Modern Dog Magazine
Modern Dog Magazine is a privately held Canadian publisher of a multi-platform dog-lifestyle magazine, website, mobile apps, and newsletter serving passionate dog owners and new dog parents across the U.S. and Canada, with revenue from subscriptions, pet industry advertising, affiliate marketing, and a curated e-commerce shop.
- Company typePrivate
- Founded2004
- HeadquartersVancouver, Canada
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What Modern Dog Magazine does
Modern Dog Magazine, operating as Modern Dog Inc., is a privately held Canadian consumer media company founded in 2004 and headquartered in Vancouver, BC. The company publishes a multi-platform dog-lifestyle publication — a print and digital magazine distributed on newsstands across the U.S. and Canada, a content website at moderndogmagazine.com, native iOS and Android mobile applications, and a weekly opt-in email newsletter. Core editorial coverage spans dog behavior, training, wellness, nutrition, breed guides, and dog culture, produced by in-house writers in collaboration with veterinarians, trainers, and behaviorists. The company also operates community features (photo contests, giveaways, memorials, e-cards) and a curated e-commerce shop for dog products, and is the sister publication to Modern Cat under the shared parent company Modern Dog Magazine Inc.
The business model is multi-stream and consumer-direct. Revenue is generated from print and digital subscriptions sold through a self-serve platform, print and digital advertising sold to pet industry brands (with print advertising starting at $199/month for marketplace placements and digital offering geo-targetable impressions, newsletter sponsorships, and native content), commission-based affiliate marketing operated through ShareASale, e-commerce product sales via the curated shop, and community engagement features. The customer base is overwhelmingly long-tail individual consumers segmented into Passionate Dog Owners and New Dog Parents as primary personas, with a secondary business-to-business segment of Pet Industry Advertisers seeking access to the engaged dog-owner audience. Geographic scope is North America (U.S. and Canada). Headcount is reported at 11–50 employees, and the company has been continuously operating for over 20 years.
Technology is conventional publishing infrastructure: a WordPress-based website, native mobile apps distributed through Apple App Store and Google Play Store, email newsletter tooling, and a subscription commerce platform. No proprietary AI/ML systems, data platforms, or technical differentiation beyond the 20-year editorial content library and established brand positioning were disclosed in the input data. The company operates as an independent, founder-owned media business with no disclosed venture capital or private equity backing, no M&A history, and no public listing.
Modern Dog Magazine firmographics
Firmographics- Name
- Modern Dog Magazine
- Legal name
- Modern Dog Inc.
- Website
- https://moderndogmagazine.com
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Modern Dog Magazine is a privately held Canadian publisher of a multi-platform dog-lifestyle magazine, website, mobile apps, and newsletter serving passionate dog owners and new dog parents across the U.S. and Canada, with revenue from subscriptions, pet industry advertising, affiliate marketing, and a curated e-commerce shop.
- Ownership category
- akta.pro rank
Modern Dog Magazine industry classification
Industry- Product category
- Pet Publishing (Dog Lifestyle Media)
- NAICS
- Periodical Publishers (513120), Pet and Pet Supplies Retailers (459910)
- SIC
- Periodicals: Publishing Or Publishing & Printing (2721), Miscellaneous Publishing (2741)
- akta.pro primary industry
- Consumer Lifestyle & Fashion Magazines (MPAJAEAA)
- akta.pro secondary industry
- Pet & Animal Supplies Marketplaces (CRAFABAH)
Keywords
Where Modern Dog Magazine is headquartered
LocationHeadquarters
- HQ city
- Vancouver
- HQ country
- Canada
- HQ region
- North America
Offices2 records
Markets served
Modern Dog Magazine business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain, Infrastructure
Revenue model
- Print and Digital Subscriptions: Magazine subscriptions sold directly to consumers through subscriptions.moderndogmagazine.com. Print subscriptions available for U.S. and Canada with newsstand distribution. Digital subscriptions provide online access to content.
- Print Advertising: Display advertising in print magazine including advertorials, giveaway contests, editorially integrated ad placements, and marketplace ads. Pricing starts at $199/month for print options.
- Digital Advertising: Online advertising including weekly opt-in e-newsletters, social media sponsorships, sponsored content, native advertising, and geo-targetable online ad impressions.
- Affiliate Marketing: ShareASale affiliate program where partners earn commissions for each new Modern Dog subscription they help convert. Commission-based revenue share model.
- E-commerce Shop: Online shop selling dog products including books, gear, food, toys, wellness items, and merchandise. Product sales revenue from curated dog product recommendations.
- Contest Entry Fees: Photo contests and giveaways engage community members with opportunities to win dog products. Community-building mechanism that drives traffic and engagement.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Print advertising starting price |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels8 records
Modern Dog Magazine product offering
Product offeringCore offering
Modern Dog Magazine publishes a print and digital magazine offering expert-backed dog training tips, health and wellness advice, dog care guides, product reviews, and lifestyle content. The publication operates a multi-channel media platform including a website (moderndogmagazine.com), native iOS and Android mobile apps, an email newsletter, an e-commerce shop for curated dog products, and community engagement features such as photo contests and giveaways. Available on newsstands across the U.S. and Canada, it also generates revenue from print and digital advertising sold to pet industry brands.
Product overview
Modern Dog Magazine operates as a multi-platform dog media company offering an award-winning print and digital magazine, a comprehensive website (moderndogmagazine.com) with articles and community features, a mobile app for iOS and Android, and a weekly e-newsletter. The portfolio also includes community engagement features like photo contests and giveaways, an e-commerce shop for dog products, and an affiliate marketing program. The print/digital magazine serves as the core flagship product, while the website, app, and newsletter extend content accessibility. Community features and the shop create additional engagement and revenue streams. The publication has served dog owners for over 20 years with expert-backed content spanning dog care, training, behavior, wellness, nutrition, and breed guides.
Differentiator
Problem solved
Functional benefit
Products and services
- Modern Dog Magazine (Print and Digital) Award-winning dog magazine offering expert dog training tips, health advice, dog care guides, product reviews, and heartwarming dog stories. Available on newsstands across the U.S. and Canada and via digital subscription.
- Modern Dog Mobile App
Quantifiable outcome
- Over 3.9 million dogs surrendered to shelters annually in the U.S. (referenced in educational content)
- +1 more outcomes
Companies that use Modern Dog Magazine
Customer profileSegments4 records
Ideal customer profiles2 records
Modern Dog Magazine technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Modern Dog Magazine partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered minor and core.
- iFetchminorPartnership for iFetch and iDig toy products featured on Modern Dog. Content partnership showcasing interactive dog toys designed to keep pups active, challenged, and engaged. Includes video content and product features.
- ShareASalecoreAffiliate marketing platform powering Modern Dog's affiliate program. ShareASale provides tracking interface, reporting, and real-time order visibility. Affiliates earn commissions for each new subscription converted.
- Modern CatSister publication under the same parent company (Modern Dog Magazine Inc.). Cross-promotional relationship driving readers to the companion cat magazine website at moderncat.com.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Modern Dog Magazine competitors and assessment
Company assessmentDirect peers
- The Bark: The Bark is a long-running U.S. dog-focused magazine and website covering canine behavior, training, health, and culture. It is the closest direct competitor to Modern Dog Magazine, with overlapping audience (passionate dog owners), similar product (print + digital), and comparable editorial mission.
- Pet Age: Pet Age is a pet-industry trade publication serving pet retailers and manufacturers. It is comparable as a pet-vertical publishing peer, though its audience is B2B (advertisers/distributors) rather than consumer, overlapping on the advertising-sales side of Modern Dog's business.
- Dogster: Dogster is a digital-first dog media brand (formerly Dog World and Dog magazine) offering breed profiles, training, health, and lifestyle content. It competes directly with Modern Dog for the same dog-owner audience and advertising dollars, though with a primarily online distribution model.
- Whole Dog Journal: Whole Dog Journal is a subscription-based dog magazine focused on dog health, nutrition, and training with an editorial review-driven approach. It overlaps with Modern Dog on training and wellness content and targets a similar serious dog-owner segment.
- AKC Gazette: AKC Gazette is the official magazine of the American Kennel Club covering breeds, training, and conformation events. It competes with Modern Dog in the dog-magazine category, though its audience skews more toward breeders and conformation participants.
- Modern Cat: Modern Cat is Modern Dog's sister publication under the same parent company, covering cat owners with parallel print/digital/community products. It is operationally the most directly comparable peer and is explicitly co-owned and cross-promoted.
Broad incumbents
- PetMD: PetMD is a large veterinary-backed pet health information site owned by Chewy. It competes for the same dog-owner readership on health, wellness, and training queries and captures a meaningful share of organic search traffic and pet-brand advertising spend.
- Rover.com: Rover is a large pet-services marketplace that also operates a content/blog publishing dog-care advice to attract and retain dog-owner users. It overlaps with Modern Dog's audience and competes for the same advertising and affiliate revenue pools at much larger scale.
Emerging players
- The Wildest: The Wildest is a digital-first pet lifestyle and advice publication targeting millennial and Gen Z pet owners. It competes with Modern Dog on culture-forward dog content and audience engagement, with stronger social/video emphasis and no print legacy.
Regional players
- Dog World: Dog World is a UK-based dog magazine covering breeds, showing, training, and welfare. It mirrors Modern Dog's category and editorial scope but serves a primarily British audience, making it a regional rather than direct North American competitor.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Modern Dog Magazine social profiles
Digital presenceModern Dog Magazine financial estimates
Financial estimateRevenue estimate
Valuation estimate
Modern Dog Magazine leadership team
Management profileNumber of profiles
Modern Dog Magazine funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Modern Dog Magazine M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Modern Dog Magazine
What does Modern Dog Magazine do?
Modern Dog Magazine publishes a print and digital magazine offering expert-backed dog training tips, health and wellness advice, dog care guides, product reviews, and lifestyle content. The publication operates a multi-channel media platform including a website (moderndogmagazine.com), native iOS and Android mobile apps, an email newsletter, an e-commerce shop for curated dog products, and community engagement features such as photo contests and giveaways. Available on newsstands across the U.S. and Canada, it also generates revenue from print and digital advertising sold to pet industry brands.
Is Modern Dog Magazine a public or private company?
Modern Dog Magazine is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Modern Dog Magazine founded?
Modern Dog Magazine was founded in 2004. It employs 11 to 50 people.
Where is Modern Dog Magazine based?
Modern Dog Magazine is headquartered in Vancouver, Canada, in the North America region.
How does Modern Dog Magazine make money?
Six revenue lines are on record. Print and Digital Subscriptions are the primary driver. The others are print Advertising, digital Advertising, affiliate Marketing, E-commerce Shop and contest Entry Fees.
Who are Modern Dog Magazine's main competitors?
Direct peers on record are The Bark, Pet Age, Dogster, Whole Dog Journal, AKC Gazette and Modern Cat. Broad incumbents are PetMD and Rover.com. The Wildest is listed as an emerging player. Dog World is listed as a regional player.
Does Modern Dog Magazine have an API?
No public API is recorded for Modern Dog Magazine.
What industry is Modern Dog Magazine in?
Modern Dog Magazine's product category is Pet Publishing (Dog Lifestyle Media). Its primary akta.pro industry code is MPAJAEAA, Consumer Lifestyle & Fashion Magazines, with a secondary code of CRAFABAH, Pet & Animal Supplies Marketplaces. Its NAICS code is 513120 and its SIC code is 2721.