with Jon PatchminorGTM or Marketing PartnerRadio show partnership featuring Fido Friendly Magazine content and pet industry guests. The Talkin Pets radio show broadcasts pet-related content including magazine features and brand partnerships.
• Animal RadiominorGTM or Marketing PartnerRadio network partnership for pet-related content distribution. Animal Radio features content from Fido Friendly Magazine and pet industry news.
• Get Your Licks on Route 66 Pet Adoption TourcoreStrategic or Co-development PartnerFido Friendly Magazine's annual cross-country pet adoption tour along Route 66. The event travels to animal shelters across the United States promoting pet adoption. The tour has facilitated thousands of pet adoptions and represents the magazine's community engagement initiative.
• Pet King Brands (ZYMOX)minorGTM or Marketing PartnerPet product brand partnership with Pet King Brands supporting the Get Your Licks on Route 66 pet adoption tour. Pet King Brands supported the 17th Annual tour which helped 1,286 pets find homes.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• GoPetFriendly: Pet-friendly travel content site and mobile app providing destination guides, hotel reviews, and road trip planning for traveling dog owners. Directly comparable in target persona (traveling pet owners) and content focus (dog-friendly accommodations and destinations).
• Modern Dog Magazine: Canadian-based lifestyle magazine and digital site for dog owners covering travel, fashion, health, and culture. Direct peer in the niche consumer dog-lifestyle magazine category with similar editorial pillars.
• Pets+ Magazine: Consumer pet lifestyle magazine covering dogs, cats, and general pet ownership across topics including travel and wellness. Adjacent peer in the niche pet-lifestyle magazine space with overlapping advertiser categories.
• BringFido: Digital-first pet-friendly travel directory and booking platform that shares Fido Friendly's core audience of travelers seeking dog-friendly hotels, restaurants, and destinations. Most analogous in mission (pet-friendly travel content) and audience targeting, though more transactional/booking-oriented versus Fido Friendly's editorial model.
• Dogster: Digital-first media brand for dog owners covering breed information, health, behavior, and lifestyle. Comparable as a dog-owner-focused content publisher monetizing via display and affiliate channels.
• Bark Magazine: Long-running dog-focused lifestyle magazine and website covering culture, behavior, health, and travel. Closely comparable as a niche consumer dog-lifestyle publication with overlapping advertiser base and audience.
• Whole Dog Journal: Subscription-based dog health, nutrition, and care publication with a long-tenured digital/print subscriber base. Comparable as an authoritative subscription dog-media brand, though more focused on health/nutrition than travel.

Broad incumbents

• Pet Age Magazine: B2B trade publication covering the pet retail and pet products industry. Comparable as a pet-sector media brand monetized via advertising, though serving industry buyers rather than consumers, and broader in vertical coverage than Fido Friendly's travel focus.
• PetMD: Major pet health and wellness information publisher owned by Chewy. Comparable as a large-scale digital publisher capturing pet-owner attention with adjacent advertising categories, though focused on health rather than travel.
• Rover: Largest online marketplace for pet boarding, sitting, and dog walking with growing pet travel content. Tangentially comparable as a destination for traveling pet owners and a competitor for advertiser attention within the broader pet-services category.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights6 records

Customer concentration

• Xx.com/fidofriendly
• YouTubeyoutube.com/FIDOFriendlymag
• Facebookfacebook.com/FIDOFriendlyMagazine
• Instagraminstagram.com/thefidofriendlymagazine
• Pinterestpinterest.com/FidoFriendly

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fido Friendly Magazine